Connect with us
triumph-at-sigma-africa-2025:-best-platform-&-best-marketing-campaign triumph-at-sigma-africa-2025:-best-platform-&-best-marketing-campaign

Africa

Triumph at SiGMA Africa 2025: Best Platform & Best Marketing Campaign

Published

on

Reading Time: 2 minutes

 

SOFTSWISS, a leading tech company with over 15 years of experience in iGaming, received two prestigious accolades at the SiGMA Africa Awards. Winning Best Platform and Best Marketing Campaign, the company testifies to its commitment to innovation, excellence, and industry leadership.

The SiGMA Africa Awards serves as the grand opening to the SiGMA Africa Summit, a key event celebrating the achievements of industry leaders and innovators across the African iGaming sector. The awards honour outstanding contributions in technology, marketing, operations, and player engagement, setting the stage for fruitful networking at the summit.

Casino Platform Recognised for Excellence

SOFTSWISS’ Casino Platform, an industry-leading solution that has been driving success for operators for over a decade, secured the Best Platform award for the African market. The Casino Platform is known for its advanced player management tools, seamless integration capabilities, and robust security features. Powering over 250 online casinos with more than 6 million players worldwide, SOFTSWISS flagship product plays a pivotal role in shaping the online casino landscape.

“Winning Best Platform is a testament to our commitment to providing operators with cutting-edge technology and outstanding service,” said Vitali Matsukevich, Chief Operating Officer at SOFTSWISS. “For over 12 years, our Casino Platform has empowered brands to thrive in a competitive market, and this award reinforces its position as a top-tier solution in the industry.”

SOFTSWISS is actively expanding its presence in the region by acquiring a majority stake in South African software developer Turfsport.

Innovative Approach to Marketing Campaigns

SOFTSWISS took home the Best Marketing Campaign award for ‘Cheers to 15 Years’, a creative and engaging campaign celebrating the company’s 15th anniversary. The campaign showcased SOFTSWISS’ impact, achievements, and industry contributions,  reflecting creative spirit and innovative technologies.

“The Cheers to 15 Years campaign was more than just a celebration – it was a tribute to our partners, clients, and team members who have been part of this incredible journey,” comments Valentina Bagniya, Chief Marketing Officer at SOFTSWISS. “Receiving this award underscores the impact of our dynamic approach to building a strong, recognisable, and trusted brand in the iGaming industry.”

SOFTSWISS’ campaigns consistently earn industry recognition, showcasing an outstanding forward-thinking approach and solidifying the position as a leader in iGaming marketing innovation. ‘Cheers to 15 Years’ is the third SOFTSWISS marketing campaign acknowledged by the industry leaders, following revolutionising ‘Bringing the Heat’ and bright ‘Grab Success’.

The award-winning SOFTSWISS team is ready to welcome its clients and partners at the SiGMA Africa Summit in Cape Town at stand 56P.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post Triumph at SiGMA Africa 2025: Best Platform & Best Marketing Campaign appeared first on European Gaming Industry News.

Africa

SYNOT Games Partners with Aardvark Technologies

Published

on

synot-games-partners-with-aardvark-technologies
Reading Time: 2 minutes

 

In a strategic initiative aimed at expanding its influence in regulated African markets, SYNOT Games, a leading developer of online casino games, has announced a partnership with Aardvark Technologies, one solution provider for online and retail iGaming. This collaboration positions Aardvark as a primary aggregation partner for SYNOT Games, enhancing the company’s footprint in rapidly evolving markets across the African continent.

The partnership builds upon an already successful history between the two companies, which has enabled SYNOT Games to establish a foothold in African markets. With this formalised integration, the two sides will combine forces to navigate the continent’s complex regulatory landscape, leveraging Aardvark’s operational acumen and advanced omnichannel platform to drive distribution and growth.

“Our collaboration with Aardvark Technologies marks a pivotal step in SYNOT Games’ long-term strategy to become a leading force in regulated African markets,” said Martina Krajčí, Chief Commercial Officer at SYNOT Games.

“Aardvark effortlessly connects mobile, web, and retail channels, and their deep understanding of the varying legislation across different areas truly makes them a fantastic partner. Here at SYNOT Games, we’re dedicated to providing transparent, compliant, and player-focused content in every market we enter,” she added.

Aardvark Technologies, headquartered in Lithuania, has emerged as a key SaaS provider for gaming operators, known for its scalable transaction engine and intuitive management systems. The company’s technology stack empowers operators to manage multi-channel gaming operations with precision and agility. These capabilities are crucial for success in diverse regulatory environments such as those found across Africa.

“We are pleased to formalize our collaboration with SYNOT Games,” said Arijus Denisovas, spokesperson for Aardvark Technologies.

“SYNOT’s impressive portfolio, combined with its strong commitment to regulated markets, aligns with our mission of providing top-notch gaming content via secure, trusted, and locally tailored infrastructure. Together, we’re raising the bar for responsible gaming in Africa.”

The African iGaming sector, though highly fragmented, is widely regarded as one of the most promising emerging regions globally, driven by mobile-first consumer behaviour, rising internet penetration and evolving legislative frameworks. By uniting SYNOT Games’ growing library of certified titles with Aardvark’s aggregation and compliance tools, the partnership is poised to unlock new levels of accessibility and engagement for operators and players alike.

Both companies emphasize the importance of regulatory alignment and ethical gaming practices. SYNOT Games operates exclusively in regulated markets, prioritising player protection, data integrity and the transparency of its offerings. The company’s products are certified across multiple jurisdictions and supported by a robust compliance infrastructure.

The post SYNOT Games Partners with Aardvark Technologies appeared first on European Gaming Industry News.

Continue Reading

Africa

World Sports Betting Partners with Comrades Marathon Association

Published

on

world-sports-betting-partners-with-comrades-marathon-association
Reading Time: 2 minutes

 

World Sports Betting has become the Official Sports Betting Partner of the Comrades Marathon Association (CMA).

South Africa’s premier online sports betting platform has signed a three-year deal with the Comrades Marathon, kicking off now with the 2025 event and running through to the 2027 event, which will be the 100th edition of the Ultimate Human Race.

World Sports Betting was founded in 2002 and has been at the forefront of South African sports betting over the last decade. As the country’s premier online sports book, it offers a friendly, fast and secure online sports betting experience, with innovative markets tailored for its South African clients.

As part of its involvement at Comrades, World Sports Betting will help to place an even bigger focus on the world-class elite athletes that grace this world-famous ultramarathon. The World Sports Betting team will also be creating a vibe for runners in Westville, with a route activation about 15km to go from the finish. Traditionally, this is a point of the race that many runners need as much support as possible to keep tired legs going, and the vibrant support of this activation will help the runners go all in with their push for the finish.

“World Sports Betting is extremely proud to sponsor this landmark event. As a proudly South African brand, it’s important for us to align with local sporting events that not only showcase exceptional talent, but also reflect the rich spirit, diversity, and heritage of our vibrant country. We believe in backing platforms that unite communities, celebrate local excellence, and inspire the next generation of champions,” said Ryno Du Plessis, Chief Operating Officer at World Sports Betting.

CMA Chairperson Mqondisi Ngcobo said: “We are pleased to welcome World Sports Betting as the Official Sports Betting Partner to the Comrades Marathon. They will not only add immense value to our race-day activations, but their commitment to supporting iconic events aligns perfectly with the spirit of our ultramarathon. This partnership will undoubtedly enhance the experience for our runners and spectators alike, and we look forward to a successful collaboration that supports our athletes in achieving their goals.”

The 98th Comrades Marathon will be run on Sunday, 8 June 2025.

The post World Sports Betting Partners with Comrades Marathon Association appeared first on European Gaming Industry News.

Continue Reading

Africa

SOFTSWISS Steps Onto The South African Tech Stage

Published

on

softswiss-steps-onto-the-south-african-tech-stage
Reading Time: 2 minutes

 

SOFTSWISS, a global provider of iGaming software solutions, is making its first major public tech debut in South Africa as a proud partner of Africa Tech Week 2025, taking place in Cape Town from 3 – 4 June. Recognised as a leader in iGaming software solutions development, SOFTSWISS will also feature prominently on the speaker line-up, with its Deputy Chief Security Officer, Artem Bychkov, taking the stage as a key voice in the greater cybersecurity conversation.

Africa Tech Week has become one of the continent’s premier events for digital transformation, spotlighting cutting-edge technologies, global thought leaders, and the next wave of innovation shaping Africa’s future. With industry giants, trailblazers, and policymakers converging from across the world, this year’s event promises to set the tone for the continent’s tech agenda.

“Africa Tech Week isn’t just a tech event – it’s a catalyst for digital innovation and cross-continental collaboration,” says Bychkov. “We’re proud to be part of this vibrant ecosystem as it pushes the boundaries of what’s possible in Africa’s digital economy. I look forward to engaging with experts from around the world and sharing my experience in building strong defences against cyber risks.” 

While SOFTSWISS sets the bar globally for iGaming technology and its sustainable usage, the company’s Africa strategy will see it focus strongly on expanding local partnerships, contributing to digital resilience, and promoting best practices in fields ranging from cybersecurity to responsible practices in iGaming.

This marks a focused approach in South Africa for the award-winning technology company, as it explores new opportunities and local collaborations. Bychkov’s keynote will focus on the shifting security landscape in emerging tech markets and how businesses can prepare for current and future digital risks.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post SOFTSWISS Steps Onto The South African Tech Stage appeared first on European Gaming Industry News.

Continue Reading

Trending