Latest News
Allwyn revolutionises National Lottery prize payments with new digital solution
Allwyn, operator of The National Lottery, announced that National Lottery players who play in shops will be able to opt to have their prizes paid directly into their bank accounts for the first time.
In a partnership with payments provider, Bottomline, Allwyn has created a quick, easy online claim process that will see retail prizes of between £500.01 and £50,000 paid more quickly than ever before.
The new solution is the latest development in the revised claims process that Allwyn had to introduce when it took over as National Lottery operator in 2024. This was following the Post Office’s decision to no longer pay National Lottery retail prizes between £500.01 and £50,000 (called ‘mid-tier prizes’).
Last year, Allwyn continued to make upgrades to the process and has now directly paid out over 45,000 mid-tier prizes to in-store players – amounting to over £50 million in prize money.
This new enhancement isn’t just good news for players, but it will also significantly reduce administration and postage costs – as Allwyn will no longer need to prepare and post thousands of cheques. This cost efficiency will see more money going to National Lottery-funded Good Causes.
With the new payment solution, retail players can go to claims.national-lottery.co.uk, enter their email address and then fill in an easy-to-complete claim form – this asks for the player’s details, some details about the winning ticket, and prompts the player to upload an image of the ticket. If a winner has any questions during the process or needs some additional support, they can call Allwyn’s Customer Care Team who will be happy to help.
At this point, the default option will be for the prize to be paid directly into the player’s bank account, although they can still choose to be paid by cheque if that is their preference – which has been standard payment method for these up until now (including when the Post Office was still paying these prizes).
Once the claim form has been submitted and processed, the player will receive an email with a unique, secure link for them to submit their bank account number and sort code. The system will then automatically check that the name on the account matches the name entered on the prize claim form. As soon as this information has been successfully submitted by the player, the payment will be processed and will be paid directly into the player’s bank account within 24 hours*.
Allwyn’s Operations Director, Jenny Blogg, said: “We’re delighted to introduce this completely new payment solution, which will see, for the first time, people who play The National Lottery in shops be able to have their prizes paid directly into their bank accounts.
“Not only will this see these prizes paid faster than ever before, but it also drastically cuts down on administration and postage costs. This cost efficiency will see more money going to the Good Causes that The National Lottery supports and see prize money in players’ pockets in record time – so it really is a win-win.”
The post Allwyn revolutionises National Lottery prize payments with new digital solution appeared first on European Gaming Industry News.
RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.
These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.
This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.
“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”
The post Licenses received: RockApp strengthens its position in the US iGaming market appeared first on Gaming and Gambling Industry in the Americas.
Delasport’s award-winning sportsbook solution is now fully integrated with OMEGA Systems’ B2B Platform.
The key partnership between the two iGaming technology providers will allow even greater access for operators worldwide to Delasport’s renowned solution. This means their players will be able to enjoy advanced personalization through ‘My Sportsbook’, ‘My Event Builder’, ‘My Combo’, and more, as well as one of the industry’s best coverages in terms of sports and markets.
This is yet another significant deal Delasport has signed in the past few months.
“Partnering with a strong provider like OMEGA Systems is part of our strategy to continue expanding our presence on regulated markets”, Delasport’s VP of Business Development Rosaire Galea Cavallaro says. “We’re excited to be able to announce this great news during ICE 2025 where we saw once again how impressed people are with our products.”
The integration is part of a long streak of successful partnerships where Delasport delivers its cutting-edge sportsbook as a Plug & Play iFrame solution.
The post Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform appeared first on European Gaming Industry News.
SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Affiliate Software Platform Wins at IGA 2025 appeared first on European Gaming Industry News.
Licenses received: RockApp strengthens its position in the US iGaming market
Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform
SOFTSWISS Affiliate Software Platform Wins at IGA 2025
iGP launches GamePark and PayLab to enhance offering provided to partners
BetMGM Secures Exclusive Online Casino Content Rights to “Family Feud” and “The Price is Right” with Fremantle Partnership
GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
Saracen Casino Resort Chooses QCI Chatalytics to Enhance Casino Operations with Integrated AI Solutions
WA.Technology makes its debut in Brazil’s regulated market
EGT Digital’s top-performing titles are live on the leading Colombian betting site Betplay
BETBY TO INTRODUCE INDUSTRY-FIRST AI-BASED FEED AT ICE BARCELONA
-
gaming2 years agoODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018
