BETBY, a leading sportsbook provider, has announced that it will unveil an upgraded version of its Bet Builder at the upcoming SBC Summit Rio. The latest version of this feature delivers unparalleled flexibility, expanded market options, and cross-sport customization to elevate the sports betting experience.

BETBY’s Bet Builder now covers 100% of football matches, offering dozens—or even hundreds—of statistical markets beyond traditional outcomes. Bettors can seamlessly combine a vast array of unique selections, including corners, throw-ins, goal kicks, VAR decisions, and even advanced, innovative metrics such as expected goals (xG). Moreover, the new Bet Builder allows players to mix and match player-specific markets, such as striker goals and midfielder assists, to craft fully personalized bets tailored to their strategy.

A standout addition is the ability to combine Bet Builder wagers not only with single bets but also with combo bets from other matches or even different sports. This groundbreaking feature unlocks limitless customization possibilities, providing players with unmatched flexibility and deeper engagement.

BETBY’s state-of-the-art technology ensures real-time odds recalculations, delivering instant, accurate pricing even on complex bet combinations. The Bet Builder feature is available across 9 sports, including 4 esports disciplines.

Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “Our latest Bet Builder update redefines the way players engage with sports betting. The ability to combine advanced performance metrics and mix selections across different matches and sports provides an unprecedented level of entertainment, flexibility, and creativity. This enhancement not only strengthens the player experience but also opens new revenue opportunities for operators by attracting a wider, more engaged audience. It’s another step forward in our commitment to pushing the boundaries of sportsbook innovation.”

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BETBY will showcase the capabilities of its enhanced Bet Builder at the upcoming SBC Summit Rio 2025. Attendees are invited to visit stand B730 to connect with the supplier’s team of sportsbook experts and explore its cutting-edge betting solutions.

BETBY, the innovative sports betting supplier, has announced its participation in two of the most prominent industry events in Latin America: SBC Rio and SiGMA Americas. Both exhibitions are set to take place in Brazil, where BETBY will showcase its cutting-edge sportsbook solution and strengthen its presence in the region.

During both expos, which provide an exceptional opportunity to connect with local partners, global stakeholders, and prospective clients, BETBY will present its unique sportsbook technology and its extensive range of products. This includes the provider’s proprietary esports feed, BETBY Games, and its comprehensive suite of AI sportsbook tools, AI Labs. Among BETBY’s latest features is its industry-first AI-powered feed, enabling the creation of odds for entertainment markets. Further product launches are anticipated ahead of the events.

Chris Nikolopoulos, Chief Commercial Officer at BETBY, commented: “SBC Rio and SiGMA Americas represent two significant opportunities for us to showcase our unique sportsbook solution and engage with industry leaders from across Latin America. Brazil is a key region for us, and with exciting developments in our roadmap, we are eager to connect with partners, discuss innovations, and explore new collaborations.”

He further added: “These events are the perfect platform for BETBY to demonstrate our commitment to delivering forward-thinking, high-performance products to the market, and we look forward to the energy and networking opportunities they will bring.”

At SBC Rio, hosted in Rio de Janeiro from February 25th to 27th, BETBY’s team will welcome delegates at Stand B730 whilst in SiGMA Americas, held in São Paulo from April 7th to 10th, visitors can find the supplier’s team of sportsbook experts at Stand G140.

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BETBY, a leading sportsbook supplier, is amongst the first sportsbook suppliers to go live in a regulated Brazilian market after successfully achieving certification from Gaming Laboratories International (GLI). Having secured certification for the Brazilian market, BETBY is authorized to deliver its innovative and tailored sportsbook solutions in one of the world’s most anticipated and rapidly expanding regulated betting markets.

BETBY received Brazil federal certification mid-December, 2024, which allows the company to provide its advanced software to operators who obtained the license and went live on January 1, 2025 or will obtain a license to operate in Brazil. GLI’s certification, recognized as a benchmark for excellence, validates BETBY’s ability to meet Brazil’s strict technical requirements, including regarding functionality of the sportsbook, information security management systems and information security standards.

“Having our sportsbook solution certified and to be operational in a regulated Brazilian market is a major milestone for BETBY,” said Ilze Ramolina, Head of Legal at BETBY. “Brazil represents one of the most dynamic and high-potential markets globally, with its unparalleled passion for sports and rapidly growing digital ecosystem. Securing GLI certification underscores our commitment to integrity, compliance, and long-term success in this region. Brazil is central to our global growth strategy, and we are excited to collaborate with operators who desire to deliver world-class sports betting experiences to Brazilian players.”

Launched on 1st January, Brazil’s regulated sports betting market is expected to become one of the largest worldwide, fueled by its enthusiasm for sports—especially football—and an increasing shift toward digital gaming. BETBY’s localized approach ensures a seamless user experience designed specifically for Brazilian players, cementing its role as a key innovator in shaping the future of sports betting in the region.

To find out more about BETBY, visit: https://betby.com/

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About Betby

Betby is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence. Betby’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe. From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, Betby is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.