Latest News
ROOTZ INTRODUCES WILDZ SPORTS AND STREAMING
Rootz flagship brand Wildz has received a supercharged upgrade. In a bold move that challenges the industry standard, the online casino platform now boasts a complete sportsbook offering for punters to enjoy, the first Rootz brand to do so. While other operators separate their online casino and sportsbook offerings, Wildz hosts the sports platform in the same digital space with a casino look and feel to enhance the player experience. The platform will host 24/7 Live Streaming and a vibrant community engagement space.
The competitive edge
Wildz has gained immense popularity in the five years since the brand was launched, introducing the iconic Granny character and striking purple and gold branding. Customers can expect the same cutting-edge technology that drives seamless experiences as they explore their favourite sports, ranging from football to ice hockey, with a few surprise sports options in between, including horse racing and eSports. The new-look site allows users to watch engaging streamer content, podcasts and more, and the chance to engage via live chat.
Wildz Sportsbook
Wildz players will see a full sportsbook on offer, with a chance to engage in sports bets and other sports-themed entertainment products. Wildz sportsbook comes with a new customised front end, assisted by Altenar.
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The sportsbook card layout is designed to present the product so that it’s familiar to our casino players, offering a pleasing UX designed to appeal to an existing customer base and new users. It’s a modern, fun and unique approach. This card layout can be adjusted to suit different markets: for example, Canadian players like to see a six-card option, while other markets may want to see a more comprehensive selection of cards on the page.
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Wildz Sports offers a Bet of the Day function: a superboosted bet with 50+ different boosted odds provided on the side
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Within the sportsbook, there’s the free-to-play Predictor game (hosted by Splash) and access to the famous eSports lobby.
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There are Wildz-owned customised bets. These quirky, fun offerings have proven popular within the global sportsbook market.
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Personalisation is a Wildz must-have; there’s a For You widget representing trending bets according to turnover. This freedom to personalise the presentation allows Wildz to focus on market-specific sports, such as generating interest around (ice) hockey in Finland and Canada.
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There are Shared Bets and Influencer Bets to increase player engagement to be shared inside the stream.
Rootz CEO Sam Brown is buoyant about the new-look Wildz platform: “The Wildz marketing payoff line has always been Get More, and that’s exactly what customers can expect. Not only can they enjoy the world-class online casino experience they’ve come to expect, they can have a go at a competitive sports wager if they choose to. This is entertainment quite unlike anything that’s been offered before; we’re confident that Wildz will lead the way for our own brands and as a benchmark to our competitors. Our immediate goal is to expand the Wildz offering across all our markets so that players can tap into the full suite of experiences worldwide.
Brown continues: it has taken months of preparation by our talented teams to get this vision off the ground, and we’re finally seeing the fruits of our efforts. When you examine the way we’ve presented our brand new sportsbook offering, you’ll see it’s unlike any other brand in the marketplace. Not only do we have seamless payment options, but we’ve also taken the big step of bringing our customer service fully in-house so that we can closely monitor the platform’s CX and continue to match our players’ high expectations. Above all, we believe we’ve boosted the fun to unprecedented levels”.
Wildz was the first online casino brand released by Rootz, followed by the other popular casino brands Wheelz, Casino, Spinz, and Chipz, with offerings varying according to different international markets.
Mark Simmonds, Head of Sportsbook at Rootz, offers his perspective on the launch: “Wildz was founded by sports lovers, so it has long been our objective to offer a sports betting product that builds on our existing success. Hosting the sportsbook on the same platform makes it easier for players to exercise their preferences; they can enjoy a few spins on the slots and then place bets on their favourite sports & competitions. They don’t need to go through the hassle of registering for another site. We’ve chosen to frame our sportsbook in a format that’s recognisable to our casino players and in such a way that fans of both styles of gaming can enjoy the whole package in one space.
“Wildz has become a one-stop spot for gambling entertainment. Our overarching goal is to deliver a ground-breaking experience that exceeds expectations, inspiring new standards as creators of the go-to digital playground, where simplicity meets adrenaline”.
No stranger to awards, Wildz has accrued numerous accolades during its time as an online casino under the banner of Rootz. These accolades reflect the brand’s ability to stand out among a host of competitor platforms, an indication of the standout performance from the development and content teams behind the name, under the watchful eye of leading finance, compliance, and responsible gaming teams.
The company maintains an ongoing commitment to work with regulators within the respective markets in which it operates, ensuring that player protection is always a priority, a position which is set to secure customer confidence when it comes to this latest development.
Sam Brown concludes: “Players are spoiled for choice when it comes to iGaming brands, but not all brands are equal. We are convinced that Wildz will offer the best of all worlds for our customers and that we have something special to rival the world’s top operators”.
The post ROOTZ INTRODUCES WILDZ SPORTS AND STREAMING appeared first on European Gaming Industry News.
Greece
NetBet Partners with Iraklis Basketball Team
NetBet Sport Greece is proud to announce its partnership with the historic basketball team Iraklis, reinforcing its commitment to supporting Greek sports at the club level.
Iraklis, one of the oldest active sports clubs in Greece, was originally founded as a gymnastics club in 1908. Its basketball division, established on November 11, 1921, holds the distinction of being the first team to win the Greek basketball championship in 1928.
Through this partnership, NetBet underscores its socially responsible approach and unwavering support for Greek sports. By aligning with a team renowned for its passion, dedication, and historic achievements, NetBet reaffirms its mission to foster growth within the sports ecosystem.
Athanasios Gkoutziotis, Marketing Manager for NetBet Greece, stated: “At NetBet, we take immense pride in delivering exceptional experiences for both players and fans, ensuring that every interaction reflects our commitment to excellence. As a trusted platform in the industry, we are thrilled to partner with Iraklis, uniting our shared passion for sports and dedication to the Greek basketball community.”
This partnership celebrates shared values of dedication, determination, and historic success. It aims to create unique experiences for Iraklis fans while contributing to the broader growth of Greek basketball and strengthening NetBet’s presence in the sports industry.
The post NetBet Partners with Iraklis Basketball Team appeared first on European Gaming Industry News.
Gambling in the USA
Gaming Americas Weekly Roundup – January 20-26
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Great Canadian Entertainment and Petroglyph Development Group announced that PDG has closed the previously announced acquisitions of Casino Nanaimo and Elements Casino Victoria from Great Canadian, in historic transactions for both parties. PDG is a wholly owned corporation of Snuneymuxw First Nation (the “Nation”) and is dedicated to realizing the economic potential of the Nation. The transactions, originally announced on June 24, 2024, for Casino Nanaimo and September 10, 2024, for Elements Casino Victoria, have received all required approvals from the regulatory authorities.
BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada. The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstruct’s affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency and a commitment to responsible gaming practices.
Partnerships
With the global social casino market projected to surpass $11 billion in 2028, MFC Games is seizing the moment with a groundbreaking partnership. Teaming up with TinyRex Games, MFC Games is combining innovation and expertise to redefine the social casino experience. This collaboration will bring TinyRex’s games to MFC Games’ highly innovative and anticipated 2025 multiplayer-first social casino platform, Clash Casino. Clash Casino is poised to set a new standard in iGaming by blending the thrill of competitive multiplayer gameplay with the thrill of reimagined classic casino experiences. Featuring real-time, multiplayer competition and social media, user network-driven mechanics, Clash Casino is designed to captivate a new generation of players and set the stage for the future of social casinos.
Global esports and gaming organisation Gen.G announced that it has established an official partnership with Logitech G, a specialist in advanced gaming gear, who will collaborate with Gen.G across the organisation to develop the optimal gaming environment for its professional players, academy students and fans. Logitech G will provide its latest innovative products like the PRO X SUPERLIGHT 2 DEX wireless gaming mouse and introduce customized solutions tailored to each team. Gen.G’s esports roster includes its highly successful League of Legends Champions Korea (LCK) team along with Rocket League and VALORANT.
Hard Rock Bet, Florida’s only legal sportsbook, is bringing jai-alai fans closer to the fronton as the World Jai Alai League (WJAL) opens its 2025 Battle Court Winter season. Through Hard Rock Bet, WJAL fans across the state of Florida will have access to an extensive range of betting options and be able to watch each match live on the app’s streaming hub for a dynamic wagering-viewing experience. Jai-Alai is among the over 20 sports available for Florida players on Hard Rock Bet’s top-rated and easy-to-use mobile app, which offers fast deposits and withdrawals, daily promotions and a free online Loyalty Rewards programme.
The post Gaming Americas Weekly Roundup – January 20-26 appeared first on European Gaming Industry News.
Interviews
Creating memorable moments
Nik Robinson, CEO, at Big Time Gaming, says the most successful slots combine masterful storytelling and innovative mechanics to deliver gameplay that is meaningful and memorable.
Just how difficult is it for a studio to constantly innovate and bring new player experiences to the market?
For us at Big Time Gaming, it’s second nature. Innovation is in our DNA – it’s what we do and what we’re known for. For years, we’ve set the industry benchmark, not only through iconic game mechanics like Megaways™, Megapays™, and Win Exchange™, but also by pairing them with immersive storytelling to deliver truly memorable gameplay. Our passion for pushing boundaries has allowed us to craft experiences that resonate with players worldwide. We don’t just create slots; we create games that hit differently – combining bold ideas, pioneering mechanics, and engaging narratives. This focus has led to some of the most beloved and successful slots in the market today like Bonanza, Lil Devil, Danger High Voltage, Who wants to be a MillionaireTM.
Looking ahead, we’re not slowing down. With a pipeline packed full of groundbreaking mechanics and fresh takes on interactivity and engagement, we’ll continue to raise the bar for what players can expect from their gaming experiences from Big Time Gaming, as innovation isn’t just part of the process – it’s the heart of who we are.
Are mechanics alone enough to ensure the success of a game? Or do mechanics and theme/design need to work together in harmony?
Mechanics and theme are the beating heart of any truly successful slot, and when they work together seamlessly, magic happens.
Players don’t just want games, they crave experiences, and this means games need to have innovative mechanics that serve a purpose, driving the narrative forward and pulling players deeper into a world they want to explore. It’s about creating a world where every spin contributes to an unfolding narrative that players want to be a part of. The combination of the right theme and mechanics makes the gameplay more meaningful and memorable – certainly more so than hitting “spin” on a standard 4 x 4 slot. A truly successful slot is the complete package, and this means a thrilling, immersive experience that players don’t just play but feel. This is what makes them hit spin again and again, not just to win but to see what happens next.
Its why our games from Who Wants To Be A Millionaire MegapaysTM , Golden Goose MegawaysTM too Bonanza Falls and Danger High Voltage 2 that features MegadozerTM mechanics, stand out! We craft worlds where gameplay, mechanics, narratives and music merge to deliver excitement, anticipation, that turns a slot into a hit – not just a game but an experience players come back to, time after time.
Can you talk us through some of the new mechanics you’ll be debuting in 2025?
Our first big releases in 2025 are Max Megaways 3, Big Bucks Deluxe, Crystal Towers and Castle of Terror 2, , with each showcasing new features and mechanics. Big Bucks Deluxe has been designed to evoke the opulence of high-stakes gaming and debuts our MegapotsTM mechanic to deliver colossal wins. In this game, MegapotsTM is combined with the Hold & Spin mechanic to reveal massive prizes, multipliers or MegapotsTM icons. Crystal Towers is powered by a first-of-its-kind real-time 3D engine technology that will set the benchmark for immersive gameplay. It also features a unique mechanic where winning clusters on the tower connect seamlessly around multiple sides of the gameboard to provide constantly transforming gameplay – imagine the thrill of a Rubik’s Cube fused with the sparkle of a crystal-matching symbol game brought to life in vivid 3D.
How will you combine these mechanics with the game theme, design and sound?
For me, the personalisation and potential for storytelling are two of the most exciting areas of slot development to further explore. By blending gripping narratives with cutting-edge mechanics and technology, we can create truly memorable games. Take our Max Megaways series, for example – the third instalment of the franchise, Max Megaways 3, sees players join Max on his most daring mission yet – deep in the icy mountains with Northen lights. The theme, design, and sound pull you into this world, making every spin feel like part of a high-stakes spy thriller. The game builds on proven mechanics like Megadozer™, the epic coin-dropping feature that unlocks spectacular rewards, and takes it to the next level! In Free Spins, Megadozer™ coins become the vehicle for Max’s arsenal of bonuses, creating thrilling new opportunities as different bonuses interact on the dozer. Every round of Free Spins feels fresh, unpredictable, and packed with excitement!
As well as mastering game mechanics, you set the standard for franchise and sequel slots. The second album is always the hardest, so how have you cracked the code with these games?
Launching a follow-up slot, as we have recently done with Danger High Voltage II, is no easy feat. You need to build on the original experience offered by the game, keeping true to the theme and gameplay, while also bringing in new elements. If you mimic the original too much, it won’t excite players but stray too far away from the core experience and there will be a significant disconnect. With Danger High Voltage II, we reimagined the visuals and mechanics, using MegawaysTM as the engine to bring massive win potential with up to 117,649 ways to win. We also took risks, adding in our new MegadozerTM mechanic as well as two entirely new free spins features – Fire in the Disco! and Danger Danger!! which were meticulously tested to ensure they brought the right blend of fun and volatility. The result is a very different game from the original but that still has a strong connection to the first game through the theme and of course the iconic song from Electric Six.
How will Big Time Gaming be providing more memorable player moments in 2025?
In 2025, our focus is to continue to lead in innovation. By staying true to our mission of pushing boundaries, we’ll create compelling player experiences with fun themes, captivating stories, and smart mechanics that deliver unforgettable gameplay, spin after spin. Our pioneering work on real-time 3D engine technology will signal a new era of immersive gameplay. The new game mechanics we’ll be rolling out that will redefine interactive experiences, across the entire gaming industry. We have some incredible games lined up for 2025, so watch this space.
The post Creating memorable moments appeared first on European Gaming Industry News.
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