

Industry Awards
SOFTSWISS Marketing Campaign and Customer Service Recognised Best in iGaming
SOFTSWISS, a leading tech provider of iGaming software with over 15 years of experience, has won in the Best Advertising and Marketing Campaign and Best Customer Service categories at the European iGaming Awards 2025.
The ceremony, held in Barcelona, recognises excellent companies in the online gaming sector. SOFTSWISS was honoured for its commitment to innovations at all levels, from products and customer support to marketing promotion. The forward-thinking approach has established the company’s reputation in the European iGaming landscape.
Introduced in October 2023 in Malta, the award-winning ‘Grab Success’ campaign once again captured experts’ attention after its triumph at the EGR Marketing & Innovation Awards 2024. With the aim to enhance brand recognition, the campaign featured the Maltese crab as a powerful symbol of determination, complemented by key visuals with the company’s C-level executives to foster audience trust. The integration of AR technology brought this concept to life, captivating iGaming professionals worldwide.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “We are proud to see our marketing efforts honoured by the industry. The ‘Grab Success’ campaign showed outstanding results not only through a strong visual impact but also in terms of figures demonstrating high engagement with our target audience both online and offline. Our goal is to craft campaigns that speak to our audience’s aspirations and reflect the SOFTSWISS creative spirit and innovative technologies.”
The Best Customer Service award honours SOFTSWISS Managed Services, which provides a full range of tailored solutions ensuring players have the best possible experience. These services, including First Line Support, Anti-Fraud Support, VIP Player Support, Player Retention and Reactivation, and Content Management, provide operators with the tools to maintain an engaging yet safe gaming environment.
“This recognition is incredibly meaningful for our team,” says Artyom Rudakov, Head of SOFTSWISS Managed Services. “It celebrates the dedication, knowledge, and passion we bring to each project. We believe in building genuine connections with our partners and players, and this award inspires us to keep improving our approach and ensures we keep delivering top-tier support to our clients.”
With its success at the European iGaming Awards 2025, SOFTSWISS continues to expand its industry accolades this year following the recent recognition of Affilka by SOFTSWISS at IGA 2025.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Marketing Campaign and Customer Service Recognised Best in iGaming appeared first on European Gaming Industry News.
Industry Awards
Judging the shortlisted: Casino Guru Awards 2025 evaluation phase begins

The Casino Guru Awards 2025 have reached an exciting milestone: evaluation time. On April 22 and 23, our esteemed panel of judges will begin conducting online evaluation calls with all shortlisted candidates across various award categories. These 30-minute sessions offer a unique opportunity for nominees to present their work, explain the vision behind their nominations, and engage in open dialogue with our expert judges.
Interactive, insightful, impactful
The evaluation calls, now a signature part of the Casino Guru Awards process, go far beyond reviewing nomination forms. They bring the human element to the forefront, giving judges the chance to hear directly from the people behind the innovations, initiatives, and platforms.
This year’s process again brings together two panels of judges, featuring both internal Casino Guru experts and external professionals from across the iGaming space. While the written nominations set the stage, it’s these calls that allow judges to ask questions, explore specific areas in more detail, and truly assess how well each nominee embodies the values of the Casino Guru Awards: fairness, transparency, innovation, and social responsibility.
“This part of the process is where the nominations come alive,” says Daniela Sliva, PR & Creative Project Director at Casino Guru and the visionary behind the Awards. “We’re looking for more than good intentions—we want to see passion, preparation, and a deep understanding of what makes an impact in this industry. These conversations are often eye-opening for both sides, and sometimes a call can change the whole perception of a nomination.”
A fair and rigorous selection
All shortlisted candidates will be evaluated through these live sessions, which are a vital piece of the final voting process. After the calls, judges are given time to reflect and reassess, using both written materials and insights gained from the interviews before anonymously casting their votes.
As in previous years, each judge receives three points to distribute among the candidates in each category. The winner is then determined through a transparent point-counting process.
It’s worth noting that even nominees who are unable to attend the calls are still eligible to win—though participating gives them a powerful chance to make their case directly and stand out. The process is intentionally designed to reward engagement, readiness, and integrity.
Looking toward Malta
The anticipation is building toward the Casino Guru Awards 2025 Gala Ceremony, taking place for the first time as a live, invite-only event at the prestigious Hilton Hotel in St. Julian’s, Malta, on June 6, 2025. Here, winners across all categories will be revealed in what promises to be a grand celebration of responsibility and achievement in iGaming.
In addition to the judge-assessed categories, the Players’ Choice and Voice of the People are already open for public voting—further reinforcing the Awards’ mission to reflect both industry expertise and real-world impact.
As the evaluation calls commence, we at Casino Guru celebrate every shortlisted nominee who has made it this far. Your innovation, effort, and commitment to a better gambling environment have already earned you a place among the industry’s elite.
The post Judging the shortlisted: Casino Guru Awards 2025 evaluation phase begins appeared first on European Gaming Industry News.
Industry Awards
Wicked Games joins as sponsor for the 2025 Casino Guru Awards

The post Wicked Games joins as sponsor for the 2025 Casino Guru Awards appeared first on European Gaming Industry News.
Industry Awards
Amusnet Named Content Provider of the Year at the Italian Gaming Awards 2025

Amusnet has announced that it has been awarded Content Provider of the Year at the prestigious Italian Gaming Awards. The ceremony took place on April 9 as part of the Italian Gaming Expo & Conference (IGE) at the Salone delle Fontane in Rome. This recognition highlights Amusnet’s commitment to delivering top-tier gaming content and maintaining excellence in one of Europe’s most dynamic and competitive markets.
The Italian Gaming Awards celebrate the best in the industry, honouring companies that are shaping the future of gaming in Italy through outstanding products, practices and performance. With over 110 nominees across 21 categories, this year’s event brought together leading operators, suppliers, regulators and public representatives to recognise achievement and leadership across the sector.
“It’s a great honor to be named Content Provider of the Year. This recognition reflects the dedication and passion of our incredible Amusnet Italy team. We remain committed to further strengthening our position in the Italian market by delivering engaging content that enhances the player experience and expanding our strategic partnerships,” said Polina Nedyalkova, Director at Amusnet Italy.
The post Amusnet Named Content Provider of the Year at the Italian Gaming Awards 2025 appeared first on European Gaming Industry News.
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