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Pollard Banknote Congratulates Slovakia’s Niké on Record-breaking Instant Ticket Sales

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Pollard Banknote Limited has congratulated Niké (“the Lottery”), Slovakia’s largest betting company, on its outstanding success in achieving record-breaking instant ticket sales over the last several years. Since 2018, Niké’s instant ticket sales have grown by over 52%—making it one of the fastest-growing lotteries in Europe. Most recently, Niké attained consecutive record sales in fiscal years 2022 and 2023 and 2024 is set to surpass last year’s impressive performance.

As Niké’s exclusive instant ticket partner since 2013, Pollard Banknote collaborates closely with the Lottery, offering expertise in portfolio management and a wide array of sales-driving print innovations. Niké’s continued success is propelled by a forward-thinking instant ticket marketing strategy that prioritizes the development of eye-catching games, delivering value to players, carefully planned portfolio design and retail expansion.

By strategically incorporating Pollard Banknote’s cutting-edge print innovations across all price points, Niké offers a rich portfolio of bold designs to maximise appeal to players. Niké leverages the company’s industry-leading Scratch FX products, specialty inks, and innovative concepts such as Jumbo Pop ‘n’ Play to effectively increase game visibility and drive sales. For instance, for the game DVOJITÁ VÝHRA (DOUBLE WIN), the Lottery used Spectrum Scratch FX Duos to produce a striking ticket design with two contrasting holographic patterns, which delivered great results—it sold 20% higher than the average non-holiday €5 game. Niké has also utilised Pollard Banknote’s digital printing capabilities to launch the highly successful Kapitán GECO (Captain GECO) series of games, distributed exclusively at GECO retailers and tied into GECO’s loyalty programme.

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Pollard Banknote has worked closely with Niké to optimise its product portfolio—increasing launches from 10 in 2017 to 25 in 2023, with a variety of options to ensure broad player appeal, including different play mechanics, price points, prize structures and ticket designs. Drawing on Pollard Banknote’s strategic advice, in October of 2023 Niké launched its first-ever €30 game, DELUXE 30—a large, folded ticket featuring Spectrum Scratch FX, offering players 30 games inside—and it became one of Niké’s top-selling games during the 2023 holiday period. Niké also strategically expanded its holiday offerings in 2023 to include games at the €10 price point, as well as released its first holiday family. Building on the sell-out success of the 2022 €5 holiday game Vianočný žreb (Christmas Ticket), Niké launched the Vianoce (Christmas) family of games at the €2, €5, and €10 price points. The family’s cute critters were once again embraced by Niké’s players, with the €10 game featuring Scratch FX almost entirely sold through during the holiday season.

“We are thrilled with how successful our partnership has been, and in particular with achieving two years in a row of record instant sales. Pollard Banknote has been an unwavering partner—constantly bringing new ideas, captivating artistic design, and portfolio recommendations that contribute to our success. We look forward to continuing to work together to provide innovative and fun games to our players,” said Marián Jamrich, Lottery Director of Niké.

“Congratulations to Niké, whose enthusiasm for innovation and implementation of proven growth strategies have led to impressive sales growth year after year. It’s always a pleasure to work with forward-thinking lotteries like Niké, and in the coming years of our partnership we look forward to delivering more outstanding games for Niké’s players,” said Laura Kroeker, Director of Sales & Marketing at Pollard Banknote.

The post Pollard Banknote Congratulates Slovakia’s Niké on Record-breaking Instant Ticket Sales appeared first on European Gaming Industry News.

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BetPlay

EGT Digital’s top-performing titles are live on the leading Colombian betting site Betplay

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EGT Digital is expanding its presence in Colombia. The Bulgarian provider’s casino content is now available to visitors of Betplay, one of the leading betting sites in the country. The slot titles made a very strong debut, immediately capturing the attention of players, according to representatives of the operator.

They added: “We are very happy to collaborate with a world-class company like EGT Digital. The thematic diversity, high winning chances, and attractive bonus options of their games have won the hearts of our customers. I believe that the provider’s gaming solutions will continue to unleash their potential and contribute to increasing our platform’s popularity among the local audience.”

Silviya Marinova, Director of EGT Colombia, also gave a positive comment regarding the partnership: “The collaboration with Betplay is a great success for us, as it gives us the opportunity to reach even more players in Colombia and to strengthen our status as one of the top iGaming providers not only in the country but also in the LatAm region. I am confident that we have laid the foundations of a very fruitful cooperation, which will bring many benefits to both parties and the players themselves.”

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Brazil

WA.Technology makes its debut in Brazil’s regulated market

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WA.Technology, the award-winning B2B iGaming solutions provider, has announced it will power leading authorised operators in Brazil after the company received technical standards certification from GLI (Gaming Laboratories International), an approved testing house, against the technical standards outlined by Brazil’s regulator.

GLI’s technical standards certification ensures that WA.Technology complies with the Brazilian regulatory requirements, demonstrating its position as the go-to B2B partner for licensed operators looking to excel in the Brazilian market.

WA.Technology’s authorised partners will gain access to WA.Technology’s cutting-edge platform and innovative technology, enabling them to deliver highly personalised, localised, and exciting experiences to bettors across Brazil.

As well as working alongside GLI to obtain the necessary certifications, WA.Technology has a fully operational team based in Brazil in preparation for its future market expansion. This allows the platform provider to remain in tune with ongoing market needs and regulatory developments, as well as enhancing its capabilities to deliver real-time support to operators in Portuguese – adding an additional layer of localisation to its product suite.

Brazil is anticipated to be one of the largest gambling markets in the world. Reports from H2 Gambling Capital suggest that Brazil’s sports betting and gaming market is projected to reach US$10bn (R$47.2bn) in GGR by 2029.

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Waldir Marques, Director of Regulatory Affairs LatAm at WA.Technology, celebrated the company’s entry into Brazil: “Receiving the platform certification from GLI is an incredibly important milestone for WA.Technology; this is a testament to our commitment and determination to meet even the highest standards of regulatory compliance as required by the Brazilian market.”

“WA.Technology has unmatched levels of local expertise, enabling us to become one of the market’s most prominent platform providers – with a reputation for excellence. WA.Technology is here to support our partners in navigating regulations and pursuing new growth across Brazil, ensuring they have all the tools they need for long-term success.”

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ACR Poker

VENOM FEVER SATELLITES GUARANTEE HUNDREDS OF SEATS TO ACR POKER’S $10 MILLION GTD MYSTERY BOUNTY VENOM EVENTS

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ACR Poker is kicking off the new year with two massive Mystery Bounty Venom events, boasting $10 million in total guarantees. And now the popular worldwide poker site’s Venom Fever promotion is giving players an easier, more affordable way to lock in their $2,650 seats to these major tournaments.

The Venom Fever satellites, available until Sunday, February 2nd, are awarding over 800 seats, each worth $2,650, for the $8 million NLH and $2 million PLO Venom events that both begin with Day1A on Sunday, January 19th. Included are the Beast, Venom Madness, Mega Satellites, and Direct Satellites.

“Our Venom Fever satellites are the perfect way to secure your $2,650 Venom seat for much less or even free,” said ACR Pro Chris Moneymaker. “Packed with substantial prize money, exciting bounties, and tons of chances to qualify, January’s Mystery Bounty Venom events are going to be huge—don’t miss your chance to be part of the action.” 

For the $8 million NLH Venom event, players can join ACR Poker’s weekly Beast tournament taking place on Sunday, January 12th, 19th and 26th at 5:05pm ET—with 95 total seats up for grabs. The next tourney guarantees 25 seats, and players can buy-in for $95 or qualify for free by climbing the weekly Beast leaderboard.

In addition, Mega Satellites will guarantee a whopping 262 seats from Saturday, January 18th to Sunday, February 2nd, with pathways starting as low as $0. The Venom Madness satellite offers a chance to enter for $16.50 from Sunday, January 12th to Saturday, February 1st, with 10 total seats guaranteed. Players can also take part in daily Direct Satellites that guarantee 369 total seats, with buy-ins from $33.

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For those looking to join the $2 million PLO Venom, players can participate in daily Direct Satellites, guaranteeing 42 seats with buy-ins starting at $207.50. To top it off, $290 buy-in Mega Satellites will guarantee 30 total seats, with opportunities to qualify for free.

Although the Dual Mystery Bounty Venoms take center stage, there’s still plenty of action this January with ACR Poker’s $500,000 guaranteed Venom Warmup. It has flights running Sunday, January 12th through Sunday, February 2nd, with a buy-in of just $55. Players can also take advantage of the Venom Vault promotion for a chance to win a free $2,650 seat to the Mystery Bounty Venom tourneys.

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