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Continent 8 renew global agreement with Playtech to support ongoing iGaming expansion and growth

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The renewal marks the continuation of a 20-year partnership, providing Playtech with Continent 8’s best-in-class managed and professional services in the regulated iGaming and online sports betting space.

Today, Continent 8 Technologies, the trusted partner and provider of global managed hosting, connectivity, cloud and cybersecurity solutions to the regulated iGaming and online sports betting market, and Playtech, one of the leading platform, content and services providers in the industry announced the extension of their global partnership agreement. This renewal underscores both companies’ shared commitment to serving and shaping the ever-growing regulated online gaming market.

The recently signed multi-year contract further extends the two-decades-long collaboration between these leading global entities, allowing Playtech to further utilise Continent 8’s comprehensive suite of managed and professional services. This development enables Playtech to maintain its focus on innovating and delivering top-tier online gaming software and live dealer technology to prominent retail and online brands across various gaming verticals. These verticals include land-based casinos, online operators and government-approved lotteries. In addition, Playtech operates B2C brands, leveraging its cross-platform expertise to deliver a direct-to-consumer offering.

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Shimon Akad, COO at Playtech, stated, “Continent 8 have been our hosting and connectivity partner since the onset of our journey, 20 years ago. Renewing our agreement is a testament to the joint work and success we’ve built together, and I look forward to continuing our strong collaboration for years to come.”

Michael Tobin, Founder and CEO, Continent 8 Technologies, shared, “Playtech is one of the most recognisable brands in the industry, and we are excited to be a part of their continued success through this expanded strategic partnership. I’m incredibly proud of our 20-year partnership as we have grown and supported each other over the years.

“As the leading iGaming and online sports betting data centre and global network solutions provider, we take pride in consistently delivering carrier-grade connectivity and performance to our customers, ensuring exceptional and unrivalled user and player experiences.”

Watch the Playtech testimonial: https://www.youtube.com/watch?v=TY6UKaQsSyM

 

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Continent 8 will be at SiGMA Europe, from 11-14 November 2024. Visit Stand 2048 to discuss your infrastructure, cloud and cybersecurity requirements.

 

The post Continent 8 renew global agreement with Playtech to support ongoing iGaming expansion and growth appeared first on European Gaming Industry News.

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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

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Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”

The post Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions appeared first on European Gaming Industry News.

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Delta Gaming Solutions

Delta Gaming Solutions to expand its slot footprint in Oklahoma casinos

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FBM’s pragmatic growth approach in the US enters a new chapter. The global gaming company has just signed a distribution agreement with Delta Gaming Solutions to install its slots in casinos operating throughout Oklahoma. The agreement, celebrated during G2E Las Vegas, will enable FBM to explore all segments of the tribal gaming market within the state.

By joining forces with Delta Gaming Solutions, FBM will have the opportunity to install its products in several tribal gaming facilities and analyze player feedback across different sectors. In addition to the current offering in the US market, headlined by Jí Hǎo Link™, the agreement outlines a steady rollout of new slot products, such as Jí Hǎo Link™ Spirits and Xing Fú Fortune™ Money Trees, using the Galaxy II and Auria casino cabinets.

For Renato Almeida, Director at FBM, this agreement marks a new consolidation milestone in the strategic plan defined by the FBM Group for the US market, opening positive prospects. “We are very happy with the agreement and are confident that this new partnership will lead to the successful expansion of FBM’s slots in numerous tribal casinos throughout the great state of Oklahoma,” says the FBM representative.

FBM entered the US market last year and has been progressively introducing its slot gaming offer. Recently, the brand reinforced its commitment to the American operation by opening a new office in Oklahoma, enhancing its ability to provide top-quality games and cabinets to casino operators. This new agreement strengthens FBM’s position in the United States, facilitating the rapid deployment of its gaming portfolio in one of the most significant states in the gaming industry.

Delta Gaming Solutions is a trusted full-service electronic gaming device distributor in Oklahoma. Since 2015, Delta has installed and maintained slot machines and electronic table games in multiple casinos across Oklahoma and continues to expand its footprint by building mutually beneficial long-term relationships with casino operators throughout the state.

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Groove Wins SBC Award for Women’s Empowerment Initiative of the Year 2024

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Groove, a leading iGaming platform and aggregator, proudly claimed the Women’s Empowerment Initiative of the Year at the SBC Awards Latinoamérica 2024, celebrating a strong commitment to championing female talent and leadership.

At SBC Awards Latinoamérica, Groove’s win shines as a testament to how empowerment and inclusion propel the iGaming industry forward.

The award was accepted by Carolina Diniz Flauzino, Groove’s Latin America Business Development Manager, acknowledging Groove’s impactful diversity-driven culture.

Over the years, Groove has spotlighted the exceptional women in roles spanning account management, legal, finance, project leadership, tech, and creative design. From Liz Cohen’s pivotal oversight in account management to Salome Janashvili’s transformative graphic contributions and Sapir Hen’s rise in technical management, Groove’s success story is one written in part by the remarkable women across its global team.

Groove’s progressive tech ecosystem with over 15,000 games from 100+ top providers continues driving innovation with new technology soon to be released including an AI-Assistant, gamification tools, and the immersive Smart Lobby. Each feature is crafted to enhance engagement, supporting Groove’s dedication to transforming iGaming while celebrating its talented team.

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As Groove innovates with new AI-driven tools and a suite of gamification features, the company reinforces its core belief: a diverse team, empowered and celebrated, drives real success in a competitive market.

Yahale Meltzer, COO and Co-founder, remarked, “This award showcases the impact of our talented team. From its inception in 2016, Groove has championed women’s leadership, featuring dynamic professionals across roles critical to the company’s growth. We’re proud to bring this recognition home, a tribute to the exceptional women who are instrumental in shaping Groove’s future.”

 

 

 

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