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Pythia Sports launches data-led bloodstock advisory service for owners and trainers
Pythia provides expert horse racing knowledge to prospective buyers, with accurate estimates on future performance of race horses
19 June 2024 – Pythia Sports is now using its substantial experience and resources in horse racing modeling to provide advisory services to interested parties looking to buy and sell bloodstock.
Pythia has so far advised on deals involving leading trainers such as Emmett Mullins, Hugo Palmer, John and Sean Quinn. All trainers and owners have trusted Pythia’s data-driven approach in their buying process.
Pythia Sports consumes data on races globally and builds predictive features that are then worked into sophisticated models, the output of which are sold to clients. It also provides pre-race and in-running odds, as well as risk management services to bookmakers and rights holders
The recent move to advise on sales has so far resulted in 14 horses being purchased using Pythia data. Of these, four have run, producing two winners.
Ran Amok won for Hugo Palmer at Chepstow on Monday 17 June after Royalty Bay won for John and Sean Quinn at Thirsk on 30 May. The horse also holds an entry for The Albany at Royal Ascot on Friday.
Pythia compiles ratings for clients via a number of different individual models, which then use machine learning to connect data from past sales with the future race performance of each individual horse. Pythia then joins the dots to identify and determine the most important indicators of horse quality.
The central model is supplemented by a series of specialised sub-models, which derive from information gathered at sale: biomechanics, time, and stride.
With the biomechanics model, the horse’s conformation and gait are evaluated by tracking specific points on the horse’s body. The time model combines multiple data sources to assess the speed, acceleration and style of the horse’s gallop.
Also, the group has an expert racing video analysis team that can process hundreds of horses on a stride-by-stride basis to a high level of precision, even in the limited time between breezing and auction.
On top of these three core ratings, the models also account for strength of breeders, consignors and pedigree based on their past actions and performance.
The central model incorporates the scores from these distinct sub-models and identifies in which instances each model excels, learning and improving as it develops.
As is the case with betting, Pythia can calculate an expected value based on the estimated probability of a horse’s performance and potential earnings.
Freddy Galliers, Director at Pythia Sports, said: “We are delighted to venture into the world of bloodstock, and we feel this will be a really exciting next stage of our journey as we continue to put our footprint on the horse racing industry.
“Our expertise lies in horse racing, making this a logical step for us. We don’t claim that our data is going to be the ‘silver bullet’ for bloodstock. However, we do believe that combining data-driven insights with traditional methods can provide a competitive edge. This approach can help differentiate us and our partners in the industry.
“The proof will be in the results, but we’ve already seen that horses we rated highly at the sales have gone on to win their maiden and novice races. We look forward to exploring further this section to see if there are new opportunities that can be delivered to the market.”
The post Pythia Sports launches data-led bloodstock advisory service for owners and trainers appeared first on European Gaming Industry News.
Atlas World Sports
Atlas World Sports Names Las Vegas Sports Betting Veteran Gary Greene as Lead Football Analyst

Atlas World Sports, the fast-rising hub for sports betting data, odds comparisons, and fantasy contests, announces today that longtime Las Vegas-based handicapper and broadcaster Gary Greene has joined the company as its official NFL and College Football Ambassador and Lead Betting Analyst for the 2025 season.
For more than three decades, Greene has been a fixture in Las Vegas sportsbooks and on the airwaves, publishing the Bluebook Football Betting Magazine and hosting the city’s longest-running sports radio show. He has built a reputation as a trusted voice who educates bettors while delivering sharp analysis on all sports.
Each week, Greene will deliver NFL and college football coverage for Atlas World Sports, including:
- Stock Up / Stock Down analysis of teams and players
- Bad Beats, Biggest Disappointments, Deceiving Boxscores from the previous week
- Major Line Movers of the week
- Exclusive Hot Trends for the upcoming week
“Welcoming Gary Greene to Atlas World Sports is a game-changer for our platform and our community,” said Robert Kraft, CEO of Atlas World Sports. “Gary’s decades of experience, proven track record, and genuine connection with sports bettors perfectly align with our mission to empower bettors with insight they can trust. With Gary’s guidance, our users will have even more tools at their disposal to make smarter bets.”
Gary Greene added, “Sports betting is about more than just numbers. It’s about reading the market, spotting opportunities, and offering fans actionable advice. Atlas World Sports shares that vision, and I couldn’t be more excited to bring my experience to their audience for the NFL season.”
Atlas World Sports is often described as the “Expedia for Sportsbooks,” helping users compare odds, promotions, and bet types across multiple platforms. The app integrates with major operators, including DraftKings, FanDuel, Caesars, BetMGM, and Hard Rock, and leverages AI to deliver personalized recommendations, value bets, and smart alerts.
With partnerships already in place with the NBA, NFL, MLB, PGA, UFC, and others, the company recently secured investment from Starkel Capital Management as part of its ongoing Series A fundraising, positioning it for continued growth in both the sports betting and fantasy markets.
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AGA
Four in Five U.S. Voters Say Sports Events Contracts Should Be Regulated Like Other Online Sportsbooks

The American Gaming Association (AGA) released new research showing strong sentiment that sports events contracts offered through prediction markets—online platforms where users wager on the outcomes of future events—should be regulated in the same way as other forms of legal, state-regulated sports betting. The study also shows that the public overwhelmingly view them as a form of gambling that requires oversight.
Key Findings:
- Americans overwhelmingly recognize sports events contracts as gambling, not financial instruments. 85% say sports events contracts are most like gambling, while only 6% believe they are most like a financial instrument.
- Most Americans want sports events contracts regulated like other forms of sports betting. 80% say that sports event contracts should be regulated like other online sports betting and 65% believe these bets should be overseen by state and tribal gaming regulators, not the federal Commodities Futures Trading Commission (CFTC).
- Adults agree that sports events contracts should only be offered by state-licensed sportsbooks. 84% of Americans, and 69% of sports bettors, say that sports events contracts should only be available in state-licensed sportsbooks in the states where they are offered. 69% of Americans believe each state should have a say on whether sports events contracts can be offered in their state.
- Americans recognize prediction platforms offering sports event contracts are skirting the law. 70% say prediction platforms offering sports event contracts are exploiting loopholes to act as unlicensed sportsbooks.
“This research has made it clear: Americans know a sports bet when they see one—and they expect prediction markets offering sports event contracts to be held to the same rules and consumer safeguards as every other state-regulated sportsbook,” said AGA President and CEO Bill Miller. “This underscores the need for the CFTC to enforce and uphold its own regulations that prohibit gaming contracts, and for Congress to use its oversight power to ensure prediction markets are not used as a backdoor for gaming.”
With sports betting currently operational in 38 states and Washington, D.C., AGA’s research emphasizes the need for consistent oversight of emerging gaming products to maintain consumer trust and uphold responsible gaming standards.
Methodology
YouGov, on behalf of the AGA, conducted an online survey from August 1-8, among a nationally representative sample of 2,025 registered voters. The margin of error is +/- 2 percent and greater among subgroups.
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eSports
Esports Charts to deliver comprehensive viewership data to GeoGuessr

Esports Charts, the leading esports viewership analytics provider, is partnering with GeoGuessr, the world’s favourite geography‑guessing game, to deliver detailed analytics for its esports tournaments. The collaboration will give organizers clear insights into audience engagement and viewership patterns across events.
As part of the partnership, Esports Charts provides tournament dashboard data for the GeoGuessr competitions. Organizers can track engagement trends, compare performance across regions, and make data-driven decisions for future events.
“Esports Charts is thrilled to support GeoGuessr’s esports events. Our team even enjoys the game together during team activities, so it’s fun to combine that passion with our analytics expertise. By providing clear insights into viewership and engagement, we hope to help the organizers nurture and grow GeoGuessr’s competitive scene globally.” – Sergii Rudenko, CSO at Esports Charts
The recent GeoGuessr World Championship 2025 set new viewership records, reflecting the game’s growing presence in esports. In recent years, GeoGuessr has expanded its competitive offerings with larger prize pools, longer seasons, and more events.
“This year’s World Championship has been an incredible journey across four countries. We extend our gratitude to the passionate GeoGuessr community, talented players, and all of our partners who made this possible. Our partnership with Esports Charts plays a key role in helping us gain valuable audience insights, allowing us to continuously grow and elevate the GeoGuessr esports scene. – Mikael Falgard, Head of GeoGuessr Esports
The collaboration marks another step in the development of GeoGuessr’s esports scene and strengthens Esports Charts’ role as a leading provider of competitive gaming analytics.
The post Esports Charts to deliver comprehensive viewership data to GeoGuessr appeared first on European Gaming Industry News.
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