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Australia

BlueBet to Acquire Certain Assets of Merlehan Booking

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BlueBet Holdings has signed a binding Asset Sale Agreement to acquire certain assets of Merlehan Booking Pty Ltd (TopSport).

To support the acquisition, BlueBet is undertaking an institutional placement to raise approximately $15.0 million by issuing around 44.1 million new shares. The proceeds will fund the upfront payment to TopSport and support integration, migration costs, working capital and further growth initiatives. The placement is priced at $0.34 per share, representing a premium over recent trading prices, and is set to settle on 12 February 2025.

The acquisition leverages BlueBet’s repeatable M&A model, driving industry consolidation and creating shareholder value. TopSport is expected to enhance BlueBet’s margin advantage, share of wallet, and customer engagement through BlueBet’s technology platform, including its personalised promotion engine.

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“The acquisition of TopSport materially enhances BlueBet’s profitability and scale, is highly accretive for our shareholders and brings us closer to our strategic target of 10%+ market share in Australia. Inorganic growth remains a key opportunity for BlueBet and we have a laser focus and a repeatable M&A model to drive shareholder value by further consolidating the Australian wagering market. This transaction is a blueprint for further M&A and delivers a high conversion of Net Gaming Revenue to EBITDA as we leverage our previous investment in our proprietary technology, brand and best-in-class management team. Tristan Merlehan is one of this country’s most-respected bookmakers and will further strengthen our market-leading risk and trading capability, driving margin improvement and sustainable profitability for shareholders,” BlueBet CEO Andrew Menz said.

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Australia

VGCCC Appoints Suzy Neilan as its New CEO

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The Victorian Gambling and Casino Control Commission (VGCCC) has appointed Ms Suzy Neilan, a highly experienced leader with nearly 20 years of senior executive expertise in both public and private sectors, as its new CEO.

Ms Neilan brings significant senior leadership experience in regulation, transformation and customer service, and a track record delivering large scale technology and legislative change programs in highly regulated settings.

Ms Neilan is the Executive Director, Strategy at the Environment Protection Authority Victoria (EPA), having held the position for over 3.5 years, including periods of Acting CEO. Prior to her current role, Ms Neilan had an extensive career in leadership and regulation positions within and with the Victorian public sector, as Executive Director, Service Delivery at the Victorian Building Authority, and General Manager, Infringement Management Enforcement Services at Tenix Solutions, managing the outsourced systems and services contract for the former Department of Justice.

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VGCCC Chair, Mr Chris O’Neill, said Ms Neilan would bring to bear many years of contributions to Australian communities and public sector accomplishments to the VGCCC.

“As the VGCCC enters the next phase of the program of transformation we began three years ago, Suzy’s experience leading digital and technology transformation, and her deep understanding of education, enforcement and compliance will continue to ensure the Commission is well placed to meet future challenges and ensure the integrity, safety and fairness of the gambling industry.

“Suzy’s commitment to achieving regulatory outcomes that benefit Victorians makes her a strong leader to support the Commission and head the agency’s executive leadership team.”

Mr O’Neill thanked Ms Annette Kimmitt AM for her leadership over the last three years, remarking that her stewardship of the VGCCC since taking up the inaugural CEO position in 2022 had been instrumental in the regulator’s evolution.

“Annette’s holistic vision and tenacious drive led the Commission’s transformation in its first years and with strategic focus, determined how we would work with the industry to ensure that our mandate to regulate in the public interest would be met.

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“On behalf of all at the VGCCC, I thank Annette for her exemplary service and dedication, and we wish her all the best for the future.”

Ms Neilan said she was looking forward to being part of the Commission’s continued evolution.

“I am excited by the opportunity to contribute to the VGCCC’s success and look forward to working with the dedicated and talented people at the VGCCC to make a positive difference for Victorian communities,” she said.

Ms Neilan will commence as CEO on 1 April 2025.

The post VGCCC Appoints Suzy Neilan as its New CEO appeared first on European Gaming Industry News.

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Australia

Foxtel Breaches Gambling Ad Rules

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Foxtel Cable Television Pty Limited has breached gambling advertising rules during the broadcast of an AFL match between Port Adelaide and Essendon in April 2024.

An Australian Communications and Media Authority (ACMA) investigation found a virtual banner promoting a gambling operator that appeared during Foxtel’s coverage of the match failed to include an adequate responsible gambling message.

Under the subscription television code of practice, gambling advertisements, including banner ads, shown during broadcasts of live sport must be accompanied by a responsible gambling message.

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Authority member Carolyn Lidgerwood said if broadcasters are airing gambling advertisements during live sporting events, the responsible gambling message must be aired too.

“These messages must emphasise the potential harms and risks of gambling if it is not undertaken responsibly,” Ms Lidgerwood said.

“An ‘18+’ logo on its own is not an adequate responsible gambling message.”

Once the ACMA raised its concerns with Foxtel, the broadcaster acted quickly to ensure a responsible gambling tagline was added to the advertisement.

As a result of the ACMA’s investigation Foxtel has agreed to further staff training on the regulatory requirements around gambling advertisements. Foxtel will also report back to the ACMA on all the steps it is taking to ensure the gambling ads it broadcasts have sufficient responsible gambling messages.

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Australia

VGCCC Continues Crackdown on Underage Gambling

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Following the successful prosecution of the Peninsula Club in Dromana, Victorian Gambling and Casino Control Commission (VGCCC) CEO Annette Kimmitt AM reiterated the regulator would continue to crack down on venues that allow children to enter poker machine areas.

The Magistrates’ Court of Victoria fined Victorian Amateur Turf Club, the venue owner, $7000 for 2 breaches of the Gambling Regulation Act 2003 (Vic) and ordered it to pay VGCCC costs of $3500. No conviction was recorded.

Ms Kimmitt said: “This is a warning to every venue. The onus is on you to ensure that children cannot and do not enter the gambling area or participate in any gambling activity, even if they’re with an adult.

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“Equally, staff must be adequately trained and present in the gambling area to supervise while machines are in use.

“Research tells us that people who begin gambling at a young age are at greater risk of developing gambling problems as an adult.

“The rules exist to protect children from exposure to, and harm from, gambling.”

On 10 June 2023, a child entered the gambling area of the Peninsula Club twice and was able to use the poker machines on both occasions. During the second visit to the area, while with adults, the child used a poker machine for about 5 minutes, until staff intervened.

Magistrate Ayres considered the venue’s self-reporting, its lack of prior convictions, early plea and remediations implemented to reduce the chance of future offending.

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