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New Survey Reveals Majority of Sports Fans are Concerned About Amount of Gambling Advertising
New research from GambleAware, the leading charity and strategic commissioner of gambling harms prevention and treatment services in Great Britain, has revealed concerns about gambling advertising from the public and football fans.
Research from the Football Supporters Association has found that three quarters of football fans (73%) are concerned about the amount of gambling advertising and sponsorship around football and two thirds (66%) believe that gambling sponsorship in football should be banned.
Further research released by GambleAware has also revealed the majority of the public are unhappy with the level of gambling advertising in the media, with two in three (67%) saying they feel there is too much gambling advertising, and a similar number (66%) concerned about the impact the advertising has on children.
Research conducted for the 2022 World Cup, the last major men’s football tournament before this year, also found that two in three (64%) football fans said they believe there are too many gambling advertisements in football and 61% said they feel there are too many gambling ads during international sports tournaments.
The charity also warns that the high level of gambling advertising seen around major sporting tournaments this summer may exacerbate gambling harms among those already experiencing gambling problems. Other figures in the new research show those experiencing harm from gambling are 40 times more likely to spend more money and time gambling as a result of seeing gambling ads, compared to those who gamble without any problems.
GambleAware’s new report, “Gambling marketing in Great Britain: What needs to change and why,” also includes recommendations for new regulations around gambling advertising:
- A ban on gambling marketing at sports events including the removal of sponsorships from sports clothing, merchandise and wider stadium areas.
- A pre-watershed ban on all broadcast gambling advertising on TV, Video On Demand and radio, including broadcast sponsorships.
- For all gambling marketing to include independent evidence-led health warnings with effective signposting to support.
Zoë Osmond, Chief Executive of GambleAware, said: “Millions of people across the country have been coming together this summer, excited to watch the Euros. However, our research shows that most of them feel there is too much gambling advertising in the media and around football.
“Exposure to gambling advertising normalises gambling, and makes it seem like just ‘harmless fun’ without showing the risks of gambling addiction and harm. This is why we have published our new report, to call on the next government to do more to regulate gambling advertising, particularly around sport where children and young people can see it.
“Anyone who feels worried about gambling during the Euros, or at any time, can get free and confidential advice, tools and support by searching GambleAware or contacting the National Gambling Helpline, available 24/7, on 0808 8020 133. The National Gambling Support Network also has treatment providers across Great Britain who can help people stop gambling.”
David Rose, Deputy Chief Executive of the Football Supporters’ Association, said: “Our survey data shows a large majority of fans are concerned about the prevalence of gambling advertising around football, whether that’s shirt sponsors, pitchside hoardings or on TV coverage. Our partnership with GambleAware helps us to highlight those concerns, and allows us to show supporters where they can get help if they feel like their gambling has become a problem.”
Craig, who experienced gambling harms for a number of years, said: “As someone who has experienced gambling harm, watching football can be difficult as it has often been really intertwined with my gambling. There is lots of shirt sponsorship and gambling signs on pitch side advertising in the stadiums, which you can clearly see when watching on TV at home. Much more needs to be done to help protect people from experiencing the same problems I did, and more regulation on gambling advertising in sport is urgently needed.”
Michelle, whose son has experienced harm from gambling, said: “Having seen how gambling has affected my son over the years, I know first-hand the serious impact it can have on individuals and families alike. Sporting events and international tournaments should be a time of enjoyment, but instead people are being bombarded by gambling ads that can cause serious harm. It’s time more is done to limit gambling advertising to protect people – especially children and young people – from gambling harm.”
The post New Survey Reveals Majority of Sports Fans are Concerned About Amount of Gambling Advertising appeared first on European Gaming Industry News.
Partnership includes Men’s and Women’s football, Olympic sports, and Flamengo TV
Betano, one of the world’s largest online sports betting and gaming brands, has become the new principal and front-of-shirt partner of Clube de Regatas do Flamengo. The agreement, until the end of 2028, covers the men’s and women’s professional football teams, Olympic sports, and Flamengo TV.
With this partnership, Flamengo joins a select roster of major international clubs partnered with Betano, including F.C. Bayern München, Club Atlético River Plate, Aston Villa F.C., F.C. Porto, Sporting CP and SL Benfica, among others.
Flamengo, with one of the largest fan bases in the world and supporters spread across Brazil and beyond, was a natural fit for Betano. The club’s nationwide reach and passionate following were some of the key factors leading to the new partnership. For Flamengo, Betano is seen as the ideal partner to support its international expansion, with activations planned in both Europe and Latin America as part of the agreement. Equally important, Betano is a brand leading at the forefront of promoting responsible gaming, both in Brazil and across the international markets where it operates.
“Sponsoring Flamengo is a strategic decision that connects us with the largest and most passionate fan base in Brazil, strengthens our presence in the country and further expands our brand globally. We understand the responsibility this partnership carries and are committed to building a successful journey alongside the club,” said George Daskalakis, co-founder and CEO of Kaizen Gaming, operator of the Betano brand.
In addition to brand exposure through teams and athletes, the partnership also includes investment in social and sports development initiatives, reinforcing Betano’s and Flamengo’s commitment to creating a positive impact both on and off the field.
“This partnership with Betano is historic for Flamengo. Beyond being the biggest sponsorship in Brazilian football, it strengthens our projects across football and Olympic sports, supports our global expansion, and reinforces our commitment to our fans”, commented Luis Eduardo Baptista, President of Clube de Regatas do Flamengo.
The post Betano and Flamengo Seal Historic Principal Partnership appeared first on Gaming and Gambling Industry in the Americas.
Gambling in the USA
Scientific Games Wins Three 2025 International Business Awards for Supply Chain Sustainability and Technology Innovation
Global Lottery Technology Supplier Wins Sustainable Supply Chain Gold Award for National Logistics Centre in UK Serving The National Lottery
Scientific Games has been honored with three prestigious accolades in the 2025 International Business Awards, recognizing the company’s leadership in supply chain sustainability and cutting-edge lottery technology solutions.
The global lottery company earned the Gold Award for Sustainable Supply Chain for its National Logistics Centre in Warrington, UK serving The National Lottery’s vast network of 40,000+ retailers as a partner to Allwyn UK. Opened in February 2024 to support Allwyn on its journey of building a net zero National Lottery, the 92,000-square-foot facility integrates advanced, technology-driven sustainability practices, including AI-powered demand forecasting and inventory management technology, dynamic routing to minimize emissions, fully electric internal transport and zero-waste operations.
Scientific Games also received two Bronze Award recognitions in the 2025 International Business Awards:
- Achievement in Product Innovation for SCiQ, Scientific Games’ cutting-edge ecosystem that is transforming the way instant games are sold and managed. SCiQ delivers advanced inventory control, strengthened security and real-time sales data, providing retailers, lotteries and players with a smarter, more secure instant game experience.
- Emerging Technology Solution for PlayCentral Powered by SCiQ, which integrates the company’s groundbreaking SCiQ retail ecosystem into PlayCentral HD self-service vending machines, delivering unmatched inventory control, enhanced game security and operational efficiency.
“These honors reflect the dedication of our global teams to delivering both environmental leadership and unmatched retail innovation for our lottery partners,” said Pat McHugh, CEO of Scientific Games. “From transforming the sustainability of our supply chain in partnership with Allwyn in the UK to advancing the future of instant game retailing worldwide, we’re committed to creating positive impact for our customers, players and the communities they serve.”
More than 3,600 nominations from organizations in over 60 nations were evaluated by more than 300 professionals worldwide in this year’s IBAs.
Earlier this year, Scientific Games received two Gold Annual American Business Awards for SCiQ and PlayCentral Powered by SCiQ, in the Operations Management Solutions and Emerging Technology categories, respectively.
With operations on five continents, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.
PlayCentral HD® and SCiQ® are registered trademarks of Scientific Games. ©2025 Scientific Games, LLC. All Rights Reserved.
The post Scientific Games Wins Three 2025 International Business Awards for Supply Chain Sustainability and Technology Innovation appeared first on Gaming and Gambling Industry in the Americas.
Mobile iGaming isn’t a trend anymore—it’s the new default. With 96% of the world’s digital population accessing the internet via smartphones, operators can no longer treat mobile as a “nice to have.” On Atlaslive, most players already come through mobile, showing just how deep this shift has gone. So they have investigated the reasons for it.
5 reasons are driving the rise of mobile play:
- Smartphones & 5G: Affordable devices and low-latency connections make betting and live casino seamless.
- Mobile-first UX: Fingerprint login, in-game wallets, and scrollable lobbies remove friction.
- New market regulations: Markets like Brazil are now opening to licensed apps, unlocking millions of players.
- Frictionless payments: From Apple Pay to Brazil’s Biometric Pix, fast deposits are now a mobile-native feature.
- User behavior shifts: Millennials and Gen Z expect short, impulsive, on-the-go sessions—and mobile delivers.
Mobile iGaming has clearly become the main arena for user activity and revenue growth. To find out more and see how operators can improve engagement and drive revenue with mobile strategies, read the full article.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post 5 Reasons Mobile iGaming is Growing (and How to Earn from It) appeared first on European Gaming Industry News.
Betano and Flamengo Seal Historic Principal Partnership
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