Latest News
Allwyn Launches “Paris 2024” Campaign
Allwyn, operator of The National Lottery, has launched its summer-long “Paris 2024” campaign – which celebrates the unique and authentic role that The National Lottery plays in the journeys of Team GB and ParalympicsGB athletes to the 2024 Games, and the players who helped them get there simply by buying a ticket.
The unmissable campaign – which includes a range of TV and radio ads, as well as POS assets in Allwyn’s 40,000 retail partners – celebrates the positive impact of Good Causes funding on the nation, raised by National Lottery players. In this case, by providing vital funding for Team GB and ParalympicsGB athletes to allow them train full time, have access to the world’s best coaches and benefit from pioneering technology, science and medical support.
Paris 2024 fever has already started sweeping through National Lottery retailers with the special edition Team GB and ParalympicsGB £1 Scratchcard launching last month.
More in the way of activity to celebrate Paris 2024 will see three massive special event draws heading to the starting blocks in August and September, helping to get players racing into stores to buy their tickets.
First up, a special £15 million Lotto “Must Be Won” draw will be under starter’s orders on Saturday 3 August and could provide as much as a 53% boost in sales for the draw. A huge EuroMillions 10 UK Millionaires draw then takes its starting position on Friday 16 August and – with 10 UK ticket-holders guaranteed to win £1 million each – could provide an uplift in retail sales by as much as 43%. And closing off the spectacular Paris Games will be another mega £15 million Lotto “Must Be Won” draw on Saturday 7 September, which will again offer up to a 53% sales boost. Special POS to support all three draws will be landing at retailers in the weeks before they take place, ready to be sited to support sales.
To further celebrate National Lottery player and retailer support for athletes at Paris 2024, Allwyn will also be staging two iconic Homecoming events – The National Lottery’s Team GB Homecoming on 17 August in Manchester and The National Lottery’s ParalympicsGB Homecoming on 12 September in Birmingham. In addition to the two ballots which National Lottery players can enter to win free tickets to the star-studded events, National Lottery retailers will also have the chance to win tickets through a special Retailer Hub online competition – more details of which will be announced in the coming weeks.
Allwyn’s Director of Retail, Alex Green, said: “We’re excited to be launching this unmissable Paris 2024 campaign that champions National Lottery player support for Team GB and ParalympicsGB at the Paris 2024 Games. Their support continues to be absolutely vital to the success of our athletes, and so it made perfect sense to centre the campaign on National Lottery players to celebrate and thank them for the impact they’ve made.
“We’ve also got lots happening in retail to create a real in-store buzz around the Games – with special event draws, Scratchcards and eye-catching POS. Then to really take the celebrations up a notch, we’ll be hosting two huge National Lottery Homecoming events which players and retailers will have the chance to get free tickets to. As well as celebrating the Games, this incredible Paris 2024 activity will help shopkeepers boost their National Lottery sales and sales commission, all while helping to raise even more money for National Lottery-funded projects.”
The post Allwyn Launches “Paris 2024” Campaign appeared first on European Gaming Industry News.
Baltics
Evoplay expands Baltic presence with new Optibet collaboration
Evoplay, the award-winning game development studio, has announced its latest partnership with leading Baltic operator Optibet, part of Entain, marking a strategic expansion in Lithuania and Estonia.
Through the agreement, Optibet now offers over 70 of Evoplay’s premium slot titles to its customers in both markets, including popular games such as The Greatest Catch Bonus Buy, Elven Princesses, and Fruit Super Nova.
Optibet, part of global gaming giant Entain, is a trusted operator across the Baltics, providing Evoplay with a solid foundation to grow its presence in the region.
This exclusive partnership underscores both companies’ commitment to delivering top-tier gaming experiences and increasing engagement within these key markets.
Ihor Zarechnyi, CBDO at Evoplay, said: “We’re thrilled to partner with Optibet, a trusted name across the Baltics, to bring our games to players in Lithuania and Estonia.”
“This collaboration marks an important step in our commitment to expanding in regulated markets and offering tailored experiences that resonate with local audiences.”
Janis Bariss, Entain Head of Gaming Baltics & Nordics, said: “Optibet is dedicated to providing our players with the best in gaming entertainment and partnering with Evoplay allows us to deliver an exciting range of content that adds real value to our portfolio.”
“Evoplay’s innovative approach and diverse game selection will be a fantastic addition to our online casinos in Lithuania and Estonia, and we’re looking forward to seeing the impact it has on our audience.”
The post Evoplay expands Baltic presence with new Optibet collaboration appeared first on European Gaming Industry News.
Latest News
Revolver Gaming Welcomes Simon Hammon as Board Advisor
Revolver Gaming is delighted to announce the appointment of Simon Hammon as its new Board Advisor.
With an illustrious career in the gaming and iGaming sectors, Simon brings an exceptional depth of expertise to support Revolver Gaming’s growth ambitions in the online gaming sector.
Simon Hammon is a seasoned leader in the gaming industry, having previously served as CEO of Relax Gaming, where he played a pivotal role in driving the company’s growth and cementing its position as a leading content aggregator and developer. Prior to his tenure at Relax Gaming, Simon held the role of Chief Product Officer (CPO) at NetEnt, where he oversaw the development of an award-winning portfolio of games and spearheaded major innovations in the sector.
“We are thrilled to welcome Simon to the Revolver Gaming team,” said Ryan Lazarus, CEO at Revolver Gaming. “His extensive experience at the helm of industry-leading organisations like Relax Gaming and NetEnt makes him uniquely qualified to help us strengthen our position in the iGaming landscape. Simon’s insights and strategic vision will be invaluable as we continue to push the boundaries of game design and expand our global presence.”
As Board Advisor, Simon Hammon will work closely with Revolver Gaming’s leadership team to refine the company’s strategic direction and expend its position in the fast-evolving iGaming industry. Under Simon’s guidance, Revolver Gaming aims to broaden its market reach, enhance its product portfolio and delivery service, and solidify its collaborations with operators across the globe.
“Revolver Gaming has established a strong foundation for growth and is a hidden gem on the verge of breaking through to the next level,” said Simon Hammon. “The company has a well-earned reputation for creating innovative and highly engaging games, and I’m thrilled to join at such an exciting tipping point. The talent and vision within Revolver Gaming are exceptional, and I look forward to helping the team realise its ambitions and achieve its full potential.”
The post Revolver Gaming Welcomes Simon Hammon as Board Advisor appeared first on European Gaming Industry News.
Latest News
Samurai Studio shoots for the stars in Babel Builder Accumulator
Innovative indie developer invites players to stack up towering wins in an all-new cyber punk-themed slot released via the SwinttStudios partnership programme
Get ready to hit the neon streets of a space age city in Babel Builder Accumulator – the new cyber punk-themed slot from up-and-coming software provider, Samurai Studio, where scaling towering megastructures can lead to colossal wins of up to 8,082x the bet.
The third Samurai Studio game to be released via the pioneering SwinttStudios programme, Babel Builder Accumulator is a five-reel, 20-payline slot set in a gritty, urban landscape. Featuring a pulse-racing, techno-inspired soundtrack and high-tech cast of androids and augmented humans as its symbols, the game really does an outstanding job of conveying a dystopian future.
Of course, this rampant advancement of technology is not without its perks – and Babel Builder Accumulator boasts a couple of standout features to help players stay ahead of the game. First of all, on any given spin Mirror Reels can trigger to turn two or more columns into identical copies of each other, significantly boosting the odds of landing multiple matching payout combinations.
Secondly, landing three or more scatter symbols in any position will activate the Accumulator Bonus. Whenever this happens, players will be granted three free re-spins with an initial in-game multiplier of 1x, 3x or 5x depending on the number of triggering scatters. With the reels now only displaying prize symbols worth between 1x and 50x the selected bet, whenever players land a prize, not only will the re-spin counter reset, but they’ll also fill one section of the progress metre.
Once six sections have been completed, a random multiplier of 1x, 3x or 5x will be added to the accumulator total – which can reach a maximum of 30x – with this process repeating until no new prizes arrive and the re-spin counter hits zero. In this manner, the feature can be prolonged indefinitely for truly epic wins, and players can also enter the bonus directly for an additional bet.
David Mann, Chief Executive Officer at Swintt, said: “We’ve already been treated to some incredible releases from Samurai Studio – and Babel Builder Accumulator might be the best yet!
“Featuring an eye-catching cyber punk aesthetic, atmospheric soundtrack and an incomparable Accumulator Bonus where players can scale their way to maximum wins of 8,082x their bet, the game really does have all the makings of a modern slot and we’re delighted to be able to use our existing network of casino partners to help Samurai Studio reach new audiences worldwide.”
The post Samurai Studio shoots for the stars in Babel Builder Accumulator appeared first on European Gaming Industry News.
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