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bwin Becomes “Official Betting Partner of the NFL” in Germany and Austria
The international sports betting brand bwin has entered into a partnership with the National Football League and has become the “Official Betting Partner of the NFL” in Germany and Austria. With this multi-year partnership, the bwin brand is further expanding its presence in premium sports environments and wants to further increase the NFL’s fan base, especially in German-speaking countries. The official launch of the cooperation will take place at the 2024 NFL Munich Game on November 10 in the Allianz Arena in Munich, the home of FC Bayern Munich. bwin will also be present for the first time as an official partner at this year’s NFL game between the New York Giants and the Carolina Panthers in the Bavarian capital. In addition, bwin is the “official betting partner of Super Bowl LIX” in Germany and Austria.
As the official sports betting partner of the NFL, bwin will work with the league until 2026 to bring the enthusiasm for American football to an even larger audience in Europe.
bwin will delight fans with attractive promotions and exclusive content relating to the NFL and the international games. With the targeted offers relating to sports betting, bwin aims to not only strengthen the appeal of its brand, but also to attract more people to the NFL and American football.
The partnership includes numerous activations that ensure a strong presence for the NFL and bwin. Targeted playouts are planned on the bwin and NFL channels. bwin sees itself as part of perfect game preparation and wants to create unforgettable experiences for its own users.
The cross-media integrations include social media content as well as special online formats as well as the NFL Pick’em and NFL Fantasy. This year, a special focus is on two highlight events – the 2024 NFL Munich Game, where bwin will be present on the LED boards in the stadium, and Super Bowl LIX.
Hans-Jörg Nisseler, Regional Brand Director Entain DACH: “With the NFL, we are working with a ‘best-in-class’ sports organization and supporting the league in our core markets of Germany and Austria. For bwin, this is the logical next step; major sponsorships have been firmly anchored in bwin’s DNA since the beginning. We want to support the NFL in continuing to grow its fan base. At the same time, we will position bwin as a premium brand for a unique sports and betting experience. We are very much looking forward to our time together.”
“We see how great the excitement and anticipation is for the upcoming game in Munich. November 10th is the NFL highlight of the year for our fans in German-speaking countries. That’s why we are delighted to have bwin on board as a responsible sports betting partner with whom we can create unique experiences together,” said Dr. Alexander Steinforth, General Manager, NFL Germany.
The post bwin Becomes “Official Betting Partner of the NFL” in Germany and Austria appeared first on European Gaming Industry News.
Latest News
BetBlocker launches dedicated Japanese language version of its support tool

UK and US charity, BetBlocker, is dedicated to providing its free and entirely anonymous blocking software in as many languages as possible. The addition of a Japanese language variant takes the charity closer to its goal of catering to all users in their native tongues.
The team at BetBlocker are thrilled that they have been able to develop several new language versions of their tool in the early part of 2025. Understanding how vital it is to the prevention of gambling harms that users are able to exert control over their gambling habits, BetBlocker fully recognises the need to offer services in its users’ native languages. To this end, the team will continue to strive to add further language versions in 2025. In 2020, the figure for native Japanese language speakers amounted to around 123 million people. In 2024, the journal BMC Public Health published the results of a study into the national burden of gambling in Japan and concluded that of 126.8 million Japanese citizens, 39 million had gambled in 2019. Of that 39 million it was extrapolated that 4.4 million experienced financial harm as a result of gambling. It is, therefore, of vital import that BetBlocker’s gambling management tools be made available in Japanese.
The release of the Japanese version of BetBlocker’s software has only been possible due to the support of Kenta Shintani. BetBlocker is indebted to Mr. Shintani for taking on this translation project pro bono and thanks him profusely for his philanthropy. There is no doubt that his work will benefit the lives of many Japanese nationals.
Founder and Trustee for BetBlocker, Duncan Garvie, was approached for a comment on this latest language release and he was effusive in his thanks of Mr. Shintani: “BetBlocker has managed to translate its services into many languages and has significantly accelerated the rollout of new language support over the last 6 months. However, the vast majority of our support has been focused on languages originating in Europe.
Being able to extend the service to an important Asian community is a significant milestone for BetBlocker, helping us move towards the truly international ethos that the service has always wanted. We’re very honoured to have the support of civic minded citizens like Mr. Shintani. Their support invariably has a positive impact on hundreds of lives every single day, ensuring that the people of Japan can access the support that blocking software offers.”
The post BetBlocker launches dedicated Japanese language version of its support tool appeared first on European Gaming Industry News.
Asia
ESFI’s Lokesh Suji Re-Elected as Asian Electronic Sports Federation VP, South Asia, Strengthening India’s Esports Leadership
In a significant boost for Indian esports, Lokesh Suji has been re-elected unopposed as Vice President for South Asia in the Asian Electronic Sports Federation (AESF) during its recent online Electoral General Assembly in Hong Kong for a four-year term. Holding this position since AESF’s inception, Suji’s re-election highlights India’s growing influence in international esports, reinforcing the Esports Federation of India’s (ESFI) role in shaping the region’s competitive gaming landscape.
The AESF Electoral General Assembly, chaired by outgoing President Kenneth Fok, convened representatives from 38 member nations and OCA Deputy Director General Vinod Tiwari. Thailand’s Santi Lothong secured the AESF Presidency with a simple majority, alongside new Vice Presidents for different Asian zones.
“I am deeply grateful for the continued trust placed in me and extend my sincere thanks to Kenneth (Fok) for his leadership and guidance over the years. I also look forward to working closely with Santi (Lothong) for this next phase. This re-election is not just a personal milestone but a testament to the remarkable growth of esports in India and South Asia. Esports in Asia is entering a defining era, and I am committed to ensuring that our players, federations, and stakeholders receive the recognition, opportunities, and platforms they deserve,” said Lokesh Suji, Vice President, South Asia, of AESF and Director of ESFI.
As Asia’s esports governing body, recognised by the Olympic Council of Asia (OCA), AESF has been instrumental in getting esports included in Asian Games and hosting major tournaments like the Asian Esports Games 2018 and the Asian Games 2022, featuring top titles such as Dota 2, Street Fighter 6, and FIFA Online. AESF has also been selected as the Technical Delegate for Esports at the 20th Asian Games Aichi-Nagoya 2026.
Commenting on Suji’s re-election, Santi Lothong, the incoming AESF President, said: “Having worked alongside Lokesh for years, I have witnessed his unwavering dedication to developing esports in South Asia and beyond. His leadership, vision, and relentless efforts have helped shape the region’s competitive landscape. I look forward to continuing our collaboration and strengthening esports across Asia under this new leadership phase.”
Kenneth Fok, the outgoing AESF President, added: “Lokesh has been a steadfast pillar in AESF’s journey, always pushing to elevate esports across Asia. His passion and commitment have left a lasting impact, shaping key initiatives and strengthening our community. It’s been a pleasure working alongside him, and I am confident he will continue driving esports forward.”
Under Suji’s leadership, India has made significant strides in esports, with historic medal finishes in the Commonwealth Esports Championship 2022, BRICS Esports Championship and Asian Esports Games and strong performances in the Asian Games 2018 and 2022, where Indian athletes proved their mettle against the world’s best. ESFI is further cementing India’s esports dominance with the WAVES Esports Championship (WESC) —a pioneering initiative that fosters homegrown talent and provides Indian players with an international platform to compete at the highest level. WAVES Esports Championship is one of the ‘Create in India Challenge’ as part of Ministry of Information & Broadcasting’s marque event ‘World Audio Visual & Entertainment Summit’ (WAVES) to be held on 1-4 May 2025, Mumbai.
Recognized by and Member of the International Esports Federation, Asian Esports Federation, and Global Esports Federation, ESFI remains dedicated to strengthening India’s position on the global esports stage.
The post ESFI’s Lokesh Suji Re-Elected as Asian Electronic Sports Federation VP, South Asia, Strengthening India’s Esports Leadership appeared first on European Gaming Industry News.
A247
A247 Launch in Brazil Powered by Delasport’s Turnkey Solution

Leading B2B software provider Delasport is powering up A247’s innovative iGaming operation in Brazil with its turnkey solution. The platform has just launched and marked the bold entry of the new brand in the now-booming market of regulated Brazil.
A247, the new brand of renowned operator Hilgardo Gaming is led by industry veterans and is set to redefine the online experience for players in Latin America. Their goal is to provide memorable betting experiences while prioritizing responsibility and transparency to their customers.
Delasport’s localized iGaming solution is fine-tuned to boost the betting experience in a compliant and responsible way while going beyond content and offering an exciting entertainment environment to Brazilian players. This includes Player Engagement through missions and tournaments, unmatched personalization capabilities, as well as fun and tailored retention features.
Some of the benefits A247 players will now start to enjoy:
• Innovative features that players love and that elevate the experience.
• Personalized betting with My Sportsbook, My Casino, My Combo, and My Event Builder, Featured bets, Combo of the day, and Casino Games Recommendation
• Next-level engagement with Missions, Leaderboard, Tournaments, Quick mini-games like Scratch Cards, Spin the Wheel, etc.
• The innovative Casino Booster Panel that allows deposits directly from game screen, Hot & Cold game categories, and more.
“We’re thrilled to power A247’s entry into the regulated Brazilian market with our full turnkey solution. Brazil holds tremendous potential, and A247’s ambitious vision aligns perfectly with our commitment to delivering localized, engaging, and responsible iGaming experiences. A247 players can now enjoy the best Casino and Sports Betting experience in the Brazilian market. This launch showcases the agility and depth of our platform, and we look forward to supporting A247’s growth across the region,” said Rosaire Galea Cavallaro, VP of Business Development at Delasport.
“Partnering with Delasport has enabled us to launch A247 with confidence, speed, and impact. Their technology and expertise gave us exactly what we needed to make a strong entrance into the Brazilian market, with a fully licensed and compliant product. Our priority is to bring the next generation to iGaming and combine technology, security, and entertainment to create memorable experiences. All of this is always with responsibility and customer safety in mind. This is just the beginning, and we’re excited about what’s ahead,” said Ian Balchin, Director and Project Leader at A247.
The post A247 Launch in Brazil Powered by Delasport’s Turnkey Solution appeared first on Gaming and Gambling Industry in the Americas.
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