

Latest News
Southampton Football Club welcomes Midnite as its newest partner
Southampton Football Club is pleased to announce that Midnite, the fast-growing UK sports betting and online casino operator, will become the club’s official training kit partner for the 2025/26 season.
The partnership will see Southampton FC become the first football club to partner with Midnite as part of their rapid brand growth.
The deal continues Midnite’s momentum of high-profile marketing activities, including sponsorship of the 2025 World Snooker Championship and 5’s coverage of the FIFA World Club Cup.
Founded in 2018 by Nick Wright and Daniel Qu, Midnite has been hailed as a new disruptor to the betting industry, challenging the status-quo of the UK’s online gambling market by delivering the best value for customers.
The Midnite branding will sit across training kits for both the Men’s and Women’s First Teams. Its logo will also feature on the back of the Men’s First Team shirt and shorts. Midnite’s branding will also appear around St Mary’s Stadium, including in the dugouts.
Connecting Saints fans like never before
The partnership will see Midnite and Southampton collaborate throughout the season to connect Saints supporters to their club like never before. A host of supporter and community activities will be launched to engage and involve the fanbase in the build-up to the season and throughout the 2025/26 campaign.
Southampton and Midnite will also collaborate to support Saints Foundation during the course of the season to support its fundraising ambitions and experiences for participants. Saints Foundation is the club’s charity, which works to provide life-changing opportunities to help people and communities in the city thrive.
Greg Baker, Chief Revenue Officer for Southampton Football Club, said: “We’re delighted to welcome Midnite as our latest club partner. Midnite is disrupting its sector and developing a dynamic challenger brand.
“As a club we pride ourselves on our ability to challenge the status quo and we see a clear alignment with Midnite’s innovative approach. We look forward to working with them throughout the 2025/26 season.”
Midnite Vice President of Growth Jonathan Shaw said: “We’re excited to partner with Southampton for our first-ever football club sponsorship. At Midnite, our mission is to bring our players closer to the games they love, and this high-profile partnership marks the latest step in our brand awareness journey as we continue to grow, with plenty more to come.
“As a fully licensed UK operator, we’re committed to ensuring our players enjoy a safe, responsible, and entertaining experience. We can’t wait to engage with Southampton fans and contribute to what promises to be an exciting and successful season ahead.”
The post Southampton Football Club welcomes Midnite as its newest partner appeared first on European Gaming Industry News.
Latest News
Lee Hills Joins the International Association of Gaming Advisors

SolutionsHub is proud to announce that its CEO, Lee Hills, has officially joined the International Association of Gaming Advisors (“IAGA”), the globally respected organization connecting the world’s leading legal, financial, and regulatory advisors through shared experiences and education to influence the advancement of global gaming.
As Director of SolutionsHub, he has been instrumental in establishing the company as a leading authority in licensing and regulatory compliance for innovative and emerging tech businesses. Under his leadership, SolutionsHub has become renowned for its deep understanding of complex regulatory and operational matters affecting gaming business.
“I am delighted to be joining IAGA, an organization I’ve long admired,” said Lee Hills. “This is an exciting opportunity to collaborate with some of the most respected minds in the field, and to contribute insight from our work at the cutting edge of iGaming and blockchain regulation.”
The International Association of Gaming Advisors includes prominent executives, attorneys, financial experts, regulators, and consultants. Membership provides access to high-level dialogue on gaming policy, regulatory challenges, and market evolution.
With Lee joining its ranks, IAGA gains a unique perspective from the Isle of Man, one of the world’s most forward-thinking regulatory environments, as well as specialist insight into Web3, tokenized economies, and esports betting.
The post Lee Hills Joins the International Association of Gaming Advisors appeared first on European Gaming Industry News.
Latest News
Promatic Group enters the Irish Market

Gaming terminals from Polish manufacturer Promatic have made their debut on the Irish market. The company’s first slot machines can now be found in gaming halls and casinos operated by six local operators across 10 Irish cities: Dublin, Cork, Galway, New Ross, Wexford, Tallaght, Dun Laoghaire, Bray, Malahide, and Arklow.
The Polish manufacturer, one of the leading suppliers of gaming equipment for Poland’s state-owned chain slot gaming arcades operated by Totalizator Sportowy, has high hopes for the Irish market.
“The Irish love slot games, and access to them is relatively widespread in this country. That’s why we decided to enter the market and take part in the Irish Gaming Show. It led to a number of promising contracts that we are now looking to expand,” said Kacper Kupczyk, Key Account Manager.
“It’s no secret that many Poles live in Ireland and are already familiar with our games. They are also part of our target audience,” he added.
Currently, the Irish gaming market includes approximately 450 venues (arcades and casinos). In a country of over 5.3 million people, there are around 25,000 gaming machines installed.
Promatic is supplying Irish operators with four machine models: Casino 27, PRO 24, PRO 27 VIP, and PRO 32 VIP. These devices feature game packages such as Energy+Orange – the flagship product of the ENERGY series, Energy+Green, and the latest addition – Pro Selection, a multigame set featuring the best of Promatic’s retail and online titles. Pro Selection has only just debuted in Polish casinos.
Additionally, all Irish operators working with Promatic have opted to implement the Fruitpot Jackpot system – a progressive jackpot solution designed by Promatic for casinos and gaming arcades. The Promatic Group plans further expansion in Ireland and is also developing a local service and technical support base to ensure efficient and comprehensive assistance for operators.
“The initial results and customer feedback from the market are very promising, and all signs point to Ireland being a potentially strong market for us. The competition is tough here – but that’s the case in every mature market where players know what they want. I’m confident we can compete for a significant share of the Irish gaming pie,” concludes Kacper Kupczyk.
The post Promatic Group enters the Irish Market appeared first on European Gaming Industry News.
Compliance Updates
St8 enters the United Kingdom after securing B2B licence

Casino games aggregator St8 has secured a UK Gambling Commission (UKGC) remote gambling software licence, as the company continues its strategic expansion into key regulated markets worldwide.
The newly-granted licence means that St8 can now provide its market-leading casino aggregation platform to UK-licensed operators.
The platform has already won plaudits for streamlining integrations and delivering content with speed, simplicity and reliability.
Vladimir Negine, founder and CEO at St8, said: “Securing a UK licence is another major milestone for St8. The UK remains a benchmark for regulation and player protection, and we’re excited to bring our tech-led approach to this mature and competitive market. We’re absolutely committed to supporting our operator partners in regulated markets around the world, and we’re already working on securing additional licences.”
The UKGC licence adds to St8’s growing list of regulated market approvals, which already includes Romania, Malta, and the Isle of Man, with further jurisdictions in progress as part of its broader European and global growth strategy.
St8 partners in the UK and beyond enjoy the industry’s leading back office, built to offer real-time reporting, deeper insights and simple promo management.
The post St8 enters the United Kingdom after securing B2B licence appeared first on European Gaming Industry News.
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