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Rangers’ new front-of-shirt sponsorship with Kindred Group cements British football’s longest running partnership

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  • The Rangers-Kindred relationship first began 10 years ago in 2014
  • Unibet and Zero% Mission branding are the primary front of shirt sponsor for all four kits – with sister brand 32Red supporting the club as the Training and Warm Up Kit Sponsor
  • EPIC Risk Management Gambling and money management workshop made available to all Rangers players.
  • Unibet continues to be the only operator to include a responsible gambling message on its front-of-shirt branding
  • As part of the agreement, Kindred has renewed its funding of men’s mental health initiative – Team Talk – which will be delivered by the Rangers Charity Foundation

Kindred Group – home to Unibet and 32Red brands in the UK – has agreed a substantial new front-of-shirt sponsorship deal with Rangers FC, cementing the partnership as the longest running in British football.

Kindred have already partnered with Rangers for 10 seasons, significantly investing into the club’s outreach work in the local community. The partnership will continue to fund Rangers Charity Foundation’s delivery of Team Talk – a men’s mental health initiative. Team Talk leverages the club and its players, manager and staff as a mechanism to engage with men about their mental well-being.

The Group’s Unibet brand will adorn first team shirts while 32Red – which was the previous front-of-shirt sponsor – will continue to support the club as Training and Warm Up Kit Sponsor.

“Zero% Mission”, which is Kindred’s Responsible gambling message, will also appear on the new shirts which are available now. Kindred remains the only gambling operator to feature safer gambling messaging on front-of-shirt advertising in the UK.

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Part of the company’s ‘Journey towards Zero’, Kindred’s Zero% Mission represents the brand’s ambition to reach 0% of its revenue derived from harmful gambling. It is based on educating fans and players about the tools available to keep gambling safe and enjoyable – and to signpost where to go if there are problems.

Sam Mead, General Manager UK, Kindred Group, said: “Kindred’s partnership with Rangers is British football’s longest running and one of the most impactful. Rangers are a club with a rich history, who have a passionate and loyal fanbase – so we are delighted to be partnering with the team once again.

We join the supporters in wishing the team the very best in the ongoing season – together, we hope we can make it another successful one.

“We recognise that we are in the privileged position to support clubs and their communities – a responsibility we take very seriously. That’s why since we began working with Rangers, the basis of the partnership has always been to showcase the Rangers Charity Foundation’s wide-ranging work that is so important – including the men’s mental health initiative Team Talk. This fantastic work will continue over the course of our latest partnership.”

Rangers Chief Commercial Officer, Karim Virani, commented: “Everyone at the club is absolutely delighted to extend our longstanding partnership with the Kindred Group. This partnership is the longest running of its kind in British football – and has helped the club enormously over what will be 15 years at the end of the deal we’ve announced today.

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“Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative. The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Glasgow.”

The post Rangers’ new front-of-shirt sponsorship with Kindred Group cements British football’s longest running partnership appeared first on European Gaming Industry News.

A7MA Art Institute

BGaming Launches a CSR Art Project in Brazil

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Rapidly Expanding Content provider and renowned Art Institute in São Paulo partner up for an impactful creative project 

Popular iGaming content provider BGaming is proud to announce the launch of a CSR-driven creative project in collaboration with Brazil’s A7MA Art Institute to support local artists, strengthen its ties with the community, and reinforce its commitment to cultural integration.

A7MA Art Institute is a renowned cultural space and gallery in São Paulo that brings together artists, canvases, brushes, and creative minds – united by a shared passion for amplifying contemporary art deeply influenced by street culture.

Last year, BGaming collaborated with A7MA solely on a charity project, but this year, the partnership has evolved into a major CSR-driven art project, which includes BGaming’s ongoing ‘When Art Meets Gaming’ initiative, designed to showcase the talent of local artists during industry events.

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The collaboration with the renowned Art Institute in São Paulo is one of BGaming’s largest and most ambitious to date. Two leading artists from A7MA will create a unique artwork to be showcased at BGaming’s stand N80 at BiS SiGMA Americas. One artist will craft a vivid recreation of the ‘Elvis Frog in Vegas’ game character, while the second will enhance it with unique artistic elements.

In addition, a unique graffiti pattern created by A7MA artists, symbolizing Brazil’s vibrant culture, will serve as the key visual element of BGaming’s presence in São Paulo during the exhibition period.

Attendees of BiS SiGMA Americas can see the results of this collaboration firsthand, with the artwork on full display at BGaming’s stand during the event. Four A7MA artists have created exclusive artworks to be featured on gift posters and postcards for BGaming’s clients and exhibition visitors. The pieces blend Brazilian local motifs, gaming elements, and unique artistic styles. Through this initiative, BGaming continues to learn from local cultures, showcase artists’ talent, and provide them with financial support.

As part of a CSR-driven creative project, BGaming will sponsor an exhibition at the A7MA Gallery, which will run from March 22nd to April 17th. This charitable effort will provide crucial exposure for local artists, spotlighting the talent that São Paulo has to offer. It will also highlight the crucial role that young artists play in the community, with many acting as educators and helping to nurture other young artists and inspire a broader sense of creativity.

Kate Puteiko, CMO at BGaming, said: “At BGaming, we want to push the boundaries and change how people perceive the iGaming industry. Through our ‘Art Meets Gaming’ project, we continue to highlight the importance of art in local communities and the crucial roles artists play in developing local cultures. A7MA has been an absolute inspiration to work with, and we can’t wait for everyone at BiS SiGMA Americas to see the result.

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Beyond the art itself, this collaboration allows us to make a real difference. By supporting local artists and launching charitable initiatives, we’re demonstrating that iGaming can be a force for positive change within the community.”

Marcos Ramos Enivo, Artist and Co-Founder at A7MA Art Institute, added: “We believe that supporting urban artists worldwide, especially those emerging from São Paulo, is essential for the growth of contemporary art. By creating spaces that give these artists visibility, we not only foster local culture but also offer a new perspective on how people see and interact with the city.

We are immensely grateful for BGaming’s continuous support of the A7MA Art Institute. This partnership has allowed us to keep bringing color and life to the city in a creative way, positively impacting the daily lives of countless people.”

The post BGaming Launches a CSR Art Project in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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Alcohol and Gaming Commission of Ontario

Fennica Gaming Granted Supplier License for Ontario Market

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Fennica Gaming has announced that it has been granted a gaming supplier license in Ontario, Canada. This milestone marks a significant step in the company’s expansion strategy, allowing it to offer its cutting-edge gaming experiences to gaming operators in one of North America’s most dynamic regulated markets.

The supplier license, granted by the Alcohol and Gaming Commission of Ontario (AGCO), enables Fennica Gaming to introduce its portfolio of entertaining and high-quality games to gaming operators across the province. This registration empowers Ontarian operators, whether online or land-based, to access the omnichannel offerings developed in the Nordics.

“We are thrilled to receive our B2B supplier license in Ontario and to offer our advanced gaming solutions to operators in the region. After a thorough application process, we can now proudly and prominently display our registration and achievement. We have followed the market in North America for a long time and Ontario is an excellent example of market that is well organized. It represents an exciting market with immense potential, and we are committed to delivering secure, entertaining, and trustworthy gaming experiences tailored to local preferences,” Timo Kiiskinen, Managing Director of Fennica Gaming, said.

Fennica Gaming’s Nordic gaming experience and heritage as an omni-channel gaming operator through its parent company Veikkaus offers a broad range of entertainment for Ontarian operators with a player-first attitude. This registration supports Fennica Gaming’s commitment to a sustainable industry, enabling operation in compliance with Ontario’s local regulatory framework.

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Stakelogic Expands Presence in Switzerland with Exclusive Blackjack Launch at Jackpot.ch

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Award-winning Stakelogic Unveils Branded 7-Seat Blackjack Table at Jackpot.ch, enhancing the Swiss Live Casino Experience

Stakelogic has strengthened its position in the Swiss online casino market by securing an agreement with Jackpot.ch, the online platform of Grand Casino Baden, the country’s second-leading casino.

Offering Swiss players an immersive and premium live casino experience, Stakelogic has unveiled a branded Jackpot.ch Chromakey 7-seat Blackjack table, integrated through Gamanza as part of the partnership, guaranteeing flawless gameplay and outstanding performance.

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This milestone is a significant growth phase for Stakelogic in the regulated iGaming market of Switzerland. Jackpot.ch is going to offer a distinctive and exclusive gaming experience to its players with the introduction of a branded blackjack table, thus cementing its position as a leading online casino.

Stakelogic’s Chromakey technology enables highly customisable branding, allowing operators to design a unique live casino setting. The 7-seat blackjack format boosts engagement, delivering a genuine and interactive table game experience.

With its latest launch, Stakelogic has further established itself as a leading supplier of live dealer products, with further emphasis on important regulated markets. Jackpot.ch players can now enjoy a high-quality, custom branded blackjack experience, adding to the online gaming landscape in Switzerland.

Neil Tanti, Head of Sales at Stakelogic, commented: “We are excited to team up with Jackpot.ch, one of Switzerland’s biggest online casinos, to introduce our branded 7-seat Blackjack table. It demonstrates our dedication to delivering innovative live casino solutions, which are tailored to meet the requirements of our operator partners.”

Brian Christner, Chief Online Gaming at Jackpot.ch added: “We are very excited about this partnership with Stakelogic. Their cutting-edge technology and dedication to quality align with Jackpot.ch’s mission to provide our players with the best gaming experience. The launch of our branded 7-seat blackjack table is a significant moment for us, as it sets a new standard for premium live casino entertainment on the market.”

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The post Stakelogic Expands Presence in Switzerland with Exclusive Blackjack Launch at Jackpot.ch appeared first on European Gaming Industry News.

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