

Latest News
New Survey Reveals Majority of Sports Fans are Concerned About Amount of Gambling Advertising
New research from GambleAware, the leading charity and strategic commissioner of gambling harms prevention and treatment services in Great Britain, has revealed concerns about gambling advertising from the public and football fans.
Research from the Football Supporters Association has found that three quarters of football fans (73%) are concerned about the amount of gambling advertising and sponsorship around football and two thirds (66%) believe that gambling sponsorship in football should be banned.
Further research released by GambleAware has also revealed the majority of the public are unhappy with the level of gambling advertising in the media, with two in three (67%) saying they feel there is too much gambling advertising, and a similar number (66%) concerned about the impact the advertising has on children.
Research conducted for the 2022 World Cup, the last major men’s football tournament before this year, also found that two in three (64%) football fans said they believe there are too many gambling advertisements in football and 61% said they feel there are too many gambling ads during international sports tournaments.
The charity also warns that the high level of gambling advertising seen around major sporting tournaments this summer may exacerbate gambling harms among those already experiencing gambling problems. Other figures in the new research show those experiencing harm from gambling are 40 times more likely to spend more money and time gambling as a result of seeing gambling ads, compared to those who gamble without any problems.
GambleAware’s new report, “Gambling marketing in Great Britain: What needs to change and why,” also includes recommendations for new regulations around gambling advertising:
- A ban on gambling marketing at sports events including the removal of sponsorships from sports clothing, merchandise and wider stadium areas.
- A pre-watershed ban on all broadcast gambling advertising on TV, Video On Demand and radio, including broadcast sponsorships.
- For all gambling marketing to include independent evidence-led health warnings with effective signposting to support.
Zoë Osmond, Chief Executive of GambleAware, said: “Millions of people across the country have been coming together this summer, excited to watch the Euros. However, our research shows that most of them feel there is too much gambling advertising in the media and around football.
“Exposure to gambling advertising normalises gambling, and makes it seem like just ‘harmless fun’ without showing the risks of gambling addiction and harm. This is why we have published our new report, to call on the next government to do more to regulate gambling advertising, particularly around sport where children and young people can see it.
“Anyone who feels worried about gambling during the Euros, or at any time, can get free and confidential advice, tools and support by searching GambleAware or contacting the National Gambling Helpline, available 24/7, on 0808 8020 133. The National Gambling Support Network also has treatment providers across Great Britain who can help people stop gambling.”
David Rose, Deputy Chief Executive of the Football Supporters’ Association, said: “Our survey data shows a large majority of fans are concerned about the prevalence of gambling advertising around football, whether that’s shirt sponsors, pitchside hoardings or on TV coverage. Our partnership with GambleAware helps us to highlight those concerns, and allows us to show supporters where they can get help if they feel like their gambling has become a problem.”
Craig, who experienced gambling harms for a number of years, said: “As someone who has experienced gambling harm, watching football can be difficult as it has often been really intertwined with my gambling. There is lots of shirt sponsorship and gambling signs on pitch side advertising in the stadiums, which you can clearly see when watching on TV at home. Much more needs to be done to help protect people from experiencing the same problems I did, and more regulation on gambling advertising in sport is urgently needed.”
Michelle, whose son has experienced harm from gambling, said: “Having seen how gambling has affected my son over the years, I know first-hand the serious impact it can have on individuals and families alike. Sporting events and international tournaments should be a time of enjoyment, but instead people are being bombarded by gambling ads that can cause serious harm. It’s time more is done to limit gambling advertising to protect people – especially children and young people – from gambling harm.”
The post New Survey Reveals Majority of Sports Fans are Concerned About Amount of Gambling Advertising appeared first on European Gaming Industry News.
Latest News
Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks

Firesand, a leader in iGaming security services and software, has developed a cutting-edge Anti-Account Fraud solution to safeguard iGaming operators and platform providers from escalating credential-based cyber threats.
Firesand Shield is a best-in-class product that has been designed to address the growing complexity of account fraud that has impacted the global iGaming industry in recent times, which in some cases has resulted in loss of business, damaged reputation and regulatory fines. Common examples of account fraud include credential stuffing, dictionary attacks, and common password exploitation.
The new solution provides proactive, intelligent detection and prevention against the full spectrum of account compromise techniques, without relying on user-disruptive CAPTCHAs or blunt blocking mechanisms, to ensure the end user experience remains uninterrupted.
Unlike legacy or bot-only detection tools, Firesand Shield leans on the company’s specialism as a penetration testing service provider to focus on attack patterns, regardless of whether the source is human, bot, or hybrid, offering unmatched insight and agility in protecting operator user accounts and platform integrity. It includes in-depth attack analysis and reporting to provide greater transparency and clarity over the source of each security vulnerability.
With a product upgrade roadmap that includes geolocation anomaly detection, VPN usage analysis, and AI-powered behavioural profiling, Firesand Shield is set to offer operators and platforms significant peace of mind to stay ahead of security threats as they evolve.
Chris Blake, Director at Firesand, said: “Account fraud is a growing threat to the global iGaming industry. There have been multiple cases in the previous year alone where user data has been breached, leading to a detrimental impact for businesses targeted.
“Firesand Shield has been designed to support operators and platform providers of all sizes to sharpen their security capabilities as these attacks become more common and sophisticated. Underpinned by our superior iGaming security excellence, we are well positioned to further strengthen online systems on a global scale.”
With a proven track record of developing bespoke security platforms for a range of industries, Firesand brings unmatched credibility and expertise to the iGaming space, combining technical solutions with practical, actionable defence capabilities for high-risk digital environments.
The post Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks appeared first on European Gaming Industry News.
BETANO
Betano Teams up with FIFA as Official Partner of the FIFA Club World Cup 2025™ for South America

Betano, a leading online sports betting brand owned by Kaizen Gaming, is today announcing a new partnership as it becomes Official Partner of the FIFA Club World Cup 2025 for South America.
Following a successful collaboration for the FIFA World Cup Qatar 2022TM, Betano and FIFA are once again joining forces to excite and entertain football fans throughout the FIFA Club World Cup 2025. The new tournament features 32 of the world’s top club teams competing in the United States from June 14th to July 13th, culminating in the final at MetLife Stadium in New York, New Jersey. All 6 international confederations under FIFA will be represented, with teams’ qualifying on sporting merit such as winning their respective major continental club competition or through a ranking from having strong performances over a four-year period in the continental competition.
George Daskalakis, co-founder and CEO of Kaizen Gaming, said: “After being the first sports betting operator to support the FIFA World Cup in Qatar in 2022, we are proud that Betano is joining forces with FIFA once again – this time for the FIFA Club World Cup 2025
. It is a privilege to work closely with FIFA for a tournament that brings together millions of fans from all around the world as they get to watch the best club teams and players football has to offer. This year’s tournament is particularly special, as it marks a moment in history as the inaugural edition.”
Romy Gai, Chief Business Officer at FIFA said: “We are thrilled to be collaborating once again with Kaizen Gaming and its Betano brand. Our shared ethos of enhancing the fan experience delivered huge successes during the FIFA World Cup Qatar 2022TM, and we are excited to be working with their team to deliver another world-class tournament. Over the past three years, we have seen the Betano brand grow and expand, and we know fans will be excited for this next step.”
The post Betano Teams up with FIFA as Official Partner of the FIFA Club World Cup 2025™ for South America appeared first on Gaming and Gambling Industry in the Americas.
Affiliate Industry
Meet MegaList: The Rising Force in iGaming Affiliation

There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
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