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Yaspa Index: Study reveals top payment priorities for users in 2025

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Security and user-friendliness are the top two priorities for people making online payments, according to a new survey commissioned by Yaspa – a leading real-time payment provider for igaming platforms.

The study surveyed more than 2,000 UK adults to produce the inaugural Yaspa Index, providing an in-depth analysis of emerging payment trends, consumer behaviour, and the evolving digital payments landscape – and in particular the level of familiarity with the term “Pay by Bank”.

Yaspa provides award-winning real-time payment solutions to igaming partners, including Novibet and Playbook Engineering.

Data shows that 72% of people placed security as one of their three most important factors when choosing how to pay online, ahead of ease of use (66%) and speed (47%).

Loyalty programmes (7%) programs and points & rewards (16%) were much less important for respondents, suggesting that while loyalty programs can incentivise customer retention, the primary focus for players is the convenience and security of the payment process.

The study also found that only 55% of people were familiar with the term “Pay by Bank” – one of the many terms used to describe instant account-to-account payments powered by open banking – and 45% remain unaware of the phrase despite its growing presence in online checkouts.

Kate Marsden, CMO at Yaspa, said: “Our first Yaspa Index shows that, as iGaming operators seek to stay competitive in an increasingly digital and mobile-first world, understanding consumer preferences is crucial.

“By embracing faster, more secure payment solutions such as open banking, integrating real-time payments, and prioritising speed and security in the deposit and withdrawal process, operators can enhance the user experience and drive greater player satisfaction.”

The post Yaspa Index: Study reveals top payment priorities for users in 2025 appeared first on European Gaming Industry News.

Affiliate Industry

Casino Kings Celebrates Double Nomination at the AffPapa iGaming Awards 2025

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Casino Kings, a top UK online casino and sportsbook, is proud to announce its nomination for two coveted categories at the AffPapa iGaming Awards 2025: Casino Operator of the Year and Bonus Offer of the Year. These nominations recognise Casino Kings’ ongoing excellence in delivering market-leading casino gameplay, innovative sports betting experiences, and outstanding promotional offers to its growing community of players.

AffPapa iGaming Awards – Recognising the Best in the Business

Now in its third edition, the AffPapa iGaming Awards celebrate top-tier performance across the online gambling industry, bringing together affiliates, operators, and B2B providers from around the globe. Organised by AffPapa, a leading affiliate network and iGaming directory, the awards highlight excellence in areas such as innovation, player satisfaction, partnership success, and marketing creativity.

. Winners will be officially announced at the much-anticipated awards ceremony on May 28, 2025.

Casino Kings: Where Rewards Reign Supreme

Built on a player-first philosophy, Casino Kings has quickly become a favourite among UK players. And this year’s bonus nomination came from some of its most exciting current offers:

  • Bet £10, Get £35 in Free Bets – A must-try for sports fans.
  • 150% Welcome Bonus up to £150 + 75 Free Spins on Big Bass Bonanza – One of the most generous welcome packages in the UK market.
  • Deposit £10, Get £20 + 50 Free Spins – Perfect for new and returning players.

On top of these, players can always expect something new thanks to a steady stream of daily, weekly, and seasonal promotions. Whether it’s cashback on losses or VIP perks like exclusive bonuses and dedicated support, Casino Kings keeps loyalty at the heart of everything it does.

Committed to Excellence in Online Gaming

Fully licensed in the UK and loudly committed to responsible gambling, Casino Kings offers a secure, intuitive platform for casino and sports fans alike. With top providers like NetEnt, Pragmatic Play, and Evolution onboard, the game selection is second to none, whether you’re playing on desktop, mobile, or tablet.

“We’re incredibly honoured to be recognised by AffPapa this year,” said Daniel Shannon from Casino Kings. “These nominations are a testament to the hard work our team puts in every day to deliver an exceptional experience for our players. We’re super excited to be in the running, and grateful to our loyal community for their continued support.”

The post Casino Kings Celebrates Double Nomination at the AffPapa iGaming Awards 2025 appeared first on Gaming and Gambling Industry in the Americas.

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Adam Warrington

EPIC Enters into Partnership with Underdog

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EPIC Global Solutions has entered into a new partnership with Underdog to further the sports gaming operator’s investment in responsible gaming education through a series of training and workshops.

As part of the partnership, customer-facing Underdog employees participated in gaming harm awareness sessions and VIP relationships workshops presented by EPIC staff, increasing Underdog staff’s ability to recognize potentially problematic gaming behaviors in their customers.

The sessions were led by consultants who shared their own experience of how different forms of gaming proved problematic in their lives, including former NCAA and NBA point guard Stevin ‘Hedake’ Smith and former boxer Liz Thielen, and provided Underdog staff the chance to explore the human side of harm through a gaming-neutral lens.

EPIC’s VP North America Teresa Fiore said: “We’re very pleased with the positive start to our working relationship with Underdog. They have a deep understanding that responsible gaming practices must be at the core for any major operator, and it’s a constant and consistent process of learning and attentiveness.

“It’s clear from the session feedback that the responsible gaming message we share – influenced by the lived experience of our team – is making a difference to Underdog’s staff in a way that will further enhance their communication and customer relationships in a positive way.”

The training and workshops promoted business sustainability and customer protection by exploring communication techniques and best practices to foster healthy customer relationships.

“Partnering with EPIC has reinforced the culture of responsible gaming that we are building at Underdog. We look forward to furthering the understanding of responsible gaming within Underdog and continuing to participate in training sessions and workshops to deepen our player protection knowledge,” said Adam Warrington, Vice President of Responsible Gaming at Underdog.

The post EPIC Enters into Partnership with Underdog appeared first on Gaming and Gambling Industry in the Americas.

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Caesars Entertainment Inc.

Caesars Entertainment Debuts its First Proprietary Online Casino Game, Caesars Palace Signature Multihand Blackjack Surrender

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Caesars Entertainment Inc. announced the launch of its first proprietary online casino game, Caesars Palace Signature Multihand Blackjack Surrender, now live exclusively on Caesars Palace Online Casino in New Jersey. Developed by the Company’s recently established in-house games studio, Empire Creative, this new and exciting release offers an innovative and highly customizable player experience, combining cutting-edge features, adaptive game modes, and a brand-forward aesthetic for Caesars’ most iconic gaming brands.

This launch marks Caesars’ first venture into developing, certifying, and launching fully proprietary online casino games. This title will expand its footprint into more casino jurisdictions with fully branded launches planned across both the Horseshoe Online Casino and Caesars Sportsbook & Casino brands, increasing the reach and accessibility for players across the Caesars family of brands. As 2025 advances, Empire Creative will continue to expand Caesars’ impressive portfolio of Signature table game products across Caesars’ marquee online casino platforms.

“Bringing our first proprietary game to market is a major milestone in our mission to create world-class, in-house developed gaming content. We’re excited to continuously expand our in-house content offerings, complementing the excellent portfolio of games we’ve secured through external providers. This launch showcases the strength of our new in-house studio team and underscores our commitment to player-centric innovation, creating experiences that cater to a wide variety of preferences and playstyles,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

“Caesars Palace Signature Multihand Blackjack Surrender combines the legacy of Caesars’ iconic branding with innovative gameplay features, offering an experience that is as visually stunning as it is immersive. Our goal is to provide a premium and tailored experience that stands out in an increasingly crowded market. Caesars Palace Signature Multihand Blackjack Surrender is a prime example of that commitment. Every element has been meticulously crafted to ensure players feel as though they are stepping into the heart of Caesars Palace to play a table game, right from the comfort of their own home,” said Scott Krell, Senior Director of Game Products at Caesars Digital.

Caesars Palace Signature Multihand Blackjack Surrender introduces a range of exciting and innovative features not commonly found in traditional digital versions of this table game classic. This title is designed to offer a seamless user experience, with a focus on legibility, smooth game flow, and functionality tailored to meet the needs of all online casino players.

Those 21 and older in New Jersey can download the Caesars Palace Online Casino app on iOS or Android, or access the platform on desktop to be the first to enjoy Signature Multihand Blackjack Surrender.

The post Caesars Entertainment Debuts its First Proprietary Online Casino Game, Caesars Palace Signature Multihand Blackjack Surrender appeared first on Gaming and Gambling Industry in the Americas.

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