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Deep Dive into Peru’s iGaming Market: Insights from the Atlaslive Platform
Peru’s iGaming market is a standout in South America, being one of the few fully regulated markets — a result of more than forty years of collaboration between lawmakers and gaming companies. Today, real-money gaming has firmly established itself as a preferred entertainment choice among Peruvian adults, with land-based casinos and online betting flourishing as leading options. This structured regulatory framework has allowed the industry to evolve into a trusted and widely accessible form of recreation nationwide.
Peruvians have embraced online gambling, particularly sports betting, which ties perfectly with their deep-rooted love for football. At the same time, online casinos are gaining traction, offering a wide variety of games like slots and poker that make digital gambling increasingly popular. Thanks to Peru’s favorable regulations, which prioritize safety and diversity, the market has become highly attractive to both domestic and global operators.
In this expert article, Atlaslive provides a comprehensive look at Peru’s iGaming market, outlining its current scope, growth potential, and the two primary categories that drive the highest revenue. It also offers a regional comparison, shedding light on unique player behaviors and socio-economic trends shaping Peru’s gambling industry. Additionally, the analysis delves into the history of regulation and highlights the defining characteristics of Peruvian real-money players.
The State of Gambling in Peru: Insights and Growth Forecasts
Source: Statista 2024
The Peruvian gaming market experienced steady growth between 2017 and 2021, with Gross Gaming Revenue (GGR) reaching an impressive 24.16% growth rate at its peak. This growth coincided with the legalization and expansion of online gaming and betting, drawing in new players and boosting overall engagement. During this time, the introduction of fresh platforms and innovative products likely fueled the industry’s upward momentum.
However, since 2021, growth rates have slowed, signaling a market that is beginning to mature. The pace of new player acquisition appears to have stabilized, suggesting that most operators have captured their target audience. Other contributing factors, such as increased competition and possible regulatory adjustments, may also be playing a role. This trend is not uncommon in the iGaming world—it’s a familiar pattern seen both globally and at the country level.
Despite the slower growth rate, Peru’s total gaming revenue continues to rise, reflecting the market’s stability. This suggests that while the influx of new players has diminished, existing customers remain active, keeping revenue streams consistent.
Compared to the broader South American market, Peru’s gaming sector is growing at a slower pace and doesn’t hold a leading position in the region. By 2025, Peru is expected to account for just over 5.5% of the region’s total iGaming market—a clear sign that it’s not a major player on the continent. Still, the market remains promising and continues to evolve.
It’s worth noting that the big GGR growth spikes seen across South America in 2020 and 2023 were largely driven by powerhouses like Argentina and Brazil. These countries, being the region’s largest markets, have spearheaded growth with their ambitious iGaming strategies and rapid development, leaving Peru to play a more modest role in the regional landscape.
Source: Statista 2024
In Peru, Gross Gaming Revenue (GGR) is almost evenly split between two major categories: Online Casinos and Online Sports Betting. Each contributes roughly 50% to the total, creating a balanced market where both sides play a significant role. This distribution highlights how players are equally drawn to the excitement of casino games and the competitive edge of sports betting. Neither category overshadows the other, showing a healthy equilibrium in player preferences.
As for the online lottery, its share of revenue in Peru is so small that it doesn’t even register on most charts. However, this doesn’t rule out the potential for growth in this segment by 2030. Across South America, online lotteries have gained traction in countries like Argentina, Brazil, and Colombia, where player engagement is strong and revenue from this category is steadily climbing. Peru could follow suit in the coming years, carving out its own space in the online lottery market.
Opportunities for Innovation in Peru’s Evolving Online Gaming Market
Player interest in online lotteries in Peru remains consistent, though it hasn’t seen the explosive growth experienced by sports betting. Across South America, the Average Revenue Per User (ARPU) is relatively stable at around $280–$290, with a slight decline on the horizon. This creates an opportunity for innovation: if iGaming software providers introduce fresh, engaging products tailored to the region, particularly in Peru, these trends could see a positive shift. With the right mix of creativity and market adaptation, Peru’s online gaming market holds significant potential for future growth.
Source: Statista 2024
The Online Casinos category has shown steady growth in ARPU, rising from $181 in 2017 to an impressive $513 by 2028. This upward trend highlights the popularity of this segment and its loyal audience, who are gradually increasing their spending over time. Meanwhile, the Online Sports Betting category also displays stable ARPU growth, moving from $319 in 2017 to $453 in 2028. While it started with a higher ARPU than casinos, its growth has been more gradual, and by 2028, it will fall short of catching up with the casino ARPU. This could point to a slightly lower betting frequency among players.
As previously noted, the online lottery continues to contribute minimally to overall ARPU. This category’s lower performance may be due to a limited product range or a lack of strong player interest in online lottery formats compared to casinos and sports betting.
The Atlaslive iGaming Platform has been developed to allow partners to attract and retain players with ease. Offering a wide range of tools, the platform includes sportsbook software, a casino boasting over 15,000 games, virtual games, and lottery options. This diverse and localized content ensures maximum engagement and market growth.
Designed for flexibility, the platform allows operators to tailor the gaming experience to suit players’ unique preferences. With over 250 integrated payment solutions, it ensures fast, secure, and seamless transactions. Fully compliant with industry regulations, this comprehensive solution provides operators with a safe, reliable, and powerful way to succeed in the competitive iGaming market.
Peru vs. South America: ARPU Trends and Market Potential
Peru’s ARPU growth remains steady but lags significantly behind the broader South American region. This disparity could stem from certain social or financial constraints among Peruvian players or lower interest in specific gambling types compared to neighboring countries. By 2025, Peru’s ARPU is projected to hit $518, which is 18.7% below the regional average. By 2028, this gap is expected to widen further, exceeding 30%.
While Argentina will also have a lower ARPU in 2025, its Gross Gaming Revenue (GGR) will far surpass Peru’s due to its much larger player base — nearly seven times higher (Unique Players: Peru – 0.67 million, Argentina – 4.6 million). In Peru, GGR growth in 2025 will primarily come from an increase in unique players (66.5%) rather than ARPU growth, reflecting the country’s dependence on expanding its player base.
The total number of unique players in Peru is still on the rise, but the growth rate is slowing, signaling a maturing market. Online Sports Betting remains the most promising segment, while Online Casinos have room for expansion if innovation and development efforts continue. Although Peru’s market is one of the smallest in South America by player volume, it still accounts for 7% of the region’s total player base.
Despite lower GGR and ARPU figures, Peru boasts one of the highest penetration rates in South America, just slightly below the regional average. This indicates potential for further growth, particularly in Online Sports Betting, which continues to attract the most interest from players.
For operators aiming to enter or expand in the Peruvian market, the Atlaslive Sportsbook Platform offers a fast and reliable solution. With a seamless integration process that can be completed in as little as two days, the platform includes an array of tools such as risk management, CRM, a bonus engine, payment systems, and business analytics. These features are designed to boost player engagement and drive revenue, providing a competitive edge in this dynamic market.
The Development of the Gambling Regulation Environment in Peru
Peru’s journey in gaming regulation is a story of strategic decisions and steady progress. It all began in 1979 when the country took a major step by legalizing land-based casinos, laying the groundwork for what would later become a thriving, well-regulated industry. This wasn’t just about allowing gambling, it was about creating a foundation for a sustainable and well-structured gaming sector.
In the 1990s, Peru added more layers to its regulatory framework, introducing industry-specific taxes and guidelines for advertising. They even connected gaming with tourism, showcasing a forward-thinking approach that integrated gambling into the broader economy while ensuring the industry operated responsibly and ethically.
The real game-changer came with the rise of online gaming. In 2008, Peru became one of the first countries in Latin America to issue licenses for online operations, signaling its readiness to embrace the digital shift in gaming. By 2022, the country had incorporated all forms of gambling into a cohesive regulatory framework, and in 2024, it achieved full licensing coverage, completing its journey toward a fully regulated market.
Today, Peru boasts a robust and well-rounded gaming industry. Its approach balances growth with responsibility, prioritizing player protection and maintaining market stability. This isn’t just about growing the industry — it’s about doing it the right way, ensuring both profitability and order in a dynamic market.
How Peru’s Gambling Regulations Are Shaping Up Today
As demand for gaming continues to grow, Peru has stepped up its regulatory efforts to ensure fair taxation and maximize public benefits.
In 2022, the introduction of Laws N° 31557 and N° 31806 brought most gaming sectors under a unified regulatory framework. By 2023, Supreme Decree N° 005-2023 established detailed guidelines specifically for online sports betting and real-money gaming, providing clarity and structure for the industry.
To operate legally, online casino operators are now required to hold a valid DGJCMT license. These licenses come with clear standards and processes for application, maintenance, and compliance, ensuring operators adhere to the highest industry standards.
The licensing process officially began in mid-February 2024, emphasizing swift and strict compliance. Non-compliance comes with steep penalties, ranging from fines of up to $260,000 to permanent bans from the market — leaving no room for operators to skirt the rules.
Peru’s approach reflects a commitment to a well-regulated, fair, and transparent gaming environment, setting the stage for sustainable growth and greater public benefit.
The Future of Peru’s Gambling Industry
Peru’s gambling industry showcases a strong balance of regulation and innovation. With recent legislation addressing both traditional and digital gaming, the real-money sector is gradually maturing, creating a solid foundation for sustained growth in the years ahead.
Atlaslive continues to deepen its understanding of the South American iGaming market, analyzing the unique characteristics of each country in the region. The company actively monitors regulatory changes, ensuring full compliance with all legal requirements to maintain secure and trustworthy operations.
By staying ahead of trends and adapting to market challenges, Atlaslive tailors its software solutions to meet the evolving needs of operators and players alike. From cutting-edge tech capabilities to customizable features, the company is committed to helping partners succeed in a dynamic gaming landscape.
Atlaslive — the tech behind the game.
The post Deep Dive into Peru’s iGaming Market: Insights from the Atlaslive Platform appeared first on European Gaming Industry News.
2025 EKG Slot Awards
AGS Wins Top Performing New Online Slot Game at 2025 EKG Slot Awards

AGS is thrilled to announce that its innovative real-money online slot game, 3x Ultra Diamond, developed by AGSi—AGS’ Interactive division—has won the Top Performing New Online Slot Game award at the 2025 EKG Slot Awards. The prestigious award, presented at the February 27, 2025 ceremony at Palms Resort and Casino in Las Vegas, recognizes the game’s exceptional success and its extraordinary impact in the rapidly evolving online gaming landscape.
3x Ultra Diamond is a high-volatility, 3×3 slot game with 9 selectable lines, offering multiple ways for players to win. Developed by AGSi’s in-house online game studio, the game allows players to increase their potential for massive payouts by adjusting their bet per line, which also scales the jackpots. The exciting features include multiple tiers of WILD symbols and dynamic watermark multipliers, which can significantly boost line wins. Jackpots are triggered when players land three WILD symbols of different tiers on a played payline—unlocking thrilling rewards. With classic symbols like Diamonds, BARs, and Sevens, combined with innovative gameplay mechanics, 3x Ultra Diamond delivers an electrifying experience that keeps players on the edge of their seats.
Since its launch, 3x Ultra Diamond has quickly become a standout title in the online gaming space. It debuted in the July 2024 Eilers & Krejcik Gaming (EKG) U.S. Online Game Performance Report, where it soared to the top, ranking #1 in both the “New Top Game Ranks – Overall” and “New Top Game Ranks – Slots” categories. It also earned a Top 5 spot in the “Top Game Ranks – Overall” category. Most recently, the game was honored as a Top Game Spotlight in the February 2025 EKG U.S. Online Game Performance Report, a testament to its enduring popularity and impressive performance.
This award marks another milestone for AGSi, further solidifying its reputation for delivering cutting-edge, in-house developed online content that push the boundaries of player engagement and entertainment.
The post AGS Wins Top Performing New Online Slot Game at 2025 EKG Slot Awards appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Online Gambling Regulations in Europe

The European online gambling market is one of the most lucrative and dynamic in the world, attracting millions of players and hundreds of licensed operators. However, unlike other industries that follow uniform regulations across the European Union (EU), gambling laws differ significantly from one country to another. Each nation has the autonomy to establish its own rules, licensing procedures, and player protection measures, making the regulatory landscape both diverse and complex.
Alt text: Man playing with poker chips and cards.
For players and operators alike, understanding these legal frameworks is essential to ensuring compliance and a safe gaming experience. Whether you’re a casual player looking for licensed platforms or an investor exploring the market, knowing the ins and outs of European gambling laws is key. That’s why many prefer to play at EU casinos that adhere to strict national and international regulations, ensuring fair play and security.
The European Union’s Stance on Online Gambling
The European Union (EU) does not impose a standardized regulatory system for online gambling across its member states. Instead, each country retains the autonomy to craft and enforce its own laws governing gambling activities. This approach acknowledges the principle of subsidiarity, allowing nations to regulate gambling in a manner that aligns with their societal values and public policy objectives. Consequently, the legal status and regulatory requirements for online gambling vary significantly across the EU.
Country-Specific Regulatory Frameworks
United Kingdom
The United Kingdom maintains a comprehensive regulatory framework for online gambling, primarily governed by the Gambling Act 2005 and overseen by the UK Gambling Commission (UKGC). In April 2023, the government published a white paper titled “High Stakes: Gambling Reform for the Digital Age,” outlining significant reforms to modernize gambling regulations. One key proposal is the introduction of a statutory levy on all licensed gambling operators, set to commence in April 2025. This levy aims to fund research, prevention, and treatment of gambling-related harms, with rates varying depending on the sector and nature of the gambling activity.
Germany
Germany’s online gambling landscape has undergone significant changes with the enactment of the Interstate Treaty on Gambling (ISTG) 2021. This treaty permits the federal licensing of sports betting, virtual slot machines, and online poker. Notably, online slot stakes are capped at €1 per spin to promote responsible gambling. The regulation of traditional online casino games, such as roulette and blackjack, is delegated to individual states, resulting in varied rules and licensing requirements across the country. The Joint Gambling Authority (GGL) serves as the central regulatory body, ensuring compliance and overseeing licensed operators.
France
In France, the online gambling market is regulated by the National Gaming Authority (Autorité Nationale des Jeux – ANJ), established under the French Gambling Act 2010. The legislation permits online betting on sports, horse racing, and poker, while online casino games like slots and roulette remain prohibited. Operators must secure a license from the ANJ and comply with strict regulations to protect consumers and uphold gaming integrity.
Spain
Spain’s online gambling activities are governed by the Spanish Gambling Act, with oversight provided by the Directorate General for the Regulation of Gambling (Dirección General de Ordenación del Juego – DGOJ). The act legalizes various forms of online gambling, including sports betting, poker, and casino games. Licensed operators are required to implement measures promoting responsible gambling and ensuring the protection of vulnerable individuals.
Italy
Italy has embraced a regulated online gambling market, with the Autonomous Administration of the State Monopolies (AAMS) responsible for licensing and supervision. The regulatory framework permits a broad spectrum of online gambling activities, including poker, casino games, and sports betting. Operators must adhere to the provisions of the Finance Act, which has been amended over time to accommodate the evolving gambling landscape.
Netherlands
The Netherlands introduced the Remote Gambling Act to regulate online gambling, with the Dutch Gambling Authority (Kansspelautoriteit – KSA) serving as the regulatory body. The act allows operators to obtain licenses to offer online sports betting, casino games, and poker to Dutch residents. The KSA enforces strict guidelines to ensure player protection, game fairness, and the prevention of gambling addiction.
Malta
Malta stands out as a hub for online gambling operators, largely due to its comprehensive regulatory framework and favorable business environment. The Malta Gaming Authority (MGA), established under the Gaming Act 2018, licenses and regulates a wide array of online gambling activities. The MGA has taken decisive actions, including revoking licenses of non-compliant operators to uphold the integrity of the gaming industry.
Ireland
Ireland’s approach to online gambling regulation has been evolving, with the passage of the Gambling Regulation Act in October 2024 marking a significant milestone. This legislation led to the creation of the Gambling Regulatory Authority of Ireland (GRAI), tasked with overseeing both online and land-based gambling activities. The GRAI aims to establish a robust regulatory environment that safeguards players and ensures fair play across all gambling platforms.
Common Regulatory Themes Across Europe
Despite the diversity in regulatory approaches, several common themes emerge across European countries:
- Licensing Requirements: Operators are generally required to obtain a license from the relevant national authority to offer gambling services legally. This process involves rigorous vetting to ensure the operator’s suitability and commitment to maintaining industry standards.
- Player Protection Measures: Regulations often mandate the implementation of measures to protect players from gambling-related harm. This includes self-exclusion options, deposit limits, and access to support services for problem gambling.
- Anti-Money Laundering (AML) Compliance: Operators must adhere to strict AML protocols to prevent the misuse of gambling platforms for illicit financial activities. This involves customer verification processes and the monitoring of transactions for suspicious activity.
- Advertising and Promotion Controls: Many jurisdictions impose restrictions on the advertising of gambling services to prevent targeting vulnerable populations and to promote responsible marketing practices.
The Role of the European Gaming and Betting Association (EGBA)
The European Gaming and Betting Association (EGBA) advocates for a well-regulated and competitive online gambling market in the EU. Representing top operators, it works with national and EU authorities to align regulations and encourage industry best practices. The EGBA prioritizes consumer protection, responsible gambling, and maintaining integrity in gaming operations.
The Future of Online Gambling Regulation in Europe
The European online gambling industry is constantly evolving, with regulatory changes being introduced regularly. Some trends shaping the future include:
Tighter Responsible Gambling Controls: More countries are adopting affordability checks and restrictions on VIP programs.
Cross-Border Licensing Discussions: The EU may push for more harmonization of gambling laws, though this remains a challenge.
New Technologies: AI, blockchain, and cryptocurrency gambling may introduce new regulatory challenges in the coming years.
As European gambling laws continue to shift, both players and operators need to stay informed. Playing at licensed platforms and understanding national regulations is the best way to ensure a safe and fair gaming experience.
The post Online Gambling Regulations in Europe appeared first on Gaming and Gambling Industry in the Americas.
crash game
What happens when the worlds of crash and social collide

Katya Machuganova, Gaming Product and Partnership Manager at Silverback Gaming, lifts the lid on the studio’s first crash title and explains why it will hit the market as a social game before being rolled out in the real money format
Silverback’s first crash game is set to hit the market shortly. What more can you tell us about the game ahead of its launch?
We are super excited to launch our first crash game, but the details are a closely guarded secret for now. What I can say is that the design concept is in place, the gameplay has been set, and we are now working on the creative assets. Then it’s just a case of bringing all the elements together. But this being Silverback, it’s not going to be a standard crash game – we are adding plenty of unique twists to take the anticipation and thrills to the next level. We are on track to send the game to Gaming Laboratories International for testing toward the end of March with go-live scheduled for April. The initial roll-out will be in the simulated gaming format with real money to follow.
How will you ensure your crash game stands out in what is an increasingly competitive market?
Players love crash games because of the control they have over the outcome of the game round. They get to choose when to cash out, with experienced players often having their own strategies for deciding the optimal moment to hit the button. It’s this active participation that really gets pulses racing so with our crash game, we are going to be giving players even more control. Crash games generally appeal to players looking to take big risks in return for big rewards, so players will also be able to toggle the risk level to match their preferences. This degree of personalisation and control is simply not offered by the current crash games in the market.
Why did you decide to launch your crash game in the social/simulated gaming format before real-money?
Demand for our simulated gaming content is at an all-time high with many of our partners looking to tap into the huge opportunity the market presents – last year, social gaming was estimated to be worth $12.77bn and is set to hit £23.05bn by 2032. As a provider of both simulated gaming and real money content, it’s our responsibility to provide our partners with the content they need, when they need it. Crash is also perfectly suited to the simulated gaming format – because players can’t win real money, they like to place big bets (with virtual currency) so they can experience the thrill of big wins. This is exactly what crash provides. Of course, we’ll be releasing our crash game in real-money shortly after its debut as a social title.
Has the game been developed for players in a specific market or are you going global with it?
Silverback Gaming is mostly focused on the North American market, although our games are certified in jurisdictions like Malta and Italy. Given our exposure to the US and Canada, we ensure that our games meet player preferences in these markets although they still hit the mark with players in the other jurisdictions where they are offered. The crash format is super initiative and easy to understand, which means crash games can be deployed in most markets, from North America to Europe, Asia and Africa, and very quickly rise to the top of the charts.
Do studios need to have a crash game in their portfolio?
We think so. Studios need to provide the content operators – and their players – are seeking and we are increasingly seeing this demand shift towards non-traditional content. At Silverback, we want to provide our partners with a broad range of content across different formats, and that’s why our portfolio covers slots, table games and now crash, and in both social and real-money formats. Pushing into new formats is also great fun for our designers, sound engineers and developers, and we give them the freedom and flexibility to push the boundaries as that’s how we can ultimately bring new and exciting experiences to players.
What makes crash such an interesting space for studios to move into?
Because the format is relatively new there is huge scope for studios to really play around with it. From themes to mechanics and even elements like control and risk, we are only just scratching the surface of the crash format. If you were to compare crash to slots, we are in the classic phase right now with the video slots phase still to come. This is why we will see an innovation race play out in the crash vertical, with studios looking to be the first to bring something new to the table that then sets the standard for others to follow.
How can operators get the most out of crash games?
It’s still very early days for the crash format so operators do need to educate players as to how these games work and why they are such fun to play. Thought needs to be given to lobby positioning, too. To encourage players to try to crash for the first time, offering a free bets offer works well or letting them play a social version if the game is available in this format. This is part of the reason why we have developed and launched our first crash title in the simulated gaming format.
The post What happens when the worlds of crash and social collide appeared first on Gaming and Gambling Industry in the Americas.
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