Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)
gig-powers-iconic-british-brand,-the-football-pools-into-a-new-era-of-online-opportunity gig-powers-iconic-british-brand,-the-football-pools-into-a-new-era-of-online-opportunity

Latest News

GiG Powers Iconic British Brand, The Football Pools into a New Era of Online Opportunity

Published

on

Reading Time: 2 minutes

 

Gaming Innovation Group (GiG Software Plc) has announced the official launch of The Football Pools’ upgraded online presence, powered by GiG’s premium cutting-edge X-Suite technology. This marks a significant step in the digital evolution of one of the UK’s most historic and beloved betting brands, as The Pools embraces the future of iGaming having migrated onto GiG’s state-of-the-art SportX sportsbook and CoreX iGaming platform.

This highly anticipated launch brings together over 100 years of The Football Pools’ heritage with the latest in sportsbook and iGaming innovation. The Pools’ online revamp reflects the brand’s commitment to providing a modern, user-friendly experience while maintaining its iconic reputation in UK betting history.

Powering the new era is GiG’s powerful iGaming Platform CoreX, and its SportX sportsbook, with advanced bet-builder capabilities, dynamic odds, and fully localised UK content, including horse racing powered by BetMakers. The new partnership, with advanced scalability, and the flexibility to drive sustained growth in Europe’ s largest regulated markets, will also leverage the integration of GiG’s cutting-edge AI-driven technologies, driving optimising engagement and personalisation focused on driving key acquisition and retention metrics.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

At the heart of the migration is GiG’s end-to-end risk scoring system that integrates big data and third-party systems with its platform and Logic technologies. This tool allows for dynamically adjusted player interactions based on their risk levels, ensuring tailored marketing communications and stringent financial checks.

The launch represents a milestone moment in the UK market for GiG, as its revolutionary X-Suite enters the region, blending decades of iGaming expertise with The Football Pools’ rich history. With an estimated annual market value of £11 billion (€12.8 billion), the UK is a strategic focus for GiG’s expansion, building on its success in regulated markets across European and global regulated markets.

Richard Carter, Chief Executive Officer at GiG, commented: “Seeing The Football Pools, an absolutely iconic brand name in UK sports betting, live on our technology is a landmark moment for GiG’s strategic growth plans in the region. This launch underscores GiG’s commitment to delivering tailored solutions for ambitious brands in regulated markets, with 13 launched on GiG technology in 2024. We have dedicated a significant amount of resources into ensuring our solutions remain at the very apex of technological capabilities in our industry, we  look forward to seeing The Pools flourish as they embrace this new era of growth and engagement.”

James Arnold, Chief Executive Officer of The Football Pools, added: “This launch is a milestone for the online future of the The Football Pools. With GiG’s premium solutions, we’ve worked hard to create an exciting new environment that honours our heritage while delivering a best-in-class digital experience. This partnership has been key to enabling our ambitious vision for The Pools, that backs up our strategy for a sustainable, compliant growth trajectory for our brand.”

The post GiG Powers Iconic British Brand, The Football Pools into a New Era of Online Opportunity appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

FBC Melgar

Stake Peru secures official sponsorship of FBC Melgar

Published

on

stake-peru-secures-official-sponsorship-of-fbc-melgar

FBC Melgar has proudly confirmed Stake as its new Official Sponsor for the 2025 season. This strategic alliance strengthens the club’s commitment to growth and success, marking a significant milestone in the history of “El Dominó.”

Stake, recognised as one of the world’s leading online betting platforms, will feature its logo exclusively on the chest of the men’s first team jerseys.

Additionally, Stake will also appear on the chest of the women’s team and Liga 3 jerseys, marking a historic milestone for the club as it is the first time FBC Melgar’s Official Sponsor has supported all these categories comprehensively.

This agreement highlights Stake’s commitment to FBC Melgar and its support for the club’s growth across all its categories.

Ricardo Bettocchi, Administrator of FBC Melgar said: “This alliance with Stake reinforces our commitment to keep FBC Melgar as a reference in Peruvian and South American football. Having the support of an international brand that trusts our project is a great step to continue strengthening all our categories. We are excited about the benefits that this collaboration will bring to our institution and to the entire ‘rojinegra’ family.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The partnership includes various initiatives aimed at enriching the fan experience, both at the stadium and through special activations and exclusive benefits. With this sponsorship, Stake and FBC Melgar strengthen a bond that promises great achievements both on and off the field.

Stake expanded its regulated market footprint by securing casino and sportsbook licences to launch in Peru’s online gaming market last year. The operator also has a strong regulated presence in Latam through Stake Colombia, and Stake Brazil.

Diana Otálora, Latam Manager at Stake, stated: “At Stake, we are proud to partner with FBC Melgar, a historic club that represents passion and excellence, reinforcing our vision of connecting with sports communities in Latin America and actively contributing to their success. This agreement, in the context of the growing regulated market in Peru, reflects our intention to contribute to the development of football at all levels and our presence in the region.”

As part of this collaboration, Stake Peru is launching unique promotions for “rojinegros” fans. Users can register at stake.pe using the affiliate code DOMINO to receive a free bet of S/20 to enjoy a complimentary wager and experience the excitement of football with even more passion.

The post Stake Peru secures official sponsorship of FBC Melgar appeared first on Gaming and Gambling Industry in the Americas.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Latest News

Million Games Launches First RNG Table Games: Million Baccarat and Million Blackjack

Published

on

million-games-launches-first-rng-table-games:-million-baccarat-and-million-blackjack
Reading Time: 2 minutes

 

Million Games is excited to present its first-ever RNG table games: Million Baccarat and Million Blackjack. These timeless casino staples, enjoyed in both brick-and-mortar and online casinos around the world, offering players a thrilling and authentic experience right at their fingertips. With a focus on delivering fun and exciting entertainment, these classic games give players the opportunity to enjoy the excitement and suspense of table games!

Million Baccarat brings the excitement of this global favourite straight to your screen. Players are invited to place their bets as they predict whether the banker or the player will win, or if it’ll end in a tie. With its elegant design and smooth gameplay, Million Baccarat offers an immersive experience that replicates the refined thrill of the casino floor.

For those who love the suspense of Blackjack, Million Blackjack lets players experience the high-stakes game in a RNG format. Fans of the game will enjoy its classic rules – get as close to 21 as possible without going bust, and outsmart the dealer to claim the prize. This version perfectly captures the thrill, where every hand keeps you on the edge of your seat.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

With these two releases, Million Games introduces its first RNG table games, bringing a taste of real casino action into the online gaming world. Whether you’re a seasoned player or a newcomer, Million Baccarat and Million Blackjack offer an authentic, thrilling experience where the cards are always in your hands.

Million Games CEO, Thomas Nimstad, commented: “We’ve always aimed to bring innovation and creativity to our games, but with Million Baccarat and Million Blackjack, we wanted to stick to the classics. These games have stood the test of time, and now, we’re excited to bring them to the Million Games audience in an engaging and exiting way. We believe that players will enjoy these experiences in a Million ways!”

Both games will be launched later on in January. Looking ahead, Million Games has an exciting lineup of launches scheduled in the coming 6 months. Alongside their own game releases, they will also introduce fresh content from partner studios under the Million Stars program. With more online slots, table games, and innovative gaming experiences on the horizon, Million Games is eager to expand its portfolio and bring even more entertainment to players worldwide.

The post Million Games Launches First RNG Table Games: Million Baccarat and Million Blackjack appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Asia

Natural8 India welcomes 2025 in style with Natural8 India X APT Manila Classic 2025

Published

on

natural8-india-welcomes-2025-in-style-with-natural8-india-x-apt-manila-classic-2025

Welcoming 2025 in spectacular style, Natural8 India has announced its latest India Exclusive, Natural8 India X APT Manila Classic 2025, to the delight of poker enthusiasts across the country. The multi-table tournament, scheduled to take place on January 19, will offer participants a chance to fight for the massive event prize pool and the glory of winning a prestigious APT Trophy. But that’s not all, for nine finalists will also secure an all-expense paid trip to participate in APT Manila – competing for the grand prize at a grand stage with some of the sharpest poker players in all of Asia!

With a buy-in of only INR 5,500, Natural8 India X APT Manila Classic 2025 will offer flight and stay packages for nine finalists, worth up to INR 100,000 each, for the upcoming APT Manila Classic. In addition, the top four finalists will secure a Main Event ticket worth INR 90,000 each at APT Manila Classic 2025, while the other five will win Mini Main Event tickets worth INR 37,000 each. The tournament also has various satellites running daily from January 12 to January 19, with a buy-in of just INR 550.

Speaking on the upcoming India Exclusive, Kunal Patni, Executive Director and Country Head – Natural8 India, said, “2024 was a spectacular year for Natural8 India and the broader Indian poker community. Throughout the year, we saw a strong response to the various India Exclusives, which not only nurtured the country’s growing poker landscape but also connected poker enthusiasts to the broader Asian poker scene on a more consistent basis. We took 23 players to various APT events in 2024 through these India Exclusive APT events. With the Natural8 India X APT Manila Classic 2025, we expect a similarly stellar response, especially with mega bonus on offer worth up to INR 15 lakh. Our latest India Exclusive will set the tone for the rest of the year and give poker enthusiasts and professional players across the country a chance to start 2025 on a bang!”

The post Natural8 India welcomes 2025 in style with Natural8 India X APT Manila Classic 2025 appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Trending