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Allwyn Becomes Official Partner of McLaren Formula 1 Team

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Allwyn has announced a global official partnership with 2024 F1 Constructors’ Champions, the McLaren F1 Team. The partnership with McLaren, alongside the multi-year deal announced with Formula 1 earlier this week, will support and accelerate Allwyn’s plans for further global growth.

Allwyn and McLaren share the principles of innovation, high performance and excellence, and the partnership will help both brands drive awareness to global audiences. Together, Allwyn and McLaren will give fans unparalleled access to McLaren through exclusive behind-the-scenes content, live fan experiences, and unlocking more possibilities for fans to enjoy the sport.

Importantly, the collaboration will provide a powerful global platform for Allwyn to drive responsible gaming awareness among a highly engaged audience.

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“This exciting partnership – alongside the partnership we announced earlier this week with F1 – is a big step forward on Allwyn’s journey to expand its business and brand globally. Our collaboration with McLaren benefits from a shared drive to thrive, fueled by technology and with innovation at its heart; characteristics that will continue to power Allwyn’s global development,” Karel Komárek, Allwyn Board Chair and Founder, said.

“McLaren is an iconic name in Formula 1, with huge international appeal. It is one of the most successful racing teams in the world – with incredibly exciting drivers. We take pride that wherever Allwyn operates, we create safe and responsible ways for people to play. We know that McLaren, like the wider world of Formula 1, also prioritises safety and responsibility. We look forward to working together to realise our shared ambition of a world full of winning moments,” Robert Chvátal, CEO of Allwyn, said.

“We are delighted to welcome Allwyn to the McLaren Racing family. Off the back of a fantastic 2024 season in Formula 1, it’s great to have an international brand like Allwyn join us at a time when the team – and the sport – is going from strength to strength. We’re excited to go racing together,” Zak Brown, CEO of McLaren Racing, said.

The post Allwyn Becomes Official Partner of McLaren Formula 1 Team appeared first on European Gaming Industry News.

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Christian Graffigna Director of EGT Argentina

EGT’s participation in SAGSE Latam 2025 to boost the company’s expansion in the region

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EGT is excitedly awaiting its participation in this year’s SAGSE Latam. “We have prepared a very strong selection of products that I am confident our guests will highly appreciate. Don’t miss the opportunity to visit us on March 19th and 20th and learn more about our fascinating offerings,” said Christian Graffigna, Director of EGT Argentina.

Among the bestseller solutions on display will be the General Series slot cabinets. Including stunning outlooks with frameless HD displays and numerous ergonomic features for maximum comfort during play, these machines will certainly attract visitors’ attention. The VIP models will further enrich the player experience thanks to the comfortable multimedia chairs, providing full control over the main game functions.

The attendees will also be able to see and test some of the most successful jackpot products from EGT’s portfolio. Among them will be the absolute bestseller Bell Link with its 2 multigames Bell Link 1 and 2, as well as Bell Link Boost. They will present a perfect blend of brand-new games and some of the company’s most popular slot titles, which in combination with the well-known jackpot will offer players attractive bonuses and great entertainment. The option to connect their highest Grand and Major levels with Gods & Kings Link will add even more thrill to the game.

The Asian-themed Sheng Sheng Bu Xi jackpot and the General Series multigames will complement the slot variety at the booth.

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Featuring 6 HD touchscreen monitors, the G R6 C roulette from the company’s ETG portfolio will also demonstrate to the guests its eye-catching outlook and enormous flexibility, allowing the addition of American roulette.

“SAGSE Latam is among the most important and authoritative exhibitions in the industry,” commented Mr. Graffigna. “I am confident that our participation in it will help us expand and strengthen our presence in the region and Argentina in particular, providing us with the opportunity to meet with local key players. We will be waiting for them at booth 154 to show them how we can further improve their business performance with our high-potential innovative developments.”

The post EGT’s participation in SAGSE Latam 2025 to boost the company’s expansion in the region appeared first on Gaming and Gambling Industry in the Americas.

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MEXC Launches DeepLink Protocol (DLC) with Spot and Futures Trading

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MEXC, a leading global cryptocurrency exchange, announced the listing of DeepLink Protocol (DLC) on both spot and futures markets, scheduled for March 18, 2025, at 12:00 (UTC). To celebrate the launch, MEXC is introducing an Airdrop+ rewards pool totaling 16,000,000 DLC & 149,000 USDT, reinforcing its commitment to supporting cutting-edge blockchain projects.

DeepLink Protocol is a decentralised cloud gaming platform powered by AI and blockchain technology, merging Artificial Intelligence, GPU computing, Real-World Asset (RWA) Tokenisation and Decentralised Physical Infrastructure Networks (DePINs) into a unified ecosystem. With ultra-low-latency game rendering, DeepLink enables cloud-based esports, cybercafés, AAA gaming and immersive virtual experiences, enhancing resolution and clarity through AI-driven optimisation. Backed by leading investors such as Amber, DePIN X and NeoVentures, and with 2.6 million+ users and 1.4 million+ DLC holders, DeepLink is rapidly scaling its ecosystem and sponsoring major blockchain events like WebX, KBW and TOKEN 2049.

As a global exchange, MEXC actively supports projects across sectors such as gaming, AI and DePIN by providing market access, liquidity and broader exposure. By listing DeepLink Protocol (DLC), MEXC enables more users to capture the investment opportunities in this sector, contributing to the expansion of decentralised gaming within the Web3 ecosystem. Beyond listing, MEXC plays a key role in helping emerging projects build market traction. With an active trading community and deep liquidity, MEXC will support the growth of DLC, ensuring accessibility for both retail and institutional participants. Additionally, through marketing initiatives, ecosystem collaborations and trading events, MEXC enhances DLC’s visibility, driving engagement among Web3 users and expanding its adoption. By integrating DLC into its diverse asset offerings, MEXC continues to provide a launchpad for innovative projects, bridging blockchain technology with real-world applications.

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The post MEXC Launches DeepLink Protocol (DLC) with Spot and Futures Trading appeared first on European Gaming Industry News.

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Amusnet Launches New Client Portal

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Amusnet has launched its new Client Portal, designed to provide a seamless and efficient experience for its partners. With an intuitive interface, improved navigation and a suite of advanced features, the platform offers a comprehensive hub for accessing essential resources, game portfolios, market insights and brand materials.

The new Client Portal reflects the company’s ongoing commitment to innovation and excellence. Partners have instant access to the company’s full range of online casino and live casino games, including market-specific roadmaps and demo versions. The portal also includes in-depth information such as game descriptions, media packs, bonus systems, helping partners stay informed and competitive in the fast-paced gaming industry.

“As a trusted provider to over 2000 operators across 35+ markets, we recognise that exceptional service extends beyond high-quality content; it’s about delivering strategic solutions that drive operational efficiency and sustainable growth. The Client Portal reinforces this approach, offering a comprehensive support system designed to enhance operational capabilities and strengthen our partners’ competitive positioning,” said Irina Rusimova, Chief Commercial Officer at Amusnet.

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“In an increasingly digital landscape, having quick and effortless access to key business resources is crucial. Our new Client Portal has been developed to streamline processes and provide our partners with deeper insights into our products, services, and upcoming opportunities. By integrating advanced functionalities and optimizing the user experience, we empower them to make more informed decisions and drive their business forward confidently,” said Liliya Chatalbasheva, Chief Marketing & Communications Officer at Amusnet.

A key highlight of the portal is the newly introduced Brand Section, which provides access to internal guidelines and visual assets to support brand consistency. Additionally, the clients can stay updated with the latest company news, product launches and an expo calendar that outlines upcoming industry events where Amusnet will be present.

The Client Portal is fully optimised for desktop, mobile and tablet devices and ensures seamless access anytime, anywhere. With this enhanced platform, Amusnet continues strengthening its support for its partners, providing them with the tools and insights needed to thrive in the evolving market.

The post Amusnet Launches New Client Portal appeared first on European Gaming Industry News.

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