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Online Gambling Regulations in Europe

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The European online gambling market is one of the most lucrative and dynamic in the world, attracting millions of players and hundreds of licensed operators. However, unlike other industries that follow uniform regulations across the European Union (EU), gambling laws differ significantly from one country to another. Each nation has the autonomy to establish its own rules, licensing procedures, and player protection measures, making the regulatory landscape both diverse and complex.

Alt text: Man playing with poker chips and cards.

For players and operators alike, understanding these legal frameworks is essential to ensuring compliance and a safe gaming experience. Whether you’re a casual player looking for licensed platforms or an investor exploring the market, knowing the ins and outs of European gambling laws is key. That’s why many prefer to play at EU casinos that adhere to strict national and international regulations, ensuring fair play and security.

The European Union’s Stance on Online Gambling

The European Union (EU) does not impose a standardized regulatory system for online gambling across its member states. Instead, each country retains the autonomy to craft and enforce its own laws governing gambling activities. This approach acknowledges the principle of subsidiarity, allowing nations to regulate gambling in a manner that aligns with their societal values and public policy objectives. Consequently, the legal status and regulatory requirements for online gambling vary significantly across the EU.

Country-Specific Regulatory Frameworks

United Kingdom

The United Kingdom maintains a comprehensive regulatory framework for online gambling, primarily governed by the Gambling Act 2005 and overseen by the UK Gambling Commission (UKGC). In April 2023, the government published a white paper titled “High Stakes: Gambling Reform for the Digital Age,” outlining significant reforms to modernize gambling regulations. One key proposal is the introduction of a statutory levy on all licensed gambling operators, set to commence in April 2025. This levy aims to fund research, prevention, and treatment of gambling-related harms, with rates varying depending on the sector and nature of the gambling activity.

Germany

Germany’s online gambling landscape has undergone significant changes with the enactment of the Interstate Treaty on Gambling (ISTG) 2021. This treaty permits the federal licensing of sports betting, virtual slot machines, and online poker. Notably, online slot stakes are capped at €1 per spin to promote responsible gambling. The regulation of traditional online casino games, such as roulette and blackjack, is delegated to individual states, resulting in varied rules and licensing requirements across the country. The Joint Gambling Authority (GGL) serves as the central regulatory body, ensuring compliance and overseeing licensed operators.

France

In France, the online gambling market is regulated by the National Gaming Authority (Autorité Nationale des Jeux – ANJ), established under the French Gambling Act 2010. The legislation permits online betting on sports, horse racing, and poker, while online casino games like slots and roulette remain prohibited. Operators must secure a license from the ANJ and comply with strict regulations to protect consumers and uphold gaming integrity.

Spain

Spain’s online gambling activities are governed by the Spanish Gambling Act, with oversight provided by the Directorate General for the Regulation of Gambling (Dirección General de Ordenación del Juego – DGOJ). The act legalizes various forms of online gambling, including sports betting, poker, and casino games. Licensed operators are required to implement measures promoting responsible gambling and ensuring the protection of vulnerable individuals.

Italy

Italy has embraced a regulated online gambling market, with the Autonomous Administration of the State Monopolies (AAMS) responsible for licensing and supervision. The regulatory framework permits a broad spectrum of online gambling activities, including poker, casino games, and sports betting. Operators must adhere to the provisions of the Finance Act, which has been amended over time to accommodate the evolving gambling landscape.

Netherlands

The Netherlands introduced the Remote Gambling Act to regulate online gambling, with the Dutch Gambling Authority (Kansspelautoriteit – KSA) serving as the regulatory body. The act allows operators to obtain licenses to offer online sports betting, casino games, and poker to Dutch residents. The KSA enforces strict guidelines to ensure player protection, game fairness, and the prevention of gambling addiction.

Malta

Malta stands out as a hub for online gambling operators, largely due to its comprehensive regulatory framework and favorable business environment. The Malta Gaming Authority (MGA), established under the Gaming Act 2018, licenses and regulates a wide array of online gambling activities. The MGA has taken decisive actions, including revoking licenses of non-compliant operators to uphold the integrity of the gaming industry.

Ireland

Ireland’s approach to online gambling regulation has been evolving, with the passage of the Gambling Regulation Act in October 2024 marking a significant milestone. This legislation led to the creation of the Gambling Regulatory Authority of Ireland (GRAI), tasked with overseeing both online and land-based gambling activities. The GRAI aims to establish a robust regulatory environment that safeguards players and ensures fair play across all gambling platforms.

Common Regulatory Themes Across Europe

Despite the diversity in regulatory approaches, several common themes emerge across European countries:

  • Licensing Requirements: Operators are generally required to obtain a license from the relevant national authority to offer gambling services legally. This process involves rigorous vetting to ensure the operator’s suitability and commitment to maintaining industry standards.
  • Player Protection Measures: Regulations often mandate the implementation of measures to protect players from gambling-related harm. This includes self-exclusion options, deposit limits, and access to support services for problem gambling.
  • Anti-Money Laundering (AML) Compliance: Operators must adhere to strict AML protocols to prevent the misuse of gambling platforms for illicit financial activities. This involves customer verification processes and the monitoring of transactions for suspicious activity.
  • Advertising and Promotion Controls: Many jurisdictions impose restrictions on the advertising of gambling services to prevent targeting vulnerable populations and to promote responsible marketing practices.

The Role of the European Gaming and Betting Association (EGBA)

The European Gaming and Betting Association (EGBA) advocates for a well-regulated and competitive online gambling market in the EU. Representing top operators, it works with national and EU authorities to align regulations and encourage industry best practices. The EGBA prioritizes consumer protection, responsible gambling, and maintaining integrity in gaming operations.

The Future of Online Gambling Regulation in Europe

The European online gambling industry is constantly evolving, with regulatory changes being introduced regularly. Some trends shaping the future include:

Tighter Responsible Gambling Controls: More countries are adopting affordability checks and restrictions on VIP programs.
Cross-Border Licensing Discussions: The EU may push for more harmonization of gambling laws, though this remains a challenge.
New Technologies: AI, blockchain, and cryptocurrency gambling may introduce new regulatory challenges in the coming years.

As European gambling laws continue to shift, both players and operators need to stay informed. Playing at licensed platforms and understanding national regulations is the best way to ensure a safe and fair gaming experience.

The post Online Gambling Regulations in Europe appeared first on Gaming and Gambling Industry in the Americas.

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BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

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April 25, 2025

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Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.

BETesporte, a betting platform that proudly carries “sports” in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.

“Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the Brasileirão, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,” said Thiago Carvalho, CFO at BETesporte.

Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.

“We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,” added Danylo Campos, CTO of BETesporte.

Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.

The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.

BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and Macaé — personalities who bring even more legitimacy to the company’s presence in the sports world.

The post BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil appeared first on Gaming and Gambling Industry in the Americas.

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California Gambling Control Commission

California Gambling Control Commission Advances Licensing, Tribal Partnerships, and Responsible Gaming Initiatives

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April 25, 2025

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Sacramento, CA — In a meeting packed with regulatory updates and licensing decisions, the California Gambling Control Commission (CGCC) convened on April 24 to advance numerous agenda items impacting the state’s gambling landscape—from tribal gaming approvals to responsible gambling programs and operator renewals.

Problem Gambling & Public Health Takes the Stage

The Commission meeting opened with a presentation by Sosha Marasigan-Quintero from the California Department of Public Health, offering an overview and update on the California Problem Gambling Treatment Services Program. While no specific staff recommendations were provided, the update underscores California’s continued focus on behavioral health in gambling.

Tribal Revenue Distribution Approved

The Commission approved the quarterly distribution of payments from the Revenue Sharing Trust Fund to eligible recipient Indian Tribes. This routine, yet vital, procedure ensures the equitable distribution of revenue to support tribal sovereignty and infrastructure across the state.

Cardroom Licensing: Approvals and Extensions

Among key licensing matters:

  • 500 Club Casino (K & M Casinos, Inc.) received both initial and renewal owner-type license approvals through January 2027.

  • Casino Chico, Hollywood Park Casino, and Lake Bowl Cardroom were granted renewals and short-term extensions, some with conditions such as improving record-keeping systems or ensuring regulatory compliance ahead of reopening.

  • Hotel Del Rio & Casino was granted a 60-day extension under several strict conditions, including updated safety plans and the restatement of commingled financial records.

Key Employee Licensing Actions

The Commission approved several initial and renewal key employee licenses. Notably:

  • Jeffrey Thompson was approved with a condition prohibiting involvement in illegal gambling activities.

  • Kevin Lee and George Rahme received 120-day extensions for renewal processing.

Third-Party Proposition Player Services Under Scrutiny

The Commission approved both initial and temporary licenses for Fortune Players Group, Inc., with a lengthy list of conditions tied to the conduct of a former associate, Rene Medina. These conditions highlight the Commission’s ongoing vigilance in monitoring third-party player services and maintaining compliance across operations.

Progressive Gaming, LLC was also approved for an initial license, further expanding third-party service provider capacity.

Gaming Resource Suppliers & Tribal Approvals

Initial suitability findings for several prominent tribal gaming resource suppliers were approved, including:

  • HCAL, LLC

  • JCM Global

  • Konami Gaming, Inc.

  • PDS Gaming, LLC

Dozens of tribal gaming employees were also approved for key positions at tribal casinos across California, reflecting the Commission’s continued support of tribal gaming operations and the necessary workforce to support it.

Notable Withdrawals and Denials

In two notable cases, requests to withdraw license applications—Josephine Hoang and Jesus Bojorquez—were denied, signaling the Commission’s increased scrutiny and emphasis on applicant accountability.

A Broader Look Ahead

With regulatory reform on the horizon and ongoing efforts to promote responsible gaming, the April 2025 CGCC meeting showcased a mix of routine license management and deeper engagement with emerging compliance issues. As the Commission prepares for the next quarter, the groundwork laid in this session will likely influence policy developments and enforcement trends across California’s gambling sector.

The post California Gambling Control Commission Advances Licensing, Tribal Partnerships, and Responsible Gaming Initiatives appeared first on Gaming and Gambling Industry in the Americas.

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Trends in affiliate marketing in 2025 from Boomerang Partners: AI, Personalized Engagement, Crypto, Betting, and Tournaments

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April 25, 2025

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Affiliate marketing in 2025 has evolved far beyond just boosting traffic or generating clicks — it’s now all about building value-rich ecosystems and partnerships where each user interaction is fine-tuned for maximum relevance and effectiveness.

Boomerang Partners, a rapidly growing global brand behind the annual Golden Boomerang Awards for affiliate teams around the world, shares insights about the key trends of 2025 in the affiliate marketing industry. These trends are driven by advancements in AI, blockchain, and personalization technologies.

AI-powered optimization

Advanced AI tools empower affiliates to launch highly personalized campaigns on a large scale. By analyzing user behavior in real time, these tools help marketers anticipate user intent and deliver customized content that speaks directly to distinct audience needs.

With AI-powered tools, affiliate managers can plan, execute, and evaluate campaigns with minimal human intervention. This saves time when adjusting strategies and making data-driven decisions.

Personalized engagement

Using data on user behavior and preferences, affiliate managers tailor content, advertising campaigns, and product recommendations. This leads to increased engagement and conversions.

AI-powered personalization relies heavily on real-time insights into user behavior. Key elements include maintaining contextual relevance, steering clear of excessive segmentation, and optimizing content dynamically. Instead of relying on fixed strategies, marketers now continuously refine campaigns using live data. To maximize impact, marketers should combine AI solutions with A/B testing processes, forming a feedback loop that enhances content effectiveness with each iteration.

Crypto betting boom

In 2025, integrating cryptocurrencies into iGaming affiliate marketing will become increasingly prominent. This trend is fueled by industry growth and the increasing adoption of blockchain technology. Using cryptocurrencies such as Bitcoin and Ethereum increases the security of transactions and provides exposure to an international audience. Cryptocurrencies also open up new revenue streams and foster innovation in the field.

Affiliates integrating cryptocurrency into their platforms have seen advantages like quicker payment processing, reduced transaction costs, and enhanced security. Built on decentralized technology, crypto promotes greater transparency, helping to foster trust compared to conventional centralized financial systems.

Affiliate tournaments

Industry tournaments boost brand visibility and help build strong affiliate communities. Affiliate tournaments have become a trend in the industry. They are mainly organized by affiliate programs and feature valuable prizes — from iPhones and MacBooks to luxury cars and cash rewards. Boomerang Partners took it a step further by launching the annual Global Boomerang Partners Awards.

This year, Boomerang Partners is hosting its second annual tournament for affiliates worldwide, the Golden Boomerang Awards 2025, it runs through May 11. More than 400 teams are participating.  Monthly prizes are given out for completing intermediate tasks. The top 30 contestants will reach the finals and compete for 11 awards, including the Grand Prix. They will also be able to attend the global networking event in Milan at San Siro. Registration for the tournament is open until May 5. There’s still time to register before the final prize drawing on May 3. The organizer will ensure the fulfillment of dreams. The winner will choose how to use the prize – for travel, education, or a top device.

Join Boomerang Partners and the Golden Boomerang Awards 2025.

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.

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