Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)
playtika-enters-into-agreement-to-acquire-superplay playtika-enters-into-agreement-to-acquire-superplay

Aquisitions/Mergers

Playtika Enters into Agreement to Acquire SuperPlay

Published

4 months ago

on

Reading Time: < 1 minute

 

Playtika Holding Corp. announced it has entered into a definitive agreement to acquire SuperPlay, a mobile gaming company based in Tel Aviv, Israel, for $700 million, and additional contingent consideration of up to $1.25 billion, subject to achieving certain financial targets over three years. The transaction is expected to add an experienced team to Playtika with a track record of launching new, successful games, and is expected to be a meaningful growth driver for Playtika once consummated.

Founded in 2019 by former Playtika employees Gilad Almog and Eyal Netzer, along with industry veteran Elad Drory, SuperPlay has emerged as expert game makers with two successful titles – Dice Dreams, a fast-growing Coin Looter game, and Domino Dreams, a popular Board game, and two more games currently in development. In 2024, both Dice Dreams and Domino Dreams have grown rapidly, boasting a combined 1.7 million Average Daily Active Users as of August. Gilad and Eyal will continue to lead SuperPlay as its own studio within Playtika.

“We see the acquisition of SuperPlay as a key move in strengthening Playtika’s leadership in mobile gaming, driving growth with scaled titles, and unlocking new opportunities. SuperPlay’s proven talent and success in navigating complex environments align seamlessly with our team. Together, we’re expanding our ability to deliver exceptional experiences to players worldwide,” said Robert Antokol, Chief Executive Officer.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“We’re incredibly excited for this opportunity. It is a testament to our amazing team who bring creativity and passion to everything we make. With Playtika’s backing and support, we’ll continue growing the most memorable and engaging games in their category, and exchange knowledge that will propel each other to new heights,” said Gilad Almog and Eyal Netzer.

The post Playtika Enters into Agreement to Acquire SuperPlay appeared first on European Gaming Industry News.

Related Topics:
Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Aquisitions/Mergers

NOVOMATIC sets milestone for international growth with planned acquisition of French Vikings Casinos Group

Published

7 hours ago

on

January 22, 2025

By

novomatic-sets-milestone-for-international-growth-with-planned-acquisition-of-french-vikings-casinos-group
Reading Time: < 1 minute

 

NOVOMATIC AG signed an agreement to acquire the French casino group Vikings Casinos SAS, subject to certain conditions such as regulatory approvals.

With this strategic move, NOVOMATIC continues its international growth strategy in the French market and significantly expands its portfolio in one of the largest gaming regions in Europe. The Vikings Casinos Group, based in Falaise, is one of the leading French casino chains, operating more than 10 live gaming casinos throughout France, including on the Côte d’Azur.

“With the acquisition of Vikings Casinos, we are consistently pursuing our international growth strategy and strengthening our position as a leading provider in the European gaming market. With this step, we have successfully laid the foundation for further sustainable growth in France” explains Stefan Krenn, Executive Board Member of NOVOMATIC AG.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“The acquisition by NOVOMATIC opens up new opportunities for growth and further development. We are confident that the integration into such an experienced and successful company as NOVOMATIC will help us to further strengthen our position on the French market. This change will enable us to work even more efficiently and benefit from the resources and expertise of the new owner” emphasizes Luc Le Borgne, CEO of Vikings Casinos SAS.

The post NOVOMATIC sets milestone for international growth with planned acquisition of French Vikings Casinos Group appeared first on European Gaming Industry News.

Continue Reading

Aquisitions/Mergers

PolarLotto Acquires Competitor and Strengthens Market Position

Published

1 month ago

on

December 10, 2024

By

polarlotto-acquires-competitor-and-strengthens-market-position
Reading Time: < 1 minute

 

Polar Group Technologies (PolarLotto), one of Sweden’s leading lottery betting companies, is pleased to announce the acquisition of one of its main competitors, lottoexperten.se, through the purchase of all shares in More Tech Group Ltd.

This deal is a strategic step to further strengthen our position in the Swedish market and enhance the experience for our customers.

With this purchase, we continue our growth journey and reinforce our commitment to oFering attractive and exciting lottery betting products. The two companies combined have over 85,000 registered customers, and we look forward to welcoming all the new customers that now will join us into the PolarLotto group.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“This acquisition is an important step in our development and continued growth,” says Daniel Bessmert, CEO of Polar Group Technologies AB.

“We are proud to combine the best of both companies to create even more value for our customers and partners.”

The post PolarLotto Acquires Competitor and Strengthens Market Position appeared first on European Gaming Industry News.

Continue Reading

Aquisitions/Mergers

ENDEAVOR ANNOUNCES MANAGEMENT BUYOUT OF OPENBET AND IMG ARENA

Published

2 months ago

on

November 12, 2024

By

endeavor-announces-management-buyout-of-openbet-and-img-arena
Reading Time: < 1 minute

 

Endeavor Group Holdings, Inc., a global sports and entertainment company, today announced that it has agreed to sell OpenBet and IMG ARENA to OB Global Holdings LLC in a management buyout backed by Ariel Emanuel with participation from executives of OpenBet, including CEO Jordan Levin.
Levin said: “This management buyout allows us to continue executing our vision for increased market expansion and product innovation. Our group is extremely confident in OpenBet’s future considering the premium product offering, superior talent, and solid foundation we already have in place following a strong period of business growth.”
Under the terms of the transaction, OB Global Holdings will acquire the businesses for approximately $450 million, subject to certain adjustments, financed through a mix of cash and debt.
During the sign-to-close period and after closing, Endeavor will continue to market IMG ARENA for sale to a third-party purchaser.
OpenBet powers responsible betting and gaming entertainment for more than 200 market leading operators around the globe. Following close of the transaction, Levin will continue to lead the business as CEO.
The transaction is being pursued, and is a necessary step, for the closing of the proposed Endeavor take-private by Silver Lake. The transaction is subject to customary closing conditions, including approvals required under applicable gaming regulatory authority, and is conditioned on and expected to close immediately prior to the closing of the Endeavor take-private.
Oakvale Capital LLP and The Raine Group acted as financial advisors to Endeavor.

The post ENDEAVOR ANNOUNCES MANAGEMENT BUYOUT OF OPENBET AND IMG ARENA appeared first on European Gaming Industry News.

Continue Reading

Trending