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Playson lands content deal with Rank Group to strengthen UK presence

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Award-winning supplier set to launch slots across Rank Group’s online brands

Playson, the fast-growing digital entertainment supplier, has tightened its grip on the UK market through a deal to supply its renowned games portfolio to UK operator Rank Group.

The partnership with one of the market’s leading operator groups follows a strong year of growth in the market. As part of the agreement, Rank Group will now have access to Playson’s leading titles including Coin Strike: Hold and Win, Royal Coins 2: Hold and Win and Energy Coins: Hold and Win.

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Founded in 1937, Rank Group has grown to become the largest casino operator in Great Britain with leading brands Mecca and Grosvenor under its umbrella.

Playson continues to strengthen its European footprint and the latest integration, which is being made via Pariplay’s Fusion platform, underlines the supplier’s commitment to establishing itself within highly mature regulated markets.

Paul McInnes, Sales Manager at Playson, said: “We are thrilled to enjoy further growth in the UK with this major partnership and continue to offer our unparalleled array of slots to players across Europe.

“We are confident that with Rank Group’s significance presence in the market, combined with our stimulating and graphically driven slots, this latest partnership will deliver business growth for both organisations.”

Nolan Frendo, Casino Games Manager at Rank Group, said: “Playson’s slots are in high demand across the UK and Europe, and we are delighted to integrate a selection of their games across Rank Group’s iconic brands.

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“We are sure our players will enjoy discovering the Playson slots we now offer and look forward to discovering what the future holds for our partnership.”

The post Playson lands content deal with Rank Group to strengthen UK presence appeared first on European Gaming Industry News.

FairPlay Sports Media

ODDSCHECKER+ LAUNCHES IN US, GIVING CONSUMERS ACCESS TO MARKET-LEADING AI PREDICTION TOOLS

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FairPlay Sports Media brand and leading global odds comparison site oddschecker has launched its US-first subscription service oddschecker+, which will provide its rapidly growing US customer base with state-of-the-art betting and insight tools to help them level the playing field with their chosen sportsbooks.
Included in both the app and browser versions of the oddschecker+ service will be access to Positive Value Bets, an AI-powered tool that performs over 100 million odds projections each week to highlight prices where the probability of winning is greater than the real-time line suggests.
The first three weeks of the NFL season have already demonstrated the Positive Value Bets tool’s path to profit, with a +20% ROI on recommended moneyline bets, +9% against the spread with a 56% win rate, and +17% return (61% win rate) on total lines. The yields are even more impressive on underdog bets and those with +100 or higher odds, with the positive EV service returning +29% on moneyline bets, +26% on spread bets, and +21% on totals.
Oddschecker+ will also feature Public Betting Splits where subscribers can see the weight of money on sporting events and the type of bettor taking certain positions.
Both these tools will showcase the best odds available from all major US sportsbooks across major sports, including NFL, college football, MLB, and WNBA, while the services’ seamless betslip functionality allows users to add bets and personalize parlays before linking out to the best value sportsbook.
The launch leverages the tech integrations that came with FairPlay Sports Media’s acquisition of AI betting pioneers Quarter4 earlier in 2024, with this collaboration with oddschecker demonstrating the deeply integrated AI capabilities of all FairPlay brands around the world.
Stuart Simms, Group CEO at FairPlay Sports Media, commented on the launch: “The average US bettor takes their data and insight far more seriously than many more established sports betting markets, and we want to give them the tools to take on their chosen sportsbooks, giving them the best chance of finding more value, more often.
“The search for positive expected value is common parlance across the US, although every tipster has their own way of seeking it out. With oddschecker+ and its tools such as Positive Value Bets, we’re democratising this process, giving customers access to our unrivalled AI capabilities that translate millions of odds projections each day into valuable betting knowledge that levels the playing field between the sportsbook and the consumer.”
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Latest News

GR8 Tech at SBC Summit Lisbon 2024: Record Engagement, Silver Award Win, and Global Insights

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At SBC Summit Lisbon 2024, the GR8 Tech booth buzzed with constant activity, as hundreds of industry professionals stopped by to explore our cutting-edge iGaming solutions. From live demos to in-depth discussions of specific cases, visitors saw firsthand how GR8 Tech’s technology empowers operators to elevate their businesses. GR8 Tech’s sales team held over 80 meetings, leading to 20 strong prospects—a result that clearly underscores the effectiveness of the team’s efforts and the strong interest in GR8 Tech’s offerings.

“Over the past year, we refined our offerings for the market and arrived at SBC Lisbon with a clear vision of the value we provide to potential clients. Our focus was evident in the increased number of meetings and leads at our booth. As a result, I believe we are on track to secure numerous new contracts,” said Evgen Belousov, GR8 Tech CEO.

GR8 Tech also got recognition at the SBC Awards, scoring Silver as the Best Platform Provider of the Year. It demonstrated the company’s commitment to advancing the iGaming industry with top-of-the-line software solutions and services.

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Yevhen Krazhan, CBDO, added: “The strong engagement we saw at SBC 2024 shows our message is resonating. As we establish ourselves as a top provider of the high-performance Sportsbook and iGaming platform, we’re attracting the right audience eager to learn more.”

GR8 Tech Emphasizes Geo-Specific Innovation and Player-Focused Strategies

At the summit, GR8 Tech highlighted the importance of tailoring solutions to specific market and client needs. During a compelling fireside chat on the SBC Superstage, GR8 Tech CEO Evgen Belousov and Paris Anatolitis, CEO of Moja Group, presented an exclusive case study titled “Getting Geo-Specific in Africa: Tailoring Tech for Success.”

The session showcased how GR8 Tech’s geo-specific solutions tackle the challenges of the African market, helping operators like Mojabet acquire and retain players. A standout example was the custom-designed lightweight frontend, which cut Mojabet’s load times from over 10 seconds to 1.5 seconds, boosting user experience and engagement. The discussion also explored how GR8 Tech’s geo-specific solutions helped operators in various regions worldwide, leaving attendees with valuable insights of how tailored technology can drive success in the iGaming industry.

Vlad Andrusenko, GR8 Tech’s Head of Product (Sport), participated in the dynamic panel discussion, “Average Joe… The Sportsbook Experience for Recreational Customers.” Andrusenko took a practical, product-focused approach, sharing insights based on real user research conducted on the GR8 Tech platform. He highlighted how sportsbooks are adapting products, risk management, and market pricing to meet the needs of value-conscious customers, emphasizing new ways operators are keeping casual bettors engaged through a personalized, user-friendly experience.

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Expanding Global Reach with Strategic Engagements and Upcoming Events

Reflecting on the success of SBC Summit Lisbon 2024, GR8 Tech is poised to build on the strong connections established during the event. Looking ahead, the company is excited to continue engaging with partners and clients while showcasing its flagship GR8 Sportsbook platform at upcoming global events, including SiGMA Europe from November 11-14.

 

The post GR8 Tech at SBC Summit Lisbon 2024: Record Engagement, Silver Award Win, and Global Insights appeared first on European Gaming Industry News.

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Compliance Updates

Vixio Releases 2024 Artificial Intelligence Outlook

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Based on Vixio analysis of recent regulatory events and market data, this report provides high-level intelligence on the global regulatory changes affecting AI

Vixio, a leading provider of regulatory intelligence solutions, has released the 2024 Artificial Intelligence (AI) Outlook report, covering global trends in AI regulation and adoption in the payments and gambling industries.

AI regulatory developments have popped up across the globe in the last year, with Western Europe leading the way with the most updates. According to the Vixio AI Outlook report, the UK and EU have released over 40 updates in AI regulation since 2023.

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Specific jurisdictions that have taken notable steps to regulate the use of AI include Canada, the EU, Hong Kong, Spain, and the UK. Several jurisdictions have regulatory developments in progress, including Argentina, Australia, Brazil, Chile, Colombia, France, Luxembourg, Malta, South Africa and Uruguay. In contrast, other jurisdictions, such as the US, have released guidance and best practices.

“Right now, regulators are in a nascent stage surrounding AI regulation. However, as businesses increasingly explore the adoption of AI, regulators will follow suit,” explains John Gidla, Head of PaymentsCompliance at Vixio. “But, at this stage, governments and regulators are watching the development of AI and looking to better understand potential opportunities and threats, and trying to balance the fine line between consumer protection and innovation.” 

In the payments industry, regulators are observing how AI is being used by payments and banking institutions. The full report includes case studies of AI implementation in FinTechs like Revolut, Mastercard, Visa and more. Some of the opportunities surrounding AI in the payments industry include:

  • allowing quicker fraud detection by analysing transaction patterns to detect unusual behavior in real time
  • predicting future behavior, allowing for highly target marketing campaigns
  • detecting cyber threats and weaknesses that could lead to a cyberattack

In the gambling industry, the top use cases of AI for regulators is reducing workload in areas such as annual audits of licenses. For gambling operators and suppliers, top use cases include:

  • improving personalization by analysing a player’s history
  • identifying risky behaviours, allowing operators to encourage responsible gambling
  • automating early intervention messages to customers exhibiting potentially harmful behaviour

This report is part of Vixio’s Outlook series, which provides subscribers with forward-looking insights and consolidated research on key segments of the global gambling and payments industries. This edition is designed to provide high-level intelligence and forecasts surrounding the use, development and regulatory changes affecting artificial intelligence (AI), with a focus on the payments and gambling markets.

The post Vixio Releases 2024 Artificial Intelligence Outlook appeared first on European Gaming Industry News.

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