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SOFTSWISS Launches Multi-Prizes: A New Approach to Prize Distribution

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SOFTSWISS has launched Multi-Prizes, a new feature available through its Jackpot Aggregator that introduces a flexible approach to distributing prizes to multiple winners.

Multi-Prizes enable operators to split winnings among several players or groups of players, offering customisable distribution methods to suit various engagement strategies. This advanced feature allows operators to designate one primary winner to receive a more significant portion of the prize while others share the remaining amount. The operator can also choose the other strategy, where winnings can be divided equally or based on the number and size of each player’s bets.

The SOFTSWISS Jackpot Aggregator has previously offered classic jackpots – prize pools accumulated over time and awarded to a single winner. With the introduction of multiple prizes, operators can go beyond traditional jackpots by distributing winnings to various players in a single draw. This new feature offers a flexible and engaging way to reward more players, creating a richer and more interactive gaming experience. Research shows that players appreciate having more opportunities to win, as it boosts participation and excitement. With Multi-Prizes, operators can broaden player involvement, creating more frequent wins and elevating the overall player experience.

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The Multi-Prizes feature empowers operators to drive engagement through a more dynamic and inclusive prize distribution model, delivering excellent value and satisfaction to players.

“We continue to enhance the SOFTSWISS Jackpot Aggregator by adding more functionality and features that operators can tailor to their goals and launch campaigns to engage their players. 

Whether they want to attract players with a large prize pool within Prime Network Jackpot or offer winnings to multiple participants with Multi-Prizes, it’s clear that our solution’s capabilities meet the needs of all player segments. The ability to quickly set up and test campaigns in the back office makes the process even more flexible and convenient,” added Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator.

The SOFTSWISS team looks forward to sharing the details of the new features and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

During the event, everyone will be able to download the iGaming Trends 2025 report, which covers regulation, marketing, technology, business growth, and more. The report offers a data-driven outlook on the trends set to shape the coming year. 

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Now, anyone can sign up for the report waiting list to be among the first to review it. 

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Launches Multi-Prizes: A New Approach to Prize Distribution appeared first on European Gaming Industry News.

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Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

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Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”

The post Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions appeared first on European Gaming Industry News.

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Delta Gaming Solutions

Delta Gaming Solutions to expand its slot footprint in Oklahoma casinos

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FBM’s pragmatic growth approach in the US enters a new chapter. The global gaming company has just signed a distribution agreement with Delta Gaming Solutions to install its slots in casinos operating throughout Oklahoma. The agreement, celebrated during G2E Las Vegas, will enable FBM to explore all segments of the tribal gaming market within the state.

By joining forces with Delta Gaming Solutions, FBM will have the opportunity to install its products in several tribal gaming facilities and analyze player feedback across different sectors. In addition to the current offering in the US market, headlined by Jí Hǎo Link™, the agreement outlines a steady rollout of new slot products, such as Jí Hǎo Link™ Spirits and Xing Fú Fortune™ Money Trees, using the Galaxy II and Auria casino cabinets.

For Renato Almeida, Director at FBM, this agreement marks a new consolidation milestone in the strategic plan defined by the FBM Group for the US market, opening positive prospects. “We are very happy with the agreement and are confident that this new partnership will lead to the successful expansion of FBM’s slots in numerous tribal casinos throughout the great state of Oklahoma,” says the FBM representative.

FBM entered the US market last year and has been progressively introducing its slot gaming offer. Recently, the brand reinforced its commitment to the American operation by opening a new office in Oklahoma, enhancing its ability to provide top-quality games and cabinets to casino operators. This new agreement strengthens FBM’s position in the United States, facilitating the rapid deployment of its gaming portfolio in one of the most significant states in the gaming industry.

Delta Gaming Solutions is a trusted full-service electronic gaming device distributor in Oklahoma. Since 2015, Delta has installed and maintained slot machines and electronic table games in multiple casinos across Oklahoma and continues to expand its footprint by building mutually beneficial long-term relationships with casino operators throughout the state.

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Groove Wins SBC Award for Women’s Empowerment Initiative of the Year 2024

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Groove, a leading iGaming platform and aggregator, proudly claimed the Women’s Empowerment Initiative of the Year at the SBC Awards Latinoamérica 2024, celebrating a strong commitment to championing female talent and leadership.

At SBC Awards Latinoamérica, Groove’s win shines as a testament to how empowerment and inclusion propel the iGaming industry forward.

The award was accepted by Carolina Diniz Flauzino, Groove’s Latin America Business Development Manager, acknowledging Groove’s impactful diversity-driven culture.

Over the years, Groove has spotlighted the exceptional women in roles spanning account management, legal, finance, project leadership, tech, and creative design. From Liz Cohen’s pivotal oversight in account management to Salome Janashvili’s transformative graphic contributions and Sapir Hen’s rise in technical management, Groove’s success story is one written in part by the remarkable women across its global team.

Groove’s progressive tech ecosystem with over 15,000 games from 100+ top providers continues driving innovation with new technology soon to be released including an AI-Assistant, gamification tools, and the immersive Smart Lobby. Each feature is crafted to enhance engagement, supporting Groove’s dedication to transforming iGaming while celebrating its talented team.

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As Groove innovates with new AI-driven tools and a suite of gamification features, the company reinforces its core belief: a diverse team, empowered and celebrated, drives real success in a competitive market.

Yahale Meltzer, COO and Co-founder, remarked, “This award showcases the impact of our talented team. From its inception in 2016, Groove has championed women’s leadership, featuring dynamic professionals across roles critical to the company’s growth. We’re proud to bring this recognition home, a tribute to the exceptional women who are instrumental in shaping Groove’s future.”

 

 

 

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