Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)
the-unit-to-step-up-expansion-plans-with-opening-of-new-york-city-office the-unit-to-step-up-expansion-plans-with-opening-of-new-york-city-office

Latest News

THE UNIT TO STEP UP EXPANSION PLANS WITH OPENING OF NEW YORK CITY OFFICE

Published

on

 

The Unit aims to grow its presence in the Americas with move to new Manhattan location in January 2025 at Bank of Ireland’s NYC Hub


The Unit, a leader in product design and development for sports betting and iGaming, will proudly open its new office in New York City, as part of its long-term global expansion objectives, in January 2025.

The Americas division was established in 2023 with the launch of The Unit’s partnership with online operator PlayStar Casino. The New York City office, located in the heart of Manhattan, will now be the hub for The Unit’s activity in the Americas.

This new base will be located at Bank of Ireland’s NYC Hub, which was launched to help Irish business owners expand their North American operations. The offices at 2 Grand Central Tower are a great asset to Irish companies aiming to expand their operations in the United States and beyond. This is an ideal location for The Unit to grow its footprint in the region.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The project will be put into practice by The Unit’s Head of Business Development & Account Management Mark O’Hare, who has relocated to New York and will be responsible for The Unit’s commercial growth in the region.

With product and development teams in Ireland and Moldova, the addition of an American hub is further proof The Unit holds an unwavering commitment to becoming the partner of choice, on a global scale, throughout the industry.

Paddy Casey, Co-founder at The Unit, said: “These are exciting times for The Unit, and with plans in place to exponentially grow our presence in the Americas across the next few years, the start of 2025 will be the perfect time for us to move into one of the most vibrant cities in the world.

“This will be the ideal addition to our existing bases in Ireland and Moldova. The flexible workspace the hub can provide will be integral to our plans and will give us the opportunity to grow the team.

“This is an excellent opportunity for us to touch base with clients in the Americas and strategise further launches. We’re looking forward to mapping out our future in the region with our team on the ground there.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“I would like to thank Mark O’Hare for making the move to New York, and I’m sure both he and his team will have the skills and experience to execute our vision for the Americas division across the long-term.”

Tania Sheikh, Manager of NYC Hub for Bank of Ireland, said: “We are very pleased to welcome The Unit to the NYC Hub. The facilities we can provide have helped businesses scale up and connect with their partners, and we are proud to offer that opportunity to The Unit.

“We look forward to hosting The Unit and wish them well in their endeavors to grow their business here.”

The Unit has solidified its strong track record of building world-class, scalable and efficient products for the sports betting and iGaming sector in recent years.

As The Unit embarks on this exciting period of growth, the company remains committed to delivering exceptional products and services to its clients. With its experienced team, best-in-class product development capabilities, and focus on innovation, The Unit is poised to shape the future of the sports betting and iGaming industries.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Latest News

Soft2Bet to showcase turnkey and gamification solutions at ICE 2025 in Barcelona

Published

on

soft2bet-to-showcase-turnkey-and-gamification-solutions-at-ice-2025-in-barcelona
Reading Time: 2 minutes

Soft2Bet will be showcasing its industry-leading iGaming turnkey solutions during meetings with partners, industry panels and new workshop sessions at ICE 2025 from 20-22 January in Barcelona at Stand 2C30.

Soft2Bet’s Senior Sales Manager Ben Scopbie-Trumper will present the group’s latest casino gamification features and mechanics during the workshop “Gamification: what’s next?”, on 21 January at 2PM at the Soft2Bet stand.

The workshop will provide an in-depth perspective into MEGA’s player engagement strategies and how they boost customer lifetime values, screentime and revenues, all the while providing sustainable business models and returns.

  • Soft2Bet’s turnkey solutions provide comprehensive online gaming and betting product portfolios to its B2B partners. The services are implemented to deliver full differentiation that increases LTVs through enhanced personalisation.
  • Available through off-the-shelf or bespoke packages that maintain operators’ flexibility, Soft2Bet’s data-driven insights optimise customer retention.
  • MEGA’s unique gamification options are delivered through a simple API-led integration process.
  • The ‘Gamification: what’s next?’ workshop is a unique opportunity to discover how the iGaming industry’s leading gamification solution raises performance levels at the same time as it drives sustainable profitability and major revenue increases for operators.

The past 12 months have seen Soft2Bet obtain licences in major markets such as Mexico, Ontario in Canada, Sweden, Greece and Romania. This regulatory and commercial expansion has been carried out in coordination with the launch of our brands in those countries and further extending our technology services to these territories to serve other partners. The group will be following all this up with swift expansions into new markets in 2025

The next 12 months will also see Soft2Bet focus on New Jersey, a key iGaming state in the US, and Spain, an important European market.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Martin Collins, Chief Business Development Officer at Soft2Bet, commented: “At the start of 2024 we wanted to focus on commercial growth and regulatory expansion and I’m delighted to say that we have achieved  and in many cases surpassed those objectives. Our MEGA workshop will feature even more updates and insights into how gamification drives revenues for our partners. See you there!”

The post Soft2Bet to showcase turnkey and gamification solutions at ICE 2025 in Barcelona appeared first on European Gaming Industry News.

Continue Reading

Gambling in the USA

Gambling.com Group Completes Acquisition of Odds Holdings, Inc., Parent Company of OddsJam

Published

on

gamblingcom-group-completes-acquisition-of-odds-holdings,-inc.,-parent-company-of-oddsjam

Gambling.com Group Limited (Nasdaq: GAMB) (“Gambling.com Group” or the “Company”), a leading provider of digital marketing services for the global online gambling industry, announced today that it completed the previously announced acquisition of Odds Holdings, Inc., the parent company of OddsJam, on January 1, 2025, as planned and on schedule.

The completion of this acquisition underscores Gambling.com Group’s ability to execute strategic transactions efficiently and without delay. This acquisition expands Gambling.com Group’s footprint in the online gambling ecosystem by adding complementary recurring revenue streams from consumer subscription products and enterprise clients. The Odds Holdings platform, powered by state-of-the-art technology for real-time odds data, strengthens the Company’s position as a leader in the global online gambling ecosystem.

Continue Reading

Brais Pena

Stake secures Brazil licence, appoints Thomas Carvalhaes as country manager

Published

on

stake-secures-brazil-licence,-appoints-thomas-carvalhaes-as-country-manager

Stake, the global betting operator and sportsbook, can proudly announce the approval of its Casino and a Sportsbook licence application in Brazil, showcasing their expansion into the gaming industry and regulated markets.

Stake demonstrates its dominance after its successful and rapid incursion in new regulated markets in Colombia, Peru, and the acquisition of IdealBet in Italy. This development enhances Stake’s global footprint and positions the company to deliver its product offerings to a rapidly growing audience.

Stake considers Brazil one of its crucial markets, ranking it as their second-largest worldwide. To solidify their commitment and provide top-tier experience, the operator’s centre of operations is located in São Paulo. Stake is focusing on reinforcing local operations, bringing the cutting-edge innovation Stake is known for, and world-class entertainment for Brazilian players.

“For Stake the licence means a further step in its global expansion into regulated markets. In this case, the relevance of the market and the speed in which we have achieved it is a good example of how we work. Stake Brazil users can expect a similar experience to Stake.com; the best customer service, good product, good games and in general what we have always been known for which is to put the customer at the centre of all operations, marketing, and product decisions,”said Brais Pena, Chief Strategy Officer at Stake.

Along with the news of the licence, Stake is hitting this market with a local Country Manager with Thomas Carvalhaes joining the team alongside 10 employees, supported by Stake’s global team of 1000. As the foundational team, they are fully committed to deliver localised experiences that resonate with players while working within the regulatory framework.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“We are very excited about the regulated environment and everything that is happening in the Brazilian market, its growth and the way it is establishing itself. I am taking the lead of a brand that has the ability to innovate and find the right opportunities to speak with the right audience, that is something really powerful and definitely a winning combination,” expresses Thomas Carvalhaes, Brazil Country Manager.

“Looking ahead to next year, we will continue to expand our local team and operations. Stake is already a prominent name in Brazil, with partnerships like Juventude Football club, the UFC, and the Fittipaldi brothers Pietro and Enzo, and we’re optimistic about replicating our successful formula across Latin America.”

Continue Reading

Trending