Latest News
BHA Appoints Katie Carr as Head of Environmental Sustainability and Tom Baker as Head of Social Impact
The British Horseracing Authority (BHA) has announced the appointment of Katie Carr as Head of Environmental Sustainability and Tom Baker as Head of Social Impact.
Funded by the Racing Foundation and overseen by the Industry Programme Group, the new roles will support British horseracing’s long-term strategy by enhancing racing’s positive role in local communities and strengthening the sport’s response to environmental challenges.
Katie Carr joins the BHA from the Goodwood Group, where she was responsible for planning and delivering the sustainability strategy across the 11,000-acre estate. She also held various commercial, partnership and community engagement roles within the Goodwood Group, having previously spent five years at The Jockey Club.
Building on the findings and recommendations from the sport’s environmental audit and current best practice, Katie will lead on developing an industry-wide approach to future-proofing racing and breeding against existing and emerging environmental challenges.
This includes how racing mitigates the risks presented by a changing climate, adapts operations in line with evolving legal responsibilities and public expectations, and harnesses existing expertise, particularly in managing the natural environment, to shape a positive future for our horses and people.
Head of Social Impact, Tom Baker, joins on a year-long secondment from The Jockey Club, where he has been responsible for developing the group’s community and social impact strategy. Prior to this he spent a decade working in Olympic and Paralympic sport, building partnerships with charities and sponsors to create programmes for positive change.
Tom will work with those already playing a leading role in this area, including Racing Together and Racing to School, to agree what British racing collectively wants and needs from its social and community activity and where the sport can have the most positive impact.
With a focus on racing’s role as a force for good, both in local communities and across wider society, the work will consider the moral, reputational and commercial benefits of a socially responsible approach, especially as the sport looks to attract the next generation of employees, investors and fans.
Tom will join the cross-industry Racing Together sub-committee group and work alongside the Racing Charities Group.
The Environmental Sustainability and Social Impact projects have been funded by the Racing Foundation, with the latter being supported the Racing Post and Godolphin, on an initial one-year basis. They will be based in the BHA’s Strategy and Change directorate, and the work will be overseen by racing’s Industry Programme Group.
BHA Director of Strategy and Change, Alison Enticknap, said: “I’m very pleased to welcome Katie and Tom to their new positions. Both bring subject-specific knowledge, understanding and expertise, alongside valuable experience of working in the racing industry – essential qualities for these cross-industry coordination roles.
“Environmental sustainability and social impact have been identified as priority areas for British racing as we continue to develop the industry’s long-term strategy. There are many people, organisations and charities doing a huge amount of good work in this space and, thanks to support from the Racing Foundation, we can work to establish what needs to be done at industry level to bolster and accelerate progress.”
Katie Carr said: “I’m delighted to have the opportunity to help shape British racing’s approach to addressing and adapting to the various environmental challenges we face.
“Racing and breeding have a direct relationship with the natural environment and I know how much activity is already underway in this space, as well as the extensive expertise that exists.
“I’m looking forward to working with stakeholders as we continue to make progress, building on the initiatives already in place and sharing best practice to help ensure the long-term sustainability of our sport.”
Tom Baker said: “From initiatives that open up development opportunities in our sport to underrepresented groups, to partnerships that help address loneliness in our communities, British racing and breeding already has a positive impact across the country. These are activities that have a direct benefit, but also help us attract the more purpose-driven recruits, participants and fans into the industry.
“I’m very grateful for this opportunity to work with individuals, organisations and volunteers to agree our social impact priorities and help drive positive change at an industry level, so that we can continue to showcase our sport as a force for good.”
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BETesporte
Sportradar Launches AI-Driven “Bettor Sense” to Support Responsible Gambling

Brazilian operator BETesporte is first to adopt AI-powered solution
Sportradar Group AG has launched Bettor Sense, a personalized, proactive, and data-driven approach to user protection. BETesporte will be the first operator to implement the solution, reinforcing its commitment to safer and more responsible practices in Brazil’s newly regulated betting market.
Bettor Sense is an AI-powered solution that detects early signs of gambling-related risk and enables personalized interventions to protect end users. Developed with proprietary technology and grounded in behavioral research, Bettor Sense allows operators to act quickly and efficiently, promoting responsible gambling and strengthening brand reputation. Fully compliant with regulatory standards, Bettor Sense provides a critical tool for operators aiming to meet rising expectations around end user protection.
In addition to implementing Bettor Sense, BETesporte has also joined Sportradar’s Integrity Exchange, a global information-sharing network that enables betting operators to report suspicious betting activity directly to Sportradar’s Integrity Services division. This collaboration strengthens the industry’s collective ability to fight match-fixing and betting-related corruption through enhanced transparency and cooperation.
Tom Mace – SVP, Integrity & Regulatory Services, Product & Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries. BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognizes the value of using data and technology to protect end users and strengthen compliance.”
Marcos Pereira – CEO of BETesporte said: “BETesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards. Sportradar’s advanced technology enables us to anticipate and prevent risky behavior, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”
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Latest News
Make-A-Wish International Expands Presence in Gaming to Enable Future Wishes

Raptor PR, the specialist B2B communications agency for games, media, and tech brands, has been appointed by Make-A-Wish® International to lead strategic communications for its games industry fundraising initiatives. The global nonprofit, known for granting life-changing wishes to children with critical illnesses, is partnering with Raptor PR to amplify its presence across the games sector and unlock new opportunities for engagement, awareness, and impact.
As part of this new partnership, Raptor PR will deploy a strategic communications campaign to support Make-A-Wish International’s growing charitable gaming program, with a focus on elevating brand awareness for its games industry activities, amplifying wish stories, and forging partnerships for the nonprofit across the global games industry.
Raptor PR is partnering with Make-A-Wish International on a pro bono basis, providing strategic consultancy and go-to-market services to elevate global brand visibility. The campaign will focus on high-impact thought leadership, authoritative media commentary, speaker engagement, and news announcements designed to drive awareness, advocacy, and support.
April Stallings, Charitable Gaming and Creators Community Manager at Make-A-Wish International, commented: “Many of our wish children use gaming as a lifeline to stay connected during their illness. We want the games industry to become more aware of how they can help grant wishes and why we need them – and that requires the kind of expertise we know Raptor PR can provide. Raptor PR brings deep expertise in gaming and strategic communications making them a natural partner to help us achieve our global mission. Team Raptor’s deep network across the games industry will be vital in opening doors, sparking partnerships, and scaling our impact. Together, we’re not just telling stories, we’re mobilising the games industry to become a more intentional force for good, enabling more children around the world to experience the life-changing power of a wish, when they need it most.”
Rana Rahman, Founder and CEO at Raptor PR, added: “When I met April Stallings from Make-A-Wish at Gamescom last year, I was deeply moved by the real-world impact the charity delivers. That moment inspired me to get involved with Raptor PR, and now, through our strategic communications support, we’re helping Make-A-Wish scale its message and reach across the global games industry. Our goal is to spark a broader movement, encouraging the games industry to embrace its potential as a force for good and give back in meaningful, sustained ways.”
In 2024, the Make-A-Wish International network granted more than 16,000 wishes for children living with critical illnesses. Both April Stallings and Rana Rahman will be attending this year’s gamescom conference in Cologne from the 18-22nd of August 2025.
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Latest News
ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24

ZEAL and Greentube, the digital gaming and entertainment division of Novomatic AG, have joined forces in a new partnership. As part of the collaboration, selected Greentube online games will be gradually integrated into the game portfolio of ZEAL brands LOTTO24 and Tipp24. The partnership officially launched in June 2025.
A key highlight: The internationally acclaimed “Book of Ra” series is now available to customers via ZEAL’s B2C platforms. The slot game franchise is one of the most iconic in online gaming, boasting a loyal global fan base.
This strategic alliance enables ZEAL to expand its digital gaming offering with top-tier titles, while Greentube benefits from ZEAL’s strong market presence and broad customer reach in Germany.
“With the popular titles from Greentube, we’re expanding our portfolio with high-quality games our customers already know and love,” says Alex Green, Vice President Games at ZEAL. “Bringing the ‘Book of Ra’ series to our platforms has been a long-term goal, and we’re proud to have made it happen. We see strong potential in this partnership.”
Julia Schagerl, Regional Manager at Greentube adds: “ZEAL is a strong partner with a loyal customer base. Our games stand for quality, security and entertainment – and this partnership helps us bring them to an even wider audience. It’s a key step in our growth strategy.”
The post ZEAL partners with Greentube – “Book of Ra” Now Available on LOTTO24 and Tipp24 appeared first on European Gaming Industry News.
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