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ClickOut Media discusses use of AI to embrace marketing and HR opportunities

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The digital age has unlocked a wealth of possibilities for Human Resources (HR), transforming traditional workflows into dynamic, global opportunities. Artificial Intelligence (AI) and advanced computer technologies are no longer just enablers, they have become the go-to tools in transforming recruitment and workplace management while adhering to the creative potential of industries like marketing.

For multi-channel marketing firms like ClickOut Media, renowned for crafting stories that connect people and brands, the question is no longer if these tools can be transformative but rather how they can be used efficiently to spark innovation, enhance collaboration, and expand the global reach of their campaigns.

AI in HR

AI has revolutionised the ‘first steps’ in recruitment, from applicant sourcing to CV screening, face-to-face interviews, and beyond. Using AI tools to carry out these processes has created a more streamlined workflow, resulting in diverse and inclusive teams. For creative industries such as digital marketing, this diversity brings invaluable perspectives from various individuals that can enrich campaigns and strategies.

ClickOut Media thrives on team collaboration, and when AI is paired with the company’s ethos of encouraging charismatic and connected teams, the result is not just to foster efficiency but to invite synergy, too. It is the blend of streamlined workflow and human insight that enhances the personalisation that is critical to their storytelling success.

This raises the question: could AI increase workplace efficiency while improving human relationships and marketing campaigns?

Reaching across borders

With a global outlook and a commitment to bespoke solutions, ClickOut Media demonstrates how AI tools can enhance creativity and teamwork beyond borders. Video platforms like Google Meet, Zoom, and Teams have redefined collaboration, allowing firms to transcend geographical barriers and build partnerships across time zones.

In addition to facilitating seamless communication, AI-powered notetakers and transcription tools add another layer of efficiency to remote teamwork. By streamlining workflows and reducing manual tasks, AI not only enhances collaboration but also drives productivity across global teams.

By championing the power of AI and digital tools, ClickOut Media’s commitment has enabled the company to build and sustain a robust, fully remote workforce featuring account managers, technical leads, and marketing leads.

As a digital marketing agency that is deeply rooted in data and technology, the company has consistently excelled in its field. With years of experience and unwavering aid provided at every step—regardless of whether employees are working in an office environment—this level of support would not be possible without the use of AI.

Moreover, ClickOut Media doesn’t stop using technology to optimise workflow, it leverages these tools to embrace multicultural perspectives, ensuring campaigns resonate with diverse audiences. By integrating AI into HR practices, the company is expanding its reach while redefining global engagement and creativity standards.

Finding the perfect balance

The real challenge of AI lies not in its adoption but in its integration, navigating a way for companies to harness digitalisation tools without losing the human essence that drives personal connections and evokes out-of-the-box media strategies.

At ClickOut Media, the answer lies in finding the perfect balance. By using AI for menial tasks, like scheduling interviews or managing leave requests, HR teams can focus on what truly matters – building authentic team relationships and cultivating an environment where imagination thrives.

This approach doesn’t replace human interaction, it amplifies it and enables a company to maintain its collaborative spirit while embracing innovation, creating a workplace where employees feel connected and valued and clients experience campaigns that resonate well.

Is AI the future?

As AI reshapes the workplace, the focus shifts to the possibilities unlocked by deliberate and thoughtful tool integration. ClickOut Media is paving the way for a future where technology and humanity coexist seamlessly, and AI is steadfastly being used to empower creativity and inspire new ideas across the globe.

The future isn’t about how to adopt technology, it is about mastering its potential to transform challenges into opportunities, and ideas into impact.

So, in this new era, the choice is clear – adapt, innovate, and evolve, or risk being left behind in the wake of those who do.

The post ClickOut Media discusses use of AI to embrace marketing and HR opportunities appeared first on European Gaming Industry News.

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Stake unveils new Stake Engine: Build. Launch. Earn. The Engine Is Yours

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Stake, the world’s largest online casino, today announced the launch of Stake Engine — a next-generation Remote Gaming Server (RGS) built to give developers the tools, infrastructure, and audience they need to succeed on their terms.

Backed by the technology behind 300 billion bets and a global community of over 20 million players, Stake Engine offers an instant path to revenue with full end-to-end game development tools and the most developer-friendly commercial model in iGaming: 10% GGR (Gross Gaming Revenue), paid monthly.

Whether you’re an indie creator or a full-scale studio, Stake Engine offers everything you need to build, deploy, and grow games on your terms.

Studios are already winning.
Over the past 12 months, games built on Stake Engine have generated $3.31 billion in turnover. In the most recent quarter, three titles ranked among Stake’s top 50 games by total bets: Massive Studio’s Jawsome at #17, Serpentina at #23, and Twist’s Samurai Dogs Unleashed at #25.

Who can build?
Any developer. From math devs and indie studios to full-stack teams, if you can design and deliver engaging games, you’re welcome here.

What can you build?
Anything your imagination allows. Slots, wheel mechanics, card-based logic, original IP, Stake Engine has no templates, no restrictions, and no gatekeeping. If it plays well and meets our standards, you can build it, launch it, and own it.

Why build on Stake Engine?
Stake Engine gives developers everything they need to launch faster, without the barriers that slow down traditional game development.

No need to build your own infrastructure, negotiate publisher deals, or spend months integrating with legacy Remote Gaming Servers (RGS). With Stake Engine, you can go from idea to live game in days.

Stake handles the infrastructure, distribution, and visibility, so you can focus on what matters: building great games. There’s no pitching, no storefront politics, and no delays.

Behind the scenes, Stake Engine powers everything with a full front-end SDK, integrated math engine, balancing toolkit, and real-time analytics dashboard — putting real performance data at your fingertips.

And once your game goes live, you get paid monthly, with 10% GGR royalties and zero lockups.

Proven at Scale

  • Over 300 billion bets placed on Stake

  • 10 billion monthly wagers processed

  • Stake is behind 4% of global Bitcoin transactions
    Capable of handling 1 million+ bets per second

    Stake Engine: Key Features

  • Stake Engine delivers unmatched scale and performance, supporting over 1 million bets per second and powered by the same infrastructure behind the world’s most popular crypto casino.

  • It offers a full end-to-end developer stack, including a front-end framework, integrated math engine, and balancing toolkit — everything needed to build rich, interactive games quickly and at scale.

  • Developers have complete creative freedom with no templates or restrictions. Build any game, upload it, and launch directly to Stake’s global audience.

  • Instant deployment tools allow developers to upload, test, and go live in minutes, with full versioning and real-time testing capabilities.

  • Stake Engine provides transparent analytics, offering real-time insights into game performance across players, markets, and engagement cohorts.

  • It features an industry-leading commercial model with 10% GGR perpetual royalties — the most aggressive terms in gaming, paid monthly without delays or hidden fees.

  • Stake Engine is built by developers, for developers. Created by the engineers behind some of iGaming’s top studios, it is focused on speed, control, and fixing everything broken about legacy game launch processes.

  • Stake also handles all positioning, marketing, and growth — giving developers full visibility and freeing them to focus purely on building great games.

Brais Pena, Chief Strategy Officer at Easygo, the technology powerhouse behind Stake, said: “Stake Engine is built for creators, with speed, freedom, and scale baked in.”

“Stake Engine is more than just infrastructure, it’s a launchpad for the next generation of iGaming creators. We’ve taken everything we’ve learned building the world’s most popular online casino and packaged it into a platform that removes barriers, unlocks creativity, and delivers scale from day one.”

“Stake Engine is what happens when the biggest operator in iGaming builds for the builders. It’s not just a platform. It’s our commitment to the next generation of game creators.”

The post Stake unveils new Stake Engine: Build. Launch. Earn. The Engine Is Yours appeared first on European Gaming Industry News.

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PENN Entertainment Announces Plans for New Land-Based Hollywood Casino to Replace Riverboat Gaming Operations in Council Bluffs, Iowa

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PENN Entertainment Inc. announced plans for an expected $180–$200 million project to relocate its Ameristar Casino Hotel Council Bluffs (Ameristar) riverboat casino operations to a new, state-of-the-art land-based property to be rebranded as Hollywood Casino Council Bluffs (Hollywood Council Bluffs). The proposal is approved by the Iowa Racing and Gaming Commission in conjunction with a 15-year extension of Ameristar’s partnership with the nonprofit Qualified Sponsoring Organization (QSO) Iowa West Racing Association. All commercial operators in Iowa are required to have an operating agreement with a QSO licensed to conduct gaming operations.

Under the proposed plan, the new Hollywood Council Bluffs is expected to include roughly 125,000 square feet of new development with approximately 58,000 square feet of gaming space. The new facility will complement the existing ESPN BET sportsbook, 160-room hotel and dining options in the landside portion of the current infrastructure. The existing riverboat, which presently offers gaming spread out over three levels, will be vacated upon opening of the new property.

“We are pleased to add another landside relocation to our pipeline of development projects. This project will enhance the quality and efficiency of our Council Bluffs location and significantly improve the property’s competitive positioning in the greater Omaha market. PENN’s diversified portfolio of casino properties is core to our omni-channel approach to entertainment, which combines our best-in-class retail operations and a database of more than 32 million PENN Play members with our robust interactive and media footprint. We thank the Iowa Racing and Gaming Commission for their approval today and are grateful for the continued collaboration with our partners at the Iowa West Racing Association,” said Todd George, Executive Vice President of Operations for PENN.

“We are thrilled with the exciting development plans for the new Hollywood Casino Council Bluffs. For nearly thirty years, the Ameristar riverboat has been providing not only dining and entertainment, but thousands of jobs and millions of dollars in support of our community. PENN’s commitment to reinvesting in Council Bluffs is laudable and we are grateful for our ongoing partnership,” said Brenda Mainwaring, President & CEO of the Iowa West Racing Association.

Construction of the new facility is expected to take approximately 18-24 months following the design and permitting approval process. The Company is entitled to obtain financing for the project from Gaming and Leisure Properties Inc. (GLPI) of up to $150 million at a 7.10% cap rate, which may be structured at PENN’s option as either rent or a 5-year term loan that is pre-payable at any time without penalty.

The post PENN Entertainment Announces Plans for New Land-Based Hollywood Casino to Replace Riverboat Gaming Operations in Council Bluffs, Iowa appeared first on Gaming and Gambling Industry in the Americas.

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PrizePicks Teams Up with San Francisco Giants as Official DFS Partner

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PrizePicks, the largest daily fantasy sports operator in North America, announced that it has been named the Official Daily Fantasy Partner of the San Francisco Giants. The new partnership strengthens the DFS leader’s presence in professional baseball and features digital and in-park activations at Oracle Park.

“We are thrilled to team up with a legendary organization like the San Francisco Giants. PrizePicks is committed to bringing unique experiences to our players around the country and is excited to strengthen our connection with baseball fans in San Francisco and across the United States,” said Mike Quigley, Chief Marketing Officer at PrizePicks.

As part of the multi-year partnership, PrizePicks branding will be showcased prominently throughout Oracle Park with rotating signage behind home plate and LED signage on each baseline. PrizePicks logos will be featured across the K-Counter in right field, creating an interactive experience for fans in the ballpark. Fans seated on top of the right field wall near the strikeout counter will have the opportunity to flip over the PrizePicks branded signs, revealing a “K” for each strikeout earned by a Giants pitcher.

When Giants pitchers combine for 12 strikeouts in a home game, fans can participate in a text-to-enter promotion with the chance to win a $12,000 free PrizePicks lineup and tickets to a future Giants game at Oracle Park.

“The Giants are always looking for innovative ways to enhance the fan experience. Partnering with PrizePicks provides our fans with new ways to engage with us and deepen their connection to both the Giants and baseball,” said Jason Pearl, Chief Revenue Officer at the San Francisco Giants.

The post PrizePicks Teams Up with San Francisco Giants as Official DFS Partner appeared first on Gaming and Gambling Industry in the Americas.

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