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GiG Powers Iconic British Brand, The Football Pools into a New Era of Online Opportunity

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Gaming Innovation Group (GiG Software Plc) has announced the official launch of The Football Pools’ upgraded online presence, powered by GiG’s premium cutting-edge X-Suite technology. This marks a significant step in the digital evolution of one of the UK’s most historic and beloved betting brands, as The Pools embraces the future of iGaming having migrated onto GiG’s state-of-the-art SportX sportsbook and CoreX iGaming platform.

This highly anticipated launch brings together over 100 years of The Football Pools’ heritage with the latest in sportsbook and iGaming innovation. The Pools’ online revamp reflects the brand’s commitment to providing a modern, user-friendly experience while maintaining its iconic reputation in UK betting history.

Powering the new era is GiG’s powerful iGaming Platform CoreX, and its SportX sportsbook, with advanced bet-builder capabilities, dynamic odds, and fully localised UK content, including horse racing powered by BetMakers. The new partnership, with advanced scalability, and the flexibility to drive sustained growth in Europe’ s largest regulated markets, will also leverage the integration of GiG’s cutting-edge AI-driven technologies, driving optimising engagement and personalisation focused on driving key acquisition and retention metrics.

At the heart of the migration is GiG’s end-to-end risk scoring system that integrates big data and third-party systems with its platform and Logic technologies. This tool allows for dynamically adjusted player interactions based on their risk levels, ensuring tailored marketing communications and stringent financial checks.

The launch represents a milestone moment in the UK market for GiG, as its revolutionary X-Suite enters the region, blending decades of iGaming expertise with The Football Pools’ rich history. With an estimated annual market value of £11 billion (€12.8 billion), the UK is a strategic focus for GiG’s expansion, building on its success in regulated markets across European and global regulated markets.

Richard Carter, Chief Executive Officer at GiG, commented: “Seeing The Football Pools, an absolutely iconic brand name in UK sports betting, live on our technology is a landmark moment for GiG’s strategic growth plans in the region. This launch underscores GiG’s commitment to delivering tailored solutions for ambitious brands in regulated markets, with 13 launched on GiG technology in 2024. We have dedicated a significant amount of resources into ensuring our solutions remain at the very apex of technological capabilities in our industry, we  look forward to seeing The Pools flourish as they embrace this new era of growth and engagement.”

James Arnold, Chief Executive Officer of The Football Pools, added: “This launch is a milestone for the online future of the The Football Pools. With GiG’s premium solutions, we’ve worked hard to create an exciting new environment that honours our heritage while delivering a best-in-class digital experience. This partnership has been key to enabling our ambitious vision for The Pools, that backs up our strategy for a sustainable, compliant growth trajectory for our brand.”

The post GiG Powers Iconic British Brand, The Football Pools into a New Era of Online Opportunity appeared first on European Gaming Industry News.

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Blitzcrown Secures GLI Certification for Three Crash Games in Brazil

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Breaking New Ground in Brazil: Blitzcrown’s Crash Games Now GLI Certified

Blitzcrown, MVG’s pioneering games studio, has secured Brazilian Certification as well as GLI-19 Certification from GLI(Gaming Laboratories International) for its industry-changing three Crash titles. This landmark achievement marks a significant milestone in the company’s expansion into Brazil’s thriving online gaming market, positioning Blitzcrown at the forefront of the region’s rapidly evolving iGaming landscape.

The license comes at an important time for Brazil’s gaming sector, following the launch of the new licensing regime that started on January 1, 2025. The regulatory framework, signed into law in December 2023, has transformed the industry’s prospects.

The certification encompasses 3 innovative crash games: Crash, Fast Crash, and Twin Crash. This strategic milestone establishes Blitzcrown as the premier provider of certified Crash games in the Brazilian market, demonstrating the company’s unwavering commitment to regulatory excellence and gaming integrity. With the GLI-19 and Brazil certification process successfully concluded in March, Blitzcrown has solidified its position as an industry pioneer in this dynamic and emerging market.

Crash games are a recent addition to the global iGaming market, featuring the dynamic evolution of real-time multipliers and immediate reward structures. Blitzcrown has stood out by establishing groundbreaking game mechanisms that offer different and exciting gameplay experiences. Standard Crash provides players with a standard multiplier-based gaming experience, and Fast Crash is optimized for users seeking quick, intense multiplier experiences. The Twin Crash is an original format allowing players to place simultaneous bets on two separate multipliers.

Building on this momentum, Blitzcrown has announced plans to expand its certified portfolio with two additional versions of its innovative Plinko games, demonstrating the company’s strategic commitment to market expansion. This forward-looking initiative underscores Blitzcrown’s dedication to continuous innovation and sustainable growth in the regulated gaming markets.

Blitzcrown is MVG’s edge-game studio focused on pushing game ideas beyond their norms through innovative and non-traditional gaming experiences. The studio has been particularly recognized for its groundbreaking approaches in various game categories, including its successful Crash and Plinko series.

George Cho from MVG said: “This GLI certification testifies to Blitzcrown’s unwavering commitment to offering top-quality, fair gaming systems. We are well placed to take advantage of Brazil’s exciting new regulatory environment and the vast growth potential of the online gaming industry.”

The post Blitzcrown Secures GLI Certification for Three Crash Games in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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Andres Troelsen Belatra Games’ Commercial Director for Latin America

Belatra excited to present LatAm innovations at BiS SiGMA Americas 2025

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Belatra Games, the specialist online slots developer, is set for its latest appearance at BiS SiGMA Americas in São Paulo, Brazil, from April 7-10, 2025. The company will be based at Stand M30, where it will not only showcase its LatAm innovations but also celebrate its 32nd birthday.

This major milestone brings an extra layer of excitement to Belatra’s time in Brazil. iGaming professionals visiting the stand will enjoy an immersive experience inspired by the studio’s popular classics Make it Gold and Mummyland Treasures. Belatra’s stand includes a smoky bar for a mysterious touch, a prize-filled game for visitors, and a live Mummy roaming the event floor to bring the experience to life.

Belatra’s extensive portfolio of award-winning titles brings together timeless hits with powerful, innovative themes, providing unforgettable entertainment for players.

With a strong foothold in LatAm, Belatra’s regional team, based in Buenos Aires, and Belatra’s global team will be in São Paulo to explore new collaborations and showcase its localised approach to the market.

Andrés Troelsen, Belatra Games’ Commercial Director for Latin America, said: “Our Latin American presence grows ever stronger with the region forming a major part of our growth strategy. We’re happy to be back in São Paulo for BiS SiGMA Americas to connect with partners and explore new opportunities. This year is extra special as we celebrate our 32nd birthday, so come raise a glass with us at our smoky bar!”

The post Belatra excited to present LatAm innovations at BiS SiGMA Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.

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EveryTip.com Hits Major Milestone Ahead of Grand National with Record Tipster Listings

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Launched just last month at the beginning of March, EveryTip.com is already celebrating a major early milestone, just in time for this week’s Grand National. The platform has quickly gained traction as a go-to hub for UK bettors, offering a centralised source of high-quality football and horse racing tips.

EveryTip.com brings together expert insights from a wide range of trusted sources, including leading tipsters from the Racing Post, Timeform, and The Guardian, as well as independent professional punters and specialist betting sites. Whether users are looking for daily value picks or tips for the biggest race of the year, EveryTip.com simplifies the search for reliable betting advice.

In addition to its extensive tipster coverage, the platform offers:

  • Daily NAPs (best bets from proven experts)
  • A real-time tipster leaderboard, tracking performance and profitability
  • Full race cards and live odds comparison
  • Results and up-to-date free bet offers from major bookmakers

Stephen Welch, Operations Director at EveryTip.com, said: “We’re thrilled to have reached this milestone so soon after launching. With the Grand National approaching, it’s clear that there’s strong demand for a platform that brings together quality tips from household names,along with independent analysis, all in one place.”

Created by a team of professional tipsters and analysts, EveryTip.com is committed to helping users bet smarter by making expert insights more accessible. Its early growth reflects a wider trend among punters who want deeper insights and performance transparency when choosing who to trust.

Looking ahead, the platform plans to expand into additional sports and betting markets, building on its expert-led foundation.

“We want EveryTip.com to become the essential tool for all serious bettors,” Welch added. “We’ll continue to grow the site with more data-driven tools, expanded coverage, and exclusive offers that add real value.”

The post EveryTip.com Hits Major Milestone Ahead of Grand National with Record Tipster Listings appeared first on European Gaming Industry News.

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