

Latest News
William Hill Becomes the Sponsor of Futurity Trophy
Arena Racing Company (ARC), Doncaster Racecourse and William Hill announced a new partnership with the sponsorship of the 2024 William Hill Futurity Trophy on Saturday 26 October. The deal means William Hill will once again sponsor the race they were first associated with in 1976.
The final Group One of the British Flat season consistently sees the most successful two-year-olds from Britain and Ireland compete over a mile. The race has proved to be a key stepping stone on the way to classic success for a number of colts in recent times, most recently, Auguste Rodin, who won the William Hill Futurity Trophy in 2022 before going on to win the Epsom Derby, Irish Derby and Irish Champion Stakes the following year.
As well as Auguste Rodin, recent Futurity Trophy winners Magna Grecia (2018) and Kameko (2019) both went on to victories in the QIPCO 2000 Guineas at Newmarket.
The new deal showcases William Hill’s commitment to both flat and jump racing, sponsoring the final Group 1 of the British flat racing calendar as well as the opening meeting of the season at Cheltenham on the same day.
Aidan O’Brien has dominated this race in recent years and has won the Futurity Trophy a record 11 times. O’Brien looks set to hold a strong hand once again this year with The Lion in Winter currently the 7/2 Favourite.
ARC Director of Commercial Strategy & Partnerships, David Leyden Dunbar, said: “William Hill have a long association with Doncaster Racecourse and the Futurity Trophy in particular so we are delighted to welcome them back to the race. Recent years have proven it a fantastic opportunity for some of the UK and Ireland’s best two-year-olds, and we look forward to another excellent renewal in October.”
Racing Sponsorship Manager for William Hill, Mark Walton, said: “We are delighted to become the sponsors of the Group 1 William Hill Futurity Stakes, strengthening our relationship with Arena Racing Company as the curtain falls on the 2024 Flat season.
“It’s fantastic to once again be associated with such a prestigious event, the final Group 1 of the British Flat campaign, made more special by the fact that William Hill were the sponsors of the race when it became the Futurity back in 1976. I am tremendously excited to see which two-year-old emerges as racing’s next big star.
“We’re thrilled to be sponsoring on such a key weekend in the British racing calendar, which also features Cheltenham’s Showcase meeting, as William Hill continues its commitment to great prices for our customers on the flat and over jumps.”
The post William Hill Becomes the Sponsor of Futurity Trophy appeared first on European Gaming Industry News.
Latest News
The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.
At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.
About the Free Bet Wheel
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Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.
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Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.
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Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.
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£100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.
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Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.
Strengthening Operator Partnerships Through Enhanced User Experience
By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.
Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”
Driving Retention Through Gamification
This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.
The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,
The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.
Latest News
GR8 Tech Powers Smarter Betting with New Match Trackers

GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.
“We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.”
With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:
- Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
- Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
- Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
- Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
- Live Standings: Updated rankings and tournament tables across all supported sports.
By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.
The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.
The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.
Latest News
Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.
To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.
The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.
Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.
A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.
“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”
Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.
The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.
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