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Kindred Group extend six-year Middlesbrough FC partnership and cements long-term community commitment to supporters

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The Kindred Group will remain as Middlesbrough Principal front-of-shirt partner for another two years in a move that will significantly strengthen the club’s outreach work in the local community.

Kindred have partnered with Middlesbrough since 2018 – meaning the partnership will be nearly a decade old by the end of the latest deal, making it one of the most successful and long-running in British football.

Significantly, the partnership will continue to fund Middlesbrough FC Foundation’s (MFCF) delivery of Team Talk – a men’s mental health initiative. The Team Talk platform uses the local club and its players, manager and staff as a mechanism to engage with men about their mental well-being.

The logo of gambling operator Unibet adorns first team shirts in what is another record-breaking partnership for the club. “Zero% Mission”, which is Kindred’s Responsible Gambling message, appears on this season’s shirts.

Kindred have also pledged to donate a percentage of their hospitality and merchandising rights to supporters via competitions and giveaways.

Further, Kindred will donate front-of-shirt sponsorship space to MFC through the season – allowing for the promotion of the club’s charitable initiatives.

MFC Foundation works to raise aspirations and improve the life chances of young people and adults across Teesside. Its work is supported and funded, in part, by the club’s commercial partners, including Kindred Group.

Kindred has always played a central role in the club’s ‘Foundation Weekend’. This forms part of an initiative to highlight the Foundation’s life-changing work for participants of all ages in the local community, as well as how people in the area can access its projects and services.

Sam Mead, UK General Manager, Kindred Group, said: “Kindred’s relationship with Middlesbrough is one of football’s longest running and impactful, so far as community outreach is concerned. That is why we were committed to extending the partnership for another two years.

“We recognise that we are in the privileged position to positively influence clubs and their communities – a responsibility we take seriously. That’s why the basis of this latest partnership will be to help showcase the MFC Foundation’s wide-ranging work, including the men’s mental health initiative Team Talk.”

Liam McGuinness, Head of Commercial, Middlesbrough FC, said: “Everyone at the club is absolutely delighted to extend our partnership with the Kindred Group for another two years. Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative.

“The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Teesside”.

The post Kindred Group extend six-year Middlesbrough FC partnership and cements long-term community commitment to supporters appeared first on European Gaming Industry News.

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SolutionsHub Wins Global 100 Award for Fintech Industry Influence

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SolutionsHub, a leading authority in egaming and fintech licensing and regulatory support, has been named Fintech Industry Influencer at the Global 100 Awards 2025, recognising its role in shaping standards across the financial technology sector.
The Global 100 Awards highlight organisations that not only deliver commercial success but also influence the direction of their industries. The Fintech Frontiers category, in which SolutionsHub was recognised, acknowledges companies that are driving innovation, setting compliance benchmarks, and supporting the growth of emerging technologies.
SolutionsHub has become a trusted partner for fintech and egaming ventures navigating highly regulated markets. The firm’s expertise spans licensing, compliance, and operational activities, enabling businesses to scale globally while maintaining strong regulatory foundations.
“Fintech is changing faster than most regulators can respond,” said Lee Hills, CEO of SolutionsHub. “Our job is to bridge that gap, giving innovators the confidence to expand while ensuring governments and regulators can trust the frameworks in place. This award is recognition of that balancing act, and of the SolutionsHub team who deliver it every day.”
The recognition comes as the fintech sector faces increasing scrutiny over digital assets, payments technology, and cross-border compliance. SolutionsHub has been at the forefront of advising firms in these areas, providing clarity where the rules are still taking shape.
The award further cements SolutionsHub’s reputation as the benchmark for excellence in regulated markets. By consistently delivering cutting-edge compliance solutions and advisory expertise, the firm has established itself as the partner of choice for businesses operating in complex environments.

The post SolutionsHub Wins Global 100 Award for Fintech Industry Influence appeared first on European Gaming Industry News.

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Esportes Gaming Brasil introduces LOTTU, its new digital betting platform focused on innovation and user experience

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Esportes Gaming Brasil has just launched LOTTU, its new digital betting and entertainment platform. Modern, bold, and interactive, the brand was created with the purpose of delivering a faster, more personalized, and more efficient experience for bettors.

With this launch, the group now operates with the maximum limit of three brands authorized by the five-year federal license granted by the Secretariat of Prizes and Betting of the Ministry of Finance (SPA/MF), as established by Law 14.790/2023. In addition to LOTTU, the portfolio includes Esportes da Sorte and OnaBet.

“LOTTU reflects everything we’ve learned in recent years, but with a real leap in performance and usability. It is a platform built from the ground up, with a focus on speed, real-time promotions, and navigation tailored to different bettor profiles,” says Darwin Henrique da Silva Filho, CEO of Esportes Gaming Brasil Group.

With proprietary architecture and a high degree of customization, LOTTU offers features that allow greater flexibility for promotions, dynamic layouts, and a smoother user journey. The applied technology expands interaction and engagement possibilities, with an emphasis on responsiveness and operational intelligence.

“The arrival of LOTTU represents more than just a portfolio expansion. It materializes a brand that combines technology, aesthetics, and dynamism to deliver a truly differentiated experience. From concept to design, every detail was crafted to connect with the modern bettor, who values agility, trust, and innovation,” highlights Marcela Campos, Vice President of Esportes Gaming Brasil.

The system also incorporates monitoring tools that proactively identify signs of risky behavior—redirecting users to specialized support channels and reinforcing the group’s commitment to responsible gaming practices.

More than expanding its portfolio, the launch of LOTTU consolidates Esportes Gaming Brasil as one of the leading groups in the sector, with a strong institutional presence in Brazil’s sports and cultural scene—through initiatives such as sponsorships of clubs like Corinthians, Ceará, Ferroviária, and Náutico, and support for regional events such as Carnival, São João, and the Parintins Festival.

The post Esportes Gaming Brasil introduces LOTTU, its new digital betting platform focused on innovation and user experience appeared first on Gaming and Gambling Industry in the Americas.

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NYC Mayoral Front-runner Zohran Mamdani Says He Won’t Oppose Casino Development

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As a state lawmaker, Zohran Mamdani generally opposed plans to open full-scale casinos in New York City. In June, when he walked past a billboard showing betting markets for the city mayor’s race, he even quipped that “gambling is haram,” an Arabic word meaning forbidden.

But on Wednesday, Mr. Mamdani said that he did not intend to use his newfound political clout as the Democratic mayoral nominee and the race’s front-runner to try to stop the arrival of casinos that are widely considered a fait accompli.

Speaking alongside the leader of a union pushing the gambling expansion, Mr. Mamdani told reporters that while he still had doubts about the casinos backed by corporate giants, he respected the views of state voters who had approved the downstate gambling expansion more than a decade ago.

The post NYC Mayoral Front-runner Zohran Mamdani Says He Won’t Oppose Casino Development appeared first on Gaming and Gambling Industry in the Americas.

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