Latest News
A New iGaming product on the Extendy Platform: Roman Casino
Roman Casino is the newest online casino brand launched on the white-label Extendy platform. Managed by a Bulgarian affiliate team of 8 iGaming professionals- known in the market as VegasLegends – the brand is now operating successfully with premium traffic PPC, ASO, SEO, and has already begun generating stable income.
| “We launched RomanCasino in July 2024 and since then we have received a constant flow of registrations and FTDs from France, Spain, Germany and Italy. The product has very high retention with new clients regularly making deposits. The amount of traffic coming in is testimony to this.”
— VegasLegends |
Having already worked with brands launched through Extendy and impressed with the results, the VegasLegends team decided to launch their own product. Brand creation in itself did not take too much time as the affiliate team could relieve itself of the tasks of product management thanks to an autonomous operating system.
| “Our media buying has already promoted some brands launched on Extendy, like NineCasino and BDMbet. We were so impressed with the performance of click2reg and reg2bet that we decided to launch our own product.”
— VegasLegends |
VegasLegends focuses on quality work which is why they use premium traffic sources and platform tools, like AppAI technology, to increase mobile traffic and conversions. AppAI technology is a neural network that analyses player profiles and creates a unique onboarding flow for each player.
| “To improve our partners’ results, together with VegasLegends, we launched custom push notifications: users receive push notifications immediately after registration or after making their first deposit. This allowed us to significantly increase retention”
— Ayvar Gabidullin, CBDO Extendy |
VegasLegends’ next plans are to expand their list of regions and significantly expand their number of traffic sources, all the while optimising existing deals with affiliate partners and achieving even higher ROI.
The post A New iGaming product on the Extendy Platform: Roman Casino appeared first on European Gaming Industry News.
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry-leading games are now live in Brazil.
Players in the world’s newest regulated market can now enjoy an initial suite of more than 50 titles including Play’n GO’s all conquering Rich Wilde and the Book of Dead, multiple games from the fan favourite ‘Toonz and Moon Princess series, as well as Sweet Alchemy Bingo and Rainforest Magic Bingo that are expected to be hits in the South American market.
As of January 2025, Play’n GO offers a portfolio of close to 400 premium titles in over 35 regulated jurisdictions worldwide.
Magnus Olsson, Chief Commercial Officer at Play’n GO, said:
“The industry has been waiting for more than a decade for Brazil to open a regulated market and it’s fantastic to see what was once just a pipe dream now become reality.
“As is the Play’n GO way, we’re excited to be among of the first in the new market with a wide range of games certified and ready to go. Our customers know they can launch Play’n GO games with confidence, and we’ve seen that pay dividends time and again when new markets open like now in Brazil or markets re-regulate.”
Michele Stefanelli, Sales Leader for Southern Europe and LATAM at Play’n GO, added: “The Brazilian market has proven itself in the pre-regulated phase and we’re excited to see our games launch with some of the biggest operators in the world who are committed to making the regulated Brazilian market a success.”
Chief Revenue Officer and Vice President Sales & Marketing at EGT
EGT has appointed a new director of its office in Argentina
EGT’s office in Argentina has a new director: Christian Graffigna, who took the position in December 2024.
He graduated from the prestigious UADE (The Argentine University of Enterprise) and studied a PAD at the management school of the University of Piura in Peru and at IESE Business School. Mr. Graffigna has extensive professional experience in the gaming and entertainment sectors. Previously, he worked at CIRSA and Luckia and for the last 7 years served as the General Manager of Starbay Casino in Panama. He joins EGT with the firm intention of turning the company into one of the leading suppliers of gaming equipment in Argentina.
Mr. Graffigna said: “I am very happy to join EGT’s international team of talented and successful professionals, thanks to whom the company is in the elite of the industry on a global level. I have an ambitious strategy for the development of the office in Argentina, which I believe will successfully implement to justify the trust placed on me.”
Nadia Popova, Chief Revenue Officer and Vice President Sales & Marketing at EGT, also shared her positive expectations regarding this appointment: “I am glad that Christian Graffigna will head our office in Argentina. This is a market with enormous potential for our products, and I am confident that he has the vision and leadership qualities necessary to position us among the key players in the local gaming industry.”
Aristocrat Interactive iGaming White-Label
Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario
, Aristocrat’s online Real Money Gaming (RMG) division, proudly announces the expansion of Betiton into the Ontario online market through its iGaming White-Label package. This marks the fourth market Betiton has entered via Aristocrat Interactive iGaming White-Label’s casino platform., with additional content from Wizard Games and Aristocrat Interactive to follow. Operators benefit from access to world-class games, advanced managed services, and a powerful CRM system designed to streamline operations and enhance player retention.
Play’n GO games now live in Brazil
EGT has appointed a new director of its office in Argentina
Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario
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