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BGC Members Donate Record £172.5M to Tackle Problem Gambling and Gambling-related Harm
The Betting and Gaming Council’s largest members have donated £122.5m over four years to tackle problem gambling and gambling-related harm, new figures reveal.
This record funding increase is £22.5m more than the £100m the BGC’s four largest members pledged to contribute between 2020 and March 2024.
Around a further £10m has also been donated annually from other BGC members and UK-regulated licensees, taking the contribution over the last four years to approximately £172.5m.
This year alone, BGC members expect to provide RPT funding of around £50m to a host of vital charities.
For over 20 years, the regulated betting and gaming industry has contributed millions to fund Research, Prevention and Treatment services to tackle problem gambling and gambling-related harm, via a unique voluntary levy on all operators.
This record contribution helps sustain a network of entirely independent third-sector RPT providers, which currently treat around 85% of all problem gamblers receiving treatment in Britain.
All RPT donations only go to charities accredited by the independent regulator the Gambling Commission to deliver these services, and BGC members have no say on how the money is spent.
The BGC called for the current voluntary model to be replaced with a statutory levy, as long as it is independent, protects longstanding, expert providers of RPT in the third sector and is tiered to protect land-based operators.
Those expert providers include GamCare, with over 200 staff members, who have delivered over 38,000 structured treatment sessions between 2022/23. And Gordon Moody which operates the country’s only residential care centre for women problem gamblers.
In September last year, Stephanie Peacock MP, the newly appointed Parliamentary Under-Secretary of State at DCMS got to see Gordon Moody’s world-class support and treatment services firsthand when she visited their Residential Centre in Dudley.
She praised the safe environment they provide and thanked service users and staff for sharing their experiences and providing a tour of the centre.
In addition to RPT donations, BGC members have raised millions more for a host of other charity initiatives. The BGC alone has raised more than £6m for veterans, sports and health charities through the Grand National Charity Bet Campaign and Britania Stakes Charity Bet campaign.
Wes Himes, BGC Executive Director of Standards and Innovation, said: “Around 22.5 million people in this country enjoy a regular flutter, and the overwhelming majority do so perfectly safely and responsibly.
“Our mission to raise standards carries on strong and these figures demonstrate our actions are backed by significant financial contributions which are making a real difference.
“Our members have no say on how these funds are spent and RPT donations only go to independent organisations accredited by the Gambling Commission to deliver these critical services.
“For the BGC and our members, the priority is ensuring the money reaches these charities doing exceptional work in Prevention and Treatment and funds truly independent, evidence led research.
“While this voluntary levy has delivered record funding, the BGC supports the replacement of the current levy scheme with a mandatory one, but the delivery of this new scheme must ensure future funding security for the third sector which is delivering such excellent work.
“As we go forward, this huge investment will continue, underlining this sector’s unrivalled commitment to responsible betting and gaming.”
The previous Government had launched a consultation into the creation of a new Levy, but the consultation response has been delayed by the General Election.
Despite this, BGC members have pledged to maintain voluntary contributions to ensure charities have funding security.
However, the BGC remains concerned about current proposals outlined by the previous Government, which would negatively impact independent bookmakers, who face being charged disproportionately high Levy costs of 0.4% on Gross Gambling Yield.
If enforced, this could threaten shop closures and job losses, because of the smaller margins for independent bookmakers and other financial overheads, like energy costs.
There were nearly 696 independent betting shops at the start of 2019, 160 have since closed, a reduction of around 23%.
The BGC estimates that 492 bookies, across 38 businesses, will be negatively impacted by a 0.4% Levy.
The post BGC Members Donate Record £172.5M to Tackle Problem Gambling and Gambling-related Harm appeared first on European Gaming Industry News.
ACR Poker
ACR Poker’s Blitz Bonus Boost Returns in Exciting Fashion to Supercharge Player Bankrolls

ACR Poker’s Blitz Bonus Boost promotion is back by popular demand to supercharger players’ bankrolls, offering a 50% bonus up to a sizzling $500. To take advantage, players need to deposit $25 or more by 11:59 pm ET on Saturday, May 31 using bonus code: BLITZ and ACR Poker will match 50% of it, up to $500.
Here’s how the fan favorite promotion works:
Deposit $25 or more with code: BLITZ
Play Blitz Poker and unlock $1 of your Bonus for every 27.5 Reward Points earned
Hit Happy Hours (6pm–8pm ET) for double points
Clear it in 30 Days after making the deposit —time to flex those fingers
Blitz Poker gets players straight into the action, enhancing the pace and excitement at the table. There’s no waiting around as when a player folds, they automatically get a new hand at a new table, with a new chance to crush it.
“Blitz Poker is already one of the most exciting ways to play action-packed poker and it’s perfect for players who enjoy the thrill of fast-paced games. Blitz Bonus Boost gives the community even more reason to jump in by supercharging value,” said ACR Pro Chris Moneymaker.
And not to forget, new players will scoop up ACR Poker’s 100% Welcome Bonus up to $2000, and once cleared, they can enjoy the Blitz Bonus Boost value.
The post ACR Poker’s Blitz Bonus Boost Returns in Exciting Fashion to Supercharge Player Bankrolls appeared first on Gaming and Gambling Industry in the Americas.
Dan Stone
TaDa Gaming Extends Brazilian Footprint with inplaySoft Deal

TaDa Gaming has reinforced its strong presence in Brazil through latest partnership with mobile focused platform provider, inplaySoft.
Building its name across Latin America with an exciting, expertly localised and diverse portfolio of 180 RNG casino games, including its industry changing fishing-shooting titles and high impact gamification tools GiftCode and WIN CARD, TaDa products are renowned for driving engagement, retention and differentiation in multiple jurisdictions including Europe, Africa and, most recently, the US.
Established in 2021, inplaySoft’s impact on iGaming in Brazil has already been recognised with its first SBC Latinoamérica Rising Star in Sports Betting Award. The certified and accredited provider is renowned for its multi-tenant platform including casino content, sportsbook and efficient data management.
Ray Lee, Director of Business Development at TaDa Gaming, said: “We are delighted to be partnering with inplaySoft. Their commitment to tech innovation for outstanding quality experiences is perfectly aligned with our brand ethos. We are excited to be working together.”
Dan Stone, Marketing Director of inplaySoft, said: “We are dedicated to continuous improvement; crafting the best possible iGaming platform solutions across casino and sportsbook and providing first-class customer service and support. Working with a tier one provider such as TaDa brings a new dimension to our offering and we anticipate delivering exceptional gaming together.”
The post TaDa Gaming Extends Brazilian Footprint with inplaySoft Deal appeared first on Gaming and Gambling Industry in the Americas.
Context Networks Inc
Context Networks Rolls Out Deep Intelligence Marketing Strategy

Context Networks Inc, the first programmatic advertising platform engineered for the gaming industry, announced the rollout of its groundbreaking Deep Intelligence Marketing strategy, redefining how brands engage consumers in bars, taverns, and on-premise slot route operations. Leveraging the power of AI-driven data analytics, machine learning, and context-aware digital couponing, Context Networks is turning local venues into the next frontier of high-impact retail media.
Through its Contextual Promotions Media Network (CPMN), Context is converting digital screens—such as slot machines in bars—into dynamic, smart advertising surfaces. These systems use advanced data signals to deliver highly targeted promotions based on real-time factors like venue type, consumer behavior, time of day, and even emotional context, moving far beyond traditional static or cyclic Digital Out-of-Home (DOOH) advertising.
“At Context Networks, we see a future where advertising isn’t just present—it’s personally relevant. Deep Intelligence Marketing allows us to understand and respond to the emotional, behavioral, and environmental signals from the casino patron when they’re at the machine, allowing the mass personalization of contextual ads to be presented to each individual consumer in real time, delivering campaigns that truly resonate,” said Douglas Abbott, Chief Marketing Officer of Context Networks.
Key features of Deep Intelligence Marketing include:
• Emotionally Tuned Advertising: Ads dynamically adjust based on audience mood, time, and activity—engaging patrons when they are most receptive.
• Precision Targeting: Context Networks treats the environment as a targeting signal, ensuring that the right message meets the right patron at the right time.
• Integrated Digital Coupons: Real-time QR codes embedded within ads allow patrons to claim personalized offers instantly, seamlessly connecting screen engagement to mobile interaction.
• Enhanced Metrics: Real-time dashboards provide advertisers with pixel-level tracking and engagement analytics, delivering the same performance insight expected from digital campaigns.
Bars and taverns—environments with regular clientele and prolonged social engagement—offer an ideal proving ground for this transformative approach. Early results suggest that coupling CPMN displays with QR code-driven digital coupons dramatically increases engagement, purchase rates, and brand loyalty compared to traditional DOOH approaches.
Context Networks is actively building a network of national and regional advertisers across key consumer categories—including beer, wine, spirits, rideshare, food and beverage, and other lifestyle brands—who recognize the value of reaching consumers in highly personal, real-world environments.
“Today’s consumers expect experiences, not just ads. By bringing AI, behavioral analysis, and real-time environmental awareness together in Deep Intelligence Marketing, we’re helping brands create high-intensity, high-relevance moments with their audiences,” said Matt Olden, CEO of Context Networks.
The post Context Networks Rolls Out Deep Intelligence Marketing Strategy appeared first on Gaming and Gambling Industry in the Americas.
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