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Square in the Air appoints Ben Cleminson as CEO as part of leadership changes

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Ollie Drew becomes Chief Operating Officer; Robin Hutchison Chief Commercial Officer as Founder and former MD Bill Esdaile moves into Chairman role

Global award-winning marketing agency Square in the Air has promoted Ben Cleminson to CEO, with Founder and former Managing Director Bill Esdaile becoming Chairman.

Cleminson, the first person to join the company back in 2007, has worked alongside Esdaile and the firm’s management team to build Square in the Air into a full-service marketing agency with clients all over the world and a team of more than 50 employees based in London, Manchester and New York.

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As part of the restructure, former Director Ollie Drew, who joined Square in the Air in 2009, becomes Chief Operating Officer, with Robin Hutchison, also formerly a Director, who joined the agency in 2012, appointed as Chief Commercial Officer. The new leadership team will report to Esdaile, who set up Square in the Air in 2006.

Ben Cleminson, CEO of Square in the Air, said: “It is almost 17 years to the day when I walked into that small side office in a house not too far from Stoke for my first day at Square in the Air.

“Although we haven’t enjoyed quite the same growth as the nearby bet365, it has been an incredible journey, and I don’t think Bill or I could ever have imagined back then where we’d be today.

“I know both Ollie and Robin would agree with me when I say that Bill has been the most incredible mentor and leader, and personally I am truly honoured to step up into the CEO role.

“We have a brilliant roster of clients and a hugely talented team who push themselves every day to think creatively and strategically, always focused on delivering results. We’ll continue to do that and more.”

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Bill Esdaile, Founder and Chairman of Square in the Air, said: “I’ve been extremely lucky to have had the loyalty and support of Ben, Ollie and Robin for over 40 years between them.

“The time is right for me to step into a new role as Chairman where I can still strategically be involved but allow the three of them their chance to run the business.

“I’m so grateful for their hard work and dedication, and I look forward to Square in the Air continuing to blossom.”

Square in the Air works with operators, suppliers and affiliates across sport, betting and gaming, offering services including digital and traditional PR, social media and influencer management, ambassador and sponsorship activation, design and branding, video and content production, and performance marketing.

The post Square in the Air appoints Ben Cleminson as CEO as part of leadership changes appeared first on European Gaming Industry News.

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Double win for Kaizen Gaming at the SBC Awards Latinoamérica 2024

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Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards Latinoamérica 2024 on the 31st October in Miami, Florida. Awarded ‘Brazilian Market Entrant of the Year’, and ‘Marketing Campaign of the Year’, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.

Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of Brasileirão Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube Atlético Mineiro. It also recently launched the “Juntos em Campo” long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.

Awarded for the results and creativity of its innovative “Football in America” marketing campaign, Betano successfully introduced Latin America to its “Confia” brand platform by leveraging on its CONMEBOL Copa America™ 2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin America’s rich football heritage, playfully responding to Kylian Mbappe’s 2022 comments questioning the region’s football quality.

Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the world’s most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards Latinoamérica is a great honour – especially on the heels of our recent double-win as ‘Operator of the Year’ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyone’s hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.”

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Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands

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Amusnet proudly announces its partnership with the Netherlands operator Betcity.nl, marking a key step in strengthening its presence within the Dutch market. This collaboration combines Amusnet’s dynamic gaming content with Betcity.nl’s established reputation for providing exceptional online experiences to Dutch players. The partnership promises to offer an enriched gaming selection while maintaining the highest compliance standards in the Netherlands’ regulated market.

“Teaming up with Betcity.nl represents an exciting and strategic opportunity for Amusnet to bring forward our portfolio to the Dutch market in collaboration with a trusted local brand. We are motivated to jointly enhance the gaming experience with high-quality content that aligns with local players’ preferences,” said Dimitri De Temmerman, Managing Director Amusnet BNL.

The post Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands appeared first on European Gaming Industry News.

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BEGE celebrates 15 years as Eastern Europe’s premier gaming expo

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The most significant event for the gaming industry in Eastern Europe – the Balkan Entertainment & Gaming Expo (BEGE) – will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.

Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.

Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.

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For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.

As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 26 at an elegant dinner at Black&White club in Sofia’s Grand Hotel Millennium.

A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.

BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.

The post BEGE celebrates 15 years as Eastern Europe’s premier gaming expo appeared first on European Gaming Industry News.

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