

Canada
NCAA® March Madness® Live, Tri-Presented by AT&T 5G, Coca-Cola and Capital One, Debuts New Multi-Game Viewing Options and Immersive Always-On Experiences for 2022 NCAA Division I Men’s Basketball Championship
NCAA March Madness Live – the ultimate live streaming and second screen destination for the NCAA Men’s Tournament – will provide more ways to watch and engage with all the action from the 2022 NCAA Division I Men’s Basketball Championship this year. The updated platform experience will include the debut of a new multi-game viewing feature across select connected devices to make it easier for fans to catch every last-minute basket and wild comeback.
NCAA March Madness Live will also introduce a new interactive team management game – Starting Lineup Challenge – that will provide fans a compelling game experience that will extend well beyond when their bracket is busted (more details below). Fans can check out the new features, along with the return of the most popular elements they have come to rely on – such as the The Catch Up presented by AT&T 5G and Fast Break presented by Nissan and AT&T 5G – during the first round of the Tournament on March 17.
NCAA March Madness Live is managed by Turner Sports in partnership with the NCAA and CBS Sports and is available to download across 18 mobile and connected devices including Apple TV, Amazon Fire TV, Roku, Xbox, Google TV and LG Smart TVs.
Turner Sports and CBS Sports will provide live coverage of all 67 games from the 2022 NCAA Division I Men’s Basketball Championship across four national television networks – TBS, CBS, TNT and truTV – and via NCAA March Madness Live. Additionally, Turner Sports’ Bleacher Report and CBS Sports will provide wall-to-wall coverage of the games across their respective social media platforms and apps, redirecting fans to watch games live on NCAA March Madness Live and the four networks.
Fans can also access all Tournament games via live streaming on TBS, CBS, TNT and truTV’s digital platforms, as well as participating TV provider websites and apps. The CBS telecast can be viewed via the web and on mobile devices with no authentication required and via Paramount+ on connected devices.
NCAA March Madness Live highlights include:
Starting Lineup Challenge
Starting Lineup Challenge is an innovative interactive experience, developed in partnership with SharpLink Gaming, to keep fans engaged throughout the entire Tournament. To play, fans are given a budget to pick a lineup of five teams before the start of the Tournament. Those teams then gain value by winning games and conversely stop gaining value when they lose. After every round, users can buy and sell teams to tweak their lineups or hold the teams they currently own to earn loyalty points. At the end of the Tournament, the lineup with the highest value wins.
Multi-Game Viewing
NCAA March Madness Live will debut a multi-game viewing feature for connected devices, providing fans the ability to watch up to two games at one time. Once activated, the feature provides users a live look-in to a second game without audio. Multi-game viewing is available on Apple TV, Amazon Fire TV, Google TV, and Xbox One. This feature will join the picture-in-picture option (available on mobile, desktop and tablet), which allows users to navigate through the MML app while watching a game in real-time.
Bracket Challenge
Capital One NCAA March Madness Men’s Bracket Challenge will feature intuitive integrations that will remind users of the outcomes they predicted so that they know which results to root for in anticipation of winning their Bracket Challenge.
NCAA March Madness Live will once again feature Matchup Analysis, allowing fans to choose from over 20 stats to personalize their bracket picking experience as part of Bracket IQ presented by Invesco QQQ. Fans will also gain extra insight with Path to the Championship, which lets fans calculate possible Tournament outcomes based on remaining games in the bracket, giving users a visualization of their best possible ranking. Path to the Championship will be available at the start of the Sweet Sixteen.
Fast Break presented by AT&T 5G and Nissan
The always-popular Fast Break feature will get even smarter this year with the introduction of enhanced analytics powered by Second Spectrum, part of the Genius Sports family, that will breakdown gameplay stats and augment video with graphic overlays detailing the most critical data points. This live, whip-around coverage will also offer quick turnaround highlights, real-time analysis by industry stars, social reaction and commentary for all games. Similarly, The Catch Up presented by AT&T 5G will offer fans up-to-the-minute recaps of games in session so that users can ‘catch up’ before entering to watch live in the app.
Game Center
Game Center, the central hub of NCAA March Madness Live, returns to provide all the news, highlights, and interactive content needed to augment the fan experience. Game Center will be featured on all connected devices and include Condensed Games presented by AT&T 5G to give fans the most important moments of live game action. To fuel engagement and connection with users, Game Center will feature the Madness Feed, powered by LiveLike, to offer Tournament updates, interactive polls and quizzes. The feed will be updated during the busiest rounds of the Tournament to create a unique experience alongside video viewing.
NCAA March Madness Live Sponsors
Tri-presenting sponsors for NCAA March Madness Live are NCAA Corporate Champions AT&T 5G, Capital One and Coca-Cola. On mobile, Coca-Cola, Capital One and Buick will sponsor the NCAA March Madness Live App for iOS; AT&T 5G, Capital One and Nissan will sponsor the Android app. On connected streaming devices: Capital One, Coca-Cola and POWERADE will sponsor the Roku app; AT&T 5G will serve as a sponsor for the Apple TV app; Capital One and AT&T 5G will sponsor the Amazon Fire TV app; Invesco will serve as sponsor for Google TV; and AT&T 5G, Coca-Cola and POWERADE will sponsor the Xbox app.
AGLC
AGLC Announces New Board Chair

Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.
Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.
A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.
AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.
The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.
Bonus Guardian
Pinnacle Ontario live with CasinoEngine in North America debut

EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America.
The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.
The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.
BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.
BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.
With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.
“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”
The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.
AGCO
Prime Skill Games Inc. Official Response to AGCO Press Release

As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.
Let me be perfectly clear
Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.
Prime Skill Games is proud to be the only true skill game operating in Ontario today.
We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.
We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.
To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.
Sincerely
Matt Zamroźniak
Chief Executive Officer
Prime Skill Games Inc.
The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.
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