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Rangers’ new front-of-shirt sponsorship with Kindred Group cements British football’s longest running partnership
- The Rangers-Kindred relationship first began 10 years ago in 2014
- Unibet and Zero% Mission branding are the primary front of shirt sponsor for all four kits – with sister brand 32Red supporting the club as the Training and Warm Up Kit Sponsor
- EPIC Risk Management Gambling and money management workshop made available to all Rangers players.
- Unibet continues to be the only operator to include a responsible gambling message on its front-of-shirt branding
- As part of the agreement, Kindred has renewed its funding of men’s mental health initiative – Team Talk – which will be delivered by the Rangers Charity Foundation
Kindred Group – home to Unibet and 32Red brands in the UK – has agreed a substantial new front-of-shirt sponsorship deal with Rangers FC, cementing the partnership as the longest running in British football.
Kindred have already partnered with Rangers for 10 seasons, significantly investing into the club’s outreach work in the local community. The partnership will continue to fund Rangers Charity Foundation’s delivery of Team Talk – a men’s mental health initiative. Team Talk leverages the club and its players, manager and staff as a mechanism to engage with men about their mental well-being.
The Group’s Unibet brand will adorn first team shirts while 32Red – which was the previous front-of-shirt sponsor – will continue to support the club as Training and Warm Up Kit Sponsor.
“Zero% Mission”, which is Kindred’s Responsible gambling message, will also appear on the new shirts which are available now. Kindred remains the only gambling operator to feature safer gambling messaging on front-of-shirt advertising in the UK.
Part of the company’s ‘Journey towards Zero’, Kindred’s Zero% Mission represents the brand’s ambition to reach 0% of its revenue derived from harmful gambling. It is based on educating fans and players about the tools available to keep gambling safe and enjoyable – and to signpost where to go if there are problems.
Sam Mead, General Manager UK, Kindred Group, said: “Kindred’s partnership with Rangers is British football’s longest running and one of the most impactful. Rangers are a club with a rich history, who have a passionate and loyal fanbase – so we are delighted to be partnering with the team once again.
We join the supporters in wishing the team the very best in the ongoing season – together, we hope we can make it another successful one.
“We recognise that we are in the privileged position to support clubs and their communities – a responsibility we take very seriously. That’s why since we began working with Rangers, the basis of the partnership has always been to showcase the Rangers Charity Foundation’s wide-ranging work that is so important – including the men’s mental health initiative Team Talk. This fantastic work will continue over the course of our latest partnership.”
Rangers Chief Commercial Officer, Karim Virani, commented: “Everyone at the club is absolutely delighted to extend our longstanding partnership with the Kindred Group. This partnership is the longest running of its kind in British football – and has helped the club enormously over what will be 15 years at the end of the deal we’ve announced today.
“Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative. The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Glasgow.”
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Anna Mackney Head of Regional Sales US at Play’n GO
Play’n GO announce US network release of hit title Piggy Blitz Disco Gold
Following period of exclusivity with DraftKings and Golden Nugget, smash-hit Play’n GO title is now available in five US states
Play’n GO, the world’s leading casino entertainment provider, has announced the general US network release of its hit title, Piggy Blitz Disco Gold.
Piggy Blitz Disco Gold is a sequel to Piggy Blitz, and was just one Play’n GO title that took the US by storm in 2024. Piggy Blitz Disco Gold sees the piggies move from breaking piggy banks to busting disco moves on the dance floor in a bid to collect Cash Coins and pile up Instant Rewards in a high-stakes dance-off.
The game had been exclusively available with DraftKings and Golden Nugget in the states of Michigan, New Jersey, West Virginia, Pennsylvania, and Connecticut until February 5th, but is now available to all operators in those aforementioned states.
Anna Mackney, Head of Regional Sales US at Play’n GO added ���Piggy Blitz has been one of our biggest successes in the US, and it’s exciting to welcome its sequel, Piggy Blitz Disco Gold, to our wider US network. The game has been a revelation in its exclusivity period with DraftKings and Golden Nugget, much like its predecessor, and we have similarly high expectations for the sequel now it’s available to an even larger audience. .”
The post Play’n GO announce US network release of hit title Piggy Blitz Disco Gold appeared first on Gaming and Gambling Industry in the Americas.
CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.
This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.
The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.
LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.
Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.
Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.
“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”
The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.
The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.
Expanse Studios, the iGaming development division of Golden Matrix Group Inc., has introduced sweepstakes-friendly versions of two of its established titles—Rich Panda and Wild West—further expanding its content offering for the growing social casino sector.
These adaptations demonstrate the studio’s ability to deliver market-specific solutions, particularly for U.S.-based operators seeking high-quality, regulatory-compliant content. The launch comes as part of Expanse Studios’ broader strategy to solidify its position in the U.S. market, where it has already more than doubled its game portfolio since entering in late 2024.
Key Developments
- New Social Casino Versions – Rich Panda and Wild West have been adapted for U.S. sweepstakes platforms and operators
- Player engagement has increased 7x year-over-year, underscoring strong market adoption
- Increased in-house development has reduced reliance on third-party providers.
By introducing social casino versions of its popular games, Expanse Studios enables operators to engage new player demographics while maintaining the immersive and high-quality gameplay that made these titles successful in traditional iGaming markets.
Expanse Studios continues to expand its portfolio with slots, crash games, table games, and gamified classics, blending innovative design with advanced technology. The company operates on a revenue-sharing model, earning a percentage of gross gaming revenue, ensuring sustainable growth while enhancing profitability for its partners.
The post Expanse Studios (GMGI) Launches Social Casino Versions of Rich Panda and Wild West appeared first on Gaming and Gambling Industry in the Americas.
Play’n GO announce US network release of hit title Piggy Blitz Disco Gold
CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars
Expanse Studios (GMGI) Launches Social Casino Versions of Rich Panda and Wild West
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