Latest News
As Nation Prepares for Olympic and Paralympic Games, BGC Sponsors Sports Aid Parliamentary Reception
Leading sports charity SportsAid held a parliamentary reception for peers and MPs last week, sponsored by the Betting and Gaming Council.
The charity, which the BGC and its members have long supported, held the reception in the Churchill Room, with an open invite to returning and new MPs, plus peers.
Ahead of this summer’s Olympic and Paralympic Games in Paris, guests heard from Baroness Tanni Grey-Thompson DBE, a 16-time Paralympic Games Medallist, including 11 Gold Medals, and rowers Scott Durant MBE and Moe Sbihi MBE, both Gold Medallists at Rio 2016.
Around 40 MPs and peers attended the reception, including Secretary of State Jo Stevens MP and Labour Party Chair Ellie Reeves MP, as well as a number of ministers and newly elected MPs.
SportsAid provides crucial support to the next generation of Olympic, Paralympic, Commonwealth and World Champions.
The BGC and its members have been long term backers of SportsAid, making them one of the beneficiaries of the BGC Britannia Stakes charity race at Royal Ascot, which has raised over £3m for a host of charities since 2019.
Meanwhile, Entain has funded SportsAid since 2019, donating almost £500,000, and bet365 donated £50,000 earlier this year at the 50th anniversary of the Lobby vs MPs football match, which the BGC sponsored to raise money for SportsAid.
Tim Lawler MBE, Chief Executive of SportsAid, said: “It was wonderful to be able to take a moment with new and returning MPs so soon after the Election and so close to the beginning of the Paris Olympiad, to shine a spotlight on SportsAid.
“The charity plays an integral role in recognising and supporting the next generation of the nation’s sporting talent and being able to reflect on that – through the experiences of three inspirational alumni – was fantastic.
“A huge thanks to everyone at BGC and its member organisations for their ongoing support of SportsAid. It is greatly valued, especially so at such an exciting time for British sport.”
Michael Dugher, CEO and Acting Chair of the BGC, said: “It was fantastic to sponsor SportsAid’s parliamentary reception, ahead of a wonderful summer of sport at Paris 2024.
“SportsAid makes the difference, not only providing crucial financial funding, but also offering the pastoral support young sportsmen and women need if they are to represent their country at the elite level.
“We have long supported SportsAid and it was terrific to continue that support by sponsoring the reception.
“My huge thanks also go to Lord Dave Watts who kindly hosted the evening, which was a terrific opportunity for SportsAid to meet new and returning MPs, who were delighted to learn more about their work, especially with an Olympic summer just days away.”
The celebration took place in the Churchill Room on Tuesday, July 9 and was hosted by Lord Dave Watts, former Chair of the Parliamentary Labour Party.
The post As Nation Prepares for Olympic and Paralympic Games, BGC Sponsors Sports Aid Parliamentary Reception appeared first on European Gaming Industry News.
Affiliate Industry
Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running

Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.
The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.
Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.
At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”
Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.
Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.
Aristocrat Technologies
Hasbro Strikes New Multi-Year Casino Licensing Partnerships

Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay.
The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.
“We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” said Claire Hunter Gregson, Director of Gaming Relationships.
Hasbro has a nearly 30-year history of licensing its age-appropriate IP to the gambling sector. With this new lineup of partners, the company is expanding access to entertainment experiences that reimagine its brands for a growing base of adult fans and gamers.
Following is the list of partners:
• Aristocrat Technologies – B2B manufacturer land-based slot machines (MONOPOLY)
• Evolution – B2B developer for online slots and live casino (MONOPOLY, Hasbro Games)
• Galaxy Gaming – B2B developer and manufacturer for casino table games (MONOPOLY, YAHTZEE, BATTLESHIP)
• Bally’s – B2C Online casino operator (MONOPOLY)
With new titles launching in January 2026, adult fans will see some of Hasbro’s beloved brands integrated into new and existing casino formats, including land-based gaming slots, online gaming slots, casino table games, and online casinos.
The post Hasbro Strikes New Multi-Year Casino Licensing Partnerships appeared first on Gaming and Gambling Industry in the Americas.
Latest News
“Rock the Month”: Spinmatic’s monthly promos to power operator growth

As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.
After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.
For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.
This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.
“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”
Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.
The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.
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