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Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale

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OptiLive empowers sportsbooks to maximize in-play (live) sports betting by delivering real-time, personalized messages to millions of players during live sporting events 

Optimove, the #1 CRM Marketing solution for iGaming and Sports Betting, today announced the launch of OptiLive, a first-of-its-kind solution that enables sportsbook operators to create CRM-powered live sports marketing at scale. By combining CRM data such as players interests and betting history, with real-time sports data, OptiLive empowers marketers to deliver timely, relevant messages to their players —all in the heat of the action. 

In-Play Betting Drives Higher Player Spending and Garners More Betting Budget

An analysis of 3,794,500 sportsbook bettors found that live betting accounts for 54% of total bets. Furthermore, live bettors consistently spend more than pre-match bettors. For example, in the U.S., bettors’ average monthly live betting spend is $1,583.90, compared to $846.20 for pre-match betting—an 87% increase. This highlights the immense revenue driver in-play betting is for sportsbooks and OptiLive is designed to capitalize on it. Through tackling the complexities of delivering simultaneous, real-time messages across multiple brands, sports and geolocations, OptiLive redefines the in-play betting experience, driving deeper connections with their players.  

A Game-Changing Example in Action 

Imagine a high stakes soccer match between Real Madrid and Barcelona and Kylian Mbappé scores a pivotal goal to put Real Madrid ahead. OptiLive will: 

1. Autonomously identify the relevant sports fans who’ve shown interest in bets related to Kylian Mbappé or the competing teams and,  

2. Instantly delivers a message alerting them of the goal the moment it happens, complete with the latest live odds 

This real-time, hyper-personalized approach captures the excitement, encourages immediate action, and drives higher in-play betting activity—keeping operators seamlessly connected to bettors during critical moments. 

With OptiLive, Optimove elevates mass personalization in marketing to new heights, enabling operators to manage millions of tailored messages across sports, regions, and events simultaneously. This ensures every bettor receives timely, relevant communications, no matter where or when they engage. 

OptiLive Only Delivers Messages Tailored to Each Sports Fan’s Interests 

Sports fans are selective about the games they follow—and irrelevant notifications risk disengagement.

A survey of 396 gamblers conducted by Optimove Insights, the research arm of Optimove, revealed that an overwhelming 86% of online gamblers opt-out from platforms due to an avalanche of irrelevant messages. 

OptiLive’s advanced AI-driven personalization engine ensures bettors only receive messages that are aligned with their interests and betting history. Soccer fans get instant updates when teams they bet on score thrilling goals while tennis enthusiasts are notified the moment the players they bet on win pivotal sets. OptiLive avoids generic, excessive notifications, delivering timely and meaningful updates that drive engagement and conversions. 

OptiLive seamlessly integrates into sportsbook operations 

Designed for scalability, OptiLive integrates effortlessly into sportsbook operations, automating personalized campaigns across all major sports and marketing channels.  

With OptiLive, sportsbook operators can now: 

  • Alert players of key sporting events, such as goals and penalties, in the moment. 
  • Provide players with statistical insights on players and teams to enhance decision-making. 
  • Monitor, analyze, and review campaign performance in real-time. 

“For operators, OptiLive is a game-changing capability to boost player engagement, build loyalty, and drive conversions like never before,” said Shai Frank, SVP of Product and GM of Americas at Optimove. “For the first time, OptiLive empowers marketers with CRM-powered live sports marketing campaigns delivering a totally new experience for players and operators alike. It’s not just another tool—it redefines live sports betting by connecting with personalized, perfectly-timed messages that make every moment more thrilling for players.”  

Frank also noted that the higher average spend by live bettors highlights the potential for operators to enhance player lifetime value through targeted, timely personalized messages to players. 

Optimove is the iGaming industry’s most comprehensive CRM Marketing platform 
 
The launch of OptiLive marks the latest advancement in Optimove’s robust suite of tools and capabilities, further reinforcing its position as the #1 CRM Marketing platform for the iGaming and Sports Betting. Optimove is the iGaming industry’s most comprehensive CRM Marketing platform that is now enhanced with the following: 

  • A Dynamic Promotion Engine that automates personalized, CRM-driven rewards based on real-time customer behavior, enabling marketers to deliver impactful and timely promotional offers with ease. 
  • A Digital Experience Platform (DXP) accelerating time-to-conversion and boosts customer lifetime value by creating seamless, holistic customer experiences across digital channels. 
  • AI-Driven Gamification the first-of-its-kind innovation designed to enhance player engagement and retention by delivering highly immersive, personalized gamified experiences. 

OptiLive on Display at ICE 2025 Summit 

Optimove is showcasing OptiLive at the ICE 2025 Summit in Barcelona, January 20-22. Attendees can visit Booth #4A34 in Hall 4 for a first-hand look at this first-of-a-kind solution powering sportsbook marketers. 

The post Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale appeared first on European Gaming Industry News.

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BETBY SHINES AT SiGMA AMERICAS WITH LOCALISED STRATEGY AND WINS ESPORTS AWARD

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BETBY, the cutting-edge sportsbook provider, has further cemented its position as one of the most innovative suppliers in the sports betting landscape following a standout appearance at SiGMA Americas, the leading event for the iGaming industry in Latin America.

Hosted in São Paulo, Brazil, SiGMA Americas brought together the industry’s most influential stakeholders, with a spotlight on the dynamic and fast-growing Latin American market. BETBY stood out at the event by showcasing the full strength of its flexible sportsbook solution, designed to empower operators with complete control over the betting experience.

A major highlight of the exhibition was BETBY’s showcase of its hyper-localised content capabilities, which empower operators to engage regional audiences with culturally relevant offerings. This strategic focus was exemplified by the industry’s most comprehensive Vaquejada betting solution, a rodeo-style sport particularly popular in northeast Brazil. BETBY’s unique content portfolio, which includes both pre-live markets and an immersive e-sim version of the sport, resonated strongly with operators and attendees. It demonstrated not only a deep understanding of regional preferences, but also the supplier’s ability to create tailored content for any market.

Alongside this, BETBY exhibited continued innovation through its proprietary esports feed BETBY Games, and its comprehensive suite of AI tools AI Labs, which leverages artificial intelligence to deliver personalisation, real-time recommendations, and enhanced operational efficiency.

As further recognition of its ongoing innovation in the iGaming industry, BETBY was honoured with the Best Esports Product award during the SiGMA Americas Awards ceremony. This win underscores BETBY’s vision to redefine the esports betting experience through its BETBY Games solution, which is designed to deliver unmatched flexibility, customisation, and engagement for operators and players.

“This recognition at SiGMA Americas is a proud milestone for our entire team, even though our presence in Brazil this week was about much more than awards,” said Leonid Pertsovskiy, BETBY’s Chief Executive Officer. “It was about connecting with the region, understanding what local players truly value, and showing that we have the technology and vision to meet those needs. We’re building products that scale globally but connect locally, and that’s what sets BETBY apart.”

The post BETBY SHINES AT SiGMA AMERICAS WITH LOCALISED STRATEGY AND WINS ESPORTS AWARD appeared first on Gaming and Gambling Industry in the Americas.

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Tilman Fertitta Increases his Stake in Wynn Resorts

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Tilman Fertitta, the largest individual shareholder of Wynn Resorts, increased his stake in the casino group with trades on April 4 and April 7.

Prior to the recent trades, disclosure records listed him as holding a 10% stake in Wynn Resorts. His latest share purchases, totaling 400,000 shares, were made at prices ranging from $67.62 to nearly $70.31 per share.

These transactions bring Fertitta’s total stake to 13 million shares, solidifying his position as the largest individual shareholder in the company.

Fertitta is the CEO of Houston-based Fertitta Entertainment with its Golden Nugget casino brand, restaurants and the NBA’s Houston Rockets. He announced plans to resign from his post at Feritta Entertainment if he is confirmed as ambassador to Italy and San Marino.

The billionaire took advantage of a steep drop in the stock market by acquiring more shares of Wynn Resorts at close to its 52-week low. Wynn saw its shares close at $67.93 on April 7, marking their lowest trading level since late 2022.

The share purchases were executed through various Fertitta-controlled entities, including Fertitta Entertainment Inc., Hospitality Headquarters, and Fertitta Entertainment LLC. As the sole proprietor of these organizations, Fertitta maintains shared beneficial ownership of the acquired securities.

Feritta has yet to file a SEC 13D form, which would allow him to have a greater influence on the company instead of remaining a silent shareholder.

The post Tilman Fertitta Increases his Stake in Wynn Resorts appeared first on Gaming and Gambling Industry in the Americas.

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Comprehensive Guide to Online Casino Payment Methods for NZ Players

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Playcasino.co.nz has published a new comprehensive guide to payment methods for New Zealand online casino players. The guide highlights the growing popularity of mobile casino payment solutions among New Zealand players and provides detailed information about the various options available in the market.

According to industry observations, mobile payment solutions are becoming increasingly popular choices for online casinos transactions in New Zealand. This trend appears to align with the wider adoption of smartphone technology across the country and growing consumer demand for convenient, secure payment options.

“We’ve created this guide to help New Zealand players navigate the complex landscape of online casino payment options,” said Terri Radford, Content Director at www.playcasino.co.nz. “Payment methods like PayforIt and Zimpler are gaining traction because they align with how Kiwis prefer to manage their online entertainment spending—directly from their mobile devices, with enhanced security and spending controls.”

The guide emphasises that choosing the right payment method significantly impacts player experience, affecting everything from transaction speed to financial security. With online gambling continuing to grow in popularity in New Zealand, understanding available payment options has become essential for players seeking both security and convenience.

Payment Options Explained

The guide provides information on several payment methods currently available to New Zealand players:

  • Mobile Solutions: PayforIt and Zimpler offer convenient mobile-based payment options. These services are particularly popular among younger players who prefer managing their gaming expenses directly through their mobile devices.
  • E-Wallets: PayPal and Skrill are noted for their quick processing times, with PayPal being one of the few e-wallets supporting both deposits and withdrawals in New Zealand. E-wallets typically process deposits within minutes, which is considerably faster than traditional bank transfers.
  • Traditional Methods: VISA/MasterCard remain widely used options, available at virtually all online casinos. Card payments continue to be a preferred method for many New Zealand players, particularly those who value familiarity and ease of use.
  • Local Favourites: POLi has maintained strong usage among New Zealanders due to its immediate transaction times and absence of currency conversion fees. As a locally-developed solution, it has gained the trust of many New Zealand players.
  • Cryptocurrency: Bitcoin and other cryptocurrencies offer benefits for players who value transaction speed and withdrawal flexibility. While still considered alternative payment methods, cryptocurrencies like Ethereum and Litecoin are gaining acceptance at many online casinos serving the New Zealand market.
  • Prepaid Options: Paysafecard and Neosurf provide prepaid voucher systems that are popular among players who prioritise privacy and spending control. These methods are particularly useful for players who wish to maintain strict budget limits on their gaming activities.

According to industry feedback, transaction speed and security measures are important considerations for New Zealand players when selecting a payment method. Many players also indicate a preference for payment methods that support both deposits and withdrawals, eliminating the need to register multiple services.

Understanding Player Preferences

The guide acknowledges that personal preferences significantly influence payment method choices, with factors such as spending habits, withdrawal frequency, and security concerns playing key roles in decision-making.

“Every player has unique requirements when it comes to managing their funds,” Radford noted. “Some prioritise absolute privacy with methods like Paysafecard, while others value the convenience of integrated solutions like POLi. Our goal is to help players make informed decisions that enhance their overall experience while practising responsible gaming.”

The guide also highlights several notable trends in the online casino payment landscape:

  1. Enhanced Security Features: Many payment providers now implement additional security measures like two-factor authentication and biometric verification, offering players greater peace of mind.
  2. Regional Solutions: Payment options specifically designed for the New Zealand market continue to be popular choices among local players who appreciate services tailored to their needs.
  3. Faster Withdrawals: Many online casinos now emphasise the speed of withdrawals as a key selling point, with some offering same-day or instant withdrawals for certain payment methods.
  4. Responsible Gaming Tools: Some payment methods now offer built-in spending limits and tracking features, which can be valuable tools for players committed to responsible gambling practices.

“The payment landscape for online casinos continues to evolve,” said Daniel Williams, Managing Director of Playcasino.co.nz. “Our observation is that successful online casinos in New Zealand tend to be those that offer a diverse range of payment options while prioritising both security and user experience. We’re also noticing increased interest in payment methods that support responsible gaming practices.”

Regional Considerations

The guide notes that preferences may vary across different regions of New Zealand. Urban players might have access to and comfort with a wider range of digital payment options, while players in rural areas might rely more heavily on traditional banking methods.

“These regional differences highlight the importance of offering a diverse range of payment options,” noted Radford. “The online casino market in New Zealand is not monolithic, and player preferences vary significantly based on location, age demographics, and technological comfort levels.”

About Playcasino.co.nz

Playcasino.co.nz is a leading online casino affiliate website that offers comprehensive guides, reviews, and the latest news tailored for New Zealand’s real money casino players. The site adheres to responsible gambling principles and provides resources to help players make informed choices.

In addition to payment method information, Play Casino offers detailed reviews of online casinos available to New Zealand players, up-to-date information on no deposit bonuses and promotions, and comprehensive guides on casino games and strategies. The site’s team regularly publishes informational content on various aspects of the online gambling industry, with a particular focus on the New Zealand market.

 

The post Comprehensive Guide to Online Casino Payment Methods for NZ Players appeared first on Gaming and Gambling Industry in the Americas.

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