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Compliance Updates

Statement from the Premier League, EFL, The FA and Women’s Super League

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Football authorities have formally agreed to adopt a new Code of Conduct for gambling sponsorship in the game

The Premier League, EFL, The FA and Women’s Super League have formally agreed to adopt a new Code of Conduct for Gambling Related Agreements in Football.

Football authorities, alongside a number of other major national bodies of sport, have developed a principle-based approach to a voluntary code of conduct, with each sport committed to producing a code specific for their own sport.

The Code, which will apply to the football authorities and clubs in the professional game, will be implemented at the start of Season 2024/25 and includes the following four general principles around gambling sponsorship:

1. Protection – to protect children and other vulnerable persons, gambling sponsorship must be specifically designed to limit its reach and promotion to those under the age of 18 and those at risk of gambling related harm;
2. Social responsibility – gambling sponsorship must be promoted and delivered in a socially responsible way. This includes ensuring that education and awareness messages are provided as part of all marketing activities;
3. Reinvestment – the commercial income raised from gambling sponsorship must be reinvested back into infrastructure and programmes that serve football fans and communities. This includes investment in staging strong competitions, improving infrastructure such as stadia and training facilities and providing community and grassroots participation opportunities for local communities;
4. Integrity – gambling sponsorship must not compromise the integrity of football competitions nor harm the welfare of those participants who take part in them.

The aim of the Code is to ensure that gambling sponsorships are delivered in a socially responsible way by being designed to limit the reach to children and those at risk of gambling related harm.

Last year, Premier League clubs collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts from the end of the 2025/26 season. The League was the first sports league in the UK to take such a measure voluntarily.

The Code of Conduct for Gambling Related Agreements in Football can be viewed here.

The post Statement from the Premier League, EFL, The FA and Women’s Super League appeared first on European Gaming Industry News.

Anastasia Rimskaya

Aviatrix receives certifications in Brazil

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The award-winning crash game Aviatrix has received certification for Brazil’s online gaming market, ensuring full compliance in the market.

Aviatrix has been granted full Federal Certification to offer its games via licensed operators in the country. Meanwhile, Aviatrix has also acquired a dedicated certification for the state of Paraná.

This means Brazilian players can now enjoy the most innovative crash game on the market –  one that has already gained a loyal following across Latin America.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “This is a huge milestone for Aviatrix. Brazil is one of the most exciting, newly-regulated markets in the world. There is massive demand for high-quality content, and that’s why we know Aviatrix is going to thrive. We’re looking forward to bringing the game to the country via some world-class partners. Get ready for takeoff.”

Aviatrix has been rapidly expanding in Latin America over recent months, including in Peru and Colombia.

The company was also named ‘Rising Star in Casino’ at last year’s SBC Awards Latinoamérica.

The post Aviatrix receives certifications in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited

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Readen Holding Corporation, a venture capital specialising in Fintech, Digital Payments and E-commerce, has announced the successful signing of the final agreement to acquire an 80% controlling stake in Morrich Lottery Limited, a fully licensed lottery operator in Nigeria. This milestone marks RHCO’s official entry into the African gaming market — one of the fastest-growing and most promising sectors globally.

With the closing of this acquisition, RHCO now holds active licenses in Nigeria for lottery, sportsbook and casino operations, unlocking access to an estimated $2.5 billion gaming market projected to grow over 9% annually through 2030. This move positions RHCO to become a major international force in regulated gaming, entertainment and fintech infrastructure.

Ridzky Berg, CEO of RHCO, said: “This is more than an acquisition — it’s a strategic launchpad into one of the most dynamic gaming markets in the world. Nigeria’s youthful population, expanding internet access, and growing appetite for digital gaming make this a prime market. With our proven fintech backbone and seasoned leadership, we’re ready to set a new standard for integrated, secure, and user-friendly gaming platforms across the region.”

The post Readen Holding Corp Finalises Acquisition of Morrich Lottery Limited appeared first on European Gaming Industry News.

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Compliance Updates

Swedish Regulator Imposes Fine of SEK12M on Videoslots

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The Swedish gambling regulator, Spelinspektionen, has fined Videoslots SEK12m (£937,016) for failing to help customers better manage their gambling behaviour when it had reason to do so.

The regulator said that the company did not take sufficiently effective measures to intervene on excessive gaming and “did not act promptly enough.”

The fine, along with a formal warning, comes after a Spelinspektionen investigation into Videoslots’ customer activity in spring last year. The regulator found that the company breached its duty of care obligations.

Twelve customers’ gaming behaviour was analysed, with the regulator concluding that their gambling patterns, deposit behaviours and “significant losses” were among the “multiple indicators” that the customers engaged in excessive gaming.

A number of the 12 customers returned to Videoslots’ platform to play “multiple times” during the day or play “continuously for many hours.”

The regulator said all of the customers had “very high deposit limits.” Three had limits of SEK1m (£78,164), one had a limit of SEK4.5m (£351,912) and another player’s limit was SEK300m (£23.5m).

All customers deposited “large amounts” during the review period, Spelinspektionen said, including one who deposited SEK1.8m (£140,785) and another who deposited SEK1.3m (£101,721).

“Several customers exhibited a deposit pattern where withdrawn amounts were deposited again shortly after being withdrawn,” the regulator said.

“For several customers, there were also a large number of deposits in a short period. Some customers regularly made multiple deposits per gambling day… and one customer had days with up to 28 deposits.”

“In light of the above, Spelinspektionen assesses that all the customers have engaged in excessive gambling during the review period,” the regulator concluded.

“The company has pointed out that individual indicators, on their own, may not necessarily be signs of excessive gambling. According to Spelinspektionen, all the above-mentioned indicators are signs of excessive gambling, and the overall assessment of all indicators forms the basis for the conclusion.”

The post Swedish Regulator Imposes Fine of SEK12M on Videoslots appeared first on European Gaming Industry News.

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