

Latest News
Octoplay accelerates UK and Irish growth with strategic BoyleSports partnership
Octoplay expands its UK and Irish presence through integration with BoyleSports, Ireland’s largest independently owned bookmaker. The partnership brings Octoplay’s premium gaming portfolio to BoyleSports’ digital platforms, marking the company’s third major UK market integration in recent months.
This strategic move brings popular titles such as Cash Link Express: Hold & Win, Lightning Blitz: Chain Collect, and The Great Jackpot Expedition to BoyleSports’ extensive UK player base. Building on partnerships with tier-one operators like Rank Group, Flutter Entertainment, and William Hill, this collaboration further demonstrates the UK and Irish market’s strong response to Octoplay’s premium gaming products.
“BoyleSports’ extensive market reach and strong brand presence strengthen our position as we accelerate our UK expansion,” says Ralitsa Georgieva, Director of Business Development at Octoplay. “This collaboration reinforces our strategic focus on the UK and Irish market and allows us to deliver our premium titles to an even broader audience.”
James Stephenson, Gaming Manager at BoyleSports, adds: “Octoplay’s proven performance and strategic approach to game development made this collaboration an ideal fit for our game portfolio. Its strong results in the UK and Ireland, and its focus on premium quality complement our vision of delivering exceptional, responsible entertainment to our players.”
The partnership with BoyleSports marks another strategic step in Octoplay’s expansion across regulated markets. With a growing presence across ten key European jurisdictions, including the UK, Italy, Sweden, Denmark, Belgium, Netherlands, Romania, Ontario, Malta, and Slovakia, as well as a recent provisional license in Michigan, Octoplay’s momentum reflects its consistent delivery of high-performing content that resonates with players across multiple markets.
The post Octoplay accelerates UK and Irish growth with strategic BoyleSports partnership appeared first on European Gaming Industry News.
Conferences
Fast Track showcases AI-driven CRM, gamification and bonus abuse prevention at SBC Americas 2025

Fast Track announces its participation at the upcoming SBC Summit Americas 2025, taking place between May 13-15 in Fort Lauderdale, Florida. The event is one of the most significant gatherings for the Latin American and North American iGaming markets, and will bring together operators and suppliers from across the region, offering a unique platform for innovation and collaboration.
As Fast Track continues to strengthen its’ market regional presence, the tech supplier will showcase its full lineup of solutions that set it apart in the iGaming industry: CRM, AI-driven gamification, and bonus abuse prevention. These core three pillars work together to help operators across Latin America and North America to enhance player engagement, manage risks, and drive sustainable growth.
“Fast Track has established a solid presence across several North and Latin American markets, and the SBC Summit Americas is the perfect platform for us to connect with both existing partners and new operators,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “We’re excited to showcase how our AI-driven ecosystem is helping operators transform player engagement and achieve exponential growth.”
Visitors to Fast Track’s stands D430 and D440 will have the opportunity to explore the company’s complete product offering, including:
- CRM: Built around the innovative concept of Singularity, Fast Track’s CRM enables operators to deliver highly personalised, dynamic player experiences that boost retention and loyalty.
- Rewards: An AI-driven gamification ecosystem designed to seamlessly integrate with CRM operations, turning every player visit into a rewarding experience.
- Greco: The only Gameplay Risk Engine offering operators real-time insights and advanced risk management capabilities by providing detailed insights into player activity.
The post Fast Track showcases AI-driven CRM, gamification and bonus abuse prevention at SBC Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.
gaming
Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming

MixRift unveils brand new strategic PvP arena gaming experience
MixRift, an innovative mixed reality (MR) gaming developer, today announced the official launch of Battle Orb, a competitive strategy game which invites players to challenge each other and transform their physical surroundings into dynamic battlefields. Available now for Meta Quest platforms, Battle Orb represents the next evolution in mutli-player MR gaming.
A first PvP game for MixRift, Battle Orb allows players to step into immersive arenas where physical and digital worlds collide. Skill meets chaos in this fast-paced multiplayer strategy game, which challenges players to aim, shoot, and dominate with speed and precision across customized battlefields, combining tactical thinking with physics-based gameplay. Every hit counts as players collide, strategise and outplay opponents from around the world, from the comfort of their own homes. Players can compete in 2-player or 4-player battles, earn trophies, unlock and upgrade powerful units, and master unique arenas to climb the leaderboard.
“With Battle Orb, we’re not just launching a game, we’re basically turning your living room into a fantasy battleground.” said Bobby Voicu, CEO of MixRift. “We wanted to create something where anyone can jump in and start having fun in seconds, but that you could also master and keep replaying. I think this is what the future of gaming looks like, and it’s a blast!”
Key Features:
- HD Graphics: Cutting-edge MR design technology creates a truly immersive gaming experience
- Creative Character Options: Choose from tens of monsters, creatures, and cartoons to play with – each one zanier than the last
- Real-Time PvP Action: Face-off in 2-player or 4-player matches full of high-stakes action
- Physics Meets Strategy: Master the perfect angle, power, and timing to outmaneuver opponents, and perfect your shots to climb through the ranks
- Unique Units & Powers: Earn wins and open loot chests to unlock and upgrade special characters and abilities
- Environmental Integration: Scale your battlefield to fit any space, turning living rooms into competitive arenas
- Competitive Progression: Climb global leaderboards through a rewarding rank system and prove you’re the righteous winner
The game’s intuitive controls ensure players of all skill levels can jump in immediately, while the strategic elements provide long-term engagement for competitive gamers. Battle Orb’s intuitive and quick matchmaking system means players are matched with others in similar ranks within seconds.
Battle Orb has been designed with comfort and safety in mind, earning a “Comfortable” rating and PEGI 3 classification, making it appropriate for players of all ages while still delivering compelling gameplay for serious competitors.
“We’ve created Battle Orb to be a really special mixed-reality competitive experience,” said Voicu. “The way it transforms your physical environment into a strategic battlefield creates moments of gaming magic that simply aren’t possible in traditional formats.”
Availability:
Battle Orb is available now on the Meta Quest Store for Meta Quest 3S, Meta Quest 3, and Meta Quest 2 platforms. The game requires an internet connection for its online features.
For more information, visit https://mixrift.com/ or follow MixRift on social media for updates, tournaments, and community highlights.
The post Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming appeared first on European Gaming Industry News.
Latest News
Blask expands Market Overview dashboard with 10 new countries

Blask, the AI-powered analytics ecosystem for the iGaming industry, has added nine new countries to its Market Overview dashboard — bringing total coverage to 55 global jurisdictions. The latest update significantly strengthens the platform’s insights across Tier 1 and established markets.
Newly added countries include the United Kingdom, Italy, Germany, Sweden, Czech Republic, Portugal, Denmark, Austria, Switzerland, and France. These markets are now fully available inside Blask’s Market Overview dashboard, with access to key performance indicators:
- Blask Index – a general signal of overall brand activity in the market
- BAP (Brand Accumulated Power) – reflects audience interest based on search trends and engagement
- APS (Acquisition Power Score) – measures how effective a brand is at acquiring new users
- CEB (Competitive Earning Baseline) – estimates a brand’s potential earnings within its competitive environment
“This expansion sharpens our coverage where it matters most,” said Max Tesla, CEO and co-founder of Blask. “Tier 1 markets are where competition is toughest — and decisions need to be backed by data. With these additions, Blask gives operators a clearer edge in navigating regulated, high-value regions.”
The Market Overview dashboard is designed to help operators, suppliers, and affiliates benchmark brand performance at the country level, track market dynamics, and spot early trends.
This release follows previous expansions into Asia, Latin America, and Africa, as Blask continues to respond to user demand for reliable, granular insights across the global iGaming landscape.
The post Blask expands Market Overview dashboard with 10 new countries appeared first on European Gaming Industry News.
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