• Global Gaming Company of the Year at the International Gaming Awards
• Most Innovative Supplier at the European iGaming Awards

Bitcoin has shattered records, soaring past €100,000 per coin, marking a pivotal moment in cryptocurrency history. SOFTSWISS, a global tech provider with over 15 years of expertise and a trailblazer in crypto integration for iGaming, unveils the transformative trends set to redefine the digital currency landscape.

According to Statista, the global cryptocurrency market’s revenue is estimated to reach almost €44 billion in 2025, with an expected 861 million users. SOFTSWISS experts spotlight the major forces shaping the crypto future. 

How Will Regulation Evolve?

As cryptocurrency adoption grows, experts anticipate global regulations to tighten to address security, transparency, and misuse. Key areas of focus include AML (Anti-Money Laundering), KYC (Know Your Customer), and investor protection, requiring businesses to implement robust compliance measures.

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Companies must adapt to diverse regional regulations, such as Europe’s MiCA framework or US oversight by the SEC and CFTC. While compliance increases operational costs, it enhances credibility, fosters trust, and creates opportunities to attract institutional investors and expand into regulated markets, positioning businesses for sustainable growth.

Financial Security with Crypto Investments

Bitcoin’s growing acceptance and institutional interest demonstrate its evolving role as a significant financial asset. With nations like the US exploring its use as a reserve asset, Bitcoin is increasingly seen as a store of value and a hedge against traditional market fluctuations. These trends reinforce its potential as a strategic component in a forward-looking investment portfolio.

Ivan Montik, Founder of SOFTSWISS, comments: “While crypto remains a risky asset, its long-term growth potential and increasing institutional adoption suggest it could be a valuable addition to a diversified retirement portfolio. The key is understanding the asset, investing consistently, and viewing it as a long-term strategy rather than a short-term speculation.”

Consider this strategy based on the past decade: saving €100 per month over ten years would result in €12,000 with little to no return if kept in a bank or at home. However, investing that same €100 monthly in Bitcoin could have transformed those €12,000 into over €120,000. This remarkable growth illustrates Bitcoin’s potential to significantly enhance long-term savings or provide substantial financial security for retirement.

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Is Crypto a New Payment Standard?

The era of cryptocurrency as a purely speculative asset has passed. Businesses and consumers now demand real utility, with crypto payments rapidly becoming an industry standard. The adoption curve is evolving – what was once considered an alternative is now a necessity. Seamless, low-cost, and fast transactions are no longer merely advantages; they have become fundamental expectations.

Max Krupyshev, CEO at CoinsPaid, comments: “The shift from holding to spending will be one of the biggest transformations of 2025. At CoinsPaid, we see real businesses using crypto payments every day. It’s not just about holding anymore – it’s about spending. Expect more companies to accept and settle in crypto, making it as easy as using a credit card. And yes, customised tokens are part of this too – they’re fun, they’re liquid, and they work.”

Proprietary Tokens for Player Engagement

An influential trend in iGaming established brands like Rollbit and Shuffle leveraging proprietary tokens to enhance player engagement. These gaming-specific tokens offer benefits like seamless platform integration, reduced volatility, and exclusive perks, driving innovation in payment methods and business growth.

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Proprietary tokens allow casinos to create internal ecosystems with unique bonuses and advantages, potentially extending to external partnerships, such as voucher rewards with major brands. This strategy boosts marketing efforts and strengthens player loyalty. However, developing and maintaining a proprietary currency requires significant resources, including a substantial marketing budget to build trust and encourage adoption. These challenges can divert focus from the core mission of delivering quality entertainment and gaming experiences.

The experts summarise: “The crypto industry has always been about pushing boundaries, and 2025 will be the year we stop talking about potential and start seeing real-world utility at scale. This year crypto stops being just an asset class and starts being the backbone of global finance. The focus is shifting to utility, efficiency, and real-world integration, and the companies that adapt will lead the next wave of innovation. The future of payments isn’t coming – it’s already here.”

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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7777 gaming proudly announces its partnership with Apuesta Total, one of the largest online operators in Peru. As part of this collaboration, 7777 gaming’s first batch of 20 certified games for the Peruvian market is now live, offering players an exciting and innovative gaming experience tailored to their preferences.

Players on Apuesta Total’s platform can now enjoy standout titles such as Crazy 100 Bucks, Barbarian, Candy Anyways, Devil’s Deal Soul for Sale, and Club Mr. Luck.

Zhana Aleksandrova, Business Development Manager for Spain & Latin America at 7777 gaming, commented: “Our partnership with Apuesta Total marks a significant milestone in our expansion across Latin America. Apuesta Total is a trusted and leading name in Peru’s online gaming market, and we are thrilled to bring our innovative games to their players. This collaboration showcases our commitment to delivering localized, high-quality gaming experiences that resonate with diverse audiences.”

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David Jr. Escalante Vásquez, Head of Casino at Apuesta Total Peru said: “7777 gaming brings a unique portfolio of innovative games that align perfectly with our mission to deliver the best entertainment to our players. Their creative approach to game development and understanding of player preferences make them a valuable partner for us.”

Established as one of the top online gaming operators in Peru, Apuesta Total offers a wide range of services, including sports betting, casino games, and live dealer experiences.

7777 gaming is a next-generation iGaming provider specializing in innovative game development and tailored gaming solutions. With a growing portfolio of over 150 unique games, the company is focused on delivering exceptional entertainment experiences in regulated markets worldwide.

This partnership with Apuesta Total highlights 7777 gaming’s continued dedication to expanding its presence in Latin America and solidifying its reputation as a trusted B2B provider.