Latest News
Rangers’ new front-of-shirt sponsorship with Kindred Group cements British football’s longest running partnership
- The Rangers-Kindred relationship first began 10 years ago in 2014
- Unibet and Zero% Mission branding are the primary front of shirt sponsor for all four kits – with sister brand 32Red supporting the club as the Training and Warm Up Kit Sponsor
- EPIC Risk Management Gambling and money management workshop made available to all Rangers players.
- Unibet continues to be the only operator to include a responsible gambling message on its front-of-shirt branding
- As part of the agreement, Kindred has renewed its funding of men’s mental health initiative – Team Talk – which will be delivered by the Rangers Charity Foundation
Kindred Group – home to Unibet and 32Red brands in the UK – has agreed a substantial new front-of-shirt sponsorship deal with Rangers FC, cementing the partnership as the longest running in British football.
Kindred have already partnered with Rangers for 10 seasons, significantly investing into the club’s outreach work in the local community. The partnership will continue to fund Rangers Charity Foundation’s delivery of Team Talk – a men’s mental health initiative. Team Talk leverages the club and its players, manager and staff as a mechanism to engage with men about their mental well-being.
The Group’s Unibet brand will adorn first team shirts while 32Red – which was the previous front-of-shirt sponsor – will continue to support the club as Training and Warm Up Kit Sponsor.
“Zero% Mission”, which is Kindred’s Responsible gambling message, will also appear on the new shirts which are available now. Kindred remains the only gambling operator to feature safer gambling messaging on front-of-shirt advertising in the UK.
Part of the company’s ‘Journey towards Zero’, Kindred’s Zero% Mission represents the brand’s ambition to reach 0% of its revenue derived from harmful gambling. It is based on educating fans and players about the tools available to keep gambling safe and enjoyable – and to signpost where to go if there are problems.
Sam Mead, General Manager UK, Kindred Group, said: “Kindred’s partnership with Rangers is British football’s longest running and one of the most impactful. Rangers are a club with a rich history, who have a passionate and loyal fanbase – so we are delighted to be partnering with the team once again.
We join the supporters in wishing the team the very best in the ongoing season – together, we hope we can make it another successful one.
“We recognise that we are in the privileged position to support clubs and their communities – a responsibility we take very seriously. That’s why since we began working with Rangers, the basis of the partnership has always been to showcase the Rangers Charity Foundation’s wide-ranging work that is so important – including the men’s mental health initiative Team Talk. This fantastic work will continue over the course of our latest partnership.”
Rangers Chief Commercial Officer, Karim Virani, commented: “Everyone at the club is absolutely delighted to extend our longstanding partnership with the Kindred Group. This partnership is the longest running of its kind in British football – and has helped the club enormously over what will be 15 years at the end of the deal we’ve announced today.
“Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative. The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Glasgow.”
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Gambling in the USA
Gaming Americas Weekly Roundup – May 19-25

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Seminole Hard Rock Hotel & Casino Tampa has been named the luckiest casino in the US according to a recent study conducted by Casinos.com. The resort claimed the top spot based on an in-depth analysis of Tripadvisor reviews, measuring the frequency of luck-related keyword mentions. With a 25.49% luck rate, Seminole Hard Rock Tampa topped the list thanks to glowing guest feedback, including frequent mentions of jackpots, hand pays and bonus wins. 50 reviews mentioned the word “jackpot,” and 19 even referenced a “hand pay.” Casinos.com tracked keywords such as lucky, luck, won, winning, success, jackpot, hand pay, winner, bonus, profit to determine which U.S. casinos inspired the most winning moments among visitors.
The Missouri Gaming Commission has announced that it has officially begun accepting applications for sports betting license. The Commission made the announcement following the unanimous approval of a resolution drafted Tuesday that approved the licensing process. The resolution passed after Gov. Mike Kehoe’s office reviewed it. The licensing period opens roughly six months after Missouri voters narrowly approved a constitutional amendment legalising sports betting. The measure passed by less than half a percentage point, with a margin of less than 7500 votes.
Underdog Fantasy has relaunched its draft-style daily fantasy sports (DFS) games in New York, nearly two months after it withdrew all of its DFS competitions from the Empire State. The decision to withdraw all DFS contests from New York in March came after a ruling from the New York State Gaming Commission in which the commission determined Underdog was not in line with the state’s current DFS law. An Underdog Fantasy spokesperson confirmed the company is still working under a temporary license. The New York State Gaming Commission agreed to allow the company to offer its draft DFS games with the temporary license. Most DFS companies in New York operate with a temporary license.
New Partnerships
Pollard Banknote Limited has congratulated the West Virginia Lottery on the successful launch of Royal Court Riches, its first eInstant game from the Pollard Digital Games Studio. Royal Court Riches has already demonstrated strong performance in multiple markets—in its first international launch, it achieved that jurisdiction’s highest tickets sold, total sales and gross gaming revenue within its first 30 days of release. Royal Court Riches is the first in a series of games from the Pollard Digital Games Studio slated to launch in West Virginia this year.
SYNOT Games has announced a new partnership with Caliente, one of Mexico’s top gaming platforms. This collaboration marks an exciting expansion for SYNOT Games, as it brings its acclaimed portfolio of gaming content to the Mexican market. It enhances Caliente’s offerings with an extensive array of high-quality slot games such as Respin Joker, Book of Secrets, Realm of Lions and Forest Maiden, designed to captivate players and boost engagement. Caliente with its strong presence in Latin America, is the perfect partner for SYNOT Games’ expansion into the region. The partnership aims to deliver an exceptional gaming experience, combining SYNOT’s visually rich, innovative games with Caliente’s extensive reach and reputation.
The post Gaming Americas Weekly Roundup – May 19-25 appeared first on European Gaming Industry News.
Latest News
Fast Track Expands Barcelona Hub to Attract Tech Talent

Fast Track is delighted to announce the expansion of its Barcelona Hub as part of the company’s strategy to attract specialised tech talent and support the organisation’s rapid growth.
Barcelona was selected for its exceptional talent pool, particularly in technology, as well as its international appeal and high quality of life. The city’s excellent connectivity to the rest of Europe also makes it an ideal hub for attracting and retaining top talent.
The new office is designed to support Fast Track’s scaling efforts by enabling greater cross-team collaboration and increasing organisational resilience. It also reinforces the company’s presence in mainland Europe.
“We’re excited to strengthen our presence in Europe by investing in a city that clearly reflects our values. Barcelona is international, innovative, and well suited for long-term growth. This is about bringing in exceptional talent who share our vision and want to grow with us,” says Simon Lidzén, Co-Founder and CEO at Fast Track.
Reflecting Fast Track’s culture and vision, the space feels more like a creative studio than a conventional office. It is open, bright, and built for collaboration, with shared spaces, breakout areas, and social zones that support both teamwork and individual productivity. The atmosphere is easy-going, energetic, and inclusive, true to Fast Track’s ethos.
The Barcelona office will initially host teams across product, engineering, marketing, and partner-facing functions. As Fast Track continues to grow, it will also become home to leadership roles and cross-functional teams.
Far from being a satellite location, Barcelona is set to become a key strategic hub for the company. With a booming tech ecosystem, growing investment, and a deepening talent pool, Spain is rapidly emerging as a major force in European innovation, making it a natural fit for Fast Track’s expansion.
The post Fast Track Expands Barcelona Hub to Attract Tech Talent appeared first on European Gaming Industry News.
Compliance Updates
ZITRO OBTAINS ISO 14064-1 CERTIFICATION

Zitro has achieved a new certification in its commitment to sustainability: the ISO 14064-1 standard, which manages the improvement of its corporate carbon footprint. After successfully completing the certification process, the company now holds this accreditation that supports the management of its greenhouse gas (GHG) emissions across all its global locations.
This certification strengthens the corporate system with which Zitro manages its ESG objectives, aimed at the progressive reduction of CO₂ emissions. The scope of this standard covers three key emission areas:
- Scope 1:Direct emissions generated by owned and rented vehicles used at all locations.
- Scope 2:Indirect emissions associated with electricity consumption in offices, laboratories, and warehouses.
- Scope 3:Direct and indirect emissions from the value chain, including suppliers, customers, business travel, product distribution, and waste management.
The ISO 14064-1 certification represents an essential milestone for Zitro in consolidating a more sustainable business model aligned with the highest international standards in corporate responsibility.
The post ZITRO OBTAINS ISO 14064-1 CERTIFICATION appeared first on European Gaming Industry News.
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