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INCENTIVE GAMES ANNOUNCES PARTNERSHIP WITH BETWAY TO LAUNCH INNOVATIVE FOOTBALL PREDICTION GAME
Incentive Games, a leading B2B games provider, today announced its strategic partnership with leading global online betting and gaming brand, Betway, to develop a new Free-to-Play football game.
Launching in the UK and Ireland this football season, this new product will be designed with precision by developers at Incentive Games to ensure seamless integration and to enhance customer engagement. It will offer Betway customers the chance to collect bet builder-style bets during the week for the upcoming weekend fixtures for the chance to win real cash-prizes.
Once the game is live, the Incentive Labs team – a collective of R&D, data and AI specialists who are passionate about turning data into unique solutions – will work behind the scenes to analyse user touchpoints and further tailor the games using smart segmentation and AI-rewards.
How the game will work:
- From Monday to Friday, players can visit the game and reveal a fixture for the upcoming weekend’s matches.
- Each revealed fixture will come with two win conditions
- Players return to the game over the weekend to see the actual match results.
- If the revealed fixture meets both win conditions, the users win a prize.
- The more fixtures that meet the win conditions, the higher the potential prize. Matching all five fixtures (a perfect 5/5) could land users a share of the jackpot.
Victoria Harnett, Product Lead at Incentive Games, said of the partnership: “We’re incredibly proud to be collaborating with Betway on this exciting new product. Our team is tirelessly crafting a truly new engaging experience for Betway’s customers that will elevate their enjoyment of the sport. We’re confident that the game will be a valuable addition to their current offering.”
Anthony Werkman, CEO of Betway Group, said: “We are thrilled to partner with Incentive Games and add this innovative Free-to-Play football game to our offering. Football is the biggest sport for our global brand and this collaboration allows us to bring something fresh and fun to our customer experience.”
The post INCENTIVE GAMES ANNOUNCES PARTNERSHIP WITH BETWAY TO LAUNCH INNOVATIVE FOOTBALL PREDICTION GAME appeared first on European Gaming Industry News.
Latest News
Veteran Marketer Charles Kaplan Takes on CMO Role at Stats Perform

Stats Perform, the sports industry’s leading provider of AI technology, live data and insights, announced that tech marketing veteran Charles Kaplan has been appointed as Chief Marketing Officer (CMO), effective April 21, 2025. In this role, Mr. Kaplan will lead the Company’s marketing capabilities, in addition to its Opta data insights and editorial services. He will also manage Stats Perform’s sports news teams and the Opta Content Agency, which provides data-led features, compelling storytelling and creative campaign support to help sports organizations, brands and media outlets engage fans and grow their audiences.
Mr. Kaplan brings nearly 25 years of marketing, product management, and revenue growth expertise to Stats Perform, with a strong track record of driving business expansion and market leadership on a global scale. He most recently served as Chief Product and Marketing Officer at Wynshop, where he helped launch the company on a path to becoming the leading provider of digital commerce and fulfillment solutions for local store-based retailers. Previously, Mr. Kaplan held leadership roles at Mi9 Retail, including Chief Revenue Officer and Chief Marketing Officer, where he directed go-to-market strategy, revenue generation, and business growth. Earlier in his career, he gained extensive experience in international marketing, business development and product management through leadership roles at MicroStrategy, Lexmark Enterprise Software, and Brainware. Mr. Kaplan received a Bachelor of Arts in Psychology from Vanderbilt University and an MBA from the University of Virginia’s Darden School of Business.
Carl Mergele, Chief Executive Officer, said, “A dynamic company like Stats Perform requires equally dynamic and forward-looking thinking with its marketing, and Charles is the ideal fit to lead our marketing function. His unique skillset makes him a valuable overall addition to the Stats Perform management team as we continue to execute on our growth strategy and revolutionize the way sports are viewed. Coming off our most successful year yet, we are excited to benefit from Charles’ leadership and marketing prowess and build on the momentum generated in the first quarter of 2025.”
“I am thrilled to be joining the Stats Perform team at such a critical time in the company’s history,” said Mr. Kaplan. “I have long admired Stats Perform for its unmatched depth and breadth of data, AI, sports research, news and video content capabilities that have effectively shaped – and transformed – the sports technology and data industry. I look forward to working closely with the executive team as we meet the rapidly growing demand for in-depth sports insights and data-driven content, delivering comprehensive and real-time AI-powered solutions and performance analytics to enhance understanding, prediction, and fan engagement in sports.”
The post Veteran Marketer Charles Kaplan Takes on CMO Role at Stats Perform appeared first on European Gaming Industry News.
Caesars Southern Indiana Hotel & Casino
Workers at Caesars Southern Indiana Casino Authorize Strike

More than 140 workers at Caesars Southern Indiana Hotel & Casino, represented by Teamsters Local 89 and Operating Engineers Local 399, have voted by a 98% margin to authorize a strike. The overwhelming vote is a direct response to management’s refusal to offer a fair contract.
“Our members are united and ready to fight for the strongest possible agreement. This vote sends a clear message — we will not back down. If management won’t negotiate in good faith, we’re prepared to take action,” said Avral Thompson, President of Local 89.
Caesars Southern Indiana, owned and operated by the Eastern Band of Cherokee Indians (EBCI), pulled in more than $240 million in revenue last year, making it one of the most profitable casinos in the state. Workers are demanding a contract that reflects their essential contributions to that success.
“I’ve worked at Caesars for over seven years, and we deserve a contract that values our hard work and dedication. No one wants to strike, but if management keeps disrespecting us at the bargaining table, we’re ready to demand what we’ve earned,” said Sandra Ramirez, a slot attendant at Caesars Southern Indiana and a member of Local 89.
After months of negotiations, management at Caesars Southern Indiana continues to refuse to offer fair retirement benefits and remains far apart on other key economic issues.
“At this point, the ball is entirely in management’s court. If Caesars faces a strike, management will have no one to blame but themselves for the fallout. We stand ready to back our members every step of the way,” said Teamsters General Secretary-Treasurer Fred Zuckerman.
The post Workers at Caesars Southern Indiana Casino Authorize Strike appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Fennica Gaming Continues Expansion with Integration of Veikkaus Game Studio

Fennica Gaming is set to challenge the gaming industry with its latest strategic business transfer. The company has integrated a renowned Finnish game studio, bringing onboard +200 game IP’s and 50 creative game development professionals. This move intensifies Fennica’s position as a strong Games as a Service content provider within regulated markets.
The integration of Veikkaus Game Studio to Fennica Gaming significantly enhances Fennica Gaming’s existing game development network, Game Family, renowned for its exceptional combination of mobile gaming and money gaming expertise. With this new addition of decades-long experience in money gaming, Fennica Gaming is specialising stronger in localising international gaming experiences to international customers. This strategic expansion supports customer-centric game development, boosts competitiveness in both Finnish and international markets, and promotes efficient scaling.
“This integration of a renowned Game Studio is a strategic move to meet the increasing demand for localized content. We are now merging a fantastic heritage of creating localized content across different gaming verticals, which has dominated the market share in Finland. This positions us for international success and strengthens our ability to deliver tailored gaming experiences to diverse markets. This move is also a continuum of the work initiated with our new advisor to the board of directors, Mr. Simon Hammon, further solidifying our commitment to excellence and innovation,” said Jonas Reuter, Chairman of the Fennica Gaming Board of Directors.
“This opens up even better opportunities for Fennica’s organic growth and long-term development. With this change, we incorporate over 200 game IP’s and we grow from 20 to 70 Fennicans, maximizing the value for all customers across all markets on three continents where our games are currently live. This expansion is a genuine possibility to create great games in our Gaming Universe and to meet the diverse needs of different players in various markets better than ever before. This also enables us to meet various regulatory requirements and become an even better business partner internationally,” said Timo Kiiskinen, Managing Director of Fennica Gaming.
The post Fennica Gaming Continues Expansion with Integration of Veikkaus Game Studio appeared first on European Gaming Industry News.
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