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BetRivers Welcomes Gambling Icon Phil Hellmuth as Brand Ambassador

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3 months ago

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Hellmuth to Bring His Bigger Than Life Personality Exclusively to Rush Street Interactive

Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), a premier online casino and sports betting operator, is thrilled to announce a new exclusive partnership with Phil Hellmuth, the world-renowned professional poker player and record-holder for the most World Series of Poker (WSOP) tournament wins. Known as one of the most skilled gamblers in the world, Hellmuth will join the BetRivers team as a brand and content partner bringing his unparalleled expertise and charisma to deliver a variety of exciting and exclusive player experiences and entertainment across RSI’s Casino, Sportsbook, and Poker verticals, as well as throughout RSI’s media-owned productions such as the BetRivers Network and our long-running Poker Night in America poker show.

Hellmuth’s legendary career has made him one of the most recognizable figures in the poker world. With an unmatched 17 WSOP bracelets, he has cemented his status as a skilled gambler, captivating gambling audiences with his pride, passion, and larger-than-life persona. Beyond his accolades, Hellmuth’s engaging presence and entertaining personality have inspired countless fans and players worldwide.

This partnership will see Hellmuth integrated across RSI’s platforms and media production properties, delivering a mix of thrilling entertainment and engaging player opportunities.

Highlights of the partnership will include:

  • In-App Promotions: Exclusive themed casino, sportsbook, and poker events and challenges for players to test their skills and enjoy unique rewards.
  • Interactive Entertainment: Hellmuth will host Live Casino Dealer events, provide sports betting commentary, and lead interactive sessions for players and fans. He will also participate in unique engaging poker events with VIPs.
  • VIP Events and Experiences: Appearances at in-person and online VIP tournaments and events, offering players a chance to compete with, be entertained by, and learn from one of poker’s greatest. In the upcoming weeks, VIPs will have the opportunity go to the Super Bowl in New Orleans with the poker legend.
  • Brick-and-Mortar Activations: Hellmuth will headline events at BetRivers land-based casino partners, creating unforgettable moments for attendees. In the coming months, Hellmuth will be participating in various tournaments at our casino partners including Rivers Casino and Little River Casino.
  • BetRivers Network Collaborations: Hellmuth will play a prominent role in RSI’s entertainment media property, BetRivers Network, including appearances on flagship poker show production Poker Night in America, exclusive streaming events, and other branded activations. Be on the lookout for upcoming shoots and promotions including Hellmuth’s signed legendary BetRivers hat.
  • BetRivers Online Poker: Dedicated tournaments and exclusive branded content designed to captivate online poker enthusiasts and casual players alike. Including, promoting RSI’s recently launched online poker platform developed in collaboration with acclaimed poker professional Phil Galfond.

“Phil Hellmuth is a living legend whose influence extends far beyond the poker table to all gamblers, and we are excited to welcome him to the BetRivers family,” said Richard Schwartz, CEO of Rush Street Interactive. “Phil’s unmatched passion, dynamic personality, and flair for entertainment make him the perfect ambassador as we continue to expand our offerings and elevate player experiences across our platforms. His expanded role in the BetRivers Network, including increased appearances on Poker Night in America, and his contributions to promoting our new online poker platform, will bring unparalleled excitement to our players. Additionally, his involvement with our best-in-class mobile casino and sportsbook promotional games will create unforgettable moments for players and fans alike.”

“Partnering with Rush Street Interactive and BetRivers is an exciting new chapter for me,” said Hellmuth. “Ever since meeting the Rush Street Interactive executive team in 2012, I have been a fan. I have been impressed with RSI’s moxie, will, and determination to build a beautiful product—an online gaming experience that people love to use and play on. Today, I am proud to announce that we will elevate our collaboration to share my experience and love of poker, gambling, and entertainment with BetRivers players and fans, both online and in person. First up, I will attend the Super Bowl in New Orleans with BetRivers VIP players!”

This partnership reinforces RSI’s dedication to delivering premium content, unforgettable events, and dynamic entertainment experiences for its players. By aligning with Hellmuth, RSI continues to solidify its position as a leader in the online casino, sportsbook, and poker industries.

Forward-Looking Statements

This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. RSI’s actual results may differ from their expectations, estimates and projections and consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, RSI’s expectations about its arrangement with Hellmuth, what RSI’s anticipated offerings and benefits arising from that arrangement will include and its future performance with respect to that arrangement. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside RSI’s control and are difficult to predict. Factors that may cause such differences include, without limitation, changes in applicable laws or regulations, unanticipated product or service delays, and other risks and uncertainties indicated from time to time in RSI’s most recent Annual Report on Form 10-K, including those under “Risk Factors” therein, and in RSI’s other filings with the SEC. RSI cautions that the foregoing list of factors is not exclusive. RSI cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. RSI does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

 

The post BetRivers Welcomes Gambling Icon Phil Hellmuth as Brand Ambassador appeared first on Gaming and Gambling Industry in the Americas.

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Conferences in Europe

Global EDM Icon Alok to Lead the INFINITY Lisbon at SBC Summit

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2 hours ago

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April 10, 2025

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One of Brazil’s most iconic music exports, Alok, will headline the INFINITY Lisbon at SBC Summit, delivering his signature fusion of Brazilian rhythms and electronic dance music to the global event audience.

Set to raise the roof with an unforgettable fusion of lights and sound, the MEO Arena, home to SBC Summit’s ‘Super Stage’ during the day, will shift into high gear on September 18 as it transforms into the venue for the INFINITY Lisbon. Having hosted global icons like Beyoncé and The Weeknd, the arena promises an electrifying night designed to captivate the global gaming community.

Rasmus Sojmark, CEO and Founder of SBC, said: “The INFINITY is about blending high-level business networking with unforgettable experiences, and bringing someone of Alok’s caliber to the stage takes that to a whole new level. I’m proud that we’re able to deliver this kind of energy and entertainment to our attendees.”

Alok rose to global fame with his breakout hit ‘Hear Me Now’—now nearing 850 million streams on Spotify—and has since become a trailblazer in the Brazilian Bass genre. Ranked 4th in DJ Mag’s Top 100 DJs for three consecutive years (2021–2023), he commands a massive global following with nearly 22 million monthly listeners on Spotify and 29 million Instagram followers.

In addition to headlining some of the world’s biggest festivals, including Tomorrowland, Ultra Music Festival, and Lollapalooza, Alok has collaborated with international stars such as Dua Lipa, Jason Derulo, and Ed Sheeran. His influence extends into gaming culture as well, with his inclusion as a playable character in the hit game Garena Free Fire.

Beyond the stage, Alok is a passionate philanthropist and the founder of the Alok Institute, which supports educational programs, environmental preservation, and social impact projects across Brazil.

He also champions the next generation of artists through his labels Controversia Records and UP Club Records—platforms dedicated to discovering, nurturing, and promoting emerging talent in the electronic music scene, both in Brazil and internationally.

With accolades such as Forbes Brazil’s 30 Most Influential Brazilians and Spotify’s Top 100 Global, Alok is the ideal artist to headline SBC’s second INFINITY experience, according to Sojmark.

“The INFINITY brand was born in Lisbon. It’s where we dared to try something different, hosting our first-ever EDM-style festival with massive names like Don Diablo, Miss Monique, and Darude. The energy that night was off the charts, and it confirmed what we already felt: we had created something truly special for the industry,” he said.

The INFINITY Lisbon is the grand finale of SBC Summit, the industry’s fastest-growing global event uniting 30,000 professionals across betting, gaming, payments, and affiliation. After making the move from Barcelona, Lisbon’s second edition is gearing up for an even bigger return this September 16-18.

Sojmark added: “Funny enough, Alok was originally set to headline the INFINITY Rio, but plans shifted—and now it feels even more right to have him take the stage in Lisbon, where this whole journey began. It’s going to be one hell of a night.”

Asked about his vision for the INFINITY brand, the SBC CEO said: “I see it as a thank-you to our community—a celebration for those who believe in SBC and the connections built at our events. Experiences like this strengthen those bonds. That’s the power of joy, and that’s the essence of The INFINITY brand.”

The INFINITY Lisbon is an exclusive experience reserved for VIP Event Pass holders. Secure yours now for just €400 and take advantage of a €200 early bird discount.

Operators and affiliates can apply for complimentary VIP Event Passes.

The post Global EDM Icon Alok to Lead the INFINITY Lisbon at SBC Summit appeared first on European Gaming Industry News.

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datagolf.com

Masters Betting: Drive for Show, Putt for Dough

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3 hours ago

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April 10, 2025

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The phrase “drive for show, putt for dough” is a long-standing mantra in golf that emphasises the importance of putting over driving – specifically driving distance – in winning golf tournaments. But is it true?

While the saying has a clear implication, modern data from professional golf paints a more complex picture.   Using the Shots Gained (SG) metric we can compare different parts of a player’s game to see if there really is a formula for winning.

Driving test

Using shot data gained from datagolf.com we can compare the top players in the world (according to the Official World Golf Ranking) over the last 12 months.

Comparing “shots gained off the tee” with “shots gained putting” seems to turn the myth on its head – the top players gain a higher proportion of their shots off the tee than from putting.  For players ranked in the Top 10, nearly 0.8 shots are gained from driving as opposed to around 0.3 for putting.  Whilst the differential narrows as the players’ ranking decreases, for players ranked 90 – 100, driving still gains more than 0.2 shots more putting.

This ability to reliably gain strokes through driving gives top pros an edge, setting them up for better scoring opportunities throughout a tournament. Over a whole season, this advantage compounds and allows them to stay at the top of the leaderboards.

The long and the short

However, since “shots gained off the tee” includes par 4 and 5s, the metric is not necessarily just a measure of the importance of driving distance, but also a measure of accuracy.  So, whilst driving matters, is it the distance or the trajectory that is most advantageous for winning tournaments?

Again, using the top ranked players, it appears that distance stands out as a key factor for success, with Top 10 players on average gaining nearly 10 yards per drive compared with those outside the Top 100 throughout the year. This extra yardage translates into shorter approaches and better chances to attack pins throughout the season.

These findings are corroborated by Mark Broadie in his 2014 book Every Shot Counts, where he shows that for professionals, an extra 20 yards of driving distance is worth about three-quarters of a stroke per round.   Relatively speaking, for the rest of us amateur golfers, driving distance becomes even more important for scoring than driving accuracy.

Putt to the test

While driving distance provides the groundwork for long term success – and is a characteristic that all the Top 10 players seemingly must possess – it doesn’t necessarily “bust the myth” that putting is more important for winning tournaments.  Indeed, looking more deeply into the metrics for the outcome of individual tournaments uncovers the fact that putting becomes more instrumental for who comes out on top.

If we look instead at the finish positions in PGA events over the last 12 months, rather than the World Ranking, putting comes to the fore.  For players finishing first, putting gained an average of 1.2 shots versus a gain of 0.7 for driving.  Even for players finishing 30th – 35th, putting is worth more than 0.4 of a shot on average compared to driving. The fact that top finishers in a given event typically post higher gains from putting rather than from driving underscores the vital role of putting during tournament play where players have to capitalize on scoring opportunities and avoid mistakes on the green to win.

 

The outcome

Fundamentally the relationship between driving and putting reveals a balanced formula for success. Driving creates opportunities and contributes to consistency while putting often decides who makes the best of those opportunities and ultimately wins on a given weekend. In a game of ever-increasing competition and precision, power and finesse must work together to elevate players to the pinnacle of the sport.

With all the attention on these extremes of golf, other aspects are often overlooked. Completing the same analyses and including shots gained for “approach” and “around the green” makes it clear that there is one area that consistently contributes to wins and ranking, making it arguably the most important aspect of a players golf game.

The post Masters Betting: Drive for Show, Putt for Dough appeared first on Gaming and Gambling Industry in the Americas.

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Awards

Digitain Wins Sportsbook Excellence Award at SiGMA Americas Awards

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3 hours ago

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April 10, 2025

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Digitain has been awarded the “Best Interactive Sportsbook Experience 2025” title at the SiGMA Americas Awards in São Paulo, Brazil, for its outstanding innovation and commitment to delivering advanced sports betting solutions.

Digitain, a leading provider of Sportsbook and iGaming solutions, has won in the “Best Interactive Sportsbook Experience 2025” category at the SiGMA Americas Awards. This prestigious recognition highlights Digitain’s relentless drive for innovation, excellence, and its ability to deliver state-of-the-art Sportsbook solutions to its partners.

The SiGMA Americas Awards took place on April 7 during the BiS SiGMA Americas event in São Paulo, Brazil. The awards celebrate the best and brightest companies, recognizing exceptional achievements, groundbreaking innovations, and significant contributions to the industry.

Iain Hutchison, Digitain’s Chief Revenue Officer, stated: “We are honored to receive this award, which marks our fifth major recognition this year. It’s a powerful validation of our commitment to innovation and the strength of the partnerships we’ve built.

At Digitain, we continuously strive to develop forward-thinking Sportsbook solutions that meet the evolving needs of our partners in a highly competitive global market. We remain focused on continuous improvement, ensuring that our partners have access to the best tools and solutions to drive their business forward.”

As Digitain continues its expansion across regulated markets, this award further strengthens its position as a trusted partner for operators seeking a competitive edge in the dynamic field of sports betting.

The post Digitain Wins Sportsbook Excellence Award at SiGMA Americas Awards appeared first on Gaming and Gambling Industry in the Americas.

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