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Rangers’ new front-of-shirt sponsorship with Kindred Group cements British football’s longest running partnership
- The Rangers-Kindred relationship first began 10 years ago in 2014
- Unibet and Zero% Mission branding are the primary front of shirt sponsor for all four kits – with sister brand 32Red supporting the club as the Training and Warm Up Kit Sponsor
- EPIC Risk Management Gambling and money management workshop made available to all Rangers players.
- Unibet continues to be the only operator to include a responsible gambling message on its front-of-shirt branding
- As part of the agreement, Kindred has renewed its funding of men’s mental health initiative – Team Talk – which will be delivered by the Rangers Charity Foundation
Kindred Group – home to Unibet and 32Red brands in the UK – has agreed a substantial new front-of-shirt sponsorship deal with Rangers FC, cementing the partnership as the longest running in British football.
Kindred have already partnered with Rangers for 10 seasons, significantly investing into the club’s outreach work in the local community. The partnership will continue to fund Rangers Charity Foundation’s delivery of Team Talk – a men’s mental health initiative. Team Talk leverages the club and its players, manager and staff as a mechanism to engage with men about their mental well-being.
The Group’s Unibet brand will adorn first team shirts while 32Red – which was the previous front-of-shirt sponsor – will continue to support the club as Training and Warm Up Kit Sponsor.
“Zero% Mission”, which is Kindred’s Responsible gambling message, will also appear on the new shirts which are available now. Kindred remains the only gambling operator to feature safer gambling messaging on front-of-shirt advertising in the UK.
Part of the company’s ‘Journey towards Zero’, Kindred’s Zero% Mission represents the brand’s ambition to reach 0% of its revenue derived from harmful gambling. It is based on educating fans and players about the tools available to keep gambling safe and enjoyable – and to signpost where to go if there are problems.
Sam Mead, General Manager UK, Kindred Group, said: “Kindred’s partnership with Rangers is British football’s longest running and one of the most impactful. Rangers are a club with a rich history, who have a passionate and loyal fanbase – so we are delighted to be partnering with the team once again.
We join the supporters in wishing the team the very best in the ongoing season – together, we hope we can make it another successful one.
“We recognise that we are in the privileged position to support clubs and their communities – a responsibility we take very seriously. That’s why since we began working with Rangers, the basis of the partnership has always been to showcase the Rangers Charity Foundation’s wide-ranging work that is so important – including the men’s mental health initiative Team Talk. This fantastic work will continue over the course of our latest partnership.”
Rangers Chief Commercial Officer, Karim Virani, commented: “Everyone at the club is absolutely delighted to extend our longstanding partnership with the Kindred Group. This partnership is the longest running of its kind in British football – and has helped the club enormously over what will be 15 years at the end of the deal we’ve announced today.
“Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative. The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Glasgow.”
The post Rangers’ new front-of-shirt sponsorship with Kindred Group cements British football’s longest running partnership appeared first on European Gaming Industry News.
HIPTHER, the organizer of premier boutique events for iiGaming and Technology across Europe, is thrilled to announce that all tabletop booth spaces for exhibitors and sponsors of the European Gaming Congress (EGC) are officially sold out.
Building on a legacy of success over the past eight years – and following a resounding 2023 edition – the European Gaming Congress has become one of the most popular industry conferences, bringing together key players and bright minds of iGaming, discussing cutting-edge trends and forging partnerships that shape the industry’s future.
In 2024, the Congress is set to make waves by embracing HIPTHER’s “Via Infinita” principles: it extends to a knowledge-packed 2-day Agenda, exploring Gaming Compliance, focusing on iGaming Operators and Affiliates, while expanding its horizons to Blockchain, Fintech, Marketing Communications, as well as Corporate Culture.
The growing success of the event has sparked increased interest from leading-edge and renowned companies alike. Notable B2B gaming brands, popular operators, cryptocurrency innovators, and forward-thinking investment funds are seizing the opportunity to showcase their brands and enrich their networks at EGC 2024.
Join us in Warsaw to connect with and learn more about:
- Promatic Games and Promatic Group
- Xanada Investments
- BET
- NSoft
- Zondacrypto
- Superbet
- LV Bet
- Nordic Gambling
- RM Legal
- Gaming in Poland
- Polish Chamber of Commerce for the Entertainment and Bookmaker Industry (PIGBRiB)
The EGC Conference series offers a perfect blend of intimacy and exposure, creating an ideal environment for networking and business development. With decision-makers from across the gambling, payments, technology, and compliance sectors, the event is a unique opportunity to gain valuable insights and allies – supporting your business needs, both external and internal.
Don’t miss the chance to connect with these dynamic brands and industry leaders at the European Gaming Congress 2024 in Warsaw, on 15-16 October!
Reserve your spot now: https://hipther.com/events/egc/regwarsaw/
The post Exhibition Spaces for European Gaming Congress 2024 Sold Out! appeared first on European Gaming Industry News.
SkillOnNet and Betterlore have unleashed a completely unique game on the industry, one that marries the nostalgia of traditional arcades with a truly high-tech experience. ‘The Coin Pusher’ lets players control real coin-pushing machines beamed live into their homes from Betterlore’s studios in Europe. This one-of-a kind gaming experience is now live on the SkillOnNet network in selected markets and then rolled out globally in the coming months.
Coin-pushers, also known as penny pushers or dozers, are popular in end-of-the-pier arcades the world over. The Coin Pusher works in exactly the same way. Players drop coins into the playfield, aiming to push others over the edge. Then they sit back and watch the action in real time, with each coin and chip that falls instantly credited into the player’s wallet.
With over 100 playfields in different configurations available, players always have access to a game, though each player can only control one playfield at a time. The Coin Pusher guarantees minimal latency, ensuring a smooth, real-time gameplay that accurately reflects each move and coin drop.
It’s the first game from Betterlore, a startup that aims to couple popular physical machines with the power of online technologies. In doing so, the company says it is building an entirely new category of online gaming involving live mechanics and two-way interactions between the player and gaming machine in real time.
SkillOnNet is a global entertainment powerhouse that operates dozens of market-leading igaming brands in numerous regulated jurisdictions across the world. These include household names like PlayOJO in the UK and Ontario; PlayUZU in Spain, Mexico, Peru and Buenos Aires City; BacanaPlay in Portugal, and DrueckGlueck in Germany.
Jani Kontturi Head of Games at SkillOnNet said: “This is not just about pushing coins, it’s also about pushing boundaries. The Coin Pusher blends the excitement of classic arcade machines with the convenience of online gaming – and you won’t find anything like it anywhere on the internet. Betterlore is a truly exciting new company that is bringing completely new ideas to the industry. We can’t wait to see what they come up with next.”
Maximilian Schmitt Sales & Business Development Manager at Betterlore said: “Coin-pushers are beloved by people across the world, and everyone knows how to play. That’s why we’re delighted to partner with a truly global company like SkillOnNet on our very first game, because we believe The Coin Pusher will be a hit in multiple markets.”
The post SkillOnNet Launch Live Arcade Game ‘The Coin Pusher,’ with Betterlore appeared first on European Gaming Industry News.
Innovative Technology is preparing for the major gaming show in the US – G2E 2024 – which will take place on October 8th-10th at The Venetian Expo in Las Vegas. Global Gaming Expo (G2E) is a key gambling industry trade show aimed at fostering innovation and driving growth, with industry suppliers and professionals from across the globe gathering together for one exciting week. Innovative Technology, a trusted provider of bill validators and recyclers to the gaming industry, will be showing their latest devices, including their new age & identity verification technology, from booth 2035.
Commenting on Innovative’s participation, Lauren Fabbri, Business Development Manager for North America said, “We can’t wait to show G2E visitors our latest technology. This is always an exciting show for us and presents an ideal platform to network with customers and suppliers in this vibrant market. We are experiencing huge growth across North America – with our NV200 casino grade, field-proven bill validator. With its “easy to retrofit” design, we are seeing a significant demand from operators who are upgrading their existing machines to the NV200. We’ll also be demoing all of our latest bill recyclers in the booth, including the new NV4000 which is ideal for redemption terminals due to its large multi-bill recycling capacity, NV22S for a compact bill recycling solution, and the Spectral Payout for superior mixed denomination recycling with advanced validation technology.”
Lauren continued, “We also supply a range of coin validation products to the gaming sector. The SMART Coin System (SCS) is an “all-in-one” bulk coin validator, hopper and recycler which eliminates coin starvation and the need for multiple hoppers. The coin elevator is an add-on module for the SCS that dramatically reduces the distance between coin entry and exit points to improve customer experience. Come and see us at the booth and let us showcase how these products can improve efficiency and significantly reduce operator collection costs.”
Concluding Lauren said, “We can’t wait to show G2E visitors our latest AI-powered age and identity verification technology too. These products can be used to stop minors from accessing age restricted goods or services and are ideal to help prevent underage gambling. MyCheckr, with an integrated camera and screen, can be used at entrances to prevent minors entering age-restricted gaming zones and ICU Lite can be fully integrated within an individual gaming machine to give an automated age-check at the machine prior to game play initiating. The technology operates completely anonymously and does not store any data or require any previous personal details so there’s no need to worry about data privacy and security. The team will be happy to answer any questions and demonstrate our products on booth 2035 – see you in Las Vegas next month!”
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