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UK Tote Chooses Amelco for Fixed-odds Sports Betting

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Amelco, the leading sports betting and platform provider, is celebrating a major milestone, by providing the UK Tote, an iconic racing brand, with its first comprehensive fixed-odds sportsbook.

The deal will see Amelco’s market-leading sportsbook embedded into the UK Tote’s in-house Player Account Management (PAM) platform.

The launch of a fixed odds sportsbook marks a major new step for the UK Tote as it broadens its offering to customers to cover all sports.

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Under the agreement, Amelco is providing the Tote with a truly comprehensive range of sports, including football, golf, cricket, tennis, rugby and darts – totalling 25,000 live events per month.

Brandon Walker, Head of Business Development at Amelco, said: “As the world’s most comprehensive platform and sportsbook provider, we’re the only major supplier that can offer everything a leading brand like the Tote needs under one roof for customers.

“We see this landmark deal with the UK Tote as a true demonstration of the flexibility of our offering – seamlessly integrating our sportsbook solution into the UK Tote Group’s in-house Player Account Management system.

“Our partnerships with the world’s biggest betting brands are testament to our legacy of excellence since the early 2000s. We look forward to a long and successful partnership with the UK Tote.”

Dave Hammond, UK Chief Commercial Officer for the UK Tote, added: “The Tote will always be racing first, but through our customer research, the majority expressed a desire for a more comprehensive experience. We listened and delivered by expanding our offerings to include all sports under our iconic brand.

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“Using best-in-class technology, with an innovative approach to product development and customer engagement, we are rejuvenating the UK Tote with our world-leading pools platform, while reaching new audiences by broadening our offering.”

The post UK Tote Chooses Amelco for Fixed-odds Sports Betting appeared first on European Gaming Industry News.

Conferences in Europe

Exhibition Spaces for European Gaming Congress 2024 Sold Out!

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HIPTHER, the organizer of premier boutique events for iiGaming and Technology across Europe, is thrilled to announce that all tabletop booth spaces for exhibitors and sponsors of the European Gaming Congress (EGC) are officially sold out.

Building on a legacy of success over the past eight years – and following a resounding 2023 edition – the European Gaming Congress has become one of the most popular industry conferences, bringing together key players and bright minds of iGaming, discussing cutting-edge trends and forging partnerships that shape the industry’s future.

In 2024, the Congress is set to make waves by embracing HIPTHER’s “Via Infinita” principles: it extends to a knowledge-packed 2-day Agenda, exploring Gaming Compliance, focusing on iGaming Operators and Affiliates, while expanding its horizons to Blockchain, Fintech, Marketing Communications, as well as Corporate Culture.

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The growing success of the event has sparked increased interest from leading-edge and renowned companies alike. Notable B2B gaming brands, popular operators, cryptocurrency innovators, and forward-thinking investment funds are seizing the opportunity to showcase their brands and enrich their networks at EGC 2024.

Join us in Warsaw to connect with and learn more about:

  • Promatic Games and Promatic Group
  • Xanada Investments
  • BET
  • NSoft
  • Zondacrypto
  • Superbet
  • LV Bet
  • Nordic Gambling
  • RM Legal
  • Gaming in Poland
  • Polish Chamber of Commerce for the Entertainment and Bookmaker Industry (PIGBRiB)

The EGC Conference series offers a perfect blend of intimacy and exposure, creating an ideal environment for networking and business development. With decision-makers from across the gambling, payments, technology, and compliance sectors, the event is a unique opportunity to gain valuable insights and allies – supporting your business needs, both external and internal.

Don’t miss the chance to connect with these dynamic brands and industry leaders at the European Gaming Congress 2024 in Warsaw, on 15-16 October!

Reserve your spot now: https://hipther.com/events/egc/regwarsaw/

The post Exhibition Spaces for European Gaming Congress 2024 Sold Out! appeared first on European Gaming Industry News.

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SkillOnNet Launch Live Arcade Game ‘The Coin Pusher,’ with Betterlore

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SkillOnNet and Betterlore have unleashed a completely unique game on the industry, one that marries the nostalgia of traditional arcades with a truly high-tech experience. ‘The Coin Pusher’ lets players control real coin-pushing machines beamed live into their homes from Betterlore’s studios in Europe. This one-of-a kind gaming experience is now live on the SkillOnNet network in selected markets and then rolled out globally in the coming months.

Coin-pushers, also known as penny pushers or dozers, are popular in end-of-the-pier arcades the world over. The Coin Pusher works in exactly the same way. Players drop coins into the playfield, aiming to push others over the edge. Then they sit back and watch the action in real time, with each coin and chip that falls instantly credited into the player’s wallet.

With over 100 playfields in different configurations available, players always have access to a game, though each player can only control one playfield at a time. The Coin Pusher guarantees minimal latency, ensuring a smooth, real-time gameplay that accurately reflects each move and coin drop.

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It’s the first game from Betterlore, a startup that aims to couple popular physical machines with the power of online technologies. In doing so, the company says it is building an entirely new category of online gaming involving live mechanics and two-way interactions between the player and gaming machine in real time.

SkillOnNet is a global entertainment powerhouse that operates dozens of market-leading igaming brands in numerous regulated jurisdictions across the world. These include household names like PlayOJO in the UK and Ontario; PlayUZU in Spain, Mexico, Peru and Buenos Aires City; BacanaPlay in Portugal, and DrueckGlueck in Germany.

Jani Kontturi Head of Games at SkillOnNet said: “This is not just about pushing coins, it’s also about pushing boundaries. The Coin Pusher blends the excitement of classic arcade machines with the convenience of online gaming – and you won’t find anything like it anywhere on the internet. Betterlore is a truly exciting new company that is bringing completely new ideas to the industry. We can’t wait to see what they come up with next.”

Maximilian Schmitt Sales & Business Development Manager at Betterlore said: “Coin-pushers are beloved by people across the world, and everyone knows how to play. That’s why we’re delighted to partner with a truly global company like SkillOnNet on our very first game, because we believe The Coin Pusher will be a hit in multiple markets.”

The post SkillOnNet Launch Live Arcade Game ‘The Coin Pusher,’ with Betterlore appeared first on European Gaming Industry News.

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G2E Las Vegas

G2E Las Vegas next stop for Innovative Technology

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Innovative Technology is preparing for the major gaming show in the US – G2E 2024 – which will take place on October 8th-10th at The Venetian Expo in Las Vegas. Global Gaming Expo (G2E) is a key gambling industry trade show aimed at fostering innovation and driving growth, with industry suppliers and professionals from across the globe gathering together for one exciting week. Innovative Technology, a trusted provider of bill validators and recyclers to the gaming industry, will be showing their latest devices, including their new age & identity verification technology, from booth 2035.

Commenting on Innovative’s participation, Lauren Fabbri, Business Development Manager for North America said, “We can’t wait to show G2E visitors our latest technology. This is always an exciting show for us and presents an ideal platform to network with customers and suppliers in this vibrant market. We are experiencing huge growth across North America – with our NV200 casino grade, field-proven bill validator. With its “easy to retrofit” design, we are seeing a significant demand from operators who are upgrading their existing machines to the NV200. We’ll also be demoing all of our latest bill recyclers in the booth, including the new NV4000 which is ideal for redemption terminals due to its large multi-bill recycling capacity, NV22S for a compact bill recycling solution, and the Spectral Payout for superior mixed denomination recycling with advanced validation technology.”

Lauren continued, “We also supply a range of coin validation products to the gaming sector. The SMART Coin System (SCS) is an “all-in-one” bulk coin validator, hopper and recycler which eliminates coin starvation and the need for multiple hoppers. The coin elevator is an add-on module for the SCS that dramatically reduces the distance between coin entry and exit points to improve customer experience. Come and see us at the booth and let us showcase how these products can improve efficiency and significantly reduce operator collection costs.”

Concluding Lauren said, “We can’t wait to show G2E visitors our latest AI-powered age and identity verification technology too. These products can be used to stop minors from accessing age restricted goods or services and are ideal to help prevent underage gambling. MyCheckr, with an integrated camera and screen, can be used at entrances to prevent minors entering age-restricted gaming zones and ICU Lite can be fully integrated within an individual gaming machine to give an automated age-check at the machine prior to game play initiating. The technology operates completely anonymously and does not store any data or require any previous personal details so there’s no need to worry about data privacy and security. The team will be happy to answer any questions and demonstrate our products on booth 2035 – see you in Las Vegas next month!”

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