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Scientific Games’ SCiQ Lottery Retail Technology Launches for First Time in Europe
Scientific Games has launched the global lottery company’s SCiQ retail technology for the first time in Europe. Through the partnership with Allwyn, the operator of The National Lottery, the Scientific Games retail ecosystem has debuted at an Asda store east of Manchester, UK. Asda is the second-largest supermarket chain in the UK. SCiQ, which has proven to create efficiencies and support lottery sales in more than a dozen U.S. markets, will modernize how The National Lottery’s scratchcards are managed and purchased at retail.
SCiQ is the only technology of its kind for managing the lottery category within stores. The Scientific Games system provides retailers with a comprehensive suite of features, including touch-of-a-button store reporting, automated inventory management, real-time store-specific sales analytics and market basket performance reports. In addition to streamlined lottery category management, SCiQ offers enhanced product security and modernizes the lottery experience for the shopper with digital screens and automatic dispensing.
Christopher Allen, VP, Lottery Marketing Strategy for Scientific Games, said, “Our global technology teams continue Scientific Games’ 50+ year commitment to innovate across the lottery landscape and bring to market new, advanced technologies helping lotteries future-proof across all channels of play. We are delighted to bring our proven SCiQ retail ecosystem to our partnership with Allwyn and thrilled that Asda was the first retailer in the UK to deploy the system in-store.”
Scientific Games customized the software in accordance with Allwyn’s pioneering 10-scratchcard limit, automatically preventing Asda store staff from selecting more than 10 National Lottery Scratchcards per transaction.
Innovating for a changing retail landscape and new-look stores, Scientific Games worked with both Allwyn and Asda to customize SCiQ specifically for the customer service area of the Asda store. This is the first phase of a trial that will take several months as the technology is tested to inform any broader rollout plans in the future.
Allwyn’s Operations Director, Jenny Blogg, said, “As we continue transforming The National Lottery from the inside out, we’re deploying innovative lottery technology fit for the future. Thanks to the teams at Allwyn and Scientific Games, this innovative concept Scratchcard retail technology takes player and retailer experience to a whole new level and we’re confident it will change the way people buy Scratchcards. We also worked closely with Asda to meet the specific requirements of their new-look store and are absolutely delighted with how it’s turned out. We’ll now assess it over the next few months to determine how we move forward with the technology, but we’re really excited by the initial results.”
Scientific Games is the world’s largest lottery games company and the largest lottery systems technology partner in Europe. The company provides games, technologies, analytics and services to more than 150 lotteries in 50 countries worldwide.
SCiQ® is a registered trademark of Scientific Games. ©2025 Scientific Games, LLC. All Rights Reserved.
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IGT Improves Score in S&P Global Corporate Sustainability Assessment for Fifth Consecutive Year
International Game Technology PLC announced that it achieved an improved score for the fifth consecutive year in the 2024 S&P Corporate Sustainability Assessment (CSA), demonstrating strong year-over-year environmental, social and governance (ESG) performance.
As one of 70 companies assessed in the casinos and gaming category, IGT received an overall CSA score of 62 on Dec. 6, 2024, reflecting an improvement of eight points over the previous year, and a perfect score in the area of transparency and reporting. This score places IGT in the top decile in the casinos and gaming industry.
“Achieving an improved S&P Global CSA score for the fifth consecutive year showcases IGT’s continuous commitment to leading the lottery and gaming industries in global sustainability. IGT’s Sustainable Play program illustrates our commitment to valuing and protecting our people, advancing responsibility, supporting our communities, and fostering sustainable operations. By focusing our efforts on these four pillars, we will continue our aim of building a more sustainable future for our people and planet,” said Wendy Montgomery, IGT SVP, Marketing, Communications and Sustainability.
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Asia
DigiPlus Secures Three Honours at the 60th Anvil Awards
DigiPlus Interactive, the company behind leading digital entertainment platforms BingoPlus, ArenaPlus and GameZone, secured three honours at the 60th Anvil Awards. Recognised as the gold standard of public relations excellence in the Philippines, the Anvil Awards celebrate outstanding programmes and tools that elevate the field of communications and public relations.
DigiPlus was honored with a Gold Anvil for its transformative corporate rebranding campaign, “DigiPlus Reimagined: Pioneering Fun, Technology, and Community”, which highlighted the company’s evolution from a traditional leisure and resorts operator to a leader in digital entertainment. Additionally, DigiPlus garnered two Silver Anvils: one for its 2023 Integrated Report, “Ushering a New Era of Digital Entertainment”, and another for BingoPlus Foundation’s “FutureSmart” programme, an initiative dedicated to empowering the next generation of innovators through education.
The rebranding initiative, developed in collaboration with global brand specialist Landor, encapsulated DigiPlus’ commitment to harness technology and innovation to deliver new forms of entertainment for Filipinos. This strategic transformation not only revitalized the company’s visual identity but also reinforced its mission to deliver immersive and enjoyable experiences through its products. The 2023 Integrated Report chronicles DigiPlus’ strategic direction, financial and operational performance, as well as its performance around environmental, social and governance metrics. The report follows the Integrated Report framework, which adheres to the highest global standards of annual reporting.
“These accolades from Anvil highlight DigiPlus’ commitment to innovation, transparency, and building strong connections with our stakeholders. The award for our corporate rebranding celebrates our bold transformation into a digital entertainment leader, while the recognition for our Integrated Report underscores our dedication to global standards of accountability and transparency. These achievements inspire us to deliver even greater value to our customers, investors, and communities” said Celeste Jovenir, Vice President for Investor Relations, Corporate Communications and Sustainability.
BingoPlus Foundation’s FutureSmart Programme was recognised for its transformative impact on marginalised communities. In 2024, the programme reached 5332 individuals, focusing on IT education, digital literacy and inclusive livelihood powered by technology. Initiatives included providing 60 scholarships to IT students across 20 universities nationwide and introducing the P.L.U.S. Factor development programme to equip scholars with critical workplace skills. The Coding for Kids initiative brought robotics and programming to 4853 students in the Visayas, alongside training for 213 teachers. The programme also launched PLUS Tech Centers, providing computers and digital skills training to underserved communities. These centers aim to bridge the digital divide and create more inclusive job opportunities for marginalized sectors, reinforcing BingoPlus Foundation’s commitment to education, technology and livelihood empowerment.
“We are honored to receive an Anvil for BingoPlus Foundation’s FutureSmart Program. This recognition reaffirms our commitment to uplifting communities through education, technology, and livelihood opportunities. FutureSmart is a testament to how we aim to create lasting, positive change by preparing individuals for a brighter and more sustainable future,” said Angela Camins-Wieneke, Executive Director of the BingoPlus Foundation.
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Genius Sports partners with Index Exchange
Genius Sports announced a strategic partnership with Index Exchange, one of the world’s largest independent supply-side platforms, to create a marketplace via Index Marketplaces. This collaboration enhances FANHub, the activation platform purpose-built to reach sports fans, by expanding access to premium, brand-safe advertising inventory across the web, mobile and streaming TV.
The partnership connects FANHub’s sophisticated sports advertising capabilities with Index Exchange’s extensive publisher network, encompassing over 1300 display and video publishers, 1000 mobile apps and 120+ streaming TV publishers.
This integration enables sports marketers to leverage FANHub’s real-time sports data and fan-targeting capabilities, with advanced audience curation to reach first- and third-party audiences at scale.
“By partnering with Index Exchange, we’re expanding FANHub’s reach while maintaining our commitment to premium inventory and transparent reporting. This collaboration gives our partners access to high-quality placements across channels, powered by our real-time sports data and fan-focused platform features,” said Josh Linforth, CRO at Genius Sports.
A FANHub Marketplace via Index Marketplaces allows marketers to:
• Maintain full control over media packages and targeting
• Activate deal IDs to enable matchable audiences to tailored inventory
• Maximize campaign efficiency with no additional platform fees
• Benefit from transparent performance reporting
“Media buyers who want to reach sports fans require both scale and precision to effectively engage their audience across their entire consumer journey. Our partnership with Genius Sports combines FANHub’s innovative sports features with our trusted publisher ecosystem, empowering sports marketers to deliver impactful, contextually relevant campaigns during the most critical and engaging events–unlocking new possibilities in programmatic advertising,” said Daniel Fairclough, Vice President, Independent Demand, at Index Exchange.
FANHub clients can now activate campaigns across Index Exchange’s inventory through a streamlined workflow, combining sports-specific targeting and optimisation with premium publisher reach.
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