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Jelly Entertainment Strikes Deal with Microgame in Italy

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Jelly and Microgame’s strategic partnership will see supplier’s extensive games portfolio available to multiple Italian operators

B2B gaming supplier, Jelly Entertainment, continues its expansion in Europe by partnering with leading platform provider Microgame, a key B2B provider in the Italian gaming market, in a deal that will see its content available to Microgame’s extensive network of operators.

The software licensing and reseller agreement will give Microgame’s 50+ licensed operator partners access to Jelly’s top-performing games, including CleoPatrick®, Witches Go WildTM and Midas RichesTM.

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Microgame stands as one of the most trusted and established names in the Italian gaming market, offering a platform tailored for distribution within the region. Beyond its state-of-the-art gaming platform, Microgame delivers turnkey betting services alongside an extensive range of sports betting and casino products, catering to both retail and online audiences.”

Salvador Lima, Chief Commercial Officer at Jelly, commented on the partnership: “Microgame’s strong heritage in the Italian market makes this partnership especially exciting. Since entering the market in 2024, our games have been a hit with local players, and this collaboration allows us to reach an even wider audience. We’re thrilled to bring our premium-quality games to Microgame’s platform and further expand our presence in Europe, marking another exciting step in our journey!”

Francesco Cuzzupoli, Product Gaming Director at Microgame, said: “Highly respected in the industry, Jelly is a valued partner, and we’re thrilled to collaborate. Their diverse portfolio of engaging themes and inventive mechanics promises to elevate our offering and captivate players. This partnership underscores Jelly’s commitment to expanding in regulated European markets, with Microgame key to reaching more Italian players. Together, we’re set to deliver exceptional gaming experiences!”

Jelly’s Italian debut with Microgame marks an exciting milestone in its remarkable journey of expansion, fuelled by the surging demand for its gaming content. Known for its standout portfolio, Jelly has quickly become a go-to partner for top operators across Europe. With licences spanning Sweden, Malta, and the UK, and plans to obtain licenses in Ontario, Greece, Romania, and South Africa in 2025, Jelly is solidifying its position in key regulated markets.

The post Jelly Entertainment Strikes Deal with Microgame in Italy appeared first on European Gaming Industry News.

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Bulgaria first for Push Gaming with Kaizen Gaming’s Betano

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February 24, 2025

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Push Gaming has entered the Bulgarian market thanks to an exclusive deal with Kaizen Gaming brand Betano, marking a milestone in its expansion in globally regulated markets.

For 12 weeks, tier-one operator Betano will have exclusive rights to Push Gaming’s portfolio in the country as it brings the studio’s hugely popular titles to Bulgaria for the first time.

Push’s extensive back catalogue of major hits, including Razor Shark, Razor Returns, Jammin’ Jars, Big Bamboo and Wild Swarm, are now ready to be enjoyed by players in Bulgaria, with more recent releases due to roll out imminently.

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The launch enhances Push’s relationship with Kaizen Gaming, which has already seen success with its award-winning content in Greece, Denmark, and Brazil.

Agreements with over 15 direct integration partners have been achieved in 2024, and the supplier’s significant growth will be bolstered by several more announcements in the remainder of Q4.

Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “Bulgaria is a territory we’ve been working on for some time, so it’s particularly pleasing to launch there with such an established and respected name as Betano.

“We know the strength of our product, and allied with Kaizen Gaming’s prominent positioning across regulated markets, we can make the most of our regional entries. They’re a fantastic strategic partner to work alongside, which breeds exceptional confidence that every launch period will perform strongly.”

Evangelos Dedoulis, Director of Product, Gaming and Rewards at Kaizen Gaming,  added: “Push Gaming is responsible for some of the finest games on the market, and as such, we have been eagerly anticipating bringing them to our Betano platform in Bulgaria too. In other markets where we have integrated Push Gaming’s titles, the reception from our audience has been exceptional, and we expect the same in this case too.”

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The post Bulgaria first for Push Gaming with Kaizen Gaming’s Betano appeared first on European Gaming Industry News.

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Andy Rogers CEO of RokkerX

RokkerX Expands into Latin America with São Paulo Operations

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February 24, 2025

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Global Managed Services Leader Strengthens Presence in Booming Brazilian iGaming Market

RokkerX, a global leader in managed services for the iGaming industry, is pleased to announce its expansion into Latin America with the launch of operations in São Paulo. This strategic move capitalises on the rapid growth of Brazil’s iGaming market, offering operators a competitive edge with expert support and localised solutions.

RokkerX has established itself as a trusted partner for iGaming operators worldwide, delivering high-quality managed services, including customer support, player retention, KYC, AML, fraud prevention, payments, trading, and operations. With its new São Paulo hub, RokkerX is set to provide tailored solutions to operators across Brazil and the wider North and South American markets, including Canada.

“With the increasing demand for high-quality managed services in the LatAm region, São Paulo is the perfect location for RokkerX to expand its footprint,” said Andy Rogers, CEO of RokkerX. “We are committed to helping operators navigate this dynamic market by offering the insights, tools, and operational support they need to succeed.”

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This expansion aligns with RokkerX’s vision of being a trusted partner for iGaming operators, ensuring they remain agile and competitive in emerging markets. The São Paulo office will serve as a key center for providing localised expertise, leveraging RokkerX’s global capabilities to drive sustainable growth for its partners.

As regulatory frameworks evolve and the demand for iGaming services grows, RokkerX is well-positioned to deliver best-in-class solutions that enable operators to thrive in this fast-paced environment. The company’s entry into São Paulo marks an exciting chapter in its mission to power the future of iGaming through innovation, operational excellence, and deep market knowledge.

The post RokkerX Expands into Latin America with São Paulo Operations appeared first on Gaming and Gambling Industry in the Americas.

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ANJL

BiS SiGMA Americas announces institutional partnership with ANJL to strengthen the new regulated betting market in Brazil

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February 24, 2025

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BiS SiGMA Americas 2025, which will take place between April 7th and 10th at the Transamerica Expo Center, in São Paulo, announced a partnership with ANJL (National Association of Games and Lotteries), strengthening the credibility of the event, which is the main event in the iGaming sector in Brazil.
Brazil is going through an important moment in the industry with regulation, and ANJL has an essential role in the entire development of this process. The partnership with BiS SiGMA Americas reinforces the sector’s best practices and the commitment to transparency and security in the market.
The Association represents – and only accepts as members – companies that operate legally in the country.  “ANJL defends the interest of member companies and promotes the recognition of the sector as productive in the economy, whether to generate new jobs or contribute to governments’ tax collection, in addition to acting to combat minors’ access to betting games and the operation of websites that do not have authorization to operate”, explained the President of ANJL, Plinio Lemos Jorge.
ANJL’s support will further increase the specialized content and strategic opportunities in the sector, which were already expected in the new edition of BiS SiGMA Americas, in addition to providing connections between operators, regulators and stakeholders.
At BiS SiGMA Americas 2025, lectures and panels were expected, and these will feature ANJL leaders, who will enrich the experience of the audience present. They will also be in discussions, bringing the Association’s experience to the event.
“BiS SiGMA Americas is the most relevant event in the sector, bringing together the main players to discuss the future of the market. Our partnership reinforces ANJL’s commitment to promoting a regulated, safe and sustainable environment for the gaming and lottery industry in Brazil”, stated the President of ANJL.
The Marketing Director of BiS SiGMA Americas, Nuno Bispo, highlighted how the partnership qualifies the event. “We are very proud to have the institutional support of ANJL, which plays a fundamental role in building the regulated market in Brazil. This partnership guarantees that BiS SiGMA Americas 2025 will be an even more qualified environment for debates and strategic connections.”
Registration for BiS SiGMA Americas 2025 is now open and can be done on the website. Approximately 18 thousand people are expected at the event. Guarantee your registration now for the biggest event in the iGaming sector in Brazil and have the opportunity to participate in the discussions that will define the future of the sector in the country.

The post BiS SiGMA Americas announces institutional partnership with ANJL to strengthen the new regulated betting market in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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