Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)
slotegrator-unveils-the-first-part-of-the-igaming-trends-2025-report slotegrator-unveils-the-first-part-of-the-igaming-trends-2025-report

Latest News

Slotegrator unveils the first part of the iGaming trends 2025 report

Published

on

Reading Time: 3 minutes

 

Leading B2B iGaming solutions provider Slotegrator has released part 1 of the iGaming trends 2025 report, offering a comprehensive look at the trends set to define the industry in the coming year. The report highlights innovative strategies and technologies that operators and providers can leverage to stay ahead in the rapidly evolving iGaming landscape.

The report highlights transformative shifts in the iGaming landscape that are reshaping the way operators and providers approach their businesses.

The report contains information about AI and how it is set to revolutionize the iGaming industry by becoming a game-changing tool for operators. Its advances are enabling unprecedented levels of personalization, fraud detection, and player engagement, setting a new standard for the industry. Faruk Aydin, Chief Revenue Officer at Revpanda Group, expressed his opinion on the AI trend: “As we navigate the AI era, I believe it’s more important than ever for iGaming brands to ensure their content is local, relevant, and human-wr0itten to truly connect with players and build trust”.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

William Sarto, PR & Marketing Specialist at CasinoRIX, believes that in 2025, iGaming trends will reflect global shifts and technological advancements. According to Sarto, “AI continues to transform the iGaming industry. In 2025, its application will expand in areas such as data analysis and processing to enhance the gaming experience, content creation and process automation, and tools for personalization and creating added value for players.’’

According to Slotegrator, payment technologies are also evolving rapidly. With the integration of cryptocurrencies, biometric authentication, and instant cross-border transactions, in 2025 it will become key to meeting player demands for speed, security, and convenience.

In addition, the growing importance of social gaming and community building is redefining player expectations. No longer just about entertainment, iGaming platforms are increasingly becoming spaces for connection, where features like live dealer games, player chats, and tournaments foster a sense of belonging and enhance retention.

William Sarto highlights that “responsible gambling, social and charitable initiatives, and addressing ecological concerns are becoming integral. These factors influence not only the external perception of companies but also their internal corporate culture.’’

Sarto also puts a focus on brand and values: “Building a strong brand is becoming a core development vector. Establishing values, communicating them to both B2B and B2C audiences, and creating added value for “consumers” are critical. Players will choose companies offering not just quality products but also emotional connection.’’

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Slotegrator also delves into the emergence of innovative game formats, such as crash games, skill-based gaming, and immersive VR and AR experiences, which are attracting a broader and more diverse audience.

Meanwhile, the evolution of affiliate marketing strategies emphasizes authenticity, transparency, and localization, allowing operators to connect more deeply with their target demographics.

The report emphasizes the importance of forward planning, urging operators to adapt to shifting player preferences and adopt the latest technologies to maintain competitiveness in the dynamic iGaming market.

Faruk Aydin has added his predictions about iGaming trends for 2025: “I think 2025 will be another year where we’ll see new trends emerge, while still needing to stick to the fundamentals. If iGaming brands want to stay ahead in the marketing game, they’ll need to focus on a smarter, more strategic approach.

Multi-channel marketing will take center stage, enabling brands to engage players through a mix of social media, email, influencers, and more—creating seamless, personalized experiences. At the same time, SEO will remain a cornerstone of success—optimizing for search intent will help brands stay visible and competitive.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Finally, exploring new and emerging markets, especially in regions with growing online gaming adoption, presents a huge opportunity for brands that localize their approach and adapt to regional preferences. Overall, adopting a marketing strategy that balances technology with a human touch will be the key to success for iGaming brands in 2025”.

The iGaming Trends 2025, Part 1 is now available for download on the Slotegrator website. For additional information or inquiries, please contact the Slotegrator team.

 

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post Slotegrator unveils the first part of the iGaming trends 2025 report appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Latest News

Checkd International passes 1 million bets placed across NFL season on SmartPicks

Published

on

checkd-international-passes-1-million-bets-placed-across-nfl-season-on-smartpicks

 

  • Checkd International’s SmartPicks app has surpassed one million bets in just five months
  • There have been over six million screen views by users
  • More than 8,000 subscriptions have been purchased on SmartPicks Pro

Checkd International, the North American sports betting specialist and part of the award-winning Checkd Group, has announced a successful first NFL season for its SmartPicks betting app with many huge milestones hit by users.

At the culmination of Super Bowl LIX in Louisiana, over one million bets had been added to bet slips through SmartPicks, as the informative and streamlined app proved it was a roaring success.

The new and improved SmartPicks app was launched in October, midway through the NFL season, and builds on existing technology used in the UK by the Manchester-based company, to provide a unique sports betting-focused app to the US.

There have been over six million page views on SmartPicks since the launch, equating to more than one million each month.

The apps prop tool, which sits front and centre, has been hugely popular with users, and over one million markets have been selected using this.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

In the past five months, there have been more than 29,000 installs for the app as more users across America look to use this as their preferred choice when gambling.

SmartPicks Pro, which gives users even more access and is Checkd Group’s first-ever subscription model product, saw more than 8,000 users join throughout the NFL season, proving how vital this model will be for the business going forward.

SmartPicks was built in-house by Checkd Dev, the technology specialist division of Checkd Group, which has supported top-tier operators with new products in the past year, including Paddy Power’s Mix ’N Match bet building tool.

The success of SmartPicks continues to expand Checkd Group’s position in the US-based betting market through Checkd International’s on-the-ground presence, and 2024 saw a 187% increase in app searches for the business.

Commenting on the success, Callum Broxton, Head of US Operations at Checkd Group said: “We’re delighted to announce that our SmartPicks app has been greatly received in the American sports betting market, with millions of bets placed and thousands of new users choosing the market-leading technology provided this NFL season.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“The launch of SmartPicks Pro has proven successful for the business, and with plenty of positive feedback from users, means we are looking for further ways to tap into revenue subscription models as there is clear demand for this.

“As we enter a key stage of the NBA season and March Madness set to begin, we look forward to developing the app further and making betting even easier across America.”

The post Checkd International passes 1 million bets placed across NFL season on SmartPicks appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Latest News

In the Game with Betandyou: major updates and what to expect this season

Published

on

in-the-game-with-betandyou:-major-updates-and-what-to-expect-this-season
Reading Time: 2 minutes

 

Betandyou is entering the new season refreshed. The changes have touched every aspect: new positioning, an updated team, ambitious goals, and even more rewards for players. The company aims to create the best experience for everyone who joins its community.

“In the Game” – the new slogan of Betandyou

Betandyou is becoming an even more player-centric brand. The new slogan, “In the Game,” reflects the company’s mission: to make the gaming experience as exciting and comfortable as possible. To achieve this, not only has the brand communication changed, but the internal structure has also been reorganized—new departments for player interaction have been introduced, ensuring faster issue resolution and personalized offers.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“We are evolving to become even more convenient and to provide a top-tier service for our players. Every update is aimed at enhancing user experience and making Betandyou the best place to play,” commented the CEO of Betandyou.

A renewed approach to player interaction

Over the past six months, the Betandyou team has conducted in-depth research into its audience, their interests, and needs. Based on this research, new special offers, personalized promotions, and enhanced communication have been introduced. Communication is now simpler, more accessible, and easier to understand. Additionally, the company has localized the platform for key regions, ensuring players from all over the world feel at home.

Technical updates

  • New homepage – everything players need on one screen.
  • Simplified navigation – favorite games are accessible in one click.
  • Visual refresh – bright colors and modern design to please even the most discerning aesthetes.

Bonus and Promo Updates
Key regions now feature improved welcome bonus conditions, and the range of promotions has grown significantly. Betandyou offers even more rewards and activities, making the gaming experience even more exciting.

Welcome Package

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
  • 1st Deposit – 100% Bonus
  • 2nd Deposit – 50% Bonus
  • 3rd Deposit – 25% Bonus
  • 4th Deposit – 25% Bonus

These updated bonus conditions are part of Betandyou’s broader strategy to enhance player engagement and provide more value. Continuing to refine its promotions to meet the needs of a growing audience.

The post In the Game with Betandyou: major updates and what to expect this season appeared first on European Gaming Industry News.

Continue Reading

EurAsia

Tower Rush by Galaxsys Wins ‘Best New Game 2025’ at AIBC Eurasia Awards

Published

on

tower-rush-by-galaxsys-wins-‘best-new-game-2025’-at-aibc-eurasia-awards
Reading Time: < 1 minute

 

Galaxsys is proud to announce that one of its latest game releases, Tower Rush, has been named “Best New Game 2025” at the AIBC Eurasia Awards.

The AIBC Eurasia Awards celebrate the best in innovation and excellence across the iGaming industry, bringing together industry leaders to recognise the year’s top performers. Galaxsys is proud to be among this year’s winners, with its new turbo game, Tower Rush, receiving its second award as “Best New Game 2025”.

Tower Rush, a unique blend of strategy and thrill, has quickly gained popularity across multiple regions. The game’s unique mechanics challenge players to think strategically while keeping the gameplay fun and intuitive.
By making quick decisions and balancing risk and reward, players build an endless chain of floors, stacking them to achieve the highest possible odds. This combination of intuition and strategy has made Tower Rush a standout addition to Galaxsys’ portfolio.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Hayk Sargsyan, CEO of Galaxsys, commented, “Tower Rush receiving its second industry award, this time at AIBC Eurasia, is a proud moment and a great achievement for us. It’s also a clear sign that our vision for engaging, high-quality games resonates with both players and industry experts. We’re thankful for this recognition and feel even more motivated to continue pushing forward. With the new releases we have planned for this year, we’re determined to keep raising the bar with each game, bringing fresh and innovative experiences to players around the world.”

Galaxsys is passionate about developing innovative, engaging, and visually attractive games. Tower Rush exemplifies this dedication, combining dynamic gameplay with interactive design to offer players a thrilling and rewarding experience.

The post Tower Rush by Galaxsys Wins ‘Best New Game 2025’ at AIBC Eurasia Awards appeared first on European Gaming Industry News.

Continue Reading

Trending