URASSIC WORLD-Inspired Scratch Games Are Roaring this Summer, Digital Games Launching

Scientific Games announces that its exclusive, new JURASSIC WORLD-themed lottery games are roaring with success across the U.S. this summer. Created as part of a multi-year collaboration with Universal Products & Experiences, the blockbuster instant scratch games are delivering powerful results, with sales up to 161% higher than other games at the same price point in the market. The company created an omnichannel suite of JURASSIC-themed products to meet players where they play, including scratch, Fast Play, draw-based, Keno, digital second-chance and eInstant games.

The successful launches are setting the stage for the company’s JURASSIC WORLD-themed Linked Game winners’ event next year. The event will bring together lottery winners from across the U.S. for a once-in-a-lifetime, brand-immersive experience in Hawaii—where the original JURASSIC PARK was filmed—complete with white-glove services and opportunities to win additional cash prizes. Linked Game entry is through Scientific Games’ digital second-chance drawing program.

Sixteen of 20 state lotteries participating in the Linked Game have already launched JURASSIC PARK and JURASSIC WORLD scratch and Fast Play games at the $5 or $10 price points, with four more launches coming soon. JURASSIC-themed eInstant games have recently launched.

Scott Warner, Product Manager for the South Carolina Education Lottery, said: “The JURASSIC PARK franchise is one of the most recognizable and beloved brands in the world. It has had a special place in pop culture for decades. There is a great blend of adventure and nostalgia, plus the excitement of the $1,000,000 JACKPOT CHALLENGE. The fact that the promotion aligned with the release of the newest movie was perfect and made JURASSIC PARK an ideal fit for our scratch-off portfolio. The launch has been very strong, with six-week sales the second highest of any game over the past year. We’re really excited to send players to Hawaii! The trip experience will be incredible and the extra opportunities to win up to $1,000,000 will be thrilling for players.”

In July, JURASSIC WORLD Rebirth opened in movie theatres nationwide. From Universal Pictures and Amblin Entertainment, the JURASSIC WORLD franchise immerses audiences of all ages in a new era of wonder and thrills where dinosaurs and humankind must learn to coexist.

Joshua Johnston, Director of Washington’s Lottery, said, “The JURASSIC franchise has thrilled generations, and bringing that excitement to our players through a themed scratch ticket felt like a perfect fit. From the recognizable artwork to the thrill of uncovering big prizes, our players embraced the game right away. It’s always exciting to tap into fan-favorites that fuel a sense of fun and nostalgia. We’re always looking for new ways to create memorable experiences for our players, and the JURASSIC-themed game delivers just that. With the chance to win up to $1 million – plus a once-in-a-lifetime trip to Hawaii up for grabs, where the original film was shot – the game offers an incredible layer of excitement to an already engaging experience.”

In addition to appealing heavily to core instant game lottery players, a recent study showed that three of the five non-core instant game player segments placed JURASSIC PARK in the “Keeper” brand quadrant based on the brands breadth of appeal and intensity of liking. Overall, licensed brands have been shown to successfully attract new, non-core players. Recent Scientific Games loyalty program data showed that licensed branded games are 63% more likely to lead to loyalty club registrations than non-licensed branded games.

Robert Tharp, Senior Director of Products and Analytics, Brightstar Indiana on behalf of the Hoosier Lottery, said, “JURASSIC PARK is a new licensed property in the lottery world, so we saw it as a chance to bring a game to players with a theme they had not seen before. We have had success with nostalgic properties in the past and saw the opportunity to once again bring that feeling of nostalgia to players with JURASSIC PARK. The ticket art is very unique and eye-catching. We also felt the Linked Game event in Hawaii was something that would be attractive to players as a second chance…who doesn’t want to win a trip to Hawaii!”

Scientific Games created the first instant Linked Game in 2007 and has continued to lead the industry, working with the most recognizable brands in the world to innovate omnichannel lottery experiences and large-scale, once-in-a-lifetime winners’ experiences.

Tina Hoover, VP Licensing for Scientific Games, said, “We could not be more excited that the JURASSIC WORLD-themed games are delivering thrilling experiences for players across the U.S. and that the larger-than-life sales performance of these iconic games is generating more funding for lottery beneficiary programs.”

Scientific Games provides retail and digital games, technologies, analytics and services to 150 lotteries in 50 countries. The company offers the largest portfolio of licensed brands in the lottery industry with more than 100 properties for retail and digital games. In fiscal year 2025, licensed branded games created by Scientific Games for U.S. lotteries represented over USD $3.5B in retail and digital sales.

© Universal City Studios LLC and Amblin Entertainment, Inc. All Rights Reserved.

Universal is not a sponsor or administrator of this Promotion.

© 2025 Scientific Games, LLC. All Rights Reserved.

The “Lotteries & Native American Casinos in the US – Industry Market Research Report” report has been added to ResearchAndMarkets.com’s offering.

Over the last few years, industry revenue grew at a CAGR of 5.5% to $198.9 billion, including an expected 3.3% rise in 2024.

In periods of economic growth, lotteries and Native American casinos benefit from low unemployment levels, which drive growth in per capita disposable income. In contrast, recessionary periods cause the majority of consumers to opt against gambling in favor of reducing discretionary spending.

Market Trends

• Pent-up demand propelled industry recovery. Consumers who had cut back on discretionary spending during the pandemic helped boost industry growth.
• Strong consumer demand for traditional lotteries has offset larger pandemic losses. Consumers’ propensity toward simple lottery games sustains the product segment.
• Large population centers are a boon for the industry. In regions with larger population concentration, industry establishments benefit from wider exposure and increased contact with a diverse range of customers.
• A continuous push for high-quality customer service encourages competition. Since many of the gambling and lottery facility operators are small and localized, good customer service ensures a competitive edge and makes the facility more attractive to customers.

Report Coverage

• Market estimates from2014-2029
• Competitive analysis, industry segmentation, financial benchmarks
• Incorporates SWOT, Porter’s Five Forces and risk management frameworks

A selection of companies mentioned in this report includes, but is not limited to:

• The Florida Lottery
• New York State Lottery