EstrelaBet Will Sponsor CazéTV During Broadcasts of Paulistão and Brasileirão

EstrelaBet and CazéTV have formalized a partnership to sponsor the broadcasts of the Brazilian Championship and renew their support for the Paulistão. The agreement, valid for the 2025 edition of both competitions, includes brand display, content production, and other agreed conditions.

EstrelaBet and CazéTV have developed a solid partnership, collaborating on the main competitions broadcast by the channel. Since 2022, EstrelaBet has sponsored events such as the men’s, women’s and futsal World Cups, as well as international competitions such as the Europa League, and national competitions such as the Paulistão and Brasileirão matches, among other initiatives.

“We have achieved exceptional results since we began our partnership with CazéTV. By signing the new agreements, we are clearly pleased with this work that has brought the audience closer to their favorite team. The channel has a unique language, whose goal is to make every moment more fun and engaging. It is an alternative format, and we believe that we are expanding our visibility and directly engaging with an audience that seeks different experiences” said Renan Cavalcanti, CMO of EstrelaBet.

“We are very proud to have EstrelaBet as a partner since the 2022 Qatar World Cup, through the 2023 Australian Women’s Cup and the 2024 Paulistão. We have closely followed EstrelaBet’s growth during this period and we are sure that we will have an incredible 2025 together as well,” said Ricardo Souto, partner at LiveMode.

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The Paulistão will have 16 dates, including the knockout stage and finals, starting in January and ending on March 27. The Campeonato Brasileiro will have 38 rounds, starting on March 29 and ending on December 21.