The 2025 edition of the ICE Landmark Awards, the initiative which celebrates milestone achievements and successes in international gaming, took place on the middle day of ICE Barcelona. Presented on the show floor during the world’s biggest ever gathering of gambling industry professionals, the Landmark Awards recognised watershed events, milestone achievements and contributions from a cross-section of progressive organisations and individuals.

Explaining the background to the Awards, Stuart Hunter, Managing Director of Clarion Gaming said:  “We felt that there was a place for a totally original Awards program which was accessible, open to everyone in the industry and which recognised a very significant milestone or achievement.

“The first edition of the Landmarks to be held in Barcelona represents a stellar line-up of winners all of whom have made a major contribution to the industry. I am delighted to confirm that the 2025 Landmark Award winners are: EvenBet Gaming (20^th Anniversary); Win Systems Group(30^th Anniversary); International Betting Integrity Association (20^th Anniversary); Novomatic Group (45^th Anniversary); Aristidis Tsikouras, CEO of GeWeTe (25-years of service with the MERKUR Group); Pieter Remmers, founder-chairman of Assissa G4 (35-years dedicated to responsible gambling); Tracy Cohen, director of marketing at TCSJOHNHUXLEY (30-years’ service to the industry) and Jan Jones Blackhurst, board member at Caesars Entertainment and CEO-in-residence at the International Gaming Institute, University of Nevada Las Vegas (Pioneering leadership in gaming, politics and philanthropy).

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Reflecting on his Landmark, Pieter Remmers confirmed: “I’m very happy to receive this award. I’ve been in this business a very long time. When you look at my resumé, it seems like my career has been dedicated to responsible gambling, so it’s very gratifying to have my work recognised in this way.”

Jason Foley-Train, head of International Development at the International Betting Integrity Association added: “We’re delighted to receive this prestigious Landmark Award from Clarion Gaming. ICE is a cornerstone of the gaming industry, and it’s an honour to be recognised by an event with such a rich history and enduring impact.”

Since their introduction in 2019 over 50 individuals and organisations have been recognised with an ICE Landmark Award. Recipients have included the innovators, developers, entrepreneurs, pioneers and personalities who make the international gambling industry truly unique.

• Global Gaming Company of the Year at the International Gaming Awards
• Most Innovative Supplier at the European iGaming Awards

SOFTSWISS, a leading tech provider of iGaming software with over 15 years of experience, has won in the Best Advertising and Marketing Campaign and Best Customer Service categories at the European iGaming Awards 2025.

The ceremony, held in Barcelona, ​​recognises excellent companies in the online gaming sector. SOFTSWISS was honoured for its commitment to innovations at all levels, from products and customer support to marketing promotion. The forward-thinking approach has established the company’s reputation in the European iGaming landscape.

Introduced in October 2023 in Malta, the award-winning ‘Grab Success’ campaign once again captured experts’ attention after its triumph at the EGR Marketing & Innovation Awards 2024. With the aim to enhance brand recognition, the campaign featured the Maltese crab as a powerful symbol of determination, complemented by key visuals with the company’s C-level executives to foster audience trust. The integration of AR technology brought this concept to life, captivating iGaming professionals worldwide. 

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Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “We are proud to see our marketing efforts honoured by the industry. The ‘Grab Success’ campaign showed outstanding results not only through a strong visual impact but also in terms of figures demonstrating high engagement with our target audience both online and offline. Our goal is to craft campaigns that speak to our audience’s aspirations and reflect the SOFTSWISS creative spirit and innovative technologies.”

The Best Customer Service award honours SOFTSWISS Managed Services, which provides a full range of tailored solutions ensuring players have the best possible experience. These services, including First Line Support, Anti-Fraud Support, VIP Player Support, Player Retention and Reactivation, and Content Management, provide operators with the tools to maintain an engaging yet safe gaming environment.

“This recognition is incredibly meaningful for our team,” says Artyom Rudakov, Head of SOFTSWISS Managed Services. “It celebrates the dedication, knowledge, and passion we bring to each project. We believe in building genuine connections with our partners and players, and this award inspires us to keep improving our approach and ensures we keep delivering top-tier support to our clients.”

With its success at the European iGaming Awards 2025, SOFTSWISS continues to expand its industry accolades this year following the recent recognition of Affilka by SOFTSWISS at IGA 2025.

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.