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Golden Boomerang Awards 2025 insights: the most converting Boomerang’s betting brands and top 3 sports for users

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Affiliate teams from all around the world can enter the tournament from any point and generate FTDs on high-converting brands

Boomerang Partners is holding its second annual Golden Boomerang Awards 2025 global traffic tournament until May 11. Already more than 400 teams are generating FTDs on the Boomerang’s brands and accumulating points to get prizes. This year, results count in two leaderboards – sports and casino. Participants compete for monthly prizes and awards in 11 nominations, including the GRAND Prix for first place in Sport Leaderboard. The first prizes will be awarded soon – on March 3, and those affiliate teams that join the tournament now still have a chance to win.

The most converting brands within the Golden Boomerang Awards 2025 so far are Boomerang-bet.com, BillyBets, MrPacho, BetiBet, Lamabet and Zotabet. Boomerang also analyzed player behavior and market analytics and highlighted the top 3 sports being bet and their benefits. These are football, tennis, and basketball.

Football / Soccer

This is the number 1 sport. It has more than 3.5 billion fans in the world, which makes it a top discipline for bettors:

  • 70% of all sports betting is on this sport;
  • Football (soccer) matches are played 365 days a year.

During the Golden Boomerang Awards dozens of top football tournaments are available for betting: English Premier League, Italian Serie A, Spanish La Liga and other local competitions. Also the most interesting encounters are waiting for fans in the Champions League, where the playoffs are coming. By the way, there will be a special draw for the Champions League semi-finals for the Golden Boomerang Awards 2025 participants – details will be announced later.

Of the potentially interesting events in football for this year, the Club World Cup 2025 stands out, which will take place in the summer – and for which Boomerang is preparing a separate promotion after the completion of the Golden Boomerang Awards 2025. Given the growing demand for women’s football, numerous local leagues could be interesting. And the UEFA Women’s Euro 2025 has a great opportunity to reach out to the audience.

Tennis

This individual sport with over 1 billion fans worldwide is characterized by high dynamics. Users have the opportunity to analyze the statistics of players’ performances to make informed bets:

  • Over 1,500 tournaments per year – 24/7 betting;
  • Up to 30% of all live bets are placed on tennis.

On the women’s tour, four WTA 1000 category super tournaments (Doha, Dubai, Indian Wells and Miami) will take place in the coming months. They will generate a lot of interest among tennis fans during the Golden Boomerang Awards 2025, and tournament participants can capitalize on that.

Basketball

One of the most dynamic and spectacular sports with more than 800 million fans worldwide. Here are its advantages for bettors:

  • 200+ million bets annually in top leagues: NBA, EuroLeague, NCAA;
  • Average total in a match: 200+ points (ideal for live betting).

Numerous matches in the NBA, EuroLeague and NCAA tournaments are played during these months. This is a great range of opportunities for bettors and Golden Boomerang Awards 2025 contestants.

There are so many top events on the sports calendar right now, from the football Champions League playoffs to the continuation of the NBA regular season. These events can allow Golden Boomerang Awards 2025 participants to achieve great results and get closer to winning prizes. The first results are already available in the leaderboard.

Join the Golden Boomerang Awards 2025 and claim big prizes and a trip to the finals in Milan, at the San Siro stadium.

The post Golden Boomerang Awards 2025 insights: the most converting Boomerang’s betting brands and top 3 sports for users appeared first on European Gaming Industry News.

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DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus

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DreamPlay’s ambitions go far beyond simple game development. With a new office in Limassol, the international iGaming solutions provider is expanding its presence in Europe and laying the foundations for a new philosophy of the iGaming business.

The location in Limassol was not chosen by chance – Cyprus has long become the European center of iGaming. It is here that key market players, large operators and financial structures supporting the industry are concentrated. And the high concentration of technology and talented developers allows DreamPlay to form its own ecosystem of talent.

If in the 2010s Cyprus became a hub for classic iGaming operators, today it is a point of attraction for technology companies that are betting on metaverses and the integration of games into a wider digital ecosystem. DreamPlay is one of those shaping this trend.

Google-style campus for game development talents

The DreamPlay office and campus in Limassol are part of the company’s international network of corporate campuses. Similar hubs already operate in Thailand, Bali, Peru, the UAE and Poland. They offer employees comfortable working conditions and the ability to move between locations, accommodation, meals, legal support for stays in different countries. And all this is at the expense of the company. -And the flexible work format and 4-day work week in the company helps DreamPlay talents maintain a healthy work-life balance. It’s all about well-established business processes and taking care of the team.

It’s nice to know that you can come to the country, and there is a Dream Campus where friends, like-minded people and someone who can simply take care of you are waiting for you. They will meet you at the airport, give you a tour, accompany you on medical or legal issues. It’s all part of the team.

“iGaming is an industry of emotions. Therefore, the people who create it should work where they feel best. Therefore, in our campuses we create an environment where the team can feel maximum freedom for creativity, focus on creating new breakthrough products. And not be distracted by everyday issues. And we are sure that this gives us a strategic advantage, because we are sure that our employees have received better conditions than their colleagues in other companies. Comfort, flexibility and freedom are part of our global philosophy of DreamPlay,” shares DreamPlay CEO Alex Tkach.

 

What does this mean for the market?

Opening a DreamPlay office in Cyprus is a wise decision, as the company is preparing to enter new markets and partner with the largest iGaming players. It is also a signal to the entire market that the company is moving into the league of global players who dictate trends, rather than following them.

If today Cyprus is another platform for international expansion, then tomorrow DreamPlay may turn into one of the first technology companies in iGaming, operating on the principle of large IT holdings.

And this is where the main intrigue lies: will DreamPlay become the one who fundamentally rethinks the very nature of the industry?

The post DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus appeared first on European Gaming Industry News.

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International Game Technology PLC

IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas

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International Game Technology PLC announced that it recently introduced its much-anticipated Wheel of Fortune Video Poker game in the world’s most prolific video poker market: Las Vegas, Nev. Guests of Downtown Grand Hotel & Casino (Downtown Grand) in Downtown Las Vegas became the first players in the world to enjoy legendary IGT multi-hand video poker paired with the puzzle-solving, wheel-spinning fun of Wheel of Fortune via IGT’s Wheel of Fortune Video Poker game.

“Becoming the first casino in the world to offer IGT’s Wheel of Fortune Video Poker was an exciting moment for Downtown Grand and one that generated palpable buzz and significant play on our gaming floor. For decades, our players have enjoyed IGT video poker and Wheel of Fortune slots, so combining the DNA of those two products to create something new is an exciting proposition for our players,” said Rick Coltor, Slots Manager at the Downtown Grand Las Vegas.

“Launching IGT Wheel of Fortune Video Poker in Las Vegas, the world’s largest video poker market, marked another important milestone in the rollout of our expanded Wheel of Fortune games portfolio. Our Wheel of Fortune Video Poker game delivers an ideal blend of proven multi-hand poker, jackpot excitement and the signature elements of Wheel of Fortune games that have propelled the theme’s success for more than 25 years,” said Nick Khin, IGT President, Global Gaming.

IGT’s Wheel of Fortune Video Poker is currently available on the CrystalCurve cabinet. Wheel of Fortune Video Poker incorporates the franchise’s famous puzzle-solving features and the iconic “Wheel Bonus” that has had players chanting “WHEEL-OF-FORTUNE!” for decades. The multi-hand poker game is available in triple-play, five-play and ten-play configurations and can award players 30,000, 50,000 or 100,000 credits, respectively, for a dealt royal flush.

The post IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas appeared first on Gaming and Gambling Industry in the Americas.

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Frank Arthofer

MLB Players Sign Licensing Agreement with PENN Entertainment

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MLB Players Inc., a commercial affiliate of the Major League Baseball Players Association, and OneTeam Partners announced they’ve reached a licensing agreement with PENN Entertainment.

The agreement designates PENN’s sports betting platforms – ESPN BET in the U.S. and theScore BET in Canada – as Officially Licensed Sportsbooks of MLBPI.

PENN now has the rights to use MLB player names, images and likenesses on its sports betting platforms, marketing assets and promotional campaigns.

The deal also includes PENN’s retail sportsbook operations (32 retail sportsbooks at its casino properties, including 19 under the ESPN BET brand).

Last fall, FanDuel and MLBPI reached a similar licensing agreement after the MLB players’ union sued FanDuel and Underdog Fantasy in New York Supreme Court, accusing them of using the names and likeness of ballplayers on their players without permission.

”As baseball season gets underway, we’re excited to offer fans an enhanced betting experience that includes player likenesses, expanded wagering options and a more dynamic product. Partnering with MLB Players Inc. strengthens our connection to the league and its star players and creates additional opportunities to engage fans throughout the season,” said Jason Birney, Vice President of Operations at PENN Interactive.

OneTeam Partners specializes in commercializing group licensing rights for professional athlates, and is a joint venture between the NFL Players Association, MLB Players Association, Women’s National Basketball Players Association, MLS Players Association, and U.S. Women’s National Team Players Association.

“By integrating MLB player rights into PENN Entertainment’s platforms, this partnership brings fans closer to the game while unlocking new business opportunities in sports betting. It highlights the growing influence of players in shaping premium, fan-focused betting experiences while enhancing player NIL rights and widening distribution,” said Frank Arthofer, President of OneTeam Partners.

The post MLB Players Sign Licensing Agreement with PENN Entertainment appeared first on Gaming and Gambling Industry in the Americas.

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