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BC.GAME Enters into Partnership with Leicester City FC

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12 months ago

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BC.GAME has entered into a partnership with Leicester City FC. The new partnership – one of the most valuable in Leicester City’s history – will see BC.GAME’s branding appear on the shirt-fronts of Leicester City’s Men’s First Team and adult replica shirts from the 2024/25 season.

The launch of the 2024/25 LCFC Women home shirt – and announcement of the team’s Principal Partner – will take place on Saturday 20 July, ahead of the start of the Barclays Women’s Super League season in September.

Leicester City Chief Executive Susan Whelan said: “We welcome BC.GAME to Leicester City – an opportunity to work with an innovative partner in a new category for the Club. As a leading global operator in a rapidly evolving environment, BC.GAME already have a history of successful relationships in sport and we look forward to the development of a mutually beneficial partnership.

“The ability to attract high-value partners upon our return to the Premier League is vital to our determination to re-establish Leicester City among the game’s elite, to continue to invest in a competitive squad and to ensure the best possible experience for our supporters.”

Rayne Davis, Director of Marketing and Affiliates for BC Game, said: “We are excited to join forces with Leicester City, a club with a rich history, a passionate fanbase and authentic global appeal. This partnership represents a unique opportunity to introduce a new brand of exciting, safe and responsible online gaming to new audiences, and we look forward to a successful collaboration.”

The post BC.GAME Enters into Partnership with Leicester City FC appeared first on European Gaming Industry News.

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Hard Rock Bet

Hard Rock Bet Launches Legendary Reward Drops

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13 minutes ago

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June 23, 2025

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Hard Rock Bet announced the launch of Legendary Reward Drops, a new online rewards program that will engage players with monthly Levels and guaranteed weekly rewards and promotions. In addition, Hard Rock Bet has fully integrated into Unity by Hard Rock™, where play on Hard Rock Bet will simultaneously earn players Unity Points, Unity Tier Credits, and Level Credits to ‘level up’ towards more valuable weekly Legendary Reward Drops. As a combined rewards and loyalty experience, Legendary Reward Drops and Unity by Hard Rock will create unparalleled value, benefits, and omnichannel opportunities for Hard Rock Bet players.

The new Legendary Reward Drops will provide players with valuable weekly rewards like bonus bets, parlay insurance, and Unity Point multipliers – all suspensefully presented through an immersive experience of a custom guitar case unveiling the contents of each Drop. The program features eight monthly levels that will provide players with Drops of increasing value based on their play. Players will be able to track their progress towards ‘leveling up’ within the rewards experience.

Hard Rock Bet has also streamlined its loyalty program through Unity by Hard Rock, providing players with a true omnichannel experience and the ability to earn and redeem incredible rewards at participating Hotels, Cafes, Casinos, Rock Shops, and more. Additionally, rewards in the online Rewards Store have been upgraded to recently include merchandise, local concert tickets, and hotel stays at resort properties in Hollywood, Punta Cana, and the Maldives.

“We’re proud to offer our players the best of both worlds: A rewards program with guaranteed weekly Drops and an unparalleled global loyalty program with Unity by Hard Rock. With our combination of a top-rated product and omnichannel benefits that can score players concert tickets, enhance their play, and send them on vacations around the world, we’ve created a connected entertainment experience and further solidified Hard Rock Bet as the best place to play,” said Mike Primeaux, Hard Rock Bet’s Executive Managing Director – Chief Operating Officer.

The post Hard Rock Bet Launches Legendary Reward Drops appeared first on Gaming and Gambling Industry in the Americas.

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Spinomenal adds to Wildlife Series with Majestic Panda launch

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13 minutes ago

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June 23, 2025

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Leading iGaming content provider Spinomenal has expanded its Wildlife Series with the launch of Majestic Panda.

Spinomenal’s latest release is a beautifully crafted 5×3 slot presenting a peaceful bamboo forest with koi ponds, temple rooftops, and misty mountain peaks. A calming, Asian-infused soundtrack ensures a tranquil environment to balance the thrill of the spin. Gold coins, ornate fans, red lanterns, bonsai trees, and vibrant peonies bring the game to life.

Finding three powerful Pagoda Free Spins symbols will activate the Free Spins game. Before setting off, players must spin the Wheel of Fortune to set the free spins total, between 10 and 40, and the symbol that doubles for the round.

The bonus feature is triggered when three beautiful bonsai trees appear. Players are granted three spins to begin, and the goal is to fill the metre by collecting Scattered winning symbols. Every five symbols found completes one cell in the metre. Players who find a +1 symbol will be awarded with an extra spin and once the spins end there will be the final payout calculated by the final filled metre cell.

Majestic Panda also features Stacked Wilds where once the reels are spinning, Wild symbols have the power to appear on the reels to boost the potential of a win. During the base game, Only Double Symbols can be activated, making all symbols show in their double form.

Spinomenal CO-CEO, Omer Henya commented: “Our mission with Majestic Panda was to produce a game that combines the peace and the potential of big wins. The serene setting, calming soundtrack, and multiple features make this a huge success.”

The post Spinomenal adds to Wildlife Series with Majestic Panda launch appeared first on European Gaming Industry News.

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Africa

Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25

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3 days ago

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June 20, 2025

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Mind Sports South Africa’s Protea Female CS2 team, led by captain Jess Greeff and featuring Avonique van Rooyen,  dominated IESF’s AEC24, and emerged undefeated, and punched their ticket to the world stage. The female Protea Team for the Counter Strike 2 Esports Title are trailblazers in female esports and are already making their mark internationally.

To qualify for IESF’s World Esports Championships 2025 (WEC25), South Africa’s Female Protea Team for the Counter Strike 2 Esports Title will be taking on Namibia at15H00 on 21 June 2025.

South Africa’s Female Protea Team for the Counter Strike 2 Esports Title has never lost to Namibia, and both MSSA and the team are confident that the result will be the same as all previous encounters.

The team has shown a few changes from 2024. Jessica Greeff remains the captain, and Avonique van Rooyen and Megan van der Westhuizen too stay on the team with their vast international experience. The two new additions are Kiera McCullum and Kalee Ludick who further add to the team.

MSSA is of the belief that the 2025 Female Protea Team for the Counter Strike 2 Esports Title is the strongest female Counter Strike 2 team to ever represent South Africa.

The full team to represent South Africa at15H00 on 21 June 2025 is:

Name Club Nick Province
Jessica Eleez Greeff (Capt.) ZAG Academy heartjess KwaZulu Natal
Avonique van Rooyen ZAG Academy avo Gauteng
Kiera McCallum ZAG Academy queen KwaZulu Natal
Megan van der Westhuizen ZAG Academy m3gz Gauteng
Kalee Ludick ZAG Academy creative Gauteng

The post Female Protea Team for the Counter Strike 2 esports title to do battle against Namibia – AEC25 appeared first on European Gaming Industry News.

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