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Square in the Air appoints Ben Cleminson as CEO as part of leadership changes
Ollie Drew becomes Chief Operating Officer; Robin Hutchison Chief Commercial Officer as Founder and former MD Bill Esdaile moves into Chairman role
Global award-winning marketing agency Square in the Air has promoted Ben Cleminson to CEO, with Founder and former Managing Director Bill Esdaile becoming Chairman.
Cleminson, the first person to join the company back in 2007, has worked alongside Esdaile and the firm’s management team to build Square in the Air into a full-service marketing agency with clients all over the world and a team of more than 50 employees based in London, Manchester and New York.
As part of the restructure, former Director Ollie Drew, who joined Square in the Air in 2009, becomes Chief Operating Officer, with Robin Hutchison, also formerly a Director, who joined the agency in 2012, appointed as Chief Commercial Officer. The new leadership team will report to Esdaile, who set up Square in the Air in 2006.
Ben Cleminson, CEO of Square in the Air, said: “It is almost 17 years to the day when I walked into that small side office in a house not too far from Stoke for my first day at Square in the Air.
“Although we haven’t enjoyed quite the same growth as the nearby bet365, it has been an incredible journey, and I don’t think Bill or I could ever have imagined back then where we’d be today.
“I know both Ollie and Robin would agree with me when I say that Bill has been the most incredible mentor and leader, and personally I am truly honoured to step up into the CEO role.
“We have a brilliant roster of clients and a hugely talented team who push themselves every day to think creatively and strategically, always focused on delivering results. We’ll continue to do that and more.”
Bill Esdaile, Founder and Chairman of Square in the Air, said: “I’ve been extremely lucky to have had the loyalty and support of Ben, Ollie and Robin for over 40 years between them.
“The time is right for me to step into a new role as Chairman where I can still strategically be involved but allow the three of them their chance to run the business.
“I’m so grateful for their hard work and dedication, and I look forward to Square in the Air continuing to blossom.”
Square in the Air works with operators, suppliers and affiliates across sport, betting and gaming, offering services including digital and traditional PR, social media and influencer management, ambassador and sponsorship activation, design and branding, video and content production, and performance marketing.
The post Square in the Air appoints Ben Cleminson as CEO as part of leadership changes appeared first on European Gaming Industry News.
Latest News
CT Interactive supports the Legends Charity Game in Lisbon

On September 15, Lisbon will host the Legends Charity Game, where Portugal’s greatest football stars face a World Legends team to raise vital funds for communities affected by war, crisis, and poverty.
CT Interactive is proud to support this initiative. “This match is a symbol of solidarity. Our involvement reflects CT Interactive’s belief that true greatness lies not only in winning, but in uniting for a higher purpose,” said Martin Ivanov, COO of CT Interactive.
With 60,000 fans expected in the stadium and millions watching worldwide, the event aims to raise over €1 million for organizations including the Ukrainian Red Cross, Portuguese Red Cross, International Alert, and Caritas Portugal.
“For us, this is more than sponsorship—it’s an honor to stand alongside players, partners, and fantemss in using the power of football to bring hope where it’s needed most,” Martin Ivanov added.
The post CT Interactive supports the Legends Charity Game in Lisbon appeared first on European Gaming Industry News.
Latest News
Prime Network Jackpot by SOFTSWISS Hits €758,262.71

SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, announces another milestone as a lucky player wins the Prime Network Jackpot, taking home an impressive prize of €758,262.71.
The Prime Network Jackpot is designed to enhance player engagement while driving measurable value for operators. By uniting multiple brands into a single shared prize pool, the solution generates larger jackpots, strengthens player loyalty, and amplifies casino visibility – positioning operators as leaders in a highly competitive market.
Launched on 3 April 2025, the ongoing Prime Network Jackpot campaign started with a €500,000 pool and quickly expanded to €758,262.71 as new operators joined the network. The jackpot-winning spin occurred at Golden Crown Casino within the Lady Wolf Moon Megaways game by BGaming. The final payout to one fortunate winner highlights the effectiveness of collaborative jackpot mechanics. Participating in the Prime Network Jackpot offers casinos several advantages:
- No extra payout costs: Jackpot winnings are paid entirely from the shared prize pool, with no additional financial burden on individual casinos.
- High player retention: Approximately 95% of jackpot winnings are typically reinvested as player deposits, rather than withdrawn.
- Boosted brand visibility: Winning casinos receive additional media exposure through dedicated press releases and industry publications, strengthening brand awareness.
Angelina Stasiuk, Head of Business Line at SOFTSWISS Jackpot Aggregator, comments: “With every new Prime Network Jackpot campaign, we see growing excitement among both players and operators. Shared jackpots unite brands within a single prize ecosystem, reinforcing loyalty, boosting casino recognition, and showcasing the true potential of collective efforts. Each campaign proves that collaboration not only delivers record-breaking payouts but also opens fresh opportunities for industry growth.”
“What a day for our Golden Crown family! A player has just hit the jackpot – and the most exciting part is that this was a reactivated player who returned through our upgraded omnichannel communications and retargeting strategies. At StarCrown Partners, all traffic is managed to deliver measurable value. This milestone proves the strength of our approach: we’ve built a system where traffic doesn’t just convert, it continues to generate long-term value,” added Yulia Braun, Affiliate Team Lead at StarCrown.
The Prime Network Jackpot has been running successfully for two years. In its previous campaign, a record payout reached €1,368,013, the largest win to date. This milestone highlights how rapidly the prize totals are growing thanks to shared pool mechanics.
A new Prime Network Jackpot has already been launched with a starting pool of €500,000. The Jackpot Aggregator, compatible with any iGaming platform, offers flexible launch and integration options, making participation in large-scale jackpot campaigns accessible to operators across the industry.
The SOFTSWISS team will be available at SBC Lisbon 2025, Stand B160, to discuss the possibilities of the Jackpot Aggregator.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post Prime Network Jackpot by SOFTSWISS Hits €758,262.71 appeared first on European Gaming Industry News.
Latest News
Arizona Department of Gaming and Arizona Lottery Announce Proclamation Recognizing September 2025 as Responsible Gaming Education Month

State agencies join forces to raise awareness, promote prevention, and provide tools for safe and responsible play.
The Arizona Department of Gaming (ADG) and the Arizona Lottery are proud to announce a joint effort in support of a new Proclamation recognizing September 2025 as Responsible Gaming Education Month in Arizona.
Responsible gaming is about ensuring that individuals who choose to play have the tools, resources, and knowledge they need to make informed decisions and enjoy gaming as a form of entertainment. While problem gambling initiatives focus on helping those already experiencing harm from gambling, responsible gaming emphasizes prevention by encouraging healthy play behaviors before they reach a critical point.
Throughout September, and continuing in the months ahead, the ADG and Arizona Lottery will work together to strengthen education and awareness initiatives. The goal is to equip players with strategies and resources that help them keep gaming fun and safe, while helping reduce the risks associated with problem gambling.
“For over 30 years, the Arizona Department of Gaming has safeguarded the integrity of gaming through strong consumer protections, enforcement against illegal operators, and support services for those impacted by problem gambling,” said Jackie Johnson, Arizona Department of Gaming Agency Director. “During Responsible Gaming Education Month, we remind everyone that part of playing responsibly is being informed—always double-check before you place your bet to ensure you are using a legal, regulated operator at gaming.az.gov/checkyourbet.”
The Arizona Lottery also remains steadfast in its commitment to responsible play and has a Level 2 certification with the World Lottery Association for responsible gaming. Lottery games benefit the people of Arizona by generating critical revenue that funds education, healthcare, environmental conservation, and economic development. At the same time, the Lottery prioritizes the well-being of its players. Each ticket includes clear odds of winning, vending machines display game odds, and the 1-800-NEXT-STEP helpline is featured across Lottery products and advertising.
“We are proud to deliver entertainment that benefits communities across our state, while recognizing our responsibility to promote safe play,” said Alec Thomson, Arizona Lottery Executive Director. “Through transparency and awareness, we want every player to have the tools they need to make informed decisions and enjoy the Lottery responsibly.”
As Arizona observes Responsible Gaming Education Month, ADG and the Arizona Lottery encourage all players to stay informed, know their limits, and seek help if needed. Together, we can ensure that gaming remains a source of entertainment that strengthens, rather than harms, Arizona communities.
For more information and resources, visit gaming.az.gov/ResponsibleGaming or ArizonaLottery.com/ResponsibleGaming. If you or someone you know may be struggling with problem gambling, call or text 1-800-NEXT-STEP for confidential support available 24/7.
The post Arizona Department of Gaming and Arizona Lottery Announce Proclamation Recognizing September 2025 as Responsible Gaming Education Month appeared first on Gaming and Gambling Industry in the Americas.
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