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Canada

Gaming Laboratories International (GLI®) Elevates Key Leaders to Drive World-Class Customer Experience

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Gaming Laboratories International (GLI®) is pleased to announce the strategic promotions of four exceptional leaders within the organization: Mackenzie Haugh, Chief Delivery Officer; James Boje, Managing Director, EMEA; Devon Dalbock, Chief Operating Officer, EMEA; and Martin Britton, Chairman, EMEA. These promotions reflect GLI’s commitment to world-class delivery and outstanding customer service for all its nearly 2,000 clients globally.

“These are trusted, exceptional leaders within our organization; their contributions are vital to our ongoing efforts to drive global consistency, providing a world-class delivery and customer experience for each of our clients, no matter the size or volume of submissions,” said GLI President & CEO James Maida. “We maintain this ongoing commitment to our customers by tirelessly enhancing testing strategies, processes and tools, training, and innovative solutions, and ensuring we have the highest caliber leadership driving the business forward. This commitment allows us to continue to advance and enhance our client and customer experience well into the future.”

Mackenzie Haugh – Chief Delivery Officer
Mackenzie Haugh has been with GLI for more than 20 years and was previously Vice President of Engineering. Haugh has extensive hands-on experience in the regulatory compliance testing of games, platforms, systems, hardware, protocols and peripherals for land-based lottery, online, mobile, and sports betting products. He believes in customized service-delivery experiences for customers, and leads his teams with passion, skill, and innovation. In the January 2020 issue of Global Gaming Business, he was named one of its “25 people to watch.”

James Boje – Managing Director, EMEA
James Boje has more than 35 years of experience in the gaming and hospitality industry, was previously GLI’s Chief Operating Officer for the EMEA region, and has held key positions with IGT, CPI and Aristocrat. He came to GLI in 2021 and has been working with key stakeholders including commercial teams and key client accounts to ensure transparent and smooth support service across all geographies. He believes in driving excellent customer service through employee engagement and fostering collaboration with global partners internally to drive excellence.

Devon Dalbock – Chief Operating Officer, EMEA
Devon Dalbock has been with GLI since 2016 as General Manager, where he was responsible for GLI’s African and Indian operations, working with regulators in various jurisdictions on current technical standards and new developments. He has over 35 years of senior executive and management experience, with the past 15 years in the gaming industry. He is also recognized as an award-winning speaker and spokesperson. He will serve as Chief Operating Officer to the EMEA region and is located in the Netherlands office.

Martin Britton – Chairman, EMEA
Martin Britton, former Managing Director of EMEA, will be moving to a new role as EMEA Chairman. He has been a cornerstone of the organization’s growth in EMEA through his tireless work in new acquisitions, his work in preparing newly promoted team members for their new roles, and his sincere dedication to every office and employee throughout GLI’s network of labs. He will continue to focus on GLI’s global strategic direction and provide counsel and insight as EMEA continues to advance.

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BetVictor

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.

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AGCO

AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.

The post AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers appeared first on Gaming and Gambling Industry in the Americas.

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BCLC

BCLC Launches “What’s played here stays here” Campaign

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BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.

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