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SOFTSWISS Brings Innovation to ICE Barcelona 2025 with Shark-Fueled Vision
SOFTSWISS, a leading tech provider of iGaming software, announces its participation in ICE Barcelona 2025, a landmark event in the global iGaming calendar. The exhibition will take place in its new location, Barcelona, from 20 to 22 January, kicking off the year’s journey across the iGaming ocean.
With its relocation from London, ICE Barcelona 2025 promises to be bigger and more dynamic than ever, drawing a record-breaking number of attendees and exhibitors.
SOFTSWISS comes to Barcelona with its new creative concept: ‘Hungry for success? Dive in with SOFTSWISS’. The idea is brought to life through a powerful shark image symbolising strength, leadership, and technological superiority. Sharks do not just go with the flow, they lead. Similarly, SOFTSWISS leads the industry by navigating its partners to success in iGaming.
SOFTSWISS will highlight all the updates of its award-winning product portfolio, including the three most recent solutions:
- Lotto Software: a solution that enables betting on over 300 popular lottery draws worldwide.
- Retail Betting Solution: a platform for diverse offline betting activities, including sports, horse racing, lotteries, and casino games.
- Horse Racing Module: a feature within the SOFTSWISS Sportsbook that enables flexible fixed-odds betting with customisable features like race cards, silks, and diverse bet types.
Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, shares his excitement: “ICE Barcelona is a unique opportunity to connect with our industry leaders, showcase our latest breakthroughs, and share our vision for the future of iGaming. The new location adds an exciting dynamic and positive anticipation of the expo. We look forward to engaging with the leaders of the iGaming community that ICE brings together. We also hope our partners and guests will appreciate our new technological approach to the exhibition stand.”
In the 2025 exhibition season, SOFTSWISS is going beyond the current industry trend of 3D content. The company is stepping to the next level by launching 360° panoramic content to bring the creative concept to life. A brand-new technological stand will feature light show elements and Extended Reality (XR) activities to provide ICE visitors with an immersive experience.
Partners, clients, and industry professionals can book a meeting with the SOFTSWISS team at stand 2G42 to discuss collaboration opportunities and industry trends in 2025.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Brings Innovation to ICE Barcelona 2025 with Shark-Fueled Vision appeared first on European Gaming Industry News.
Latest News
Push Gaming expands the reelset and win potential in 10 Pharaohs

B2B gaming supplier Push Gaming’s latest slot takes player favourite mechanics and blends them with a slot staple theme in its latest release, 10 Pharaohs.
Inspired by the previous hit 10 Swords, this new adventure through the tombs of Ancient Egypt delivers a crypt full of established mechanics with a fresh twist to blow the cobwebs off the treasures hiding beneath the sands.
Players must brave the Pharaoh’s resting place and uncover untold riches via the beloved scatter pays mechanic. The excitement is elevated with the introduction of jackpot symbols that behave like regular versions but also award an instant prize, giving players more to aim for while ramping up the engagement.
10 Pharaohs’ main differentiator is its captivating bonus game. Players embark on a progressive journey through different levels, with each advancement expanding the reel set. As the reels grow, so do the chances of landing more pharaoh symbols, amplifying the anticipation and the potential rewards.
Push Gaming’s proprietary Push-Up feature puts the golden seal on proceedings, too. Players can strategically expand the reel set during the base game for an additional cost, significantly increasing their odds of landing both pharaoh and scarab symbols. The feature also guarantees that the free spins commence with unlocked reels, injecting an extra layer of gameplay thrill.
Monika Łukowska, Game Producer at Push Gaming, said: “Players spoke, and we listened – the much-loved scatter pays is back in 10 Pharaohs, but we’ve raised the game with instant rewards.
“We’ve also taken free spins a step further and added Push Up™ and expanding reels into the mix to get the most out of the action in an Egyptian expedition of a lifetime!”
The post Push Gaming expands the reelset and win potential in 10 Pharaohs appeared first on European Gaming Industry News.
Latest News
NOVOMATIC Argentina hosted a successful event with the ‘NOVOMATIC Experience’ during SAGSE 2025

Held in a private and sophisticated setting at the Rooftop in Puerto Madero, the NOVOMATIC Experience attracted a distinguished audience of 80 industry leaders, strategic partners, and customers. Guests enjoyed privileged access to the latest innovations, live demonstrations, strategic networking, and premium entertainment.
An outstanding showcase of NOVOMATIC’s excellence
The event provided a unique platform for the exploration of NOVOMATIC’s cutting-edge portfolio, featuring state-of-the-art cabinets, Linked Progressives, and advanced casino management systems. Attendees were impressed by the seamless integration of innovation and entertainment that provided a truly immersive experience.
The premiere of GLOBE LINK Xtension Volume 2 in the elegant V.I.P. Lounge
Curve 1.43 drew lots of attention, as did the powerful ULTRA BOOST
Link on the PANTHERA
Curve 1.43. Additionally, the DIAMOND X
1.55J with NOVO LINE
GOLDEN LINK
Edition 2 and the BLACK EDITION II 3.27 with IMPERA LINK
Series 2, as well as the engaging MONEY PARTY
Edition 1, which was showcased in the versatile FUNMASTER 2.27 cabinet, further enhanced the presentation, offering a comprehensive showcase of NOVOMATIC’s gaming solutions.
Guests also enjoyed participating in an exciting live tournament, powered by NOVOMATIC’s acclaimed Casino Management System. The event provided the ideal atmosphere for building relationships, exchanging insights, and creating valuable business opportunities.
Positive feedback and regional commitment
Reflecting on the event’s success, Fabián Luis Grous, Managing Director of NOVOMATIC Argentina, expressed his satisfaction: “The NOVOMATIC Experience was an incredible success. We were delighted to welcome so many esteemed guests and present our latest innovations in such an exclusive environment. This event not only strengthened our relationships but also reaffirmed our commitment to the evolution of gaming in Latin America.”
The NOVOMATIC Experience has once again set new standards of exclusivity in the gaming industry. With overwhelmingly positive feedback from attendees, the event stands out as one of the highlights of SAGSE 2025 week, delivering innovation, networking, and entertainment of the highest quality.
The post NOVOMATIC Argentina hosted a successful event with the ‘NOVOMATIC Experience’ during SAGSE 2025 appeared first on Gaming and Gambling Industry in the Americas.
Accel Entertainment
Accel Entertainment Names Scott Levin as Chief Legal Officer

Accel Entertainment, Inc. announced the appointment of Scott Levin as Chief Legal Officer and Secretary, effective immediately.
Levin brings more than three decades of experience as an executive and senior legal advisor for a variety of high-growth public and private companies and will support Accel’s continued expansion as not only the preferred gaming operations partner of bars, restaurants, convenience stores, and fraternal and veteran establishments across the country, but also a premier operator of brick-and-mortar retail stores and casinos. As Chief Legal Officer, Scott Levin will oversee all the Company’s legal affairs and report directly to Andy Rubenstein, Chief Executive Officer at Accel Entertainment.
“Scott brings a wealth of invaluable experience to Accel Entertainment across multiple legal disciplines, and we are excited to welcome him to our leadership team as we continue to expand into new markets and adjacent gaming verticals,” said Accel CEO Andy Rubenstein. “In the gaming industry, a strong legal function is essential for long-term growth, and Scott brings the key legal experience needed to help us further strengthen our best-in-class organization.”
Levin has held senior leadership positions with several public and private companies across various industries, including serving as CEO of FTD Companies, leading the company in pursuing strategic opportunities and developing a robust legal function, and as the first General Counsel for Morton’s Restaurant Group, a publicly held restaurant holding company, helping Morton’s expand its leading hospitality footprint internationally. Levin was most recently the Founder and Managing Director of Portco Advisors LLC, where he served as outside general counsel and executive advisor for growing companies undergoing periods of significant transformation. Prior to founding Portco Advisors, Levin also served as General Counsel for companies including Torex Retail, a provider of information technology systems for the retail, fuel and convenience stores, and pub markets in Europe, and several successful startups including Atlas Power Group, Coskata, eMac Digital, and OurHouse. Levin received his Juris Doctor with Honors from George Washington University and received his Bachelor of Arts degree from Boston College.
“I have been closely following Accel Entertainment’s sustained growth since becoming a public company, and I am thrilled to join the team at such an exciting stage of development,” said Scott Levin. “Accel’s commitment to excellence and determination to fuel growth through innovation is inspiring, and I look forward to working with the incredibly talented leadership team and everyone at the company to help advance Accel’s industry-leading position in the locals gaming sector.”
As a part of this announcement, Derek Harmer, current General Counsel and Chief Compliance Officer, will now serve as Accel’s first dedicated Chief Compliance Officer and will continue to report to Accel CEO Andy Rubenstein. Harmer will continue to leverage his decades of industry insights and experience to lead Accel’s national Compliance and Government Affairs functions, supporting the company in an increasingly complex regulatory and legislative environment.
“Derek has made a tremendous impact on our organization while leading the legal and compliance teams. His success in this dedicated national role will be a key driver in supporting the Company’s commitment to compliance and growth into new regulated markets,” said Accel CEO Andy Rubenstein.
The post Accel Entertainment Names Scott Levin as Chief Legal Officer appeared first on Gaming and Gambling Industry in the Americas.
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